RESEARCH METHODOLOGY

1) Problem Statement
Whether internet advertising is beneficial, cost effective than the traditional format of advertising?

2) Objectives of Study
 To know what type of online advertisements attract the most.
 Determine the relationship between internet advertising and consumer buying behavior.
 Determine the effectiveness of online internet advertising on reach and creation awareness.

3) Data Collection Method

Research has to make a plan for collecting data and its methods. For that he has to collect the
Primary Data or Secondary Data or both, as the case may be.

Sources of Data
The data collection can be done by the following two sources:
Source of
Data

Secondary
Primary Data
Data

Primary data
The primary data are those data which are collected by any researcher first time and before no one
has collected those data is known as the primary data.

Secondary data
The secondary data are those which are already collected and used for some other context.

This report contains primary data to analyze the impact of online advertisement on consumer buying
behavior.

4) Sample Size
In this survey, the sampling frame consisted of respondent to approach on
determination of sample size was used to determine the number of respondent who
formed the sample size of 100 respondents

5) Sampling Design
There are two types of sampling design which are as follows:

Sampling Techniques
1
Non Probability Probability

Convenience Judgmental Quota sampling Snowball

Sampling Sampling sampling

Systematic Stratified Cluster Other Simple

Sampling Sampling Sampling Sampling Random
Technique Sampling

Proportionate Disproportionate

Probability Sampling Design

A sampling procedure in which each element of the population has a fixed probabilistic chance of
being selected for the sample.2

Non-Probability Sampling Design

Sampling techniques that do not use chance selection procedures. Rather they rely on the
convenience of researcher.

In this report the non-probability convenience sampling design has been used.

6) Benefits of Study
1. There are so many other Macro Economic Factors but here we can use only five
because those are properly affected to Money Supply.
2. This study is on about Macro Economic Factors so its covers broad part of
economy.
3. Macro Economics Factors are helps to measures proper and positive relations.

7) Limitation of Study
1. There are so many other factors which are affected by Money Supply.

2
2. In the short run relationship can be find out between Money Supply and Macro
Economic Factors but in long run it is not possible.