insight
beyond
numbers
insight
beyond
numbers
Value Added Fertilizer Summit Asia 2017
Improving margins with new technologies, solutions and application rates
15-16 February
SPECIALTY FERTILIZERS
Integer’s 5 minute Q&A
with the industry…
Omnia
Fertilizers
Teferi Belayneh went to Australia
after study in Egypt and completing
his doctorate in plant physiology
at the University of Pretoria in
South Africa, Teferi brings a
wealth of knowledge of the inner
workings of plants. Now heading
up Omnia’s R&D effort in Australia
and New Zealand, he has a rare
ability to make the complicated
understandable, and excels in his
ability to identify the critical factors
in crop performance. Dr Belayneh
spends much of his life travelling
the world as he also leading
Omnia’s international exports.
*This Early Bird Discount ends November 30th 2016.
Singapore
NPK COMPOUNDS
Coromandel
Fertilizer
Ravi Prasad did his Doctorate in
Agricultural Chemistry from Indian
Agricultural Research Institute (Pusa),
New Delhi. He also did his Management
Development, Programme and Supply
Chain Management programme from
IIM, Ahmedabad. And Management
from AIMA. Recently he has completed
Advanced Management Programme
(AMP) from INSEAD, Paris.
Before joining Coromandel International
Limited, Dr Ravi Prasad was working as Vice
President (Commercial) in Zuari Industries
Ltd, Goa. Prior to Zuari, he worked with
Nagarjuna Fertilisers And Chemicals
Ltd as General manager (Operations &
Marketing). Dr Ravi Prasad also worked
with EID Parry and Coromandel Indag Ltd.
SAVE
$400
Bird
Early
unt*
Disco
PREMIUM MICRONUTRIENTS
Integer
Research
Oliver Hatfield is a founder
member of Integer and is Director
of Fertilizers and Chemicals. He
has been an analyst of world
N, P and K markets since 1995,
preparing market studies, demand
forecasts, cost profiles and
analysing corporate and product
cost competitiveness. Oliver ranks in
the top 10% of GLG advisors to the
financial community and is a regular
speaker at IFA, TFI, AFA and other
international fertilizer conferences.
 Value Added Fertilizer Summit Asia 2017 SAVE
Improving margins with new technologies, solutions and application rates $600
Bird
15-16 February Singapore Early
unt*
SPECIALTY FERTILIZERS NPK COMPOUNDS PREMIUM MICRONUTRIENTS Disco

Omnia Fertilizers

“ ”Teferi Belayneh: Value add products

that can increase fertilizer efficiency.

“
Coromandel Fertilizer

What product sector Ravi Prasad: Our organisation is the second

largest producer of phosphate fertilisers
of the value-added in India and the largest private sector
fertiliser company. We are interested in
fertilizer sector promoting, good nutrition to the Indian crop
husbandry, through an intelligent delivery
are you and your mechanism. We have 800 retail shops
fully loaded with good training, learning,

organisation most demonstration techniques and market

all agri-inputs. This is a multi-brand retail

excited about? venture, and we are into agri-machinery

”
supply through our Japanese collaborator
YANMAR. We are therefore excited about
e commerce and delivery systems.

“
Integer Research

Oliver Hatfield: We’ve had great interest

from our industry friends and partners across
all the key value added sectors, with areas
such as water soluble fertilizers and soluble
SOP being recent areas of interest (both of
which will be covered at the Value Added
Summit). I’m very keen to see the advanced

”
technologies that have been developed
in the value added sector, particularly
slow-release mineral based fertilizers.

For more information or to book your delegate place visit www.integer-research.com/conference/vafsa-2017

or email conferences@integer-research.com
 Value Added Fertilizer Summit Asia 2017 SAVE
Improving margins with new technologies, solutions and application rates $600
Bird
15-16 February Singapore Early
unt*
SPECIALTY FERTILIZERS NPK COMPOUNDS PREMIUM MICRONUTRIENTS Disco

Omnia Fertilizers

What are the key

“ ”Teferi Belayneh: More awareness
should be created. People are scared
of a slight cost but for a huge benefit.

“
Coromandel Fertilizer
opportunities and
challenges faced by Ravi Prasad: Food production has stagnated
across various countries, and a breakthrough

the value-added
is desired to bring in excitement. Energy

”
costs have come down, reducing prices, but
in case of rock phosphate and phosphoric
fertilizer market acid availability is still a challenge.

in Asia?

“
Integer Research

Oliver Hatfield: When planning this summit,

we were aware from conversations with the
industry that there was a growing awareness of
the benefits of employing value added fertilizer
to improve crop performance while reducing
leaching, over application etc. However we also
came across elements of resistance to change –
for example some local farmers tendency to rely
on over application of nitrogen for short term
gain rather than taking a long term view on
soil and crop health. This is something that has
definitely become less of an issue over recent
years as local associations and government

”
bodies have actively worked to challenge
these practices, and have endeavoured to
show the advantages of taking a long term
strategic view of fertilizer application.

For more information or to book your delegate place visit www.integer-research.com/conference/vafsa-2017

or email conferences@integer-research.com
 Value Added Fertilizer Summit Asia 2017 SAVE
Improving margins with new technologies, solutions and application rates $600
Bird
15-16 February Singapore Early
unt*
SPECIALTY FERTILIZERS NPK COMPOUNDS PREMIUM MICRONUTRIENTS Disco

Omnia Fertilizers

“ ”Teferi Belayneh: China, Vietnam,

Indonesia.

“ ”
Coromandel Fertilizer
Which specific country
market do you see Ravi Prasad: I would consider India ,

as having the most followed by the African continent which

would show great promise, both for

potential for growth? agri-inputs and food production.

“
Integer Research

Oliver Hatfield: I see clear, exciting

potential and opportunities within the Asian
market. To take a specific example, China’s
value-added fertilizer demand is projected
by our analysis to be approximately 84
million tonnes over the next decade. Much
of this volume will be subtle variations on
commodity fertilizer products rather than
the highest value specialties, but it presents
a unique opportunity for companies already
working within value added fertilizers, or
seeking to expand and diversify into this
area. We see this trend of value added
fertilizer demand growth across the Asia
region as a whole – which makes attending

”
our Value Added Fertilizer Summit Asia
especially important for companies wishing
to capitalize on this opportunity.

For more information or to book your delegate place visit www.integer-research.com/conference/vafsa-2017

or email conferences@integer-research.com
 Value Added Fertilizer Summit Asia 2017 SAVE
Improving margins with new technologies, solutions and application rates $600
Bird
15-16 February Singapore Early
unt*
SPECIALTY FERTILIZERS NPK COMPOUNDS PREMIUM MICRONUTRIENTS Disco

Omnia Fertilizers

“ ”Teferi Belayneh: Boost up the

awareness on value add products.

“
Coromandel Fertilizer
How do you expect
Integer’s expertise Ravi Prasad: Integer can facilitate a
platform, wherein policy makers, industry
to influence and food producers like BUNGE, ADM,

”
CARGILL, DREYFUSS etc are brought
this summit? together to sort out issues and move ahead.

“
Integer Research

Oliver Hatfield: Our analyst team has

unrivalled years of direct experience in
working within and analysing the fertilizer
and chemicals markets. Our industry leading
methodology and forecasting techniques
ensure we produce the most robust analysis
and forecasts in the industry – and this is
reflected in our analysis of the opportunities
within the value added fertilizer sector.
Integer’s expertise will ensure delegates
and sponsors of the Value Added Fertilizer
Summit Asia will have access to the premier
event for improving margins with new

”
technologies and solutions, and the fastest
growing segment of the fertilizer business.

For more information or to book your delegate place visit www.integer-research.com/conference/vafsa-2017

or email conferences@integer-research.com
 Value Added Fertilizer Summit Asia 2017 SAVE
Improving margins with new technologies, solutions and application rates $600
Bird
15-16 February Singapore Early
unt*
SPECIALTY FERTILIZERS NPK COMPOUNDS PREMIUM MICRONUTRIENTS Disco

Omnia Fertilizers

What is your key Coromandel Fertilizer

“ ”Teferi Belayneh: To learn more
on other value add products and
perception of retailers/growers on the
fertilizer industry.

“ ”
objective you want
to achieve by Ravi Prasad: Would like to keep the audience

participating at the informed of India’s potential, changing

policies and new climate for growth.

Value-added Fertilizer
Summit Asia?

“
Integer Research

Oliver Hatfield: We at Integer believe that the

future of the fertilizers industry will increasingly
reflect a drive to employ ‘smarter’ fertilizer
strategies among sellers and consumers, and
value added fertilizers will be a key component
of this. We have positioned the Value Added
Fertilizer Summit Asia as a key event in increasing
awareness across the industry of the benefits
of optimising fertiliser application through the
use of a range of key value added fertilizers.

We will give participants at the summit

the perfect platform to capitalize on the
opportunities in this sector, whether its
discovering how value added fertilizers can
optimize ‘cash crops’ results, improving fertilizer
efficiency, discovering novel technologies,
reducing environmental impact or meeting
new partners and establishing fruitful business
relationships. We look forward to seeing you at
the Value Added Fertilizer Summit Asia 2017.

For more information or to book your delegate place visit www.integer-research.com/conference/vafsa-2017

or email conferences@integer-research.com
 Value Added Fertilizer Summit Asia 2017 SAVE
Improving margins with new technologies, solutions and application rates $600
Bird
15-16 February Singapore Early
unt*
SPECIALTY FERTILIZERS NPK COMPOUNDS PREMIUM MICRONUTRIENTS Disco

Slow and
Phosphate NPK Premium
controlled Stabilisers and Water-soluble
management compounds micronutrients
release nitrogen inhibitors fertilizers
products
fertilizer

Selection of Key Speakers More speakers will be revealed over

the next few days and weeks...

Anil Chandraman John A. Hassel Ravi Prasad Teferi Belayneh Dale Edgington Xinping Chen
Chief Investment Officer Research Manager, President - Marketing R&D Manager Purchasing & Professor
International Finance Global Innovation Coromandel Omnia Fertilizers Production Manager China
Corporation Technologies International Advanced Agricultural
Koch Industries Limited Micronutrient University
Products

6 Reasons why you should attend Who should attend

▪ Explore market trends, challenges and opportunities Value Added Fertilizer Summit Asia 2017 is must-attend
in the Asian value-added fertilizer industry summit for senior decision makers from the following groups:
▪ Discover the novel technologies boosting crop yields
and fertilizer efficiency ▪ Fertilizer producers ▪ Consultants
▪ Learn how to translate advanced research and ▪ Technology companies ▪ Technology suppliers
technology into profitable future practice and service providers
▪ Fertilizer blenders
▪ Connect and network with senior level key ▪ Research institutions
▪ Fertilizer traders
decision makers
▪ Raw materials buyers ▪ Academics
▪ Establish positive, lasting business relationships
▪ Agronomists ▪ Government agencies
▪ Be part of the best value added fertilizer event
▪ Scientists ▪ Distributors
in the industry

For more information or to book your delegate place

Visit: www.integer-research.com/conference/vafsa-2017 Email: conferences@integer-research.com

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