DLF Mall of India

Understanding of Commercial Asset Class: Mall

BBA (Real Estate and Urban

Rishabh Agarwal 10/2/19
Infrastructure)
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Table of Contents
General Characteristics: ............................................................................................................ 2
Anchor Stores and Multiplexes ................................................................................................. 2
Each Floor has its unique features. ....................................................................................... 3
Parking Facilities ........................................................................................................................ 3
Kiosks and Rental Information .................................................................................................. 4
Shopping Malls Byelaws of Noida ............................................................................................. 4
FAR shall include: ................................................................................................................... 4
FAR shall not include ............................................................................................................. 4
Minimum Requirement for Completion: .............................................................................. 5
Items needed for issue of Completion Certificate: .............................................................. 5
References ................................................................................................................................. 5

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Location Chosen: DLF Mall of India, Plot No - M, 03, Sector 18, Noida, Uttar Pradesh, 201301

General Characteristics:

Area 2 Million Sq. Ft

Floors 5

Number of Brands 330+

Number of Anchor Stores 18

Food and Beverages 75+

Kiosks 80+

Anchor Stores and Multiplexes

DLF harbours over 330+ Brands in 7 Floors. The mall has been divided into 5 “Customised Shopping
Zones”.

▪ Market Place
▪ International Boulevard
▪ The High Street
▪ Family World
▪ Leisure Land

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Each Floor has its unique features.

• The Lower Ground Floor has mostly Convenience Stores. Brands like Big Bazaar, LG, MI
Stores, Home center by Lifestyle, etc. are located here. Big Bazaar and Lifestyle store is
the main attraction of the floor.

• The Ground Floor and First Floor shops a variety of products of International Brands. For
Example, H&M, Adidas, Arrow, Lewi’s, Van Heusen, etc. Though it offers many brands,
majority of Footfall is generated by selected few brands. Brand Positioning dominates
here.

• The Second Floor is mostly dedicated to Indian Clothing Brands like Raymond, Biba,
Bombay Selections, Geetanjali, etc.

• The Third Floor is the home of a variety of Dining Restaurants. It’s the major Footfall
generator of the mall. Almost every type of dish is available in this area.

• The Fourth Floor is the home of PVR ECX and some major Food Courts like KFC, Burger
King, Subway, etc. PVR is a major footfall generator for the mall with over 7 Screens.

Zone Name Specialty Floor(s)

Market Place Convenience Stores Lower Ground Floor
International Boulevard International Shopping Brands Ground Floor
First Floor
The High Street Cosmetics, Clothing, Furniture Second Floor

Family World Dining + Some kids wear shops Third Floor

Leisure Land Food Courts Fourth Floor

Parking Facilities
Parking Rates increase during Weekends as compare to other weekdays. Footfall also
increases during weekends.

Standard Rates (per Hour) 4-Wheeler – Rs.40

(Monday – Friday)
2-Wheeler – Rs.10

Weekend Rates (per Hour) 4-Wheeler – Rs.50

(Saturday – Sunday)
2-Wheeler – Rs.20

Basement Parking Spaces available are close to 1700.

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Kiosks and Rental Information

Kiosk's rent purely depends on the location in the Mall. Kiosks rent is most on Ground Floors
(due to easy accessibility) and on the Top Floor (due to PVR ECX).

Anchor Stores in vicinity increases the Kiosk’s rent. Nearness to vertical components like Stairs
and Elevators also add value to the rent and location.

Average Rent on Lower Ground Floor is about Rs.60000-Rs.70000 while Ground Floor has a
rent of about whooping Rs.1 Lakh – Rs.1.5 Lakh.

Shopping Malls Byelaws of Noida

For any Shopping mall being build in Noida Maximum Ground Coverage would be 40%,
Maximum FAR allowed will be 2.00 with no maximum height allowed. An approval from
Airport Authority of India will be required if build above 40m
Table 1: Table showing Maximum ground coverage, Maximum FAR and Maximum height in meters according to
Type of commercial usage

FAR shall include:

• Mezzanine
• Pergola
• Electricity Meter Room
• Lift Shafts for individual floors

FAR shall not include

• Basements: Should be used for services, storage, etc otherwise it will be included
under FAR
• Balconies
• Atrium: There should be no commercial activity otherwise will be included in FAR
• Service Floors for Multi-storey buildings after 4 Floors.

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• Open Ramps: Area under ramps should not be used for commercial purpose
otherwise included in FAR

Minimum Requirement for Completion:

Minimum Built-Up Area required as per the Leese Deeds and Memorandum of
Understanding
Table 2: Minimum Built-up Area according to the Size of Plot

Items needed for issue of Completion Certificate:

• Flooring
• Electrical Wiring
• Parking Spaces as per norms
• Landscaping as per norms
• External and Internal Designing
• Boundary Wall and Gates
• Building should be lockable
• No Violation at the time of issue process
• Lease Deed
• Removal of any Temporary Structures

References
Noida Development Authority, 1986. BUILDING REGULATIONS. [Online]
Available at: http://www.noidaauthorityonline.com/Application%20Form20406.pdf

Noida Development Authority, 2010. THE NEW OKHLA INDUSTRIAL DEVELOPMENT AREA
BUILDING REGULATION 2010. [Online]
Available at:
https://www.noidaauthorityonline.com/NOIDA_Building_Regulation_English_1.pdf