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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS ON JOB


SATISFACTION AND ORGANIZATIONAL COMMITMENT

Submitted by:

Daniel Antonio G. Macaspac

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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Table of Contents

Introduction ……………………………………………………… 1

Background of the Study ………………………………………………………. 6

Significance of the Study …………………………………………………… …. 7

Review of Related Literature ………………………………………………………... 8

Statement of the Problem ………………………………………………………... 19

Conceptual Framework ………………………………………………………… 21

Research Design ………………………………………………………… 22

Participants of the Study ……………………………………………………….... 22

Source of Data …………………………………………………………


23
Research Instrument ………………………………………………………… 23

Data Collection Procedure ………………………………………………………… 24

Ethical Consideration ………………………………………………………… 26

Results ………………………………………………………… 28

Discussion ………………………………………………………… 44

Recommendation ………………………………………………………… 50

References ………………………………………………………… 56

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Job satisfaction and organizational commitment are widely studied concepts in retail

establishment, manufacturing, hospitals, academic and military. Most of these researches

focus on behavior and attitude of its employees. Although it is clear that there is a strong

relationship between job satisfaction and organizational commitment, few studies have been

done on the effects of these in a quick service restaurant. This study attempts to determine the

perception of millennial managers on job satisfaction and organizational commitment in a

quick service restaurant. It also aims to determine the correlation of job satisfaction to

organizational commitment among managers in quick service restaurant. The study will use

quantitative methods to gain understanding on the perception of QSR managers about job

satisfaction and organizational commitment. This study will provide guidance for the

business owners to give more emphasis on the implementation of the important factors that

will improve the satisfaction and commitment of their current generation of employees.

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The success of the organization will always depend on the contribution and effort of

their employees, which is why business entities invest on their employees just to make sure

that all of them are satisfied and loyal to the organization because a satisfied and loyal

employee will definitely create satisfied and loyal customers and they will bring success to

the business. However, everything in this world will change; nothing will stay the same,

including the satisfaction and loyalty of your employees that is why It is important for the

organization to identify and provide the current predictors that will improve and sustain the

commitment of the employees to the organization and one of these predictors is job

satisfaction.

In the study of Osemeke (2016) he stated that employee satisfaction is a terminology

used to describe whether employees are happy, contented and fulfilling desires and needs at

works. These are the traits that employees must have for them to become more productive

and they will contribute something for the success of the organization. As cited by Al Zabir,

Bhuiyan, Mozahid, Lima and Tasnim (2018) Job Satisfaction is very crucial and important

part for the satisfaction of a whole life of an employee as it impacts the health, attendance

and productivity of an employee. Employees productivity is a determinants of organizational

efficiency. It has been found by many researchers around the world that job satisfaction has a

significant connection with job performance Ulutas (2018). When people are satisfied with

their jobs, certain advantages become possible, and this may include employees stronger

disposition to achieve customer loyalty, better life satisfaction and loyalty to the company

(Medina, 2011).

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Silaban, Yanuar and Syah (2018) defined organizational commitment as the

commitment of the employee toward the organization where they are working.

Organizational commitment involves the faith of employees to the organization, their

willingness to make an effort for the success of organization (Manetje and Martins, 2009)

and their desire to sustain cooperation between employees (Tsolaki, Tsironi, Tzavella,

Lavdaniti and Zyga, 2013; Medina, 2011).

The loyalty of an employee may vary according to their generation and based on

different studies; they conclude contradicting findings on who is more committed to their

organization, the older or the younger generation. According to Acquaah and

Acheampong, as cited by Ajayi (2017) Older employees are more committed to the

organization, because younger ones can leave the organization anytime as a result of future

job opportunities, unlike the older employees who have invested much in the organization

and their turnover intention reduces with the years of job tenure.

On the contrary Akinyemi (2014) studied banks in Nigeria and based on the result

of his study he concluded that older employees do not show more commitment than younger

employees. Khan et al, (2013) cited that as an employee grow older his/her sense of

responsibilities gains maturity and this will decrease the chances of turnover. Employees

have several reasons why they remain loyal to the organization. Some of them are closely

attach to the people inside the organization, while others they need to repay the organization

or it is very difficult to find a new opportunity outside the organization.

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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Table of Contents

Introduction ……………………………………………………… 1

Background of the Study ………………………………………………………. 6

Significance of the Study …………………………………………………… …. 7

Review of Related Literature ………………………………………………………... 8

Statement of the Problem ………………………………………………………... 19

Conceptual Framework ………………………………………………………… 21

Research Design ………………………………………………………… 22

Participants of the Study ……………………………………………………….... 22

Source of Data …………………………………………………………


23
Research Instrument ………………………………………………………… 23

Data Collection Procedure ………………………………………………………… 24

Ethical Consideration ………………………………………………………… 26

Results ………………………………………………………… 28

Discussion ………………………………………………………… 44

Recommendation ………………………………………………………… 50

References ………………………………………………………… 53

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There is much research that supports the link between job satisfaction and employee

retention, where increases in job satisfaction may increase the employee’s desire to stay at

the company for a longer period of time Michael et al., Mohsin & Lengler and Hausknecht,

as cited by Taylor (2017). Some business owners value the importance of their employees

that is why they provide their current need and wants, just to inspire their employees to be

satisfied, productive and be loyal to the organization.

However, there are some business owners who do not value the importance of job

satisfaction and commitment to the organization, because for them no one is indispensable in

the company. They can change their employees anytime they want; however, they need to

understand that this action of changing employees frequently will create a negative impact

not only to the organization but also to the productivity level of their millennial employees.

Quick service restaurants are considered as one of the fast paced environment where in there

is a high turnover rate of employees. According to the National Restaurant Association, as

cited by Taylor (2017) the quit rate in the restaurant industry was 50.3% in 2015, making

quitting the major contributor to employee turnover as opposed to being fired or forced to

leave while the fast food industry tends to have an even higher turnover rate than the other

restaurant types.

According to Khalid, Nor, Ismail and Razali, as cited by (Tschantz, 2016)

Millennials are said to have higher turnover rates than the generation before them. Turnover

rates among millennials are posing a concern to today’s organizations; in fact, the Bureau of

Labor Statistics found in 2013 that millennials aged 24-34 are retained on an average of less

than three years. High turnover rate will definitely compromise organizations and it is

costlier getting qualified and competent employees just to fill a vacant position.

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Organizations should value the importance of job satisfaction and organizational

commitment in order to lessen the employee’s turnover rate that the industry experienced.

Based on the study of Salleh, Nair, and Harun (2012), they found that, higher

organizational commitment and higher satisfaction with salary, promotion, work, and

supervision will lead to lower turnover intention and turnover rate.

The workforce of quick service restaurant industry is being dominated by the

millennials. These are the newest generation that enters the workplace. They have a different

attitude and behavior in such it is easy for them to adapt on their new environment. They use

their skills and abilities such as being a “techy” person, in order to be efficient on their

designated task even if they are away from work, and they are very aggressive to learn a lot

of things and finish the task in a short period of time. According to Erickson as cited by

Chaudhuri and Ghosh (2012) Their need for recognition and feedback from their superiors

may also explain the high expectation that they have in terms of pay and advancement in

organization.

However, if the business entities do not recognize their effort, they can easily leave

and will not hesitate to leave the company; more so, they are not afraid to lose their jobs

because this generation is still dependent on their parents.

Most of these employees are being praised by their parents frequently, they want to

transfer this behavior to their working place, that is why, what they want to see is for the

organization to treat and recognize them similar to the way that they are being treated and

recognized by their parents. This perception and expectation will definitely influence their

performance level to the organization. Some of them will become more productive while

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others are not; some of them will decide to stay to the organization while others will decide

to leave.

Satisfaction and loyalty of the employees are considered unpredictable, it is very

difficult for the organization to determine until when, these employees will be satisfied and

loyal to the organization. There are several theories of job satisfaction which are being

discussed by different scholars and these theories will also affect the commitment of the

employees to the organization

One of the job satisfaction theories which will be used by this study is the Locke’s

Value-percept theory which argued that job satisfaction depends on the perception of a person

whether the job provides the things that he values as stated by Colquitt, Lepine, and

Wesson (2011). The theory suggests that people evaluate job satisfaction according to

specific “facets of the job” which includes pay, promotion, supervision, co-worker, and work

itself. If the employees perceive that these determinants are being provided by the

organization, this will not only improve their satisfaction but they will also remain committed

to the organization.

This study will focus on the perception of the millennial managers about the influence

of job satisfaction to organizational commitment of the quick service restaurant. Quick

service restaurant has been designed to become an eat to go establishment since most of the

customers of this establishment are always in a hurry because of their busy schedules; they

prefer to consume their time to eat in a fast, convenient, good quality and affordable food

service establishment. Since this is considered a fast paced environment wherein servers and

managers are required to work fast, giving too much of their time serving their customers,

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accomplishing their jobs daily, the question that comes in our mind for these employees and

managers is, are they still satisfied and loyal to their jobs and to their organization?

This study will help the future researchers to discover what are the potential factors

that will improve and sustain job satisfaction in the future and the impact of these potential

factors to organizational commitment of their current generation of employees. Likewise it is

to discover and understand these potential factors that will match the capacity of businesses

in applying these in the real setting.

The result of this study will provide guidance for the business owners to give more

emphasis on the implementation of the important factors that will improve the satisfaction

and commitment of their current generation of employees.

This will also serve as an eye opener for the applicants to scrutinize the important

factors that they must have and experience inside the workplace for them to be satisfied and

loyal to the organization, before they decide if they will accept the job or not.

The result of this study will also provide an idea for the government to pass a certain

law that will enhance the satisfaction and commitment of Filipino employees.

Millennial managers will be the exclusive respondents of the study, they are born

between the years 1981 - 1996 (ages 22 to 37 years old in 2018), other generations and rank

and file employees were not included. This study use the determinants of job satisfaction

such as Work in present Job, Present Pay, Supervision, Present opportunities and People in

present Job and the three levels of Organizational Commitment which are affective,

continuance and normative commitment to determine the perception of the respondents, due

to the time and financial constraint the research will only be done in Angeles City and

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selected Mc Donald’s Franchise store which are located in Nepo Mart, Fields Avenue, SM

Clark, Henson St. and Sto. Rosario St.

As we grow old our perception about satisfaction and commitment will change and

this is because of the changes in our lives. It is important for us to be aware on our

perception, you need to analyze several factors before you make a conclusion about the real

condition of the person, process, system, management or the entire organization because the

way you perceive on something will definitely affect our attitude and behavior towards our

job and the organization.

According to many scholars, job satisfaction has been given more attention in today's

organization because job satisfaction will help organization to retain experienced, trained and

competent employees Abu et al., Ahmad et al., Chih-Cheng et al. and Damiano et al. as cited

by Ismail & Razak (2016). Hiring and keeping competent people is a challenge for the

organization. Business owners should value and understand the importance of job satisfaction

as well as the factors that influence their employees’ satisfaction and productiveness on their

jobs.

Research by various scholars such as Elizabeth and Zakkariya, Dimitrios et al.,

Linda & Michael, Loreta & Aukse, Patrick et al. as cited by Ismail & Razak (2016)

revealed that employees who are gratified with his or her job are more likely to prove a

worthy attitude and contributed more efforts to share his or her skill and knowledge with the

organization

Employees who contribute a lot of effort for the success of the organization are

considered competent employees and these are one of the competitive advantages of the

organization that is why the goal of the organization is to value the importance of these

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competent people. This was backed by Lussier and Hendon, (2013) who stated that the

human resources in the organization are among the most important means of developing the

competitive advantage of the organization. One of the determinants of competitive advantage

is excellence at work (Evans, 2013) Employees will achieve excellence at work if there is a

role clarity about their job and they have the right competencies and initiative to get the job

done. Role clarity is how the employee feels that the company delivers sufficient information

about the job as cited by Porkelsson (2018)

Nyabundi and Kagiri (2017) defined task identity as the overall extent to which a

job is done from the start point to finish point to the extent the outcome is predicted or

visible. On the other hand, task significance, along with skill variety and task identity, is

proposed to generate a sense of meaningfulness at work, which then leads to internal work

motivation, high job performance, job satisfaction, and low absenteeism/turnover (Allan,

Duffy & Collisson, 2016). Employees value the importance of satisfaction with the work

itself, and it reflects employees’ feeling about their actual work tasks, including whether

those tasks are challenging, interesting, respected, and make use of critical skills rather than

being dull, repetitive, and uncomfortable as cited by Aslaniyan and Moghaddam (2013).

Therefore, organization should design tasks that form an identifiable and meaningful whole

to increase employee “ownership” of the work and encourage employees to view their work

as meaningful and important rather than as irrelevant as stated by Choge, Chepkiyeng and

Chelimo (2014)

Aside from work itself satisfaction, business owners should provide their employees

the other factors such as fair salary, if they want to achieve complete satisfaction and stronger

commitment.

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According to Michael, Prince and Chacko as cited by Taylor (2017)

Compensation is defined as every type of reward individuals received in exchange for

performing organizational tasks Furthermore, Kee, Ahmad and Abdullah (2016) cited that

financial compensation can be seen as a strategy in human resource management to attract,

retain and motivate the workers in the changing environment

Mohsin & Lengler, as cited by Taylor (2017) agree that there is a positive link

between the degree of satisfaction with compensation and the degree of organizational

commitment and loyalty.

However, Choge, Chepkiyeng and Chelimo (2014) stated that money is not

everything. Most people are happy to receive what they consider a fair paycheck, however

for them to be completely satisfied, what they want is to be recognize for a job well done.

They want to receive opportunities for them to learn and grow and to have a positive

workplace and a supportive team

Coworker support is the degree to which employees perceived that their coworkers

are willing to provide them with work-related assistance and to help them in the execution of

their service-based duties Avci (2017).

Lin and Shu-Jen (2011) cited that coworkers' relationship contained in an

organization is a type of interpersonal relationship and it is based on two concepts: the

superior - subordinate relationship and co employees' interactions Co-workers relations are

different from supervisor relations. Employee interactions with supervisors was based on the

position in the organizational hierarchy, while co-worker’s relations are equal and it has no

formal authority elements Basford and Offermann (2012).

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Co-workers cannot be dictated still it depends on the relationship quality that was

compiled from daily work whether it is very pleasant or sad as cited by Ariani (2015). The

quality of coworker’s interaction has an impact to the employees working attitude and this

will definitely affect the productivity level of the employees and their goal such as to achieve

a meaningful experience.

Coworker support can influence a meaningful experience for employees whereas

negative relations with others can make work life miserable Avci (2017)

On the other hand, Supervisor support is defined as “the level to which employees recognize

that their supervisor is affording support and encouragement for work performance and

concerns of employees Kang et al., as cited by Taylor (2017).

According to Qureshi and Ab Hamid (2017) supervisor plays an important roles in

training effectiveness. Without getting support from the supervisor, the training

process cannot be transferred successfully. Putter (2013) stated that the supervisor support

are provided before and after the training program and it can be shown in terms of emotional

and instrumental support. The organization should value the importance of management –

employee relationship, business owners and managers should act as if they are the parents of

these employees; their objective should be to attain organizational goal and to contribute

something for the development of their employee’s skills and abilities towards their jobs.

To improve the skills and abilities of the employee’s business owners should create

and provide a well-designed training program and career development plan for their

employees for them to become more motivated and completely satisfied.

Promotion satisfaction refers to employees’ feelings about the company’s promotion policies

and their execution, including whether promotions are frequent, fair, and based on ability as

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cited by Aslaniyan and Moghaddam, (2013). Improving the skills and abilities are not

enough for the employees to have a great and challenging career, they should be given a new

opportunity such as moving upward on a new job position wherein employees will be more

satisfied. The result of satisfaction will not only focus to the productivity level of the

employees but also to secure their loyalty to the company.

Malik, Danish and Munir (2012) stated that different organizations or institutions use

promotion as a reward for high productivity of their workers which accelerate their efforts

Furthermore, Naveed, Usman and Bushra (2011) stated that the deciding factor for the

position of any individual in the organization is his skills and qualification, the higher the

level of skills and qualification in any individual the higher will be his position in the want

organization. A good career development plan will motivate the employee to strive harder for

them to get the promotion. With this, they will be more satisfied and loyal to the organization

According to Somunoglu, Erdem and Erdem as cited by Jones (2014)

organizational commitment defined as the degree to which an individual embraces the values

and goals of an organization. Employee’s commitment is questionable because no one can

never tell until when their loyalty to the company last.

One of the most important issue in any organization is organizational commitment.

Thus, organization needs committed employees as cited by Dobre (2013). Commitment

entails acceptance of responsibility of everything inside the organization, the rules,

regulation, culture, values, people and the working environment. Committed employees

display a positive behavior, and this will continuously exist if their contribution and effort are

being recognized by the organization.

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John Meyer and Natalie Allen, commitment experts, explicitly gave the components

as affective commitment, continuance commitment, and normative commitment as stated by

Medina (2011).

There are several reasons why a particular employee decides to work, stay and be

loyal to the organization and this is because of their different perception about loyalty.

There are some employees who decide to stay in the organization because they are

closely attached to the organization and they considered this organization as a vital part of

their life, and people doesn’t want to lose one important part of their life.

Affective commitment is the extent to which employees feel emotionally connected,

recognized, and involved within the organization and employees have the strong desire to

stay at the organization Balassiano and Salles (2012). The loyalty of the employees will be

determined by their physiological and psychological state which means employees are using

their mental and emotional ability to perceive their commitment to the organization.

Employees who have strong emotional commitment will be more probable to remain happier

in the organization as cited by Kang et al., (2013). These employees are very close to the

people who works in the organization from their superior down to their subordinates, wherein

their emotions are being affected by the outcome of the organization, and they will apply

everything they know for them to bring the success to the organization. An affective

commitment occurs when employees commit because they have the strong desire to do and

not because they are required to do (Kimura, 2013). An emotionally committed employee,

wishes to continue as a part of the organization and they strongly identified the goal of the

organization (Marmaya et al, 2011).

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Employees represent their affection and admiration to their organization; some of

them are willing to sacrifice their own happiness or even their own life for the sake of their

company. These type of employees will stay in the organization from failure to success.

On the other hand, continuance commitment is the attachment of individuals to their

current organizations based on the consequence related to leaving Sow (2015). Continuance

commitment refers to the employees’ tendency to remain in an organization because it is not

reasonable for him to leave the organization (Medina, 2011). It is being maximized when

there are high perceived costs of leaving, and the employee is aware and worried of those

costs Tschantz (2016)

That is why employees may commit to their current organizations because of lack of

better alternatives or opportunities outside their organization as cited by Sow (2015)

Continuance commitment occurs when employees commit not because they have the desire

to do, but because they need to do Balassiano and Salles (2012).

There are some potential antecedents of continuance commitment which includes

include age, tenure, career satisfaction and intent to leave. Age and tenure can function as

predictors of continuance commitment, primarily because of their roles as replacement

measures of investment in the organization Madi, Abu Jarad and Alqahtani (2012) If there

is a job vacancy inside the organization, some of them are being considered as a potential

successor for the vacant job position because of their age and years of service in the

organization.

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Normative commitment is the moral attachment of individuals’ attachment level to

their employing organizations as Sow (2015). Employees may also commit to their current

organizations because they believe that they have a moral obligation to commit Gelaidan

and Ahmad (2013) and these individuals feel the need to repay the organization after they

receive some benefits from them Gelaidan and Ahmad (2013).

Sometimes it is very hard for the employees to leave the organization because they

owe something to the organization especially if the organization contributes something for

these employees to achieve a successful career in exchange, it is the right thing to do to stay

and continue working in their current organization and this is also known as reciprocal

obligation.

The determining factors of job satisfaction will affect the behavior and attitude of

these employees to their working environment. These determining factors will influence their

employee’s to be satisfied and have the initiative to produce a good result for the company

and this will improve their loyalty to their organization and this was amended by Isip (2013)

where he found a high positive correlation between job satisfaction and organizational

commitment.

According to Ng et al. as cited by Tschantz (2016) Millennial generation are the

current workforce who dominate the quick service restaurant industry. Millennials enjoy

working in teams because they perceive that collaborating avoids risk as well as being more

fun than working alone.

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These young individuals can easily adapt their new working environment especially

the way they interact with their coworkers, subordinates or even to their superiors.

Differences is not an issue the only thing that they want is to be recognized, being valued and

appreciated immediately for the things that they will accomplish.

Millennials want to have a good pay and benefits; however, this may be an effect of

Millennials' desire for frequent feedback and entitlement Ng et al., as cited by Tschantz

(2016). Some millennials are aiming for an attractive compensation packages despite of, they

don’t have enough working experience still they want to get a high salary which is why some

of them wants to be recognized by their employers and be promoted in a short period of time.

There is a doubt about the satisfaction and commitment of the millennials workforce

and it’s because of their different mindset and perception. It is very easy for them to decide

on something, without analyzing the consequence of their action.

Campione as cited by Tschantz (2016) stated that millennials tend to have less

intention to leave their jobs than other generations, but when they become dissatisfied with

their jobs, they move more quickly and more certainly to quit their jobs and move on than

previous generations because millennials saw their parents get divorced and be subject to

layoffs without respect to their loyalty to their company. They value making a life over

making a living Ng et al., as cited by Tschantz (2016). Some of them value the importance

of improving their life, in the context of their career such as achievement, recognition,

promotion and other things that they need to receive. They do not care about surviving in life

because whether they will have a job or not, still they will survive through the help of their

parents.

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Moreover, Twenge as cited by Martin & Ottemann (2016) explained his meta-

analysis also included job satisfaction and intent to leave across four generations. She found

out that millennials are more job satisfied and wanted more job security than older

generations, but all generations were fairly similar in their intent to leave their company.

It is important for the organization to find ways on how to improve this current

perception of this generation who works in the organization by identifying the determining

factors that could lessen the conflict inside the working place, to influence them to be

satisfied on their jobs and to hold their strong commitment to the organization.

There are several factors that business entities could use in order to improve and

sustain the satisfaction and commitment of their employees to the organization. However,

business entities need to identify and understand what are the current determinants that are

being valued by these millennial workforces. Based on the study of Tschantz (2016) he

concludes that there are three ways that an organization could do in order to improve job

satisfaction and organizational commitment of millennial workforce, this is by implementing

mentoring programs, making changes in job design, and fostering a workplace culture that

encourages the cultivation of interpersonal relationships according to millennials’

personalities, needs, and expectations in regards to work.

Business owners aim to retain their competent employees and maintain their

productivity level in order to achieve the goal of the organization especially their millennial

workforce. Millennials are the current workforce of the quick service restaurant industry, and

this generation have a higher rate of turnover compare to the other generation because of

their different perception and expectation of satisfaction which will definitely influence their

decision to stay or to quit in the organization.

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According to McShane & Von Glinow as cited by Tschantz (2016) An employee’s

overall job attitude is made up of two factors: job satisfaction and organizational

commitment, and these can both have a considerable effect in decreasing employee turnover.

Working in a fast pace environment such as quick service restaurant is not an easy

job, it is a life which involves a high level of stress and unpredictable challenges that is why

this type of restaurant experienced a high turnover rate of employees. Employees are like

machines no matter how productive they are, there will be a time where in they will get tired

and exhausted. Business owners should have a coping mechanism on how to minimize the

level of stress that their employees will experience and how to motivate their employees to

accept the challenges and turn this into an accomplishment. Evaluating the current

determinants of job satisfaction and organizational commitment are the coping mechanism

that could be used and developed by the business owners. Employees need to be satisfied

before they will develop their commitment to the organization, once there is a commitment

they will become more productive and they stay in the company for good. There are several

factors that contribute to job satisfaction and the influence of these factors to organizational

commitment however business owners could not provide all of these factors to their

employees, just to make them satisfied and contented. They need to evaluate and understand

which current factors are being valued by their millennial employees which is considered the

largest pool of manpower of the restaurant industry.

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This study aims to identify the determinants of job satisfaction level which will have

an impact to the organizational commitment of the millennial managers of five McDonalds

franchise store in Angeles City. Job satisfaction and organizational commitment are two

different variables that play an important role for the employees to contribute something in

the success of the business. If employees are satisfied with their jobs, their productivity level

increases, they will strive for the best such as service excellence and high quality

management and eventually they will value the importance of loyalty to the organization

In order to assess the perception of these current generation of fast food restaurant

managers about the influence of job satisfaction to organizational commitment of the food

establishment these questions ought to be answered:

1. How may Job satisfaction of QSR managers be assessed in terms of

a. Work in Present Job


b. Present Pay
c. Supervision on Job
d. Present opportunities
e. People in your present Job

2. How may Organizational Commitment of QSR managers be described in terms of

a. Continuance Commitment
b. Affective Commitment
c. Normative Commitment

3. Is there a significant relationship between the determinants of job satisfaction and


organizational commitment that has been perceived by these current generation of
quick service restaurant managers?

4. How may the result of this be utilized to improve job satisfaction and organizational
commitment that has been perceived by millennial managers

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The researcher will adapt the five facets of Value Percept Theory and this will be

assessed by Job Descriptive Index which has been recently used by Tasios and Giannouli,

(2017) in their study entitled Job Descriptive Index (JDI): Reliability and Validity study in

Greece. These are work in present job, present pay, supervision on job, present opportunities

and people in your present job. These facets will be used to determine the overall job

satisfaction level. The researcher will also adapt the Organizational Commitment

Questionnaire of Allen and Meyer Measure of Employee Commitment in the Context of

Academic Staff in Universities in Uganda by Mugizi, Bakkabulindi & Ssempebwa (2016)

which are affective, continuance and normative commitment to determine the loyalty of these

current generation of managers of five Mc Donald’s franchise stores in Angeles City.

Value percept theory is one of the accepted tools that are being used by several

studies. In order to identify the job satisfaction level of these current generation of

employees, the researcher used the five facets of Value percept theory which are work in

present job, present pay, supervision on job, present opportunities and people in your present

job. The things that being valued by their employees.

These are the factors that will improve the satisfaction of these employees and that

will also influence their loyalty to the organization. Loyalty may vary according to the

employee’s perception whether it is a normative, affective or continuance commitment

23
WORK ITSELF
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

JOB
PRESENT PAY

JOB ORGANIZAIONAL
SUPERVISION SATISFACTION COMMITMENT
ON JOB

PRESENT
OPPORTUNITIES

PEOPLE IN
YOUR PRESENT
JOB
Figure 1. Conceptual Framework

Ho There is no significant relationship between work itself and organizational commitment

Ho There is no significant relationship between present pay and organizational commitment

Ho There is no significant relationship between supervision on job and organizational


commitment

Ho There is no significant relationship between present opportunities and organizational


commitment

Ho There is no significant relationship between people in your present job and organizational
Commitment

METHOD

24
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Research Design

The researcher will use a descriptive and correlation method, to identify and correlate

the determinants of job satisfaction to the components of organizational commitment, to

determine the relationship and impact level of the determinants of job satisfaction to

organizational commitment of the selected quick service restaurant in Angeles City.

Participants of the Study

The respondents of the study are the total population of millennial managers of

McDonalds Franchise store in Angeles City which 49. These group of managers will be

assign to a different level of managerial position, from management trainee, 2nd assistant

managers, 1st assistant manager and eventually restaurant manager. The Mc Donald’s

Franchise store branches are located in Nepo Mart, Fields Avenue, SM Clark, Henson St. and

Sto. Rosario St The researcher will gather the information for this study using the total

population of QSR managers of the five McDonalds franchise store in Angeles City. The

researcher did not include the rank and file employees because they are only required to

render service for 5 months and satisfaction and commitment will not exist with this short

period of time.

Source of Data

25
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Based from the initial interview the researcher found out that the total population of

QSR managers of five McDonalds franchise store in Angeles City which is 54, 49 of them

are millennial managers and this is considered the primary data of this study.

Research Instrument

In order to collect and achieve a meaningful data the researcher will use a

comprehensive and measurable method that will help this study in identifying the

relationship and impact level of the determinants of job satisfaction to organizational

commitment and the perception of millennial managers of the Mc Donald’s franchise store

about the influence of job satisfaction to organizational commitment. The researcher will use

two sets of questionnaires for this study. With this the researcher will adapt the two

questionnaires from the previous studies entitled Job Descriptive Index (JDI): Reliability and

Validity study in Greece by Theodosis Tasios, M.S. and Vaitsa Giannouli, Ph. D (2017) and

Validity and Reliability Allen and Meyers, Measure of Employee Commitment in the Context

of Academic Staff in Universities in Uganda by Wilson Mugizi; Fred E. K. Bakkabulindi &

Jude Ssempebwa January (2016). However, the researcher will modify the first questionnaire

entitled Job Descriptive Index (JDI): Reliability and Validity study in Greece by converting

the questions from adjective words into sentences in order to make this questionnaire similar

and comparable to the second questionnaire entitled Measure of Employee Commitment in

the Context of Academic Staff in Universities in Uganda. These two adopted questionnaires

have its own scale of reliability and validity test that has been performed by the authors of

the previous studies.

26
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

The researcher will adopt the 5 point Likert scale ranging model from the previous

studies and used it in the adopted questionnaire, where in 1 strongly disagree, 2 disagree ,3

undecided, 4 agree and 5 strongly agree.

The purpose of these two adopted questionnaires is to evaluate the job satisfaction

level through the use of different determinants, and the influence of these determinants to the

organizational commitment of QRS managers of the five McDonalds franchise store in

Angeles City.

The researcher will correlate the results of the determinants of job satisfaction level to

the component level of organizational commitment, to determine the impact level and the

relationship of these determinants to organizational commitment, the method of data

collection will be on survey. The data will be analyzed by SPSS version 24.0 and the

statistical tools that will be used are descriptive mean rating and correlation method.

Data Collection Procedure

The researcher will write a letter to acquire the permission of the company to conduct

an interview and survey to the millennial managers of the five branches of Mc Donald’s in

Angeles City. Once it is approved, the researcher will start gathering data by conducting a

survey and interview to the employees during lean hours. The researcher will transcribe the

interview and this will be use for the development of recommendation. Once the researcher

already acquired the data that is being needed, proper statistical method will be applied in

order to interpret it.

27
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

The researcher will use a descriptive mean and correlation analysis method, in order

to identify the determinants of Job Satisfaction and the influence of these determinants to

Organizational Commitment with this the researcher will correlate the result of mean rating

from Job Satisfaction to Organizational Commitment and will determine the level of impact

of the determinants of job satisfaction to organizational commitment by using a Correlation

Analysis Method.

Arithmetic Mean is the most common measure of central tendency. Mean rating is the

only common measure in which all the values play an equal role. The researcher will

calculate the mean rating by simply adding together the values in the data that has been set

and the sum will be divided to the numbers of value in a particular data. The Coefficient of

Correlation measures the strength relativity of a linear relationship between two numerical

variables. The values of the coefficient of correlation range from -1 for a perfect negative

correlation and + 1 for a perfect positive correlation. Perfect means if the points were plotted

in a scatter plot all the points could be connected on a straight line. When dealing with

population data for two numerical variables, the Greek letter p is used as a symbol for the

coefficient of correlation.

The researcher will calculate the mean rating by simply adding together the values in

the data that has been set and the sum will be divided to the numbers of value in a particular

data. The mean was used to provide the overall rating of each dimension. The ratings were

interpreted using the standard universal rounding off. The scale of mean rating was

presented in table 4 which can be found in the appendices.

28
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

The Coefficient of Correlation measures the strength relativity of a linear relationship

between two numerical variables. The values of the coefficient of correlation range from -1

for a perfect negative correlation and + 1 for a perfect positive correlation. Perfect means if

the points were plotted in a scatter plot all the points could be connected on a straight line.

When dealing with population data for two numerical variables, the Greek letter p is used as

a symbol for the coefficient of correlation. The researcher used Table 5 as a parameter for the

interpretation of the correlation which can be found in the appendices

Ethical Consideration

The information that will be gathered for this study will be treated privately. The

researcher will not disclose the name of each selected respondent to secure their identity. The

researcher will inform the respondents about the survey and ask their permission for them to

participate in this study. Any information pertaining to management policy, standard

procedures, financial aspect and other generation of managers are not included in this study,

the researcher will administer the survey questionnaire with the permission of the

respondents in their most convenient time. The researcher will also seek for the permission of

the authors of the two adopted questionnaires base on the previous study entitled Job

Descriptive Index (JDI): Reliability and Validity study in Greece and Validity and Reliability

of Allen and Meyers, Measure of Employee Commitment in the Context of Academic Staff in

Universities in Uganda to be used for this study.

29
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Table 1

The Strength of Mean Rating Scale

Mean Rating
Scale

5 Strongly Agree 4.51 to 5.00

4 Agree 3.51 to 4.50

3 Neither Agree or Disagree 2.51 to 3.50

2 Disagree 1.51 to 2.50

1 Strong Disagree 1.00 to 1.50

Table 2

The Strength of Correlations

r value = r value =
1.00 Perfect Correlation -1.00 Perfect Correlation

Very Strong Positive Very Strong Negative


+.80 < +1.0 -.80 < -1.0
Correlation Correlation

+.60 < +.80 Strong Positive Correlation -.60 < -.80 Strong Negative Correlation
Moderate Positive Moderate Negative
+.50 < +.60 -.50 < -.60
Correlation Correlation
+.20 < +.50 Weak Positive Correlation -.20 < -.50 Weak Negative Correlation
Very Weak Positive Very Weak Negative
+.01 < +.20 -.01 < -.20
Correlation Correlation
0 No Correlation 0 No Correlation
Note. Adapted from “Accounting Research: Theory and Practice,” by Rufo R. Mendoza,
2012.

30
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

RESULTS

The researcher conducted a test of normality and it was revealed, that the P value is less

than .05 therefore this study will use a non-parametric test. In order to identify the

relationship of these two variables which are the Job Satisfaction and Organizational

Commitment, this study will use the spearman correlation.

Table 3. Test of Normality

Kolmogorov- Shapiro-Wilk
Smirnova
Statistic df Sig. Statistic df Sig.

Job Satisfaction .068 49 .200* .973 49 .309


Organizational .136 49 .024 .944 49 .022
Commitment

The collected data for this study will be presented on this chapter. Findings will be gathered

by tabulating the figures obtained, through the use of survey questionnaire that were

distributed to the respondents and the interview that have been conducted by the researcher to

the selected quick service managers. The respondents of this study are the millennial

managers of the selected Mc Donald’s Franchise Store Branches. Demographic profile will

be discussed on the first part of this chapter while the second part will discuss the perception

of millennial managers on job satisfaction and organizational commitment.

Demographic Profile of the respondents

31
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

The researcher was able to survey a total of 49 respondents which is considered the

total population of millennial managers of the selected Mc Donald’s Franchise store

(McDonald’s Sto. Rosario, Henson, Fields, Nepo, Clark). In order to gather a comprehensive

information about the demographic profile of the respondents the researcher collected some

personal data of the respondents which includes Age, Civil Status, Gender, Length of Service

and Job position.

The result of the survey showed that out of 49 respondents, there were 19 (38.7%) males and

30 (61.2%) females. The age of these respondents varied from 22 – 50 years’ old,

while 37 (75.5%) has age range from 22 – 31, 10 (20.40%) of them, has age range from 32 –

36 and the remaining 2 (4%) respondents were already 37 years old. The full presentation of

the age reveals that all of the respondents are part of the millennial generation.

Based on the response of civil status 26 (53.1%) of them were singles and 23 (46.9%) were

already married. In terms of the respondent’s length of service, it showed that 9 (18.4%) of

them were currently working in the company between 6 months to 1 year, while 30 (61.2%)

of them were staying in the company from 1 year to 5 years and the remaining 10 (20.4%)

respondents were with the company for 5 years and above.

The result of the respondent’s job position revealed that 16 (32.7%) of them were

management trainee, 20 (40.8%) of them were 1st assistant managers, 8 (16.3%) of them were

2nd assistant managers and 5 (10.2%) of them were considered store managers.

WORK IN PRESENT JOB

32
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

The respondents were asked to rate their perception about the determinants of job satisfaction

such as work in present, present pay, present opportunities, supervision, people in present

job. Table 4 showed the mean rating of the indicators of work in present dimension, ranging

from 4.0816 to 4.3469. The indicator “Employees have an interested job” and “The

accomplishment of the task is beneficial to the employee’s career” got the highest mean

rating of 4.3469 which interpreted as Agree while the indicator “Ventilation is sufficient to

their work place” got the lowest mean rating for this determinant which is 4.0816 and it is

interpreted as Agree. The table reveal an agreeable result on all indicators.

Table 4

WORK IN PRESENT STD DEVIATION MEAN DESCRIPTIVE

1. Employees have an interested job .66304 4.3469 Agree

2. Employees follow certain routing .63017 4.2449 Agree


in doing the task

3. Employees are satisfied on the task .65400 4.2245 Agree


that was given to them

4. Employees have a decent task .73540 4.2041 Agree

5. Employees was able to produce a .82530 4.1633 Agree


better output using their creativity

6. Employees task is valuable .73598 4.2857 Agree

7. Ventilation is sufficient to their .86209 4.0816 Agree


work place
8. Employees enjoy doing their task .70711 4.2857 Agree

9. The accomplishment of the task is .75142 4.3469 Agree


beneficial to the employee’s career

10. Working condition is not .79057 4.1429 Agree


dangerous for their employee’s
health

33
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

11. Employees was given a .71844 4.3265 Agree


challenging task

12. Employees have the authority to do 1.01728 4.0816 Agree


and accomplish their task on their
own

13. The employees task is simple 1.22648 3.5306 Agree

14. The employees task has an end 1.04083 3.7143 Agree

15. Employees task gave them a sense .66844 4.2500 Agree


of Accomplishment

GENERAL AVERAGE 4.142857 Agree

PRESENT PAY

34
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Table 5 showed the mean rating of Present Pay Dimension; this table reveal a general average

of 2.75 which was interpreted as Neither Agree or Disagree. The indicator “My salary

provides me a comfortable life” got the highest mean rating of 2.9388 which was interpreted

as Neither Agree or Disagree and the indicator “I can buy luxurious things because of my

income” got the lowest mean rating for this dimension which was 2.1429 and interpreted as

Disagree.

Table 5

35
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

PRESENT PAY STD DEVIATION MEAN DESCRIPTIVE

1. My income is sufficient for .63821 2.7347 Neither Agree or


normal expense Disagree

2. The company provides a .50423 2.5306 Neither Agree or


satisfactory profit sharing Disagree

3. My salary provides me a .68945 2.9388 Neither Agree or


comfortable life Disagree

4. I receive a good salary .72257 2.7551 Neither Agree or


Disagree

5. I can buy luxurious things .57735 2.1429 Disagree


because of my income
6. I am not insecure to the salary of .86553 3.7959 Agree
my co-managers
7. I receive a salary more than I .70711 2.7143 Neither Agree or
deserve Disagree

8. I am highly compensated .57068 2.3878 Disagree

GENERAL AVERAGE 2.75 Neither Agree or


Disagree

SUPERVISION

The dimension of supervision got a general average of 4.1950 which revealed an agreeable

result mostly on all indicators as shown in Table 6. The indicator “The supervisor is around

when needed” got the highest mean rating of 4.4898 interpreted as Agree while the indicator

“The supervisor is hard to please” got the lowest mean rating of 3.4898 which was

interpreted as Neither Agree or Disagree for this dimension.

36
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Table 6

SUPERVISION STD. MEAN DESCRIPTIVE


DEVIATION
1. The boss seeks advice to his .69191 3.9796 Agree
Employees

2. The supervisor is hard to please 1.08248 3.4898 NAD

3. The supervisor is well-mannered .51093 4.2245 Agree

37
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

4. The supervisor praises a good .53133 4.2653 Agree


work

5. Employees have a tactful .88880 3.9592 Agree


supervisor

6. The supervisor is influential .63353 4.1224 Agree

7. The supervisor provides his .56394 4.1224 Agree


employees the latest information
of the company

8. The supervisor oversees the task .60116 4.1837 Agree

9. The supervisor is calm in .59619 4.2449 Agree


resolving problems

10. The supervisor tells his employees .55020 4.2245 Agree


where to stand

11. The supervisor is friendly .54006 4.2857 Agree

12. The supervisor has a persistent .50000 4.2857 Agree


personality

13. The supervisor knows the job well .47380 4.3265 Agree

14. Employees have a good .55482 4.3265 Agree


supervisor

15. Employees have an intelligent .54788 4.3061 Agree


supervisor

16. The supervisor gives the .58467 4.3061 Agree


employees the authority to do and
finish the task

17. The supervisor is industrious .48708 4.3673 Agree


18. The supervisor is around when .50508 4.4898 Agree
needed

GENERAL AVERAGE 4.1950 Agree

PRESENT OPPORTUNITIES

38
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Table 7 presented the mean rating of the present opportunities dimension where in the

indicator, “The company has a fair promotion policy” got the highest mean rating of 3.8367

interpreted as Agree and the indicator “There are many opportunities that are being provided

by the company” got the lowest score of 3.3265 which interpreted as Neither Agree or

Disagree. This dimension got a general average of 3.5656 which indicated an agreeable result

mostly on all indicators.

Table 7

PRESENT OPPORTUNITIES STD. MEAN DESCRIPTIVE


DEVIATION
1. The company provides good .86603 3.7143 Agree
opportunities for advancement

2. There are many opportunities that are .94401 3.3265 NAD


being provided by the company

3. The company value the importance of .87530 3.6735 Agree


promotion on ability

4. I don’t have dead end job .89262 3.5102 Agree

5. I have a good chance for promotion .90257 3.3469 NAD

6. The company has a fair promotion policy .85017 3.8367 Agree

7. The company provides regular .89119 3.5510 Agree


promotions

GENERAL AVERAGE 3.5656 Agree

PEOPLE IN PRESENT JOB

Table 8 showed the mean rating of the People in present job dimension where in the indicator

“The co-workers are good in making friends” got the highest mean rating of 4.3878

interpreted as Agree while the indicator “The co-workers have a narrow interest” got the

39
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

lowest score of 3.9592 interpreted as Agree, overall this dimension got a general average of

4.18639 which indicated an agreeable result mostly on all indicators.

Table 8

PEOPLE IN PRESENT JOB STD MEAN DESCRIPTIVE


DEVIATION
1. Employees have a .58685 4.2245 Agree
motivating co-workers

2. Employees have a thought- .74972 4.0204 Agree


provoking co-worker

3. Co-workers work fast .53927 4.2041 Agree

4. Co-workers are ambitious .71903 4.0612 Agree

5. Co-workers are intelligent .52164 4.2449 Agree

6. Their co-workers are .54006 4.2857 Agree


responsible

7. The co-workers are good in .57068 4.3878 Agree


making friends

8. The co-workers are smart .60469 4.2653 Agree

9. The co-workers are .55020 4.2245 Agree


industrious

10. The co-workers are friendly .50000 4.2857 Agree

11. The co-workers value the .52732 4.1837 Agree


importance of privacy

12. The co-workers are .59619 4.2449 Agree


energetic

13. The co-workers have a .70590 3.9592 Agree


narrow interest
14. The co-workers are loyal to .59476 4.0204 Agree
the company

15. The expectations of my co- .56544 4.1837 Agree


workers are difficult to meet

GENERAL AVERAGE 4.18639 Agree

40
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

AFFECTIVE COMMITMENT

As shown in table 9, the Affective Commitment Dimension got a general average of 3.9846

which indicated an agreeable result mostly on all indicators. The Indicator ‘I enjoy discussing

about my organization with other people” got the highest mean rating of 4.1020 interpreted

as Agree and the indicator “I feel I am emotionally attached to this organization” got the

lowest score of 4.0000 interpreted as Agree.

Table 9

AFFECTIVE COMMITMENT STD DEVIATION MEAN DESCRIPTIVE

1. I would be very happy to .71726 3.8367 Agree


spend the rest of my career
with this organization.

2. I enjoy discussing about my .58612 4.1020 Agree


organization with other people.

3. I really feel as if this .64550 3.8571 Agree


organization’s problems are
my own

4. I think that it would be difficult .71903 3.9388 Agree


for me to become attached to
another organization as I am to
this one

5. I do feel like ‘part of the .77482 4.0612 Agree


family’ with my organization

6. I feel I am emotionally .61237 4.0000 Agree


attached to this organization.

7. This organization has a great .57588 4.0408 Agree


deal of personal meaning for
me.

8. I feel a strong sense of .57588 4.0408 Agree


belonging to my organization.

GENERAL AVERAGE 3.9846 Agree

CONTINUANCE COMMITMENT

41
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Table 10 showed the mean rating of the continuance commitment dimension. This dimension

got a general average of 3.668 which revealed an agreeable result mostly on all indicators.

The indicator “I am afraid of what might happen if I quit my job without having another one

lined up” got the highest score of 3.9184 which interpreted as Agree while the indicator “One

of the major reasons I continue to work for this organization is that leaving would require

considerable personal sacrifice, another organization may not match the overall benefits I

have here’ got the lowest score of 2.5510 which interpreted as Neither Agree or Disagree.

Table 10

CONTINUANCE COMMITMENT STD DEVIATION MEAN DESCRIPTIVE

1. I am afraid of what might .83757 3.9184 Agree


happen if I quit my job without
having another one lined up.

2. It would be very difficult for .80707 3.8776 Agree


me to leave my organization
right now, even if I wanted to.

3. Too much in my life would be .84163 3.8571 Agree


disrupted if I decide to leave
my organization now

4. It wouldn’t be too costly for .79966 3.8367 Agree


me to leave my organization
now
5. Right now, staying with my .74288 3.8980 Agree
organization is a matter of
necessity as much as desire

6. I feel that I have very few .85516 3.6531 Agree


options to consider leaving this
organization.
7. One of the few serious .80443 3.7551 Agree
consequences of leaving this
organization would be the
scarcity of available
alternatives.
8. One of the major reasons I .57956 2.5510 NAD
continue to work for this
organization is that leaving

42
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

would
require considerable personal
sacrifice,
another organization may not
match the overall benefits I
have here.

GENERAL AVERAGE 3.6684 Agree

NORMATIVE COMMITMENT
As shown in table 11, the Normative Commitment Dimension got a general average of

3.8809 which revealed an agreeable result mostly on all indicators. The indicator “One of the

major reasons I continue to work in this organization is the importance of loyalty and

therefore feel a sense of moral obligation to stay” got the highest mean rating of 4.0408

43
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

interpreted as Agree while the indicator “Jumping from one organization to another

organization is considered unethical to me” had a lowest score of 3.7755 which interpreted as

Agree.

Table 11

NORMATIVE STD. DEVIATION MEAN DESCRIPTIVE

1. I think people .65660


these days move
from one
company to
another company
to often
.55864 3.9796 Agree
2. I do believe that a
person must
always be loyal to
his or her
organization.

3. Jumping from one .71488 3.7755 Agree


organization to
another
organization is
considered
unethical to me.

4. One of the major .64418 4.0408 Agree


reasons I continue
to work in this
organization is the
importance of
loyalty and
therefore feel a
sense of moral
obligation to stay
5. If I got another .84163 3.8571 Agree
offer for a better
job elsewhere I
would feel it is
not proper to
leave my
organization

44
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

6. I was taught to .71726 3.8367 Agree


believe in the
value of loyalty to
one organization

7. Things were .80707 3.8776 Agree


better in the days
when people
choose to stay in
one organization
in the entirely or
most of their
career.
8. Being a ‘company .82530 3.8367 Agree
man’ or ‘company
woman’ is more
sensible

GENERAL 3.8809 Agree


AVERAGE

CORRELATION ANALYSIS

As shown in table 12 the result of the correlation analysis revealed, that 4 out of 5

determinants of job satisfaction indicates a positive correlation to the 3 levels of

organizational commitment. However, this table also revealed that Present pay dimension is

negatively related to the 3 levels of organizational commitment. Work in present dimension

indicated a strong positive correlation to affective commitment, moderate positive correlation

to continuance commitment and weak positive correlation to normative commitment.

45
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Supervision and Present Opportunities dimensions showed a moderate positive correlation to

affective commitment and weak positive correlation to continuance and normative

commitment. People in Present Job dimension indicated a strong positive correlation to

affective and normative commitment and weak positive correlation to continuance

commitment.

Table 12

46
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Correlations
Correlations
AVEAC AVECC AVENC
.
** **
Correlation Coefficient .622 .508 432**
AVEWP
Sig. (2-tailed) .000 .000 .002
N 49 49 49
Correlation Coefficient -.072 -.069 -.105
AVEPP Sig. (2-tailed) .625 .639 .474
N 49 49 49
** **
Correlation Coefficient .526 .403 .379**
Spearman's rho
AVESP Sig. (2-tailed) .000 .004 .007
N 49 49 49
** **
Correlation Coefficient .497 .432 .371**
AVEPO Sig. (2-tailed) .000 .002 .009
N 49 49 49
** **
Correlation Coefficient .609 .430 .628**
AVEPIP Sig. (2-tailed) .000 .002 .000
N 49 49 49

*. Correlation is significant at the 0.05 level (2-tailed).


**. Correlation is significant at the 0.01 level (2-tailed).

DISCUSSION

47
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

The primary objective of this study is to determine the perception of quick service restaurant

managers about job satisfaction and organizational commitment and to prove, that job

satisfaction has a significant effect to organizational commitment in a fast paced environment

such as quick service restaurant.

Based on the findings of this study, it is revealed that four dimensions of job satisfaction are

ell managed and implemented. Both male and female respondents appreciated the statement

concerning to the four dimensions of job satisfaction such as work in present job, people in

present job, supervision and present opportunities they evaluated it Agree in average. On the

other hand, the respondents were not confident about their perception concerning to the

statement of present pay dimension and they evaluated it with a descriptive value of Neither

Agree or Disagree. The 15 indicators of work in present dimension were evaluated by the

respondents and gave a rate within the range of descriptive value Agree. This proved that

respondents valued their task at present. However, respondents gave a lowest score to the two

indicators of this dimension which are “The employees task is simple “and “The employees

task has an end” with a descriptive value of Agree. Even though the respondents were

satisfied with these two indicators, there are comments revealed by some managers that some

of their tasks were not simple and it was difficult to attain, there work shift was tremendously

different, most of them were instructed to work on a straight / 12 hours’ duty and these

routines were frequently happening. There was a situation where in they were required to

work on the night shift which was from 3 pm to 12 midnights and on the following day they

were instructed to work on the opening shift, from 6 am to 3 pm, some of them were obliged

to work on their rest day because of lack of manpower. Sometimes they will have their duty

on their current branch in the morning and will be assigned in another branch in the

48
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

afternoon. These factors led to tiredness, exhaustion and being unproductive. Restaurant

employees do not enjoy their holiday break because they were required to work during

holiday period, this was the time where in a lot of customers were expected to visit the

restaurant. Managers were obliged to get along with the flow of operation. If there were

several customers inside the restaurant they need to work very fast and accurate just to serve

their customers on time.

Another comment from managers revealed that one of the problems of their co-managers

especially the management trainee was, they don’t know the real meaning of their jobs. They

couldn’t handle different type of situation, situation where in they have never experience it

before. They don’t know how to do multi - tasking, which led to high level of stress. These

were some of the reasons why some managers decided to quit on their jobs.

The 5 indicators of present pay revealed that respondents were not confident in saying they

are satisfied on the statement concerning to this dimension. They have rated these 5

indicators within the range of neither agree or disagree, while 1 indicator which is “I am not

insecure to the salary of my co-managers” got the highest mean rating and was rated by the

respondent with a descriptive value of agree, it showed that respondents were not insecure

with their coworker’s salary. On the other hand, two indicators “I can buy luxurious things

because of my income” and “The company provides a satisfactory profit sharing” got the

lowest score and these were rated with a descriptive value of Disagree. Their salary couldn’t

buy luxurious things and sometimes it became insufficient for their necessities. Comments

revealed from the managers stated that they don’t receive an annual salary increase, because

the managements stated for this year strategic plan, the profit will be used for branch

expansion. The last salary increase that employees received was in 2015.

49
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

The 18 indicators of supervision dimension were rated by the respondents, within the range

of the descriptive value Agree and Neither Agree or Disagree. It showed that the respondents

valued the statement pertaining to their superiors. Indicator such as “The supervisor is around

when needed” got the highest mean rating for this dimension, it showed that managers can

depend on their superior when it is needed. If managers on duty cannot decide immediately

on something or he doesn’t know what to do on a particular situation they can easily call their

superiors even if their superior is out of duty. The Indicator such as “The supervisor is hard to

please” got a lowest score with a descriptive value of Neither Agree or Disagree. It revealed

that respondent’s perception about their supervisor’s expectation is unclear.

5 out 7 indicators of Present Opportunities dimension were rated within the range of

descriptive value Agree while the remaining 2 indicators were rated within the range of

neither agree or disagree. Respondents valued the statement concerning to the 5 indicators

while they were not confident about their perception pertaining to the two indicators which

were “There are many opportunities that are being provided by the company” and “I have a

good chance for promotion”. These two indicators got the lowest score for this dimension.

Indicator “The company provides good opportunities for advancement” got the highest mean

rating for this dimension which reveals that the respondents have a positive perception about

this statement. Comments revealed from the respondents that promotion will depend on the

store that will be opened by franchisee or if someone will resign then there is an opportunity

for the employee to step up. however, promotion and opportunities inside the organization

were unclear to them. Employees may not see the potential for advancement in the business

just because the salary scheme does not match the promotion, although if they will be

promoted their salary will increase, but this salary increase is not enough for them.

50
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

15 indicators of People in Present job got a descriptive value of Agree. It showed that

respondents value the statement concerning to this dimension. Employees enjoyed working

with their coworkers. Indicator such as “The co-workers are good in making friends” got the

highest mean rating on this dimension. It showed that respondents and their coworkers are

good in making friends. Sometimes one of the reasons why employees decided to stay in the

organization is because of the harmonious relationship that they have with their coworkers.

Affective Commitment got a descriptive value of Agree. It showed that respondents value the

statement concerning to this dimension. Findings revealed that respondents are closely

attached to the organization not just because of the pay that they received but because the

other factors such as Work Itself, Present Opportunities, Supervision and People in present

job. These 4 dimensions are the determinants of affective commitment. Indicator such as “I

would be very happy to spend the rest of my career with this organization” got the lowest

score, it showed that even though they were currently attached to the organization this

statement is their less priorities, probably they couldn’t see their selves staying in their

company for good. They are just enjoying the current things that they experience in the

organization except for the salary. Indicator such as “I enjoy discussing about my

organization with other people” got the highest score on this dimension.

Continuance Commitment got a descriptive value of Agree. It revealed that respondents

valued the statement concerning to this dimension. Work in present dimension is a

determinant of continuance commitment while the other 3 dimensions of job satisfaction

indicates a weak positive correlation to continuance commitment and these are Supervision,

Present Opportunities and People in present job and 1 dimension of job satisfaction is

negatively related to the three levels of organizational commitment which is the present pay

51
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

It showed that respondents decided to stay in the organization not just because of their salary,

present opportunities and supervisor and people in present job but it is because the

respondents are worried, if they could still find another job which is comparable to the things

that they were receiving in their current organization especially in terms of their task identity.

Indicator such as One of the major reasons I continue to work for this organization is that

leaving would require considerable personal sacrifice “got a lowest score for this dimension

with a descriptive value of Neither Agree or Disagree. It showed that respondents were not

confident in saying that they are satisfied in this statement and it’s because employees are not

confident if they can still find a job that will match the overall benefits that they were

receiving in their current company. Some of them perceived that there are several

opportunities outside their organization but these opportunities are very hard to find

especially if this involves utilizing a lot time, effort and money. Indicator such as “I am

afraid of what might happen if I quit my job without having another one lined up” got the

highest score on this dimension. It revealed that respondents are afraid to quit on their jobs

without having another job to go and they need to utilize a lot of things just to find another

job.

Normative Commitment got a descriptive value of Agree. It revealed that respondents give a

positive perception about the statement concerning to this dimension. People in present job is

a determinant of normative commitment. Respondents choose to stay to their organization

because they have a moral obligation to their organization and they owe this moral obligation

to their current relationship with their coworkers. Indicator such as “One of the major reasons

I continue to work in this and its organization is the importance of loyalty and therefore feel a

sense of moral obligation to stay” got a highest score in this dimension. It showed that

52
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

respondents valued the importance of loyalty and moral obligation despite of missing factors

that contributes to their commitment to the organization. Indicators such as “I think that

people these days move from one company to another company too often”, I was taught to

believe in the value of loyalty to one organization and Being a ‘company man’ or ‘company

woman’ is more sensible’ got the lowest score in this dimension. Respondents considered this

statement as currently insignificant.

53
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

RECOMMENDATION

To improve and sustain the positive perception of quick service managers on the

determinants of job satisfaction and the effect of these determinants to organizational

commitment. The researcher suggested that owners of this franchise stores should consider

the identified problems and specific recommendation to address the current needs of their

managers, for them to lessen the employees turnover rate that they experienced and

influenced their employees to stay longer in the organization.

In order to sustain affective commitment and to improve continuance and normative

commitment of the employees inside the organization. The company should value the

importance of task identity of the employees; they need to improve their guidelines on how

to discuss the real job of a managers (Expectation vs. Reality). This could be done during the

orientation process before they will get hired by the company. The company should create a

policy that will disallow frequent overtime/ unreasonable schedule and rest day duty for them

to minimize the stress level of the employees.

On the other hand, there should be an agreement between company stores and franchise store

about helping and supplying sufficient numbers of staff to the franchise stores if it is needed,

but it should be at the expense of the franchise store. Management should give their

employees the authority to begin and finish their own task, for them to feel that they have a

sense of purpose and accomplishment with this, employees will continuously value their

affective commitment to the organization and their continuance and normative commitment

will improve.

In order to improve the abilities and skills of their employees in connection to their present

job, there should be an Intensive training and seminars and these must be implemented every

54
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

quarter of the year by the franchise stores so that it will sustain the affective commitment of

the employees to the organization.

Pay satisfaction is an important factor for the employees even if the result of this study

indicated that there no significant connection between salary and organizational commitment

still the organization should provide a fair pay check to their employees for them to be

completely satisfied and probably in the future this will sustain and improve the

organizational commitment of the employees inside the organization. McDonalds Philippines

needs to require the franchise store to follow the compensation scheme of the company store.

These franchise stores should consider the possibilities to adapt the compensation scheme of

the company own store so that all McDonald’s employees especially the managers, will

receive an equal pay, /but still it depends on the position. If it is not possible to provide an

annual salary increase, owners of these franchise stores should invest on a monetary

incentive scheme for their employees, so that employees will become more productive and

motivated and therefore their commitment to the organization will improve and sustain,

especially if the employees perceived that their salary are competitive.

In order to improve the commitment of the employees, the organization needs to provide a

seminar that will discuss what would be the career path of the employees in the company and

there should be an agreement Franchise – company stores such as a qualified and competent

employee from a franchise store will have the opportunity to be transferred and be promoted

in a company owned store and vice versa. This present opportunity will definitely improve its

connection to affective, continuance and normative commitment of an employee to the

organization.

55
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Management should create and implement a team building activity for their employees. This

activity will definitely improve the relationship of employees to their co employees and

employees to their superiors and in the long run this will also improve their commitment to

the organization. The owner of the franchise store should coordinate this activity to company

store so that they could make it bigger and exciting for the employees. This strong

relationship will build a strong commitment for the employees to their organization.

For the future researchers of Job Satisfaction and Organization Commitment, it is

recommended to correlate these two variables on the productivity level of the employees,

using employee’s performance evaluation. Qualitative method should be done in order to

analyze and understand the real perception of the employees about job satisfaction and

organizational commitment. Questionnaire about job satisfaction and organizational should

be formulated, to identify what are the dimensions and indicators that are relevant to the

study. This study will only focus on the five McDonalds franchise store in Pampanga. Future

researchers may be considering a larger and comprehensive sample size supporting their

research with a qualitative study to hypothesize the greater perception of millennial mangers

about job satisfaction and organizational commitment.

56
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

APPENDIX

Table 1

JDI Cronbach’s Work Pay Promotion Supervision Co-workers


Itself
Factors Coefficient
Alpha

Work Itself .90 1.00

Pay .88 0.34 1.00

Promotion .91 0.37 0.31 1.00

Supervision .92 0.42 0.31 0.41 1.00

Co-Workers .92 0.47 0.31 0.26 0.47 1.00

Note. All correlations are significant at the 0.01 level (2-tailed).

Table 2

Cronbach’s Alpha for Job Descriptive Index words.


Corrected Item- Cronbach 's
Alpha if Total correlation the
question deleted
Stimulating .335 .951
Boring .440 .951
Slow .361 .951
Helpful .253 .951
Stupid .368 .951
Responsible .354 .951
Likeable .465 .951
Intelligent .473 .951
Easy to make enemies .374 .951
Rude .483 .951
Smart .406 .951
Lazy .390 .951

61
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Unpleasant .453 .951


Supportive .445 .951
Active .415 .951
Narrow interests .411 .951
Frustrating .404 .951
Stubborn .094 .952
Pleasant .494 .951

Bad .494 .951


Great .494 .951
Waste of time .496 .951
Good .519 .951
Undesirable .425 .951
Worthwhile .532 .951
Worse than most .394 .951
Acceptable .302 .951
Superior .482 .951
Better than most .447 .951
Disagreeable .471 .951
Makes me content .571 .950
Inadequate .555 .950
Excellent .562 .950
Rotten .384 .951
Enjoyable .444 .951
Poor .467 .951
Fascinating .467 .951
Routine .509 .951
Satisfying .532 .951
Boring .545 .950
Good .513 .951
Gives sense of
.537 .950
accomplishment
Respected .463 .951
Exciting .486 .951
Rewarding .460 .951
Useful .440 .951
Challenging .321 .951
Simple .251 .951
Repetitive .374 .951
Creative .470 .951
Dull .547 .950
Uninteresting .553 .950
Can see results .567 .950
Uses my abilities .491 .951

62
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Income adequate for


.354 .951
normal expenses
Fair .382 .951
Barely live on income .259 .951
Bad .420 .951
Comfortable .343 .951
Less than I deserve .363 .951
Well paid .358 .951
Enough to live on .320 .951
Underpaid .414 .951
Good opportunities for
.386 .951
promotion
Opportunities somewhat
.359 .951
limited
Promotion on ability .406 .951
Dead-end job .501 .951
Good chance for promotion .409 .951
Very limited .465 .951
Infrequent promotions .401 .951
Regular promotions .378 .951
Fairly good chance for
.441 .951
Promotion
Supportive .511 .951
Hard to please .370 .951
Impolite .397 .951
Praises good work .437 .951
Tactful .352 .951
Influential .198 .951
Up-to-date .343 .951
Unkind .295 .951
Has favorites .154 .952
Tells me where I stand .478 .951
Annoying .446 .951
Stubborn .113 .952
Knows job well .314 .951
Bad .403 .951
Intelligent .438 .951
Poor planner .421 .951
Around when needed .506 .951
Lazy .394 .951

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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Table 3: Means, Factors and Cronbach Alphas for the Components of Employee
Commitment
Constructs Mean Factor on Factor on
α
A) AC Factor on AC CC NC
AC1 4.06 0.768 0.91
AC2 3.78 0.776
AC3 3.45 0.739
AC4 3.76 0.859
AC5 3.77 0.817
AC6 3.69 0.856
AC7 3.79 0.836
Eigenvalue 4.575
% variance 65.36

B) CC
CC1 3 0.761 0.85
CC2 2.92 0.853
CC3 3 0.907
CC4 2.93 0.882
CC5 3.46 0.53
Eigenvalue 3.188
% variance 63.763

C) NC
NC 1 2.9 0.53 0.745
NC2 3.92 0.697
NC3 3.16 0.748
NC4 3.77 0.648
NC5 2.78 0.676
NC6 3.06 0.665
Eigenvalue 2.674
% variation
44.567
explained

64
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Perlita Q. So
Franchisor
Steven Stanley Food Corporation
Henson St. Angeles City

Wilfredo P. Bulanadi
Store Manager
Mc Donald’s Franchise Store

Dear Respondent (Employees)

I am a faculty of Holy Angel University under the School of Hospitality and Tourism Restaurant
Management. I am conducting a research regarding the impact of job satisfaction to organizational
commitment among quick service restaurant managers of Mc Donald’s Angeles City Branch.
The result of this research will be utilized to improve and sustain the effectiveness of its operation.
This two sets of survey questionnaires consists of items that focus on the Employees Job Satisfaction
and Organizational Commitment. This will take 15 minutes of your time to answer the questionnaire.
Five-point scale is being used to rate your perception regarding the job satisfaction level that being
provided by the establishment to its employees. Kindly check 5 if your perception is strongly agree, 4
agree, 3 undecided, 2 disagree, 1 agree

Rest assured that whatever information you share shall be kept in utmost confidentiality.

Sincerely

Daniel Antonio G. Macaspac


SHTM Faculty

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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

Name (Optional)
Age [_]18-21 [_] 22-26 [_] 27-31 [_] 32-36 [_] 37-41 [_] 42-46 [_] 47-51
Length of Service [_] 6 mos. to 1 yr. [_]1 yr. to 3 yrs. [_] 3 yrs. to 5 yrs. [_] 5 yrs. And
above
Gender [_] Male [_] Female
Civil Status [_] Single [_] Married
Job Position [_] Mgmt. Trainee [_] 2nd Asst. Manager [_] 1st Asst. Manager [_] Store
Manager

Thank you for agreeing to participate in this survey. For each of the following statement,
please indicate the degree of your agreement or disagreement with each statement by
choosing one of the five alternatives: 5 strongly Agree, 4 Agree, 3 Neither Agree or Disagree,
2 Disagree and 1 Strongly Disagree

WORK IN PRESENT Strongly Agree Undecided Disagree Strongly


Agree Disagree
5 4 3 2 1
1. I have an interesting job
2. I follow certain routine
in doing the task
3. I am satisfied on the task
that was given to me
4. I have a decent task
5. I was able to produce a
better output using my
creativity
6. My task is valuable
7. The ventilation is
sufficient in my work
place
8. I enjoy doing my task
9. The accomplishment of
my task is beneficial to
my career
10. Working condition is not
dangerous for my health
11. I was given a
challenging task
12. I have the authority to do
and accomplish my task
on my own
13. My task is simple

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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

14. My task has an end


15. My task gave me a sense
of accomplishment

PRESENT PAY Strongly Agree Undecided Disagree Strongly


Agree Disagree
5 4 3 2 1
1. My income is sufficient
for normal expense

2. The company provides a


satisfactory profit
sharing

3. My salary provides me a
comfortable life

4. I receive a good salary

5. I can buy luxurious


things because of my
income
6. I am not insecure to the
salary of my co-
managers
7. I receive a salary more
than I deserve
8. I am highly compensated

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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

SUPERVISION Strongly Agree Undecided Disagree Strongly


Agree Disagree
5 4 3 2 1
1. My boss seeks my
advice
2. My supervisor is hard to
please
3. My supervisor is well-
mannered
4. My supervisor praises a
good work
5. I have a tactful
supervisor
6. My supervisor is
influential
7. My supervisor provides
us the latest information
of the company
8. My supervisor oversees
our task
9. My supervisor is calm in
resolving problems
10. My supervisor tells me
where I stand
11. My supervisor is
friendly
12. My supervisor has a
persistent personality
13. My supervisor knows
the job well
14. I have a good supervisor
15. I have an intelligent
supervisor
16. My supervisor gives me
the authority to do and
finish my task
17. My supervisor is
industrious
18. My supervisor is around
when needed

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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

PRESENT OPPORTUNITIES Strongly Agree Undecided Disagree Strongly


Agree Disagree
5 4 3 2 1
1. The company provides
good opportunities for
advancement
2. There are many
opportunities that are
being provided by the
company
3. The company value the
importance of promotion
on ability
4. I don’t have dead end
job
5. I have a good chance for
promotion

6. The company has a fair


promotion policy
7. The company provides
regular promotions

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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

PEOPLE IN YOUR Strongly Agree Undecided Disagree Strongly


PRESENT JOB Agree Disagree
5 4 3 2 1
1. I have a motivating co-
workers
2. I have a thought-
provoking co-worker
3. My co-workers work
fast
4. My co-workers are
ambitious
5. My co-workers are
intelligent
6. I have responsible co-
workers
7. My co-workers are good
in making friends
8. My co-workers are smart
9. My co-workers are
industrious
10. My co-workers are
friendly
11. My co-workers value the
importance of privacy
12. My co-workers are
energetic
13. My co-workers have a
narrow interest
14. My co-workers are loyal
to the company
15. The expectations of my
co-workers are very hard
to meet

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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

AFFECTIVE Strongly Agree Undecided Disagree Strongly


COMMITMENT Agree Disagree
5 4 3 2 1
1. I would be very happy to
spend the rest of my
career with this
organization.
2. I enjoy discussing about
my organization with
other people.
3. I really feel as if this
organization’s problems
are my own
4. I think that it would be
difficult for me to
become attached to
another organization as I
am to this one
5. I do feel like ‘part of the
family’ with my
organization
6. I feel I am emotionally
attached to this
organization.
7. This organization has a
great deal of personal
meaning for me.
8. I feel a strong sense of
belonging to my
organization.

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PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

CONTINUANCE Strongly Agree Undecided Disagree Strongly


COMMITMENT Agree Disagree
5 4 3 2 1
1. I am afraid of what
might happen if I quit
my job without having
another one lined up.
2. It would be very
difficult for me to leave
my organization right
now, even if I wanted
to.
3. Too much in my life
would be disrupted if I
decide to leave my
organization now
4. It wouldn’t be too
costly for me to leave
my organization now
5. Right now, staying with
my organization is a
matter of necessity as
much as desire
6. I feel that I have very
few options to consider
leaving this
organization.
7. One of the few serious
consequences of
leaving this
organization would be
the scarcity of available
alternatives.
8. One of the major
reasons I continue to
work for this
organization is that
leaving would
require considerable
personal sacrifice,
another organization
may not match the

72
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

overall benefits I have


here.

NORMATIVE Strongly Agree Undecided Disagree Strongly


COMMITMENT Agree Disagree
5 4 3 2 1
1. I think that people these
days move from one
company to another
company too often.
2. I do believe that a
person must always be
loyal to his or her
organization.
3. Jumping from one
organization to another
organization is
considered unethical to
me.
4. One of the major
reasons I continue to
work in this
organization is the
importance of loyalty
and therefore feel a
sense of moral
obligation to stay
5. If I got another offer for
a better job elsewhere I
would feel it is not
proper to leave my
organization
6. I was taught to believe
in the value of loyalty
to one organization
7. Things were better in
the days when people
choose to stay in one
organization in the
entirely or most of their
career.
8. Being a ‘company man’
or ‘company woman’ is
more sensible

73
PERCEPTION OF QUICK SERVICE RESTAURANT MANAGERS

74

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