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Why the "Self-Made" Success Story Is a Myth —... https://www.harpersbazaar.com/culture/featur...

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Perri Tomkiewicz

Why Does It Feel Like Everyone Has More


Money Than You?
Financial help from parents comes in many forms, and it’s the basis of so many success
stories. So why do millennials act like it doesn't exist? Jen Doll examines the myth—and
tyranny—of the "self-made" success story.

By Jen Doll Feb 12, 2019

I
n 2011, my parents gave me a sum of money that was both outrageous
and, in the real estate terms of major cities, quite reasonable: 10
percent down on the 250-square-foot apartment I still own in Fort
Greene, Brooklyn. While I was conflicted about taking it, there wasn’t much
of a question about whether I’d accept. My writing career (any writing
career!) was inherently unstable; having a roof over my head that I could not
only count on but would also help me build equity meant everything. And
though I pay my monthly maintenance and mortgage on my own, as I did
with my rent, that initial down payment would have taken me years to save,
time that would have priced me out of the market.

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Perri Tomkiewicz

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“We’d leave you this money anyway; you might as well use it now!" my
dad would say in conversations about how I should buy, and I’d remind him
that he and my mom were never supposed to die. After I closed on my

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apartment, I’d gently correct people who asked if I’d mind telling them what
I paid in rent that um, I actually owned, but I didn’t tend to divulge how I
owned, exactly. Only my good friends, and those who asked point-blank,
knew that.

I, like any savvy internetter, know full well how outrage against privilege
(financial or otherwise) works: We railed against the entitled Refinery29
Money Diarist whose parents not only paid her rent, but who also gave her
an allowance, supplemented by a second allowance from her grandfather.
On the other side of the coin is Kylie Jenner, touted as self-made, at least
according to that July Forbes cover, and very close to billionaire status. We
railed against that, too, but for a different reason: “It is not shade to point
out that Kylie Jenner isn’t self-made,” tweeted the writer Roxane Gay. “She
grew up in a wealthy, famous family. Her success is commendable but it
comes by virtue of her privilege.”

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In the wake of the Refinery29 outrage, Jared Richards tweeted, “if your
parents pay your rent, you have to put it in your Twitter bio,” garnering
nearly 70,000 likes. But actually opening up these dialogues around money,
privilege, success, and class is as complex as the threads weaving those four
beasts together. Privilege is in part defined by where each of us stands; how
we look at other people—whether it’s through their Instagram feed or the
windows of their brownstone—involves our own psychology, experience,
and situation in life. I’m no Kylie Jenner, but getting the down payment for
your New York City apartment is as unimaginable to many as being a
Kardashian is to me. Sure, it’s better for everyone to “just be honest,” but
what does the truth actually look like?

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CreditCards.com survey of parents with children over the age of 18

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T
ake a look around you at the lives you envy, the ones that make you
boil with resentment, or fill you with insecurity about your own
subpar existence: That adorable Brooklyn brownstone or chic-but-
rustic upstate home; the career that YOU want (and you should have, what
are you doing wrong?); the impeccable wardrobe; the mid-century modern
furniture; the international vacations; the time spent flitting between
gorgeous hotels or going to boutique fitness classes or (seemingly) not
working at all. Maybe it’s simply an ease of life indicating that whoever
possesses it has been better at this game than you have. But how does
anyone start their own company or buy a home, much less travel to Fiji, in a
time of crushing student debt, when the job market is shifting at an out-of-
control rate into a soulless gig economy, industries are dying left and right,
we’re totally burning out, and we’re being replaced with robots. Health care

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costs are rising faster than you can make a doctor’s appointment, but that’s
OK, because robots don’t get sick.

The writer and podcaster Gaby Dunn has a new book called Bad with
Money: The Imperfect Art of Getting Your Financial Sh*t Together, a look
at her own financial history and what she’s learned, along with thoughts on
what we can all do better. “Everything is so broken!,” she tells me. “You
hear about so many problems with medical debt, people being unable to buy
a house, people saddled with student loans, the job market. It seems
insurmountable. It’s hard for one person to make it out of the muck without
a big systemic overhaul to help everyone else.” Meanwhile, in the penthouse
upstairs, or perhaps on social media, people appear to be having the most
glorious time. Is the Titanic sinking while the band plays on, or are some
people just better with money?

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As with any “meritocracy,” appearances are only a piece of the story. Wealth
inequality has increased more in this decade than any other in American
history, while economic mobility has done the opposite, as Matthew Stewart
writes in an Atlantic article about the new American aristocracy. Money has
always been passed down in families, but today, across America, parents
who can are helping their grown children at unprecedented levels. A recent
study from Merrill Lynch and Age Wave reported that 79 percent of the
parents surveyed are providing financial support to their adult children, at an

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average $7,000 a year—making for a combined $500 billion annually.


Increasing numbers of first-time home buyers in the U.S. are getting money
from their parents for down payments. In a CreditCards.com survey of
parents with children over the age of 18, three out of four helped their kids
pay debts and living expenses, including rent, utilities, and cell phone bills.
The help continues in death; roughly 60 percent of America's wealth is
inherited, though this, like the rest of privilege, skews heavily white:

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According to the authors of a 2018 study published in the American Journal


of Economics and Sociology, the average inheritance for white families is
over $150,000; for black families, it’s under $40,000.

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Of course, helping your kid by providing a college education or paying a


cell phone bill, or even paying for them to go on an extravagant vacation
with you, is a far cry from leaving them $11.4 million (the amount rich folks
can bequeath their kids tax-free in 2019). And, by the way, none of this
means that children who accept help from their parents are lazy or entitled.
Consider Daniella Pierson, 23, the founder and CEO of Newsette, a mini-
magazine with 400,000 subscribers that she started when she was a
sophomore at Boston University. When Pierson hit 100,000 subscribers a
year in, she went to her parents, who run several successful car dealerships,
with a business plan, asking for money. “They were reluctant. They’re
completely self-made,” she says. Finally, they agreed to give her
$15,000—a loan, with 5 percent interest. “After I graduated, we made over
$25,000 in one month, and I wrote them a check,” Pierson says. “I was done
with my loan.” Even though $15,000 is a comparatively small investment,
her biggest fear was hearing “she’s only successful because of her parents.”
Pierson admits, however, that there are multiple factors in anyone’s success:
Her parents paid for her college tuition, and she was able to stay on their
health insurance while building her business. Most of all, she had her
parents as inspirations. “That’s really where my work ethic comes from,”
she says.

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Daniella Pierson, 23, started the Newsette, a mini-magazine with 400,000


subscribers, with a $15,000 loan from her parents.
Photo courtesy of Daniella Pierson, Founder & CEO of The Newsette

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Farnoosh Torabi, creator and host of the “So Money” podcast and author of
When She Makes More: 10 Rules for Breadwinning Women, was able to
graduate from college debt-free and buy her first home with the help of her
parents. “I’m grateful that my parents gave me a head start, but I’m going to
give myself the credit where it’s due,” she says. “I had the responsibility and
appreciation for that and took it to the next level. If you look at the other
side of the equation, there are plenty of people who came from privilege and
are doing crap!”

At the same time, having the option of taking risks—for me, that meant
quitting a job with health benefits to become a full-time freelancer after I

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sold my first book—relies on a certain amount of base level stability.


You’ve got backup, or, as another journalist friend of mine who also bought
an apartment with the help of her parents put it, “If money gets really tough,
I know I can always move somewhere cheap and rent my place.” Ross
Levine and Yona Rubenstein, economists at University of California,
Berkeley, and The London School of Economics, wrote a paper about the
shared traits of entrepreneurs in 2013. Guess what? Most were white men
who were highly educated, i.e., from a certain class of privilege. Levine told
Quartz, “If one does not have money in the form of a family with money,
the chances of becoming an entrepreneur drop quite a bit.” (In their working
paper, they explain how a “$100,000 increase in family income is associated
with a more than 50 percent increase in the odds of becoming incorporated
self-employed.” Further, according to Quartz, “the average cost to launch a
startup is around $30,000," and "more than 80 percent of funding for new
businesses comes from personal savings and friends and family.”)

This flies in the face of the idealized rags-to-riches American success story,
that it’s not only possible to pull yourself up by your bootstraps, it’s also the
most honorable and worthy storyline there is. Which is why disclosing the
truth about how you—or who—really funded your first business, home, or
even something as simple as your first car is so important. Not sharing the
whole truth can cause anxiety among those who don’t have such resources;
beyond that, misplaced expectations about success and achievement can
lead to disappointment and even depression. And while there’s nothing
wrong with getting help from your parents, keeping it under wraps takes
away from the even harder-won successes of those who truly came from
nothing. “Financial anxiety is the biggest crisis in America,” says Bea
Arthur, a therapist and entrepreneur who just launched her third company,
The Difference, Amazon’s very first Alexa skill for therapy. Arthur’s first
business was started, she says, with a check written by her boyfriend at the
time. “And that was not the last check,” she says. “I’m a really hard worker
... but none of that could have been paid [for] if I didn’t have a rich old
white boyfriend. It doesn’t just take grit.”

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I
n a way, you can’t really blame people for being a bit cagey about
where they get their cash. Discussions about money and class remain
one of the last taboos in American society, in part because it feels
uncomfortable to insert into a conversation, but also because there’s a
certain amount of shaming that comes with it—or just the fear of shaming,
which is equally real. And the judgments tend to be harsher for women than
men. “People who come from privilege are often discouraged from talking
about the fact, it’s perceived as bragging,” says Clelia Warburg Peters,
president of Warburg Realty. “Our country was built on the backs of men
who inherited money from their fathers, but somehow a woman who
inherits, she’s just a spoiled rich girl.” Growing up, Peters inhabited a
particular New York City sphere of affluence, attending Chapin and then
Yale. After graduation, she did humanitarian relief work before getting her
MBA and, in 2014, she joined the family business. “I’ve worked hard to
earn my place and respect,” she says. “But a lot of the time I had access to
those opportunities for reasons that were more complex than me being
deserving. ... Without acknowledging the fact that you come from a place of
privilege, you’re reinforcing the power of the idea that it doesn’t make a
difference.”

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I turned to an editor friend for a frank conversation about how I bought my


apartment. She told me, “I was curious, but I don't know how a single
person in America who doesn't have family money could buy anything, I
really don’t, if they're not working in finance or they're not a doctor. ” And,
she pointed out, while it’s OK (at least in New York City) to ask intrusive

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questions about what people pay for rent—always framed as “I’m in the
market, do you mind sharing?”—asking how they bought is a whole
different thing. The divulging we tend to do usually occurs with people of
the same class, or who appear to be the same class, which, unfortunately,
does nothing to break down those barriers to access that Peters mentions.

“There’s this idea that getting help is somehow cheating,” my journalist


friend told me. She and I figured out we each owned our places, thanks to
our parents, around the same time—I remember seeing hers and wondering
how she could afford it—and, she says, “I do think it contributed to my
feeling that I can be financially honest with you.” Back when she was first
starting out, to avoid any awkwardness, she avoided inviting friends over.
But “cheating” isn't really accurate, she muses. “It would be true if life
were, like, a foot race or game with concrete winners and losers … but it’s
actually just a mess of people doing the best they can in whatever way they
can, with a million different factors and conflicting impulses.”

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So, radical honesty: Who’s taken money from their parents in some way or
another? Quite a few of us, from writers like me to Instagram influencers to
successful entrepreneurs. That doesn’t mean there isn’t a lot of hard work,
or talent, in those tales.

But there’s luck, too. Journalist Charlotte Cowles, who writes about money
for The Cut, went to Columbia University, where everyone lived in dorms.
Once she graduated, she saw the friends she’d known divide into two
different groups: those who could get an apartment in Manhattan, and those
who had to move home and look for a job. “My parents were able to help
with a deposit on an apartment that I shared with three other people. ...
There’s a big part of me that’s like, would I have made it in this career if I
had student loans and no way to be in New York City after I graduated from
college? I really don't know.”

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Anthony Casalena lived at home after college, but his story is a little bit
different. He’s the 36-year-old founder and CEO of Squarespace, which he
started in 2003 from his dorm room at the University of Maryland — and
which is now worth $1.7 billion. “To launch in January of 2004, the only
thing I couldn’t do is buy the servers, and I can’t draw logos, so I needed
help with that,” he tells me. “That was when I turned to my parents.” They
gave him $30,000, and he gave them part of the company. When he
graduated in 2005, he moved home for 6 or 7 months while he paid off his
credit card debt, and then moved to New York City. The money “has always
been a part of my story, I’ve never tried to hide it,” he says. “Anyone who
has had some level of success, you’ve got to consider yourself lucky. I’m
lucky that I grew up around computers, that my parents were able to provide
that. But Squarespace also involved a massive amount of hard work.” As for
his parents, “They’re still shareholders,” he says. “It’s the best investment
they ever made by a factor of like 1,000!”

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The help that Katharine Bolin, 30, got was her parents paying for her
college education outright, which her dad worked the night shift at IBM to
do. That’s how she was able to start Sweet Reach Media, the digital
marketing and PR business she runs in Minneapolis, which is on track to
make six figures this year. “I am forever grateful to my parents and still
thank them every time I see them,” she says. “I can't imagine I would be in
the same position I am today if I had to pay $500 or month or more in

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student loans throughout my twenties.” Her parents also did “little things,
like they would pay for my cell phone. That makes a huge difference.”

Caroline Moss, co-author of Hey Ladies!: The Story of 8 Best Friends, 1


Year, and Way, Way Too Many Emails, tells me that if her parents hadn’t
paid for her college education, she wouldn’t have the career she does right
now. “There are people who’ve worked really hard to get where they are,
but have also gotten where they are because of a leg up. And maybe there’s
not a ton of understanding that some people will never get the opportunities
that you have, because they’ll never be able to do a free internship, or
they’ll never be able to afford to live in New York City.” There’s also a part
of her that’s jealous when she looks at someone her own age who’s already
bought a house. “Then I find out it was a gift, they inherited money, and I’m
like, Oh, OK, it’s not even worth comparing. ... I don’t think they should be
humiliated, but if it’s just the truth, I didn’t pay for this, it makes me feel
better.”

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In her first book, You’re So Money, Farnoosh Torabi revealed that her
parents had helped her with her first home purchase. She tells me she faced
some criticism around that, with people saying that she hadn’t really
struggled. Her parents’ assistance arguably put her on a path in which she
was able to take the leap of faith to write that book, which led to so much
more—including helping others by advising them about their own financial
choices and realities. It goes back to that relationship between stability and
risk-taking; having the time and space (and cash) to invest in that dream

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career that might not ever pay off; getting access to those first, essential
resources to put into something you’ll grow into so much more. “Regardless
of how much privilege you have, if you don’t do the work, it’s not gonna
happen,” Cowles says, “but having the privilege to direct your work into
what’s going to pay off for you in the future, that’s a lot of privilege.”

Farnoosh Torabi, author of When She Makes More, seen here in her podcast
studio, was able to graduate from college debt-free and buy her first home
with the help of her parents.
Chris Eckert Photography: Farnoosh Torabi, Podcast Host and Author of 'When She Makes More'

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The combination of her parents’ help and her own work ethic meant “I
ended up being able to really get ahead in my life,” says Torabi. “You have
to be comfortable with the beginning, middle, and end of that story.” Sure, a
lot of people are only going to see the headline; that’s just how it works—
but, she notes, you’re doing a bigger service by being honest about the
whole truth.

L
isa Przystup has the most beautiful Instagram account,
@brass_tacks, featuring the kind of pictures you want to live in, the
country house, the trips to Japan and Jackson Hole. She also
frequently thinks about the half-truths of social media. “We still [rent] in
Brooklyn, and a reason we could afford the house upstate is my husband’s
dad helped us with the down payment,” she says. (They’re paying him back

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every month, with interest.) “That’s a lot to unload in an Instagram caption.


Should I try to be like, ‘Upstate for the weekend, not here full-time, wish we
could be’?” She pauses. “I guess ultimately, the question is, how are you
honest about the life you’re leading in a way that levels the playing field and
doesn’t set people up for unrealistic expectations about what they should be
doing?”

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Lisa Przystup, a copywriter who lives in Brooklyn, New York, pictured here
modeling for Tio y Tia, was able to afford the downpayment on her upstate
home thanks to some help from her husband's dad.
Lucy Laucht for Tio y Tia

“It’s really lovely to be realistic about what’s possible,” says holistic


facialist Britta Plug, who was able to open Studio Britta in New York City
thanks to a $50,000 loan from her parents (and her own $50,000 in credit
cards). “I have zero shame,” she says. “I’m just incredibly grateful. ... With
the cost of living in this town, there’s no way I could have opened a place
without help.” Plug knows borrowing from your parents isn’t a choice
everyone can make, and supports asking and answering the question, How
did you make this happen? “Then you don’t have to feel bad about yourself
for not being able to do it.”

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Not talking about it reinforces the status quo, as Clelia Peters explains. “In
any structure of privilege, it’s incumbent on the people at the top to start to
examine their privilege and also grapple with the way their privilege may
mean that other people are put in less privileged positions. ... That’s why it’s
so dangerous when people don’t talk about it.”

New York's cult facialist Britta Plug opened her first location, Studio Britta, with
a $50,000 loan from her parents.
Alissa Laurie Photography: Britta Plug, Founder of Studio Britta

There’s a degree of braveness that comes of being outspoken about your


financial story, says Torabi, who recommends starting with the people you
trust—those who deserve to know—and getting them to share, too. But
before that, have a conversation with yourself. Ask yourself, “What is the
story about my money that I believe in, appreciate, and think is worth
telling?” she says. “You have to be OK with people raising their brow at
that.” Don’t take it for granted; have it be fuel for your motivation. “Tell us
the whole story, don’t lie, and put it in context,” for example, “You
graduated from college, and you want to put something on Instagram. Say,
‘I’m graduating debt-free, thanks, Mom and Dad, for using your 401K to
put me through college!’”

There’s a caveat for all of us: “If you’re going to say we should have
transparency about money, it goes the other way, too,” says Gaby Dunn, the

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author of Bad with Money: The Imperfect Art of Getting Your Financial
Sh*t Together. “If someone shares that they get money from their parents or
their salary is high … there’s nothing that the internet wants to go to town
on more than that. But you can’t encourage people to talk about it and then
shit on them when they do.”

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Talking’s just a first step, to be sure. As we come to terms with the inherent
financial inequities in society, which trickle down not only to burgeoning
billionaires but also to freelance writers and their Brooklyn apartments,
there’s plenty more to do to help break down the invisible barriers that keep
some people out. As Caroline Moss tells me, “I think it’s more of a question
of, are people who are afforded the privilege of getting help going to help
others? ... If you have the privilege of not having to pay 50 percent of your
rent because your parents are paying, how can you advocate for interns to
make a decent-enough salary, or for scholarships to support an intern or
fellow? That’s where the change comes in.”

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