 They are not currently focussing on increasing the stores in US market.

They are giving their

whole attention to the currently having stores – how the products sales at faster rate in
these stores.
 Currently, their products are selling in 500-600 outlets. out of these, 276 stores are cost-plus
stores which are premium and high ended stores, DORITOS are not present in any of these
cost-plus stores. In these 276 costs- plus stores, there are only 4 brands of tortilla chips
which are selling. One of the brands is AL CHIPINO itself and others are stores own brands.
 In cost plus stores – they made the deal with them. They are thinking to run a promo in that
stores in January. In which they sell 2 bags at $5.
 Current price – $2.99 per bag
 They are expecting from us to give some marketing ideas and create strategy. – how to
optimise your social media budget.
 We need to find Which stores they expect the how much sales and based on that make the
strategy for offline stores through online media.
 Hashtag, lines
 Amazon – January- right time
 Cheese flavour – sold most
 In Instagram, we can see the total no. of followers and how much added or lose in last
couple of days. And same thing happens with the posts.
 Impressions are total number of times your posts have been seen in last couple of days.
 Reach – the number of unique accounts that have seen any of your posts or stories in
the last couple of days.
 Profile visits shows the number of times that your profile was viewed.
 Clicks to call means number of taps to call your business.
 Overall means number of accounts that followed you minus the number of accounts
that unfollowed you.
 Location gives the idea about the places where your followers belongs to.
 Age range shows the age distribution of your followers.
 Gender said about how many followers of yours are male and female. – gender
distribution
 Followers – hours: - the average time that your followers are on Instagram on particular
day.
 Followers – days: - the days of week when your followers are most active.
 Posts: - total number of posts created this week.
 Stories: -the total number of stories created in last 24 hours.
 Promotions: - the total number of promotions created this week.
 Posts insights: - it shows how many followers liked your post, how many followers
commented on your post, how many send your post to other people and how many
followers saved your post.