A STUDY PROJECT REPORT

ON
MARKETING STRATEGIES OF
TANISHQ

Under the guidance of submitted by

Mr. Raunaque AfrozJyoti priya
B.B.A (2014-2017)

Submitted to

Purnea Mahila Mahavidyalaya

B.N Mandal university (Madhepura, Bihar)
DECLARATION
I JYOTI PRIYA a student of final year of B.B.A at Purnea Mahila
Mahavidyalaya hereby declare that this research report under the
“Marketing Strategy Of TANISHQ” is the record of my original work under the
guidance of Mr. Raunaque Afroz (Faculty-Marketing Management) of B.B.A.
This report has never been submitted anywhere for the award of any degree
or diploma.

Place: Purnea Name: Jyoti Priya

Date: Roll No: 1497

Department of B.B.A
Purnea Mahila Mahavidyalaya
B.N. MANDAL UNIVERSITY MADHEPURA
 ACKNOWLEDGEMENT
I JYOTI PRIYA the student of Purnea Mahila Mahavidyalaya of B.B.A
department am extremely grateful to Mr. Raunaque Afroz for
entrusting my project entitled “Marketing Strategy Of TANISHQ” .
At this juncture I feel deeply honoured in expressing my sincere
thanks for making the resources available at right time and providing
valuable insight leading to the successful completion of my project.
I express my gratitude to our Co-ordinator Dr. Usha Sharan and also
extend my gratitude to my project guide Mr. Raunaque Afroz and all
the faculty members for their critical advice and guidance without
which this project would not have been Possible.

Name: Jyoti Priya

Roll No: 1497
 TABLE OF CONTENTS
SR. NO PARTICULARS PG. NO
1. Tanishq- An Introduction 1
2. Product line & collections 2
3. Tanishq for you 8
4. Tanishq retailing 9
5. Marketing 11
6. Marketing strategy 12
7. Strategies for wooing customer 13
8. Tanishq competitors 15
9. Market research 17
10. The turnaround story 20
11. Promotion, advertising and public relation 25
12. Tanishq in the news 27
13. SWOT analysis 29
14. Conclusion 30
15. Bibliography 30