Jambalos, Jhon Melvin B.

Coca-Cola
I choose to work in a company of the world’s fourth most valuable
company Coca-Cola is one of the most recognizable brands today. According to
researchers, Coca-Cola is world’s leading soft drink matter and operates in more
than 200 countries around the world. Coca-Cola sells 1.8 billion bottles every day
and the numbers are still rising. According to business insider, approximately 94%
of the world population is aware of the red and white logo of Coca-Cola. Coca-Cola
focuses on improving the community relationships and increasing their happiness,
that positively reflects in customer and revenue rise.
The Coca-Cola marketing strategy is works if a company plans to grow and
progress, it’s essential to analyze and understand their current situation to
formulate and determine target markets. Developing marketing strategies is
connected with high-level of planning, that helps to achieve certain goals within a
specific period of time and with limited resources. Marketing strategies, also entail
gaining an upper hand over your competitors by efficiently managing existing
possibilities.
Coca-Cola marketing strategy is one of the most complete and diverse
strategies today. To fully understand how they act, let’s discuss the components of
their marketing strategy. First is the pricing strategy, today it became quite popular
for startups, for a day or two, to offer their service. By considering the social media
has become the greatest tool for marketing, of course, Coca-Cola has taken the
advantage and created its social profiles on reputable media like Facebook, Twitter,
Pinterest. And how they manage each of them. Taking into account, that Coca-Cola
is the most recognized brand, it’s easy for them t attract dozens of fans without even
trying. But, still engaging and interacting with costumers is still something that
must be done. For instance, apart from Red Bull, and ASOS, Coca-Cola isn’t that
active on Facebook, they may go even a week without any updates. But, post
engagement is still unbelievably good. Coca-Cola is one of the most active branch
in Twitter I’ve seen. The company has a 3M+ followers and more than 129K tweets.
The way Coca-Cola uses Twitter is quite unique. They spend a lot of their time
replying @mentions. So, as Nike, social media is a vital part of the Coca-Cola
marketing strategy. The way, that Coca-Cola uses Pinterest is quite entertaining.
Rather, than focusing on marketing messages, Coca-Cola simply gathers images
that are somehow related to the coke itself. In addition, it’s an awesome idea that
Coca-Cola came up with, because this way, they can encourage people to interact
with their brand more often, and inspire the society to take their chance and get
featured on the brand’s official social profile.
One of the most know by people is by Advetising the best part of the
marketing strategy. Coca-Cola is often addressed as a revolutionary organization
that had a significant impact on the American culture. Till today, Coca-Cola has
changed their slogan many times. For instance, “Make it Happy,” “Life is Good,” .
Besides the cool slogans and the revolution we spoke about, it’s hard to believe that
Coca-Cola was such game changer. So, let’s examine some of the most entertaining,
positive and joyful commercials Coca-Cola has ever had. Moreover, due to the fact
that Coca-Cola doesn’t own any stores to drive customers, their aims is to
awareness for future ads, expand brand recognition and increase authority.