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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Table of Contents
Introduction ……………………………………………………… 1
Results ………………………………………………………… 28
Discussion ………………………………………………………… 44
Recommendation ………………………………………………………… 50
References ………………………………………………………… 56
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Job satisfaction and organizational commitment are widely studied concepts in retail
focus on behavior and attitude of its employees. Although it is clear that there is a strong
relationship between job satisfaction and organizational commitment, few studies have been
done on the effects of these in a quick service restaurant. This study attempts to determine the
quick service restaurant. It also aims to determine the correlation of job satisfaction to
organizational commitment among managers in quick service restaurant. The study will use
quantitative methods to gain understanding on the perception of QSR managers about job
satisfaction and organizational commitment. This study will provide guidance for the
business owners to give more emphasis on the implementation of the important factors that
will improve the satisfaction and commitment of their current generation of employees.
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
The success of the organization will always depend on the contribution and effort of
their employees, which is why business entities invest on their employees just to make sure
that all of them are satisfied and loyal to the organization because a satisfied and loyal
employee will definitely create satisfied and loyal customers and they will bring success to
the business. However, everything in this world will change; nothing will stay the same,
including the satisfaction and loyalty of your employees that is why It is important for the
organization to identify and provide the current predictors that will improve and sustain the
commitment of the employees to the organization and one of these predictors is job
satisfaction.
used to describe whether employees are happy, contented and fulfilling desires and needs at
works. These are the traits that employees must have for them to become more productive
and they will contribute something for the success of the organization. As cited by Al Zabir,
Bhuiyan, Mozahid, Lima and Tasnim (2018) Job Satisfaction is very crucial and important
part for the satisfaction of a whole life of an employee as it impacts the health, attendance
efficiency. It has been found by many researchers around the world that job satisfaction has a
significant connection with job performance Ulutas (2018). When people are satisfied with
their jobs, certain advantages become possible, and this may include employees stronger
disposition to achieve customer loyalty, better life satisfaction and loyalty to the company
(Medina, 2011).
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
commitment of the employee toward the organization where they are working.
willingness to make an effort for the success of organization (Manetje and Martins, 2009)
and their desire to sustain cooperation between employees (Tsolaki, Tsironi, Tzavella,
The loyalty of an employee may vary according to their generation and based on
different studies; they conclude contradicting findings on who is more committed to their
Acheampong, as cited by Ajayi (2017) Older employees are more committed to the
organization, because younger ones can leave the organization anytime as a result of future
job opportunities, unlike the older employees who have invested much in the organization
and their turnover intention reduces with the years of job tenure.
On the contrary Akinyemi (2014) studied banks in Nigeria and based on the result
of his study he concluded that older employees do not show more commitment than younger
employees. Khan et al, (2013) cited that as an employee grow older his/her sense of
responsibilities gains maturity and this will decrease the chances of turnover. Employees
have several reasons why they remain loyal to the organization. Some of them are closely
attach to the people inside the organization, while others they need to repay the organization
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Table of Contents
Introduction ……………………………………………………… 1
Results ………………………………………………………… 28
Discussion ………………………………………………………… 44
Recommendation ………………………………………………………… 50
References ………………………………………………………… 53
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
There is much research that supports the link between job satisfaction and employee
retention, where increases in job satisfaction may increase the employee’s desire to stay at
the company for a longer period of time Michael et al., Mohsin & Lengler and Hausknecht,
as cited by Taylor (2017). Some business owners value the importance of their employees
that is why they provide their current need and wants, just to inspire their employees to be
However, there are some business owners who do not value the importance of job
satisfaction and commitment to the organization, because for them no one is indispensable in
the company. They can change their employees anytime they want; however, they need to
understand that this action of changing employees frequently will create a negative impact
not only to the organization but also to the productivity level of their millennial employees.
Quick service restaurants are considered as one of the fast paced environment where in there
cited by Taylor (2017) the quit rate in the restaurant industry was 50.3% in 2015, making
quitting the major contributor to employee turnover as opposed to being fired or forced to
leave while the fast food industry tends to have an even higher turnover rate than the other
restaurant types.
Millennials are said to have higher turnover rates than the generation before them. Turnover
rates among millennials are posing a concern to today’s organizations; in fact, the Bureau of
Labor Statistics found in 2013 that millennials aged 24-34 are retained on an average of less
than three years. High turnover rate will definitely compromise organizations and it is
costlier getting qualified and competent employees just to fill a vacant position.
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
commitment in order to lessen the employee’s turnover rate that the industry experienced.
Based on the study of Salleh, Nair, and Harun (2012), they found that, higher
organizational commitment and higher satisfaction with salary, promotion, work, and
millennials. These are the newest generation that enters the workplace. They have a different
attitude and behavior in such it is easy for them to adapt on their new environment. They use
their skills and abilities such as being a “techy” person, in order to be efficient on their
designated task even if they are away from work, and they are very aggressive to learn a lot
of things and finish the task in a short period of time. According to Erickson as cited by
Chaudhuri and Ghosh (2012) Their need for recognition and feedback from their superiors
may also explain the high expectation that they have in terms of pay and advancement in
organization.
However, if the business entities do not recognize their effort, they can easily leave
and will not hesitate to leave the company; more so, they are not afraid to lose their jobs
Most of these employees are being praised by their parents frequently, they want to
transfer this behavior to their working place, that is why, what they want to see is for the
organization to treat and recognize them similar to the way that they are being treated and
recognized by their parents. This perception and expectation will definitely influence their
performance level to the organization. Some of them will become more productive while
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others are not; some of them will decide to stay to the organization while others will decide
to leave.
difficult for the organization to determine until when, these employees will be satisfied and
loyal to the organization. There are several theories of job satisfaction which are being
discussed by different scholars and these theories will also affect the commitment of the
One of the job satisfaction theories which will be used by this study is the Locke’s
Value-percept theory which argued that job satisfaction depends on the perception of a person
whether the job provides the things that he values as stated by Colquitt, Lepine, and
Wesson (2011). The theory suggests that people evaluate job satisfaction according to
specific “facets of the job” which includes pay, promotion, supervision, co-worker, and work
itself. If the employees perceive that these determinants are being provided by the
organization, this will not only improve their satisfaction but they will also remain committed
to the organization.
This study will focus on the perception of the millennial managers about the influence
service restaurant has been designed to become an eat to go establishment since most of the
customers of this establishment are always in a hurry because of their busy schedules; they
prefer to consume their time to eat in a fast, convenient, good quality and affordable food
service establishment. Since this is considered a fast paced environment wherein servers and
managers are required to work fast, giving too much of their time serving their customers,
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
accomplishing their jobs daily, the question that comes in our mind for these employees and
managers is, are they still satisfied and loyal to their jobs and to their organization?
This study will help the future researchers to discover what are the potential factors
that will improve and sustain job satisfaction in the future and the impact of these potential
to discover and understand these potential factors that will match the capacity of businesses
The result of this study will provide guidance for the business owners to give more
emphasis on the implementation of the important factors that will improve the satisfaction
This will also serve as an eye opener for the applicants to scrutinize the important
factors that they must have and experience inside the workplace for them to be satisfied and
loyal to the organization, before they decide if they will accept the job or not.
The result of this study will also provide an idea for the government to pass a certain
law that will enhance the satisfaction and commitment of Filipino employees.
Millennial managers will be the exclusive respondents of the study, they are born
between the years 1981 - 1996 (ages 22 to 37 years old in 2018), other generations and rank
and file employees were not included. This study use the determinants of job satisfaction
such as Work in present Job, Present Pay, Supervision, Present opportunities and People in
present Job and the three levels of Organizational Commitment which are affective,
continuance and normative commitment to determine the perception of the respondents, due
to the time and financial constraint the research will only be done in Angeles City and
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selected Mc Donald’s Franchise store which are located in Nepo Mart, Fields Avenue, SM
As we grow old our perception about satisfaction and commitment will change and
this is because of the changes in our lives. It is important for us to be aware on our
perception, you need to analyze several factors before you make a conclusion about the real
condition of the person, process, system, management or the entire organization because the
way you perceive on something will definitely affect our attitude and behavior towards our
According to many scholars, job satisfaction has been given more attention in today's
organization because job satisfaction will help organization to retain experienced, trained and
competent employees Abu et al., Ahmad et al., Chih-Cheng et al. and Damiano et al. as cited
by Ismail & Razak (2016). Hiring and keeping competent people is a challenge for the
organization. Business owners should value and understand the importance of job satisfaction
as well as the factors that influence their employees’ satisfaction and productiveness on their
jobs.
Linda & Michael, Loreta & Aukse, Patrick et al. as cited by Ismail & Razak (2016)
revealed that employees who are gratified with his or her job are more likely to prove a
worthy attitude and contributed more efforts to share his or her skill and knowledge with the
organization
Employees who contribute a lot of effort for the success of the organization are
considered competent employees and these are one of the competitive advantages of the
organization that is why the goal of the organization is to value the importance of these
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
competent people. This was backed by Lussier and Hendon, (2013) who stated that the
human resources in the organization are among the most important means of developing the
is excellence at work (Evans, 2013) Employees will achieve excellence at work if there is a
role clarity about their job and they have the right competencies and initiative to get the job
done. Role clarity is how the employee feels that the company delivers sufficient information
Nyabundi and Kagiri (2017) defined task identity as the overall extent to which a
job is done from the start point to finish point to the extent the outcome is predicted or
visible. On the other hand, task significance, along with skill variety and task identity, is
proposed to generate a sense of meaningfulness at work, which then leads to internal work
motivation, high job performance, job satisfaction, and low absenteeism/turnover (Allan,
Duffy & Collisson, 2016). Employees value the importance of satisfaction with the work
itself, and it reflects employees’ feeling about their actual work tasks, including whether
those tasks are challenging, interesting, respected, and make use of critical skills rather than
being dull, repetitive, and uncomfortable as cited by Aslaniyan and Moghaddam (2013).
Therefore, organization should design tasks that form an identifiable and meaningful whole
to increase employee “ownership” of the work and encourage employees to view their work
as meaningful and important rather than as irrelevant as stated by Choge, Chepkiyeng and
Chelimo (2014)
Aside from work itself satisfaction, business owners should provide their employees
the other factors such as fair salary, if they want to achieve complete satisfaction and stronger
commitment.
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
performing organizational tasks Furthermore, Kee, Ahmad and Abdullah (2016) cited that
Mohsin & Lengler, as cited by Taylor (2017) agree that there is a positive link
between the degree of satisfaction with compensation and the degree of organizational
However, Choge, Chepkiyeng and Chelimo (2014) stated that money is not
everything. Most people are happy to receive what they consider a fair paycheck, however
for them to be completely satisfied, what they want is to be recognize for a job well done.
They want to receive opportunities for them to learn and grow and to have a positive
Coworker support is the degree to which employees perceived that their coworkers
are willing to provide them with work-related assistance and to help them in the execution of
different from supervisor relations. Employee interactions with supervisors was based on the
position in the organizational hierarchy, while co-worker’s relations are equal and it has no
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Co-workers cannot be dictated still it depends on the relationship quality that was
compiled from daily work whether it is very pleasant or sad as cited by Ariani (2015). The
quality of coworker’s interaction has an impact to the employees working attitude and this
will definitely affect the productivity level of the employees and their goal such as to achieve
a meaningful experience.
negative relations with others can make work life miserable Avci (2017)
On the other hand, Supervisor support is defined as “the level to which employees recognize
that their supervisor is affording support and encouragement for work performance and
training effectiveness. Without getting support from the supervisor, the training
process cannot be transferred successfully. Putter (2013) stated that the supervisor support
are provided before and after the training program and it can be shown in terms of emotional
and instrumental support. The organization should value the importance of management –
employee relationship, business owners and managers should act as if they are the parents of
these employees; their objective should be to attain organizational goal and to contribute
something for the development of their employee’s skills and abilities towards their jobs.
To improve the skills and abilities of the employee’s business owners should create
and provide a well-designed training program and career development plan for their
Promotion satisfaction refers to employees’ feelings about the company’s promotion policies
and their execution, including whether promotions are frequent, fair, and based on ability as
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cited by Aslaniyan and Moghaddam, (2013). Improving the skills and abilities are not
enough for the employees to have a great and challenging career, they should be given a new
opportunity such as moving upward on a new job position wherein employees will be more
satisfied. The result of satisfaction will not only focus to the productivity level of the
Malik, Danish and Munir (2012) stated that different organizations or institutions use
promotion as a reward for high productivity of their workers which accelerate their efforts
Furthermore, Naveed, Usman and Bushra (2011) stated that the deciding factor for the
position of any individual in the organization is his skills and qualification, the higher the
level of skills and qualification in any individual the higher will be his position in the want
organization. A good career development plan will motivate the employee to strive harder for
them to get the promotion. With this, they will be more satisfied and loyal to the organization
organizational commitment defined as the degree to which an individual embraces the values
regulation, culture, values, people and the working environment. Committed employees
display a positive behavior, and this will continuously exist if their contribution and effort are
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John Meyer and Natalie Allen, commitment experts, explicitly gave the components
Medina (2011).
There are several reasons why a particular employee decides to work, stay and be
loyal to the organization and this is because of their different perception about loyalty.
There are some employees who decide to stay in the organization because they are
closely attached to the organization and they considered this organization as a vital part of
their life, and people doesn’t want to lose one important part of their life.
recognized, and involved within the organization and employees have the strong desire to
stay at the organization Balassiano and Salles (2012). The loyalty of the employees will be
determined by their physiological and psychological state which means employees are using
their mental and emotional ability to perceive their commitment to the organization.
Employees who have strong emotional commitment will be more probable to remain happier
in the organization as cited by Kang et al., (2013). These employees are very close to the
people who works in the organization from their superior down to their subordinates, wherein
their emotions are being affected by the outcome of the organization, and they will apply
everything they know for them to bring the success to the organization. An affective
commitment occurs when employees commit because they have the strong desire to do and
not because they are required to do (Kimura, 2013). An emotionally committed employee,
wishes to continue as a part of the organization and they strongly identified the goal of the
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them are willing to sacrifice their own happiness or even their own life for the sake of their
company. These type of employees will stay in the organization from failure to success.
current organizations based on the consequence related to leaving Sow (2015). Continuance
reasonable for him to leave the organization (Medina, 2011). It is being maximized when
there are high perceived costs of leaving, and the employee is aware and worried of those
That is why employees may commit to their current organizations because of lack of
Continuance commitment occurs when employees commit not because they have the desire
include age, tenure, career satisfaction and intent to leave. Age and tenure can function as
measures of investment in the organization Madi, Abu Jarad and Alqahtani (2012) If there
is a job vacancy inside the organization, some of them are being considered as a potential
successor for the vacant job position because of their age and years of service in the
organization.
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their employing organizations as Sow (2015). Employees may also commit to their current
organizations because they believe that they have a moral obligation to commit Gelaidan
and Ahmad (2013) and these individuals feel the need to repay the organization after they
Sometimes it is very hard for the employees to leave the organization because they
owe something to the organization especially if the organization contributes something for
these employees to achieve a successful career in exchange, it is the right thing to do to stay
and continue working in their current organization and this is also known as reciprocal
obligation.
The determining factors of job satisfaction will affect the behavior and attitude of
these employees to their working environment. These determining factors will influence their
employee’s to be satisfied and have the initiative to produce a good result for the company
and this will improve their loyalty to their organization and this was amended by Isip (2013)
where he found a high positive correlation between job satisfaction and organizational
commitment.
current workforce who dominate the quick service restaurant industry. Millennials enjoy
working in teams because they perceive that collaborating avoids risk as well as being more
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These young individuals can easily adapt their new working environment especially
the way they interact with their coworkers, subordinates or even to their superiors.
Differences is not an issue the only thing that they want is to be recognized, being valued and
Millennials want to have a good pay and benefits; however, this may be an effect of
Millennials' desire for frequent feedback and entitlement Ng et al., as cited by Tschantz
(2016). Some millennials are aiming for an attractive compensation packages despite of, they
don’t have enough working experience still they want to get a high salary which is why some
of them wants to be recognized by their employers and be promoted in a short period of time.
There is a doubt about the satisfaction and commitment of the millennials workforce
and it’s because of their different mindset and perception. It is very easy for them to decide
Campione as cited by Tschantz (2016) stated that millennials tend to have less
intention to leave their jobs than other generations, but when they become dissatisfied with
their jobs, they move more quickly and more certainly to quit their jobs and move on than
previous generations because millennials saw their parents get divorced and be subject to
layoffs without respect to their loyalty to their company. They value making a life over
making a living Ng et al., as cited by Tschantz (2016). Some of them value the importance
of improving their life, in the context of their career such as achievement, recognition,
promotion and other things that they need to receive. They do not care about surviving in life
because whether they will have a job or not, still they will survive through the help of their
parents.
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Moreover, Twenge as cited by Martin & Ottemann (2016) explained his meta-
analysis also included job satisfaction and intent to leave across four generations. She found
out that millennials are more job satisfied and wanted more job security than older
generations, but all generations were fairly similar in their intent to leave their company.
It is important for the organization to find ways on how to improve this current
perception of this generation who works in the organization by identifying the determining
factors that could lessen the conflict inside the working place, to influence them to be
satisfied on their jobs and to hold their strong commitment to the organization.
There are several factors that business entities could use in order to improve and
sustain the satisfaction and commitment of their employees to the organization. However,
business entities need to identify and understand what are the current determinants that are
being valued by these millennial workforces. Based on the study of Tschantz (2016) he
concludes that there are three ways that an organization could do in order to improve job
mentoring programs, making changes in job design, and fostering a workplace culture that
Business owners aim to retain their competent employees and maintain their
productivity level in order to achieve the goal of the organization especially their millennial
workforce. Millennials are the current workforce of the quick service restaurant industry, and
this generation have a higher rate of turnover compare to the other generation because of
their different perception and expectation of satisfaction which will definitely influence their
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overall job attitude is made up of two factors: job satisfaction and organizational
commitment, and these can both have a considerable effect in decreasing employee turnover.
Working in a fast pace environment such as quick service restaurant is not an easy
job, it is a life which involves a high level of stress and unpredictable challenges that is why
this type of restaurant experienced a high turnover rate of employees. Employees are like
machines no matter how productive they are, there will be a time where in they will get tired
and exhausted. Business owners should have a coping mechanism on how to minimize the
level of stress that their employees will experience and how to motivate their employees to
accept the challenges and turn this into an accomplishment. Evaluating the current
determinants of job satisfaction and organizational commitment are the coping mechanism
that could be used and developed by the business owners. Employees need to be satisfied
before they will develop their commitment to the organization, once there is a commitment
they will become more productive and they stay in the company for good. There are several
factors that contribute to job satisfaction and the influence of these factors to organizational
commitment however business owners could not provide all of these factors to their
employees, just to make them satisfied and contented. They need to evaluate and understand
which current factors are being valued by their millennial employees which is considered the
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This study aims to identify the determinants of job satisfaction level which will have
franchise store in Angeles City. Job satisfaction and organizational commitment are two
different variables that play an important role for the employees to contribute something in
the success of the business. If employees are satisfied with their jobs, their productivity level
increases, they will strive for the best such as service excellence and high quality
management and eventually they will value the importance of loyalty to the organization
In order to assess the perception of these current generation of fast food restaurant
managers about the influence of job satisfaction to organizational commitment of the food
a. Continuance Commitment
b. Affective Commitment
c. Normative Commitment
4. How may the result of this be utilized to improve job satisfaction and organizational
commitment that has been perceived by millennial managers
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
The researcher will adapt the five facets of Value Percept Theory and this will be
assessed by Job Descriptive Index which has been recently used by Tasios and Giannouli,
(2017) in their study entitled Job Descriptive Index (JDI): Reliability and Validity study in
Greece. These are work in present job, present pay, supervision on job, present opportunities
and people in your present job. These facets will be used to determine the overall job
satisfaction level. The researcher will also adapt the Organizational Commitment
which are affective, continuance and normative commitment to determine the loyalty of these
Value percept theory is one of the accepted tools that are being used by several
studies. In order to identify the job satisfaction level of these current generation of
employees, the researcher used the five facets of Value percept theory which are work in
present job, present pay, supervision on job, present opportunities and people in your present
These are the factors that will improve the satisfaction of these employees and that
will also influence their loyalty to the organization. Loyalty may vary according to the
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WORK ITSELF
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
JOB
PRESENT PAY
JOB ORGANIZAIONAL
SUPERVISION SATISFACTION COMMITMENT
ON JOB
PRESENT
OPPORTUNITIES
PEOPLE IN
YOUR PRESENT
JOB
Figure 1. Conceptual Framework
Ho There is no significant relationship between people in your present job and organizational
Commitment
METHOD
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Research Design
The researcher will use a descriptive and correlation method, to identify and correlate
determine the relationship and impact level of the determinants of job satisfaction to
The respondents of the study are the total population of millennial managers of
McDonalds Franchise store in Angeles City which 49. These group of managers will be
assign to a different level of managerial position, from management trainee, 2nd assistant
managers, 1st assistant manager and eventually restaurant manager. The Mc Donald’s
Franchise store branches are located in Nepo Mart, Fields Avenue, SM Clark, Henson St. and
Sto. Rosario St The researcher will gather the information for this study using the total
population of QSR managers of the five McDonalds franchise store in Angeles City. The
researcher did not include the rank and file employees because they are only required to
render service for 5 months and satisfaction and commitment will not exist with this short
period of time.
Source of Data
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Based from the initial interview the researcher found out that the total population of
QSR managers of five McDonalds franchise store in Angeles City which is 54, 49 of them
are millennial managers and this is considered the primary data of this study.
Research Instrument
In order to collect and achieve a meaningful data the researcher will use a
comprehensive and measurable method that will help this study in identifying the
commitment and the perception of millennial managers of the Mc Donald’s franchise store
about the influence of job satisfaction to organizational commitment. The researcher will use
two sets of questionnaires for this study. With this the researcher will adapt the two
questionnaires from the previous studies entitled Job Descriptive Index (JDI): Reliability and
Validity study in Greece by Theodosis Tasios, M.S. and Vaitsa Giannouli, Ph. D (2017) and
Validity and Reliability Allen and Meyers, Measure of Employee Commitment in the Context
Jude Ssempebwa January (2016). However, the researcher will modify the first questionnaire
entitled Job Descriptive Index (JDI): Reliability and Validity study in Greece by converting
the questions from adjective words into sentences in order to make this questionnaire similar
the Context of Academic Staff in Universities in Uganda. These two adopted questionnaires
have its own scale of reliability and validity test that has been performed by the authors of
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
The researcher will adopt the 5 point Likert scale ranging model from the previous
studies and used it in the adopted questionnaire, where in 1 strongly disagree, 2 disagree ,3
The purpose of these two adopted questionnaires is to evaluate the job satisfaction
level through the use of different determinants, and the influence of these determinants to the
Angeles City.
The researcher will correlate the results of the determinants of job satisfaction level to
the component level of organizational commitment, to determine the impact level and the
collection will be on survey. The data will be analyzed by SPSS version 24.0 and the
statistical tools that will be used are descriptive mean rating and correlation method.
The researcher will write a letter to acquire the permission of the company to conduct
an interview and survey to the millennial managers of the five branches of Mc Donald’s in
Angeles City. Once it is approved, the researcher will start gathering data by conducting a
survey and interview to the employees during lean hours. The researcher will transcribe the
interview and this will be use for the development of recommendation. Once the researcher
already acquired the data that is being needed, proper statistical method will be applied in
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
The researcher will use a descriptive mean and correlation analysis method, in order
to identify the determinants of Job Satisfaction and the influence of these determinants to
Organizational Commitment with this the researcher will correlate the result of mean rating
from Job Satisfaction to Organizational Commitment and will determine the level of impact
Analysis Method.
Arithmetic Mean is the most common measure of central tendency. Mean rating is the
only common measure in which all the values play an equal role. The researcher will
calculate the mean rating by simply adding together the values in the data that has been set
and the sum will be divided to the numbers of value in a particular data. The Coefficient of
Correlation measures the strength relativity of a linear relationship between two numerical
variables. The values of the coefficient of correlation range from -1 for a perfect negative
correlation and + 1 for a perfect positive correlation. Perfect means if the points were plotted
in a scatter plot all the points could be connected on a straight line. When dealing with
population data for two numerical variables, the Greek letter p is used as a symbol for the
coefficient of correlation.
The researcher will calculate the mean rating by simply adding together the values in
the data that has been set and the sum will be divided to the numbers of value in a particular
data. The mean was used to provide the overall rating of each dimension. The ratings were
interpreted using the standard universal rounding off. The scale of mean rating was
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
between two numerical variables. The values of the coefficient of correlation range from -1
for a perfect negative correlation and + 1 for a perfect positive correlation. Perfect means if
the points were plotted in a scatter plot all the points could be connected on a straight line.
When dealing with population data for two numerical variables, the Greek letter p is used as
a symbol for the coefficient of correlation. The researcher used Table 5 as a parameter for the
Ethical Consideration
The information that will be gathered for this study will be treated privately. The
researcher will not disclose the name of each selected respondent to secure their identity. The
researcher will inform the respondents about the survey and ask their permission for them to
procedures, financial aspect and other generation of managers are not included in this study,
the researcher will administer the survey questionnaire with the permission of the
respondents in their most convenient time. The researcher will also seek for the permission of
the authors of the two adopted questionnaires base on the previous study entitled Job
Descriptive Index (JDI): Reliability and Validity study in Greece and Validity and Reliability
of Allen and Meyers, Measure of Employee Commitment in the Context of Academic Staff in
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Table 1
Mean Rating
Scale
Table 2
r value = r value =
1.00 Perfect Correlation -1.00 Perfect Correlation
+.60 < +.80 Strong Positive Correlation -.60 < -.80 Strong Negative Correlation
Moderate Positive Moderate Negative
+.50 < +.60 -.50 < -.60
Correlation Correlation
+.20 < +.50 Weak Positive Correlation -.20 < -.50 Weak Negative Correlation
Very Weak Positive Very Weak Negative
+.01 < +.20 -.01 < -.20
Correlation Correlation
0 No Correlation 0 No Correlation
Note. Adapted from “Accounting Research: Theory and Practice,” by Rufo R. Mendoza,
2012.
30
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
RESULTS
The researcher conducted a test of normality and it was revealed, that the P value is less
than .05 therefore this study will use a non-parametric test. In order to identify the
relationship of these two variables which are the Job Satisfaction and Organizational
Kolmogorov- Shapiro-Wilk
Smirnova
Statistic df Sig. Statistic df Sig.
The collected data for this study will be presented on this chapter. Findings will be gathered
by tabulating the figures obtained, through the use of survey questionnaire that were
distributed to the respondents and the interview that have been conducted by the researcher to
the selected quick service managers. The respondents of this study are the millennial
managers of the selected Mc Donald’s Franchise Store Branches. Demographic profile will
be discussed on the first part of this chapter while the second part will discuss the perception
31
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
The researcher was able to survey a total of 49 respondents which is considered the
(McDonald’s Sto. Rosario, Henson, Fields, Nepo, Clark). In order to gather a comprehensive
information about the demographic profile of the respondents the researcher collected some
personal data of the respondents which includes Age, Civil Status, Gender, Length of Service
The result of the survey showed that out of 49 respondents, there were 19 (38.7%) males and
30 (61.2%) females. The age of these respondents varied from 22 – 50 years’ old,
while 37 (75.5%) has age range from 22 – 31, 10 (20.40%) of them, has age range from 32 –
36 and the remaining 2 (4%) respondents were already 37 years old. The full presentation of
the age reveals that all of the respondents are part of the millennial generation.
Based on the response of civil status 26 (53.1%) of them were singles and 23 (46.9%) were
already married. In terms of the respondent’s length of service, it showed that 9 (18.4%) of
them were currently working in the company between 6 months to 1 year, while 30 (61.2%)
of them were staying in the company from 1 year to 5 years and the remaining 10 (20.4%)
The result of the respondent’s job position revealed that 16 (32.7%) of them were
management trainee, 20 (40.8%) of them were 1st assistant managers, 8 (16.3%) of them were
2nd assistant managers and 5 (10.2%) of them were considered store managers.
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
The respondents were asked to rate their perception about the determinants of job satisfaction
such as work in present, present pay, present opportunities, supervision, people in present
job. Table 4 showed the mean rating of the indicators of work in present dimension, ranging
from 4.0816 to 4.3469. The indicator “Employees have an interested job” and “The
accomplishment of the task is beneficial to the employee’s career” got the highest mean
rating of 4.3469 which interpreted as Agree while the indicator “Ventilation is sufficient to
their work place” got the lowest mean rating for this determinant which is 4.0816 and it is
Table 4
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PRESENT PAY
34
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Table 5 showed the mean rating of Present Pay Dimension; this table reveal a general average
of 2.75 which was interpreted as Neither Agree or Disagree. The indicator “My salary
provides me a comfortable life” got the highest mean rating of 2.9388 which was interpreted
as Neither Agree or Disagree and the indicator “I can buy luxurious things because of my
income” got the lowest mean rating for this dimension which was 2.1429 and interpreted as
Disagree.
Table 5
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
SUPERVISION
The dimension of supervision got a general average of 4.1950 which revealed an agreeable
result mostly on all indicators as shown in Table 6. The indicator “The supervisor is around
when needed” got the highest mean rating of 4.4898 interpreted as Agree while the indicator
“The supervisor is hard to please” got the lowest mean rating of 3.4898 which was
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Table 6
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
13. The supervisor knows the job well .47380 4.3265 Agree
PRESENT OPPORTUNITIES
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Table 7 presented the mean rating of the present opportunities dimension where in the
indicator, “The company has a fair promotion policy” got the highest mean rating of 3.8367
interpreted as Agree and the indicator “There are many opportunities that are being provided
by the company” got the lowest score of 3.3265 which interpreted as Neither Agree or
Disagree. This dimension got a general average of 3.5656 which indicated an agreeable result
Table 7
Table 8 showed the mean rating of the People in present job dimension where in the indicator
“The co-workers are good in making friends” got the highest mean rating of 4.3878
interpreted as Agree while the indicator “The co-workers have a narrow interest” got the
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
lowest score of 3.9592 interpreted as Agree, overall this dimension got a general average of
Table 8
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
AFFECTIVE COMMITMENT
As shown in table 9, the Affective Commitment Dimension got a general average of 3.9846
which indicated an agreeable result mostly on all indicators. The Indicator ‘I enjoy discussing
about my organization with other people” got the highest mean rating of 4.1020 interpreted
as Agree and the indicator “I feel I am emotionally attached to this organization” got the
Table 9
CONTINUANCE COMMITMENT
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Table 10 showed the mean rating of the continuance commitment dimension. This dimension
got a general average of 3.668 which revealed an agreeable result mostly on all indicators.
The indicator “I am afraid of what might happen if I quit my job without having another one
lined up” got the highest score of 3.9184 which interpreted as Agree while the indicator “One
of the major reasons I continue to work for this organization is that leaving would require
considerable personal sacrifice, another organization may not match the overall benefits I
have here’ got the lowest score of 2.5510 which interpreted as Neither Agree or Disagree.
Table 10
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
would
require considerable personal
sacrifice,
another organization may not
match the overall benefits I
have here.
NORMATIVE COMMITMENT
As shown in table 11, the Normative Commitment Dimension got a general average of
3.8809 which revealed an agreeable result mostly on all indicators. The indicator “One of the
major reasons I continue to work in this organization is the importance of loyalty and
therefore feel a sense of moral obligation to stay” got the highest mean rating of 4.0408
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
interpreted as Agree while the indicator “Jumping from one organization to another
organization is considered unethical to me” had a lowest score of 3.7755 which interpreted as
Agree.
Table 11
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CORRELATION ANALYSIS
As shown in table 12 the result of the correlation analysis revealed, that 4 out of 5
organizational commitment. However, this table also revealed that Present pay dimension is
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
commitment.
Table 12
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Correlations
Correlations
AVEAC AVECC AVENC
.
** **
Correlation Coefficient .622 .508 432**
AVEWP
Sig. (2-tailed) .000 .000 .002
N 49 49 49
Correlation Coefficient -.072 -.069 -.105
AVEPP Sig. (2-tailed) .625 .639 .474
N 49 49 49
** **
Correlation Coefficient .526 .403 .379**
Spearman's rho
AVESP Sig. (2-tailed) .000 .004 .007
N 49 49 49
** **
Correlation Coefficient .497 .432 .371**
AVEPO Sig. (2-tailed) .000 .002 .009
N 49 49 49
** **
Correlation Coefficient .609 .430 .628**
AVEPIP Sig. (2-tailed) .000 .002 .000
N 49 49 49
DISCUSSION
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
The primary objective of this study is to determine the perception of quick service restaurant
managers about job satisfaction and organizational commitment and to prove, that job
Based on the findings of this study, it is revealed that four dimensions of job satisfaction are
ell managed and implemented. Both male and female respondents appreciated the statement
concerning to the four dimensions of job satisfaction such as work in present job, people in
present job, supervision and present opportunities they evaluated it Agree in average. On the
other hand, the respondents were not confident about their perception concerning to the
statement of present pay dimension and they evaluated it with a descriptive value of Neither
Agree or Disagree. The 15 indicators of work in present dimension were evaluated by the
respondents and gave a rate within the range of descriptive value Agree. This proved that
respondents valued their task at present. However, respondents gave a lowest score to the two
indicators of this dimension which are “The employees task is simple “and “The employees
task has an end” with a descriptive value of Agree. Even though the respondents were
satisfied with these two indicators, there are comments revealed by some managers that some
of their tasks were not simple and it was difficult to attain, there work shift was tremendously
different, most of them were instructed to work on a straight / 12 hours’ duty and these
routines were frequently happening. There was a situation where in they were required to
work on the night shift which was from 3 pm to 12 midnights and on the following day they
were instructed to work on the opening shift, from 6 am to 3 pm, some of them were obliged
to work on their rest day because of lack of manpower. Sometimes they will have their duty
on their current branch in the morning and will be assigned in another branch in the
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
afternoon. These factors led to tiredness, exhaustion and being unproductive. Restaurant
employees do not enjoy their holiday break because they were required to work during
holiday period, this was the time where in a lot of customers were expected to visit the
restaurant. Managers were obliged to get along with the flow of operation. If there were
several customers inside the restaurant they need to work very fast and accurate just to serve
Another comment from managers revealed that one of the problems of their co-managers
especially the management trainee was, they don’t know the real meaning of their jobs. They
couldn’t handle different type of situation, situation where in they have never experience it
before. They don’t know how to do multi - tasking, which led to high level of stress. These
were some of the reasons why some managers decided to quit on their jobs.
The 5 indicators of present pay revealed that respondents were not confident in saying they
are satisfied on the statement concerning to this dimension. They have rated these 5
indicators within the range of neither agree or disagree, while 1 indicator which is “I am not
insecure to the salary of my co-managers” got the highest mean rating and was rated by the
respondent with a descriptive value of agree, it showed that respondents were not insecure
with their coworker’s salary. On the other hand, two indicators “I can buy luxurious things
because of my income” and “The company provides a satisfactory profit sharing” got the
lowest score and these were rated with a descriptive value of Disagree. Their salary couldn’t
buy luxurious things and sometimes it became insufficient for their necessities. Comments
revealed from the managers stated that they don’t receive an annual salary increase, because
the managements stated for this year strategic plan, the profit will be used for branch
expansion. The last salary increase that employees received was in 2015.
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
The 18 indicators of supervision dimension were rated by the respondents, within the range
of the descriptive value Agree and Neither Agree or Disagree. It showed that the respondents
valued the statement pertaining to their superiors. Indicator such as “The supervisor is around
when needed” got the highest mean rating for this dimension, it showed that managers can
depend on their superior when it is needed. If managers on duty cannot decide immediately
on something or he doesn’t know what to do on a particular situation they can easily call their
superiors even if their superior is out of duty. The Indicator such as “The supervisor is hard to
please” got a lowest score with a descriptive value of Neither Agree or Disagree. It revealed
5 out 7 indicators of Present Opportunities dimension were rated within the range of
descriptive value Agree while the remaining 2 indicators were rated within the range of
neither agree or disagree. Respondents valued the statement concerning to the 5 indicators
while they were not confident about their perception pertaining to the two indicators which
were “There are many opportunities that are being provided by the company” and “I have a
good chance for promotion”. These two indicators got the lowest score for this dimension.
Indicator “The company provides good opportunities for advancement” got the highest mean
rating for this dimension which reveals that the respondents have a positive perception about
this statement. Comments revealed from the respondents that promotion will depend on the
store that will be opened by franchisee or if someone will resign then there is an opportunity
for the employee to step up. however, promotion and opportunities inside the organization
were unclear to them. Employees may not see the potential for advancement in the business
just because the salary scheme does not match the promotion, although if they will be
promoted their salary will increase, but this salary increase is not enough for them.
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
15 indicators of People in Present job got a descriptive value of Agree. It showed that
respondents value the statement concerning to this dimension. Employees enjoyed working
with their coworkers. Indicator such as “The co-workers are good in making friends” got the
highest mean rating on this dimension. It showed that respondents and their coworkers are
good in making friends. Sometimes one of the reasons why employees decided to stay in the
organization is because of the harmonious relationship that they have with their coworkers.
Affective Commitment got a descriptive value of Agree. It showed that respondents value the
statement concerning to this dimension. Findings revealed that respondents are closely
attached to the organization not just because of the pay that they received but because the
other factors such as Work Itself, Present Opportunities, Supervision and People in present
job. These 4 dimensions are the determinants of affective commitment. Indicator such as “I
would be very happy to spend the rest of my career with this organization” got the lowest
score, it showed that even though they were currently attached to the organization this
statement is their less priorities, probably they couldn’t see their selves staying in their
company for good. They are just enjoying the current things that they experience in the
organization except for the salary. Indicator such as “I enjoy discussing about my
organization with other people” got the highest score on this dimension.
indicates a weak positive correlation to continuance commitment and these are Supervision,
Present Opportunities and People in present job and 1 dimension of job satisfaction is
negatively related to the three levels of organizational commitment which is the present pay
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
It showed that respondents decided to stay in the organization not just because of their salary,
present opportunities and supervisor and people in present job but it is because the
respondents are worried, if they could still find another job which is comparable to the things
that they were receiving in their current organization especially in terms of their task identity.
Indicator such as One of the major reasons I continue to work for this organization is that
leaving would require considerable personal sacrifice “got a lowest score for this dimension
with a descriptive value of Neither Agree or Disagree. It showed that respondents were not
confident in saying that they are satisfied in this statement and it’s because employees are not
confident if they can still find a job that will match the overall benefits that they were
receiving in their current company. Some of them perceived that there are several
opportunities outside their organization but these opportunities are very hard to find
especially if this involves utilizing a lot time, effort and money. Indicator such as “I am
afraid of what might happen if I quit my job without having another one lined up” got the
highest score on this dimension. It revealed that respondents are afraid to quit on their jobs
without having another job to go and they need to utilize a lot of things just to find another
job.
Normative Commitment got a descriptive value of Agree. It revealed that respondents give a
positive perception about the statement concerning to this dimension. People in present job is
because they have a moral obligation to their organization and they owe this moral obligation
to their current relationship with their coworkers. Indicator such as “One of the major reasons
I continue to work in this and its organization is the importance of loyalty and therefore feel a
sense of moral obligation to stay” got a highest score in this dimension. It showed that
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
respondents valued the importance of loyalty and moral obligation despite of missing factors
that contributes to their commitment to the organization. Indicators such as “I think that
people these days move from one company to another company too often”, I was taught to
believe in the value of loyalty to one organization and Being a ‘company man’ or ‘company
woman’ is more sensible’ got the lowest score in this dimension. Respondents considered this
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
RECOMMENDATION
To improve and sustain the positive perception of quick service managers on the
commitment. The researcher suggested that owners of this franchise stores should consider
the identified problems and specific recommendation to address the current needs of their
managers, for them to lessen the employees turnover rate that they experienced and
commitment of the employees inside the organization. The company should value the
importance of task identity of the employees; they need to improve their guidelines on how
to discuss the real job of a managers (Expectation vs. Reality). This could be done during the
orientation process before they will get hired by the company. The company should create a
policy that will disallow frequent overtime/ unreasonable schedule and rest day duty for them
On the other hand, there should be an agreement between company stores and franchise store
about helping and supplying sufficient numbers of staff to the franchise stores if it is needed,
but it should be at the expense of the franchise store. Management should give their
employees the authority to begin and finish their own task, for them to feel that they have a
sense of purpose and accomplishment with this, employees will continuously value their
affective commitment to the organization and their continuance and normative commitment
will improve.
In order to improve the abilities and skills of their employees in connection to their present
job, there should be an Intensive training and seminars and these must be implemented every
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
quarter of the year by the franchise stores so that it will sustain the affective commitment of
Pay satisfaction is an important factor for the employees even if the result of this study
indicated that there no significant connection between salary and organizational commitment
still the organization should provide a fair pay check to their employees for them to be
completely satisfied and probably in the future this will sustain and improve the
needs to require the franchise store to follow the compensation scheme of the company store.
These franchise stores should consider the possibilities to adapt the compensation scheme of
the company own store so that all McDonald’s employees especially the managers, will
receive an equal pay, /but still it depends on the position. If it is not possible to provide an
annual salary increase, owners of these franchise stores should invest on a monetary
incentive scheme for their employees, so that employees will become more productive and
motivated and therefore their commitment to the organization will improve and sustain,
In order to improve the commitment of the employees, the organization needs to provide a
seminar that will discuss what would be the career path of the employees in the company and
there should be an agreement Franchise – company stores such as a qualified and competent
employee from a franchise store will have the opportunity to be transferred and be promoted
in a company owned store and vice versa. This present opportunity will definitely improve its
organization.
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Management should create and implement a team building activity for their employees. This
activity will definitely improve the relationship of employees to their co employees and
employees to their superiors and in the long run this will also improve their commitment to
the organization. The owner of the franchise store should coordinate this activity to company
store so that they could make it bigger and exciting for the employees. This strong
relationship will build a strong commitment for the employees to their organization.
recommended to correlate these two variables on the productivity level of the employees,
analyze and understand the real perception of the employees about job satisfaction and
be formulated, to identify what are the dimensions and indicators that are relevant to the
study. This study will only focus on the five McDonalds franchise store in Pampanga. Future
researchers may be considering a larger and comprehensive sample size supporting their
research with a qualitative study to hypothesize the greater perception of millennial mangers
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
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APPENDIX
Table 1
Table 2
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Table 3: Means, Factors and Cronbach Alphas for the Components of Employee
Commitment
Constructs Mean Factor on Factor on
α
A) AC Factor on AC CC NC
AC1 4.06 0.768 0.91
AC2 3.78 0.776
AC3 3.45 0.739
AC4 3.76 0.859
AC5 3.77 0.817
AC6 3.69 0.856
AC7 3.79 0.836
Eigenvalue 4.575
% variance 65.36
B) CC
CC1 3 0.761 0.85
CC2 2.92 0.853
CC3 3 0.907
CC4 2.93 0.882
CC5 3.46 0.53
Eigenvalue 3.188
% variance 63.763
C) NC
NC 1 2.9 0.53 0.745
NC2 3.92 0.697
NC3 3.16 0.748
NC4 3.77 0.648
NC5 2.78 0.676
NC6 3.06 0.665
Eigenvalue 2.674
% variation
44.567
explained
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Perlita Q. So
Franchisor
Steven Stanley Food Corporation
Henson St. Angeles City
Wilfredo P. Bulanadi
Store Manager
Mc Donald’s Franchise Store
I am a faculty of Holy Angel University under the School of Hospitality and Tourism Restaurant
Management. I am conducting a research regarding the impact of job satisfaction to organizational
commitment among quick service restaurant managers of Mc Donald’s Angeles City Branch.
The result of this research will be utilized to improve and sustain the effectiveness of its operation.
This two sets of survey questionnaires consists of items that focus on the Employees Job Satisfaction
and Organizational Commitment. This will take 15 minutes of your time to answer the questionnaire.
Five-point scale is being used to rate your perception regarding the job satisfaction level that being
provided by the establishment to its employees. Kindly check 5 if your perception is strongly agree, 4
agree, 3 undecided, 2 disagree, 1 agree
Rest assured that whatever information you share shall be kept in utmost confidentiality.
Sincerely
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
Name (Optional)
Age [_]18-21 [_] 22-26 [_] 27-31 [_] 32-36 [_] 37-41 [_] 42-46 [_] 47-51
Length of Service [_] 6 mos. to 1 yr. [_]1 yr. to 3 yrs. [_] 3 yrs. to 5 yrs. [_] 5 yrs. And
above
Gender [_] Male [_] Female
Civil Status [_] Single [_] Married
Job Position [_] Mgmt. Trainee [_] 2nd Asst. Manager [_] 1st Asst. Manager [_] Store
Manager
Thank you for agreeing to participate in this survey. For each of the following statement,
please indicate the degree of your agreement or disagreement with each statement by
choosing one of the five alternatives: 5 strongly Agree, 4 Agree, 3 Neither Agree or Disagree,
2 Disagree and 1 Strongly Disagree
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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS
3. My salary provides me a
comfortable life
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74