Documente Academic
Documente Profesional
Documente Cultură
19
A
Project Report
On
1
On THE JOB TRAINING
August-September 2019
2
PREFACE
3
ACKNOWLEDGEMENTS
At the onset I would like to thank to Mr. Rajan Mishra (Unit Manager) for
providing me a wonderful opportunity to work on this project. Their valuable
time and guidance went a long way in helping to make a quality work out of
this project. I also owe my regards to my Faculty Members, who has helped me
in every possible way to make this project a success.
Last but not the least, I would like thank all the Faculty members and Staff
members who all helped me in completing my Project successfully.
B.B.A
4
INDEX
Page
S.No. Contents Sub Topic
Nos.
Introduction
1 INTRODUCTION 6-11
Introduction to Print Media
Objective
Process
3 Performance Appraisal 16-18
Challenges
Purpose
Introduction
Definition of Scores
Performance Appraisal & Development Self Evalution Form
4 19-23
Plan Target Worksheet
Performance Appraisal Ratings and
Redesignation Chart
7 Questionnaire 29-32
9 SWOT Analysis 48
5
CHAPTER -1
Introduction
Dainik Jagran (Daily Awakening) is an Indian Hindi language daily newspaper. As of 2017 it
was the largest newspaper in India by circulation. As of 2010 it was the 17th most read in
the world.
The newspaper was launched in 1942 by Puran Chandra Gupta and later Edited by
Narendra Mohan. It is owned by Jagran Prakashan Limited a publishing house listed on the
Bombay Stock Exchange and the National Stock Exchange of India. Jagran Prakashan Limited
also acquired Mid Day in 2010 [5] and Naiduniya in 2012.
Jagran Prakashan Limited (JPL), incorporated in 1975, has business interests in area of
newspapers, outdoor, internet, magazines, below the line marketing solutions, and mobile
value added services. The company publishes Dainik Jagran a Hindi daily newspaper. Dainik
Jagran launched its first edition in 1942 in Jhansi and is brainchild of late Puran Chand
Gupta.
6
the 2nd edition was launched from Kanpur
Gorakhpur
Meerut
Agra
Bareilly
Delhi
Dehradun
Jalandhar
Moradabad
Aligarh
Panipat
7
Haldwani, Ludhiana
Patiala
Faizabad
The newspaper was launched in order to reflect the free voice of the people. Later in the year
1947, the second edition was launched in Kanpur. In 1953–56 it established its third and
fourth edition in Rewa and Bhopal. In coming years the company expanded its edition
network. Today, company operates through 37 editions from Agra, Aligarh, Bareilly,
Moradabad, Dehradun, Haldwani, Dharamshala, Bhopal, Gorakhpur, Hisar, Jammu, Jhansi,
Kanpur, Lucknow, New Delhi, Panipat, Allahabad, Varanasi, Bhagalpur, Muzaffarpur, Patnar,
Siliguri, Dhanbad, Jamshedpur, Ranchi and Meerut. It has presence in 11 states namely Uttar
Pradesh, Uttarakhand, Punjab, Haryana, Bihar, Jharkhand, Himachal Pradesh, Madhya
Pradesh, Delhi, West Bengal and Jammu & Kashmir.
Business Area:- Its publication covers wide range of subjects such as economics, sports,
spirituality, health, literature, kids and supplements, which cover film, travel, entertainment,
education and career. The company prints Sakhi, targeted at women readers; Jagran
Varshiki, an annual general knowledge digest; Junior Jagran is an example of such a product
created by children.
In 2008 JPL formed 50:50 joint venture with Television Eighteen India to form Jagran 18
Publications. This JV will launch newspapers in Indian languages oriented towards financial
and economic news. In 2010 JagranPrakashan Limited announced the merger of newspaper
business of Mid–Day Multimedia Limited WITH ITSELF.
Dainik Jagran was voted as the most credible source of news within the print media by a
BBC–Reuters study in May 2006.
DainikJagran has been the largest read daily of India for the last consecutive 11 rounds as
per the Indian Readership Survey.
8
INTRODUCTION TO PRINT MEDIA
Print Media, as anyone can understand is one of the most important factors coming through
in the way a nation functions. Newspaper, magazines, books etc. are read by a lot of people
and are certainly one of the most trusted media of National and International News.
India has a very wide array of Print Media with thousands of Magazines and Newspapers in
circulation. Top notch journalism, great reporting, press unity and a very strong network is
what makes Print Media so much of a success even today in the age of Television and
Internet. It is also said that Print Media also helped literacy and undoubtedly the General
Knowledge of the average person in India.
The good thing about Indian Print Media is that any bias of any sort quickly subsides;
therefore, impartial reporting is a major feature of the Indian Print Media.
India has a lot of regional newspapers and magazines as well in many languages. Therefore,
there is something out there for everyone to read and read.
9
List of players in the print media industry
Dainik Jagran
Malayala Manorama
The Hindu
Deccan Chronicle
Amar Ujala
Dainik Bhaskar
Hindustan Times
Hindustan
Eenadu
The Telegraph
Deccan Herald
10
Key Persons Of Dainik Jagran
Founded By- Puran Chandra Gupta
Board of Directors---
Audit Committee
Stakeholders Relationship
Committee
11
CHAPTER-2
Organisational Structure
• Editorial
1
• Production
2
• Advertising Marketing
4
• Human Resource
5
• Brand
7
• Administration
8
12
1.Editorial Department
Editor
Executive Editor
News Editor
Sub Editor
Trainee
Super Stringer
Stringer
Liner
Input Team
Input team are present at block level l ,they collect news from overall area and then they
pass it to district office. At district office, news is filtered and sends to unit office.
Output Team
Output team recheck news and if required ask for more data so that perfect news can be
ready or in other way it complete the news by editing it , adding more data , removing
unnecessary data or complete the missing inputs .
For an example input team send a murdered news but they forget to mentioned the place
where murdered was happened .Now output team ask them to find out place so that
complete news can be published.
Input team collect news on the basis of data i.e.;
When, where, why, how, whom, what’s the truth and what’s the result.
PTS department help editorial team. Complete news is send to PTS department by output
unit. PTS department design the page. They decide where the certain news will adjusted on
13
the page, the best headings for every news, adjust the shape and quality of a picture. Overall
they arrange each and every news on page and a soft copy of newspaper is ready.
2.PRODUCTION DEPARTMENT
This soft copy sends to CTP (Computer To Plate) .The soft copy of each page of newspaper is
printed on a plate through CTP machine. This plate is also called CTP plate or printing plate
.This plate is brought from Mumbai and of two type’s i.e; Small plate (which cost is Rs. 100)
and Big plate (which cost is Rs. 300). Each plate contains two side of page like first and last
page are always set together.
Generally 24 pages of Dainik Jagran newspaper is printed so 12 plates are used daily which is
of one use. After one use these plates are worthless.
In a machine there are 6 towers. Each tower print 4 page .Plates is set in these towers. These
towers combine these pages and bundles of newspaper are printed.
Two departments also help in production process i.e;
Maintenance department
Electrical department
Maintenance Department
Maintenance department repair the machine. It works on hardware part of machine. They
manage the machine from morning to evening.
Electrical Department
Electrical department manage the software of system.
14
Sales Department
Sales Department maintain or manage both departments.
4.Advertising marketing
5. Human resourceS
There is also a Human Resource department in Dainik Jagran which manages the employees
and take important decision related to the organisation so that organisational goal can be
achieved and make a friendly environment for employees so that employees can easily get
connected to them and do their work freely and complete their work.
The Finance and accounts department is responsible for recording and reporting the cash
flows, both in and out, of a company. There are five basic roles or functions within the
department:
Accounts receivable
Accounts payable
Payroll
Financial controls
Financial reporting
7. Brand department
Brand department organises the event, participate in different types of activities .For an
example they organises an exam which is sponsored by Zillette for under graduate students
and those who crack this exam get 10 lakhs rupees . This exam is held in many colleges
which is managed by brand department.
8. Administration
Administration department control all department and is responsiblie for each and every
mistakes done by any other department
15
CHAPTER-3
Performance Appraisal:-
Meaning:
Performance Appraisal is the process of obtaining, analyzing and recording information
about the relative worth of an employee. The focus of the performance appraisal is
measuring and improving the actual performance of
the employee and also the future potential of the employee. Its aim is to measure what an
employee does.
To judge the gap between the actual and the desired performance.
To diagnose the strengths and weaknesses of the individuals so as to identify the training
and development needs of the future.
To judge the effectiveness of the other human resource functions of the organization such as
recruitment, selection, training and development.
16
To reduce the grievances of the employees.
Lack of competence
Top management should choose the raters or the evaluators carefully. They should have the
required expertise and the knowledge to decide the criteria accurately. They should have the
experience and the necessary training to carry out the appraisal process objectively.
17
Errors in rating and evaluation
Many errors based on the personal bias like stereotyping, halo effect (i.e. one trait
influencing the evaluator’s rating for all other traits) etc. may creep in the appraisal process.
Therefore the ratter should exercise objectivity and fairness in evaluating and rating the
performance of the employees
Resistance
The appraisal process may face resistance from the employees and the trade unions for the
fear of negative ratings. Therefore, the employees should be communicated and clearly
explained the purpose as well the process of appraisal. The standards should be clearly
communicated and every employee should be made aware that what exactly is expected
from him/her.
To judge the gap between the actual and the desired performance
To judge the effectiveness of the other human resource functions of the organization such as
recruitment, selection, training and development.
18
CHAPTER-4
OBJECTIVE:
To inform the appraisee of his/her relative performance in terms of targets and Key Result
Areas(KRA)
GUIDELINES: -
The date and time for the appraisal interview has to be fixed well in advance by mutual
consent between the appraiser and the appraisee to allow for adequate preparation.
19
During the appraisal interview the appraiser first do a Target based review for the appraisee
and he should appraise the appraisee on the important parameters that have been
identified.
The appraiser should explain to the appraisee why he/she has been given a particular score
against a particular parameter and point out the appraisee’s strength’s and weaknesses.
The targets for the next year should be retained by the Department Head for mid-term
review.
The appraise should keep a copy of his/her self-evaluation and performance appraisal form
and note the areas for improvement
20
DEFINITION OF SCORES:
High Flier/Outstanding Employee who truly achieves outstanding success in the given targets
(5) and accomplishes much more than the expected tasks with efficiency
and effectiveness. Research indicates that only 1% of the total
employee population belongs to this category.
Regularly Exceeds Employee who exceeds the requirements of the job. It gives an
(4) indication that the person is prepared sufficiently for a higher
classified job. Research indicates that only about 15% of the total
employee population belongs to this category.
Meets Requirement This rating is to be given to the employee who has the requisite
(3) qualities to perform the present job with efficiency. Research indicates
that 73% of the total employee population belongs to this category.
Occasionally Meets Employee whose performance is adversely affected due to the lack of
(2) qualities required to perform in his current job. This is an indication
that the person needs to be trained and developed sufficiently to
orient him towards good performance.
Fails To Meet This rating means totally unacceptable performance over a period of
(1) time. Inspite of all efforts in training and development the employee
continues to demonstrate lack of qualities to perform the job.
21
SELF-EVALUATION FORM
(It is recommended that the appraisee uses this form prior to his/her interview in-order to
help him/her to think about the job he/she does.)
NAME: DEPARTMENT:
BRANCH:
--------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------
What parts of the job do you have difficulties with, and are there any obstacles which have
caused you particular problems?
------------------------------------------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------
Do you consider yourself fit for a higher position in the company? If yes, describe the kind of
work you are equipped to do.
22
--------------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------
What kind of training will equip you to perform better? Specify courses and development
need areas.
--------------------------------------------------------------------------------------------------------------------------
---------------------------------------------------------------------
Would you like to handle any assignments and do you desire a job rotation, transfer to any
other function/department etc. to enhance your career?
---------------------------------------------------------------------------------------------- -------------------------
---------------------------------------------------------------------------------------------- ------------------------
Ease indicate the enabling and hindering factors which influence your performance.
Are there any other points, which you would like to raise at your appraisal?
5 4 3 2 1
23
APPRAISEE APPRAISER
Name: Name:
Signature: Signature:
Date: Date:
TARGET WORKSHEET
Please identify your Work Please identify the Key Please indicate the target dates
Goals Performance Areas by which KPA’S would be
(KPA’s) achieved
Please tell us about the areas in which you need training to achieve your work goals
24
MID TERM REVIEW OF PROGRESS
Please indicate the progress made regarding achieving your Key Performance
Areas-Whether they are complete/ongoing/incomplete and cite the reasons where
appropriate.
*Cont.
25
CHAPTER-5
TRAINING NEED IDENTIFICATION
In order to facilitate the process we have listed down few steps which are to be followed
while collating the training data:
STEP 2: We have classified the training needs into 4 categories, title code and title type is
mentioned below:
Information Technology
Training by Experts
Training needs identified should match with the job profile mentioned in the PA form. In view
of the above, please analyse whether the training needs identified are actually required to
increase the competence & skill of the individual and would continue towards effective
performance of the assigned task.
STEP 3: The Department Head to eliminate the training programmes which are not of very
important nature and prioritise the identified training needs as per the requirement of the
department and branch.
STEP 4: Also classify the identified training programmes which can be conducted internally
and externally.
26
STEP 5: The training codes and sub-codes have to be identified after analysing the
descriptions mentioned in the “Training code chart”. For example: The training type
identified is ‘Information Technology’ and the training title name is ‘MS Office’. Therefore, in
training need identification under the column training code and sub-code the entry will be
1001 and 1001 respectively.
STEP 6: ‘Training calendar’ will be designed and implemented by the Branch HR/Personnel
Head in consultation with the Branch Head.Kindly note that under the (Training Code-2001)-
“Managerial Effectiveness Programme” we are having the following training titles:
(Sub Code-2001) Managing Self (Sub Code-2002) Managing People (Sub Code-2003) Managing
includes the following module includes the following module for Business & Strategy
for the rank of Executives to the rank of Dy. Manager to Chief includes the following
Asst. Manager: Manager: module for the rank above
Chief Manager:
Goal Setting & Career Planning Principle Centered Leadership
Business Policy Planning
Lateral Thinking Listening Skills
Strategic Management
Communication Skills Performance Management Skills
Marketing Management
Presentation Skills Coaching & Mentoring
Operations Research
Time Management Team Building & Conflict
Management Finance for Non-Finance
Assertiveness
Interviewing Skills HR for Non-HR
Transactional Analysis
Counselling Skills TQM & BPR
Counselling Skills
Abnormal & Normal Psychology
Seven Habits of Highly Effective
People Emotional Intelligence
27
CHAPTER-6
EMPLOYEE DEVELOPMENT GUIDELINES
(A) Identifying Key Behavior Areas and their Desired Level
The Appraisee should fill in the following information in consultation with the Appraiser and
HR Managers.
No.
1 Key Behavior Area These are the behaviors that are required by an
individual
2 Desired Level of Behavior This is the proficiency with which the Key Behavior is
Post filling in the Examples of Demonstrated Behavior, the Appraise and the Appraiser
candidly discusses the following :
Development Support required by the Appraisee to take on higher/ wider roles within the
next year.
Training Needs of the Appraise that need to be addressed within the next year.
28
CHAPTER-7
QUESTIONNAIRE
Name:
Age:
Department:
Designation:
Qualifications:
Number of Years of Service at
Dainik Jagran:
Contact Number:
Note: This questionnaire would be kept as confidential document as it’s for Survey Purpose,
and would not be revealed to Times of India Management.
Confidential Report
EPRF [Employee Performance Appraisal Review Form]
DOPA [Development Oriented Performance Appraisal]
Q. 2 To what extent do you think that performance appraisal is necessary for efficient
functioning of the organization?
29
Q. 3 What according to you should be the objective of a performance appraisal? [Assign
ranks as per your priority]
Q.5 Do you think that the existing performance appraisal system adequate enables you to
find out the areas of furthers improvement?
Strongly agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Strongly influential
Some what influential
Not at all influential
30
Q.7 Career planning and job rotation being an essential part of performance appraisal, to
what extent are they fulfilled at Dainik Jagran?
Strongly fulfilled
Some what fulfilled
Not at all fulfilled
Q. 8 Do you think that external factors that affect your performance are accounted for?
Yes
No
Q. 9 How far is the present performance appraisal system influential in keeping high
motivational level?
Strongly influential
Somewhat influential
Not at all influential
Q. 10 Do you think that you are perfectly being evaluated by the present performance
appraisal system?
Yes
No
Q. 11 If you have answered NO to the previous question then what do you think is the best
facet that could evaluate you?
Q. 12 What do you think apart from PDCA [Plan-Do-Check-Act] is needed, so that it would
keep your performance at its best?
31
Q. 13 Do you think there exist a fine combination of Centralized Policy decisions and
Decentralized Operating decisions at Dainik Jagran?
Strongly agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Q. 14 Job and role clarity plays a vital role in individuals performance, how clearly are these
two defined at Dainik Jagran?
Q. 16 How far is the performance appraisal system armed with an efficient feedback
system to assist you in improving performance?
Excellent
Very good
Good
Fair
Poor
32
CHAPTER-8
Analysis of Questionnaire
Classification of Respondent:-
Male 18
Female 7
Total 25
30
25
25
20 18
15
10 7
5
0
Male Female Total
Series1
Above diagram shows the classification of respondent. Out of 25 persons, 18 are males and 7
are females. And percentage wise classifications are shown in following diagram.
28%
Male
72%
Female
33
Q-1 What type of performance appraisal system exist in your organization?
Confidential Report 0
30
25
25 23
20
15
10
5 2
0
0
c.r. EPRF DOPA Total
Series1
Above diagram shows which type of performance appraisal system exit in Times of India.
Here, out of 25 persons 23 says EPRF and 2 says DOPA. And percentage wise classifications
are shown in following diagram.
8% 0% 0% confidential
report
EPRF
92% DOPA
Q-2 To What extent do you think that performance appraisal system is important for
efficient functioning of the organisation?
Important 9
Very Important 16
34
Not Important 0
30
25
25
20 16
15
9
10
5
0
0
Important very Imp Not Imp Total
Series1
Above diagram shows to What extent do you think that performance appraisal system is
important for efficient functioning of the organisation. Here out of 25 persons 9 says
Important and 16 says Very important. And percentage wise classifications are shown below
0%
Important
36% very Imp
64% Not Imp
Sufficient 15
Insufficient 1
Needs Improvement 9
Total 25
35
30
25
25
20
15
15
9
10
5
1
0 Series1
Sufficient Insuf. Need imv Total
Above diagram shows is the Self-evaluation form self-sufficient. Here, out of 25 persons 15
says Sufficient, 1 says Insufficient and 9 says needs improvement. And percentage wise
classifications are shown in following diagram.
Sufficient
36%
Insuf.
60%
Need imv
4%
Q-4 Do you think that external factors that affect your performance are
accounted and Considered during the Performance Appraisal?
Yes 18
No 7
Total 25
36
30 25
20 18
10 7
0
Yes No Total
Series1
Above diagram shows the external factors that affect your performance are
accounted and Considered during the Performance Appraisal. Here, out of 25 persons 18
says Yes and 7 says No. And percentage wise classifications are shown in following diagram.
Yes
28%
No
72%
Q-7 Apart from the performance appraisal system, are there any other factors that help to
fulfil the above objective?
Yes 6
No 19
30 25
25
19
20
15
10 6
5
0
Series1
Yes No Total
37
24%
Yes
76% No
Q-8 Do you think, the past performance behavioural records and critical incident are
considered during the performance appraisal?
Not Considered 3
Total 25
30
25
25
20
15
11 11
10
5 3
0
Not cons consider Adeq con Total
Series1
38
12%
44%
Not cons
44% consider
Adeq con
Q-9 How far is the present performance appraisal system influential in keeping high
Motivational level?
Strongly influential 9
Somewhat influential 12
Not influential 3
Leads to stress 1
Total 25
30
25
25
20
15 12
9
10
5 3
1
0
Strongly Somewhat Not influ. lead stres Total
Series1
39
Chart Title
12% 4%
36% Strongly
Somewhat
48% Not influ.
lead stres
Q-10 Do you think that you are perfectly evaluated by the present appraisal system?
Yes 18
No 7
Total 25
30
25
25
20 18
15
10 7
5
0
Yes No Total
Series1
40
28%
Yes
72%
No
Q-11 How do you find the behaviour of the appraiser at the time of Appraisal Interviews?
Motivating 5
Biased 0
Stressful 0
Total 25
30
25
25
20
15
15
10
5 5
5
0 0
0
Series1
41
0%
0%
20% Fair
Motivate
20% 60% Supportive
Biased
Stressful
Q-12 Is the system at Dainik Jagran adequately justifies your potential through job
rotations and other tools?
Yes 19
No 6
Total 25
30
25
25
19
20
15
10
6
5
0
Yes No Total
Series1
42
24%
Yes
No
76%
Q-13 Do you think the performance appraisal system adequately appraises the potential of
employee?
Yes 20
No 5
Total 25
30
25
25
20
20
15
10
5
5
0
Yes No Total
Series1
43
20%
Yes
80% No
Q-14 Job and role clarity plays a vital role in individual’s performance, how clearly are
these two defined at JAGRAN Group?
Moderately Clear 9
Total 25
30
25
25
20
15
15
9
10
5
1
0
Very much Moderatery Not at all Total
Clear Clear Clear
Series1 Series2
44
Very
4%
much
Clear
36%
Moderate
60% ry Clear
Not at all
Clear
Q-15 Do you think there exist a transparent performance appraisal system at times group?
Yes 22
No 3
Total 25
30
25
25 22
20
15
10
5 3
0
Yes No Total
Series1
45
12%
Yes
No
88%
Q-16 How Far is the performance appraisal system armed with an efficient feedback system
to assist you in improving performance?
Excellent 6
Very Good 4
Good 9
Fair 5
Poor 1
Total 25
46
10
9
9
8
7
6
6
5
5
4
4
3
2
1
1
0
Excellent Yery good Good Fair Poor
Series1
4%
Q-17 Recently performance appraisal has been undertaken at Dainik Jagran, how was your
experience and what changes would you like to suggest?
___________________________________________________________________________
________________________________
47
CHAPTER-9
2. The publishing company is listed on National Stock Exchange and Bombay Stock Exchange
4. MMI Online is the digital media wing of Jagran testing new ideas
Weaknesses
Opportunities
1. Adequate usage of online epaper to generate more revenue by promoting ads and other
commercials
Threats
2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm
3.Immediate need to retain the No.1 position may lead to increase in expenses
48
CHAPTER-10
In editorial department we had spent time with ground reporters and who gathers news
from surrounding and learn how to write effective news.
We also designed the page in computer by the help of PTS department. We add news
headings and decide which news will be placed on which side/section of the paper.
In production department
In production department we had seen how CTP machine works and how newspaper is
printed. We had visited the factory and gather the important information about CTP
machine, typed of newspaper, colours used to print newspaper and how machine works.
In Brand Department
In brand department we had attend the event at Law College Purnea and Vidya Vihar
Institute Of Technology, Purnea . This event is held by Gillette and sponsored by Dainik
Jagran . They held the exam for students and those who crack this exam wins 10 lakh rupees.
We are ordered to organise the event with the help of Brand manager and handle all the
examination arrangements.
In HR department we are ordered to call Dainik Jagran newspaper customers and ask them
for feedback. We also called those customers who ordered for daily newspaper but did not
confirm their order. We ask them why they didn’t purchase our newspaper.
49
CHAPTER-11
Observations
There is no canteen available for employees and labourers in the office premises.
There are no general stores/restaurants available near Dainik Jagran office due to
which employees and staff visit market when they feel hungry. It kills productive
time.
As I maintained before that it supply newspaper at 7 districts which cause late supply
of newspaper to customers/readers. There is lots of complaints about late delivery of
newspapers.
Dainik Jagran also receives complaints about publishing the false news or fake news
50
Suggestions
There should be canteen available for staffs and employees so that they do not visit
markets and utilise the remaining time.
More branches should be opened by the company for the customer to have better
and easy access.
The services that provided are only good to the customer. The services should be
improved so that the customers feel excellent about the service.
False news and fake news should be eliminated so that customer believes on our
newspaper rather than other.
Security measures in the printing centre are not up to the required standards. There is a lot of
scope for improvement. All employees should have proper access card, identification cards
and security/CCTV cameras should be placed at all sensitive points in the premise.
For proper and effective circulation of the newspapers it is necessary to have a very effective
distribution channel/network. The competition is very tough in an expanding market like
Purnea. Other newspapers like Hindustan, Dainik Bhaskar are also being printed from
Purnea. It is very necessary to have a strong, effective distribution system. In order to get a
larger market share, it is essential to utilise this distribution channel. There should always be
scope for improvement in the distribution channel.
51