Business plan of domestic Biogas plant

Vision:-
Change in lifestyle and to decrease the level of poverty with economics and unique available
resources.

Mission:-
Our mission is to provide energy to people in a friendly environment. We believe that this is
not just for making money but also for caring the people and protect environment.

Market need:-
Pakistan is one of the few countries that is in dire need of energy as populations grow and
lifestyle changes. Energy is very low in our rural areas so we need to good development. In
rural areas dung is used as a major source for cooking and mostly females are involved in the
collection of dung and their use.

Problems:-
 Health hazard due to air population
 Threat to the environment

Competition:-
There are some competitors of biogas in domestic market because some of the biogas
production project already running on the very small-scale level. These are all direct
competitors. On the other hand there are some indirect competitors of biogas in domestic
market or alternatives energy resources like, Coal, Natural gas, Firewood, Solar, Windmill,
energy products. But due to its cost-effective biogas plant at the domestic level is going to have
a firm standing in the presence of this indirect competitors.

Current Trends:-
The following factors are contributing:
 Population growth rate
 Rural development
 Shifting of consumer taste

SWOT analysis:-
Strength
 Low product rate
 Friendly environment
 Alternative energy source
 Highly qualified management
 Support of public
  No complexities in production of biogas
 Agriculture support
 Use of animals waste

Weakness:-
 No more outlets
 Highly qualified staff
 Financial constraints

Opportunity:-
 Agrarian country
 Less labor than tree felling
 Economically feasible
 Large amount of ingredients for biogas

Threats:-
 Antibiotics used in the feed of animals can cause difficulties in production

Segmentation, targeting & positioning analysis:-

Segmentation & targeting:-
 Geographic
 Demographic
 Psychographic
 Behavioral

Geographic
Region Multan
Country Pakistan
Climate
Density Rural

Demographic
Age Every age group
Gender Male, female
Family size Small family(3-4)members
Family life cycle Married, unmarried
Income 5000 plus
 Occupation Lower class
Education
Nationality Pakistani
Race Southern Punjab
Religion No limitation

Psychographic
Lifestyle
Social class

Behavioral
Benefits Cheap& 24hrs. availability
User status First time user

Positioning:-
Transformation of useless waste into Cheap and effective energy.

4p`s:-
 Product
 Price
 Place
 Promotion

Product:-
Basic need of the consumer and innovative idea biogas.

Product level
Benefit Cheap & alternative energy source
Basic product Biogas
Biogas potential Small size of cylinders will be available in near future

Price:-

Place:-
Promotion:-
Our goal is use of useless waste material and provide cheap energy source to the consumer.
We use different methods:
 Facebook page
 Panaflex
 Pamphlets
 Through events
 Personal selling
 Awareness programs

Objectives:-
 Consumer satisfaction
 Try to provide high quality
 Try to increase growth rate
 Try to decrease the poverty level
 Creating strong image