INTERNSHIP REPORT

The Lahore Corporate Professionals Sports Club (Pvt).Ltd

In Partial fulfillment of the

Requirement for the Degree of

Associate Degree in Accounting and Finance

By

Abdul Rehman

Roll No. ADAF-F17-021

Session: 2017-19

submitted to

The Superior Group of Colleges, Lahore

September-2019

Cooperate Premier Sports

 By

Abdul Rehman

Roll No. ADAF-F17-21

Session: 2017-19

Internship Report Submitted to

The Superior College, Lahore

In partial fulfillment of the

Requirements for the degree of

Associate Degree in Accounting and Finance

Approved by:

_________________________ ________________________

Prof.Asif Khan Prof. Mohsin Raza

Program Manager Examiner

________________________

HarisMasroor

Additional Controller Examination

 ACKNOWLEDGE

At the very beginning I would like to express my deepest gratitude to almighty Allah for giving
me the strength and the composure to complete my ADAF courses and prepare this report within
the scheduled time.

I am ineffably indebted to Mr. Ahsan Zaki of The Lahore Corporate Professional Sports Club
(Pvt).Ltd for conscientious guidance and encouragement to accomplish this assignment. On the
very outset of this report, I would like to extend my sincere & heartfelt obligation towards all the
personages who have helped me in this endeavor. Without their active guidance, help,
cooperation & encouragement, I would not have made headway in the project.

Bearing in mind previous I am using this opportunity to express my deepest gratitude and special
thanks to the Chairman of CPS Club MR Ahsan Zaki who in spite of being extraordinarily busy
with his duties, took time out to hear, guide and keep me on the correct path and allowing me to
carry out my project at their esteemed organization and extending during the training.

I express my deepest thanks to Prof. Asif khan for taking part in useful decision & giving
necessary advices and guidance and arranged all facilities to make life easier. I choose this
moment to acknowledge his contribution gratefully.
 PREFACE

My overall experience of preparing this report was a knowledgeable journey. I learn a lot
about the functions of CPS Club. Apart from this, by actually conducting this report, I also
learnt practical application of what I have been studying in overall Associate Degree Program
Accounting and Finance.

For completing this project I required the annual report of last year of CPS Club business
processes and SWOT analysis. I got my required data from the website of CPS Club.

While conducting this report I faced some problems in getting the data as at website data is
not managed very well. So I consulted with the chairman of the company he helped me a lot
for further information and the knowledge of what I have studied in ADP AF also came in
handy. Once everything was found out it got very interesting.
 Contents
Chapter 1....................................................................................................................................................... 1
1.1 Introduction ......................................................................................................................................... 1
1.2 History ................................................................................................................................................ 1
1.3 Background of Company .................................................................................................................... 1
1.4 Vision .................................................................................................................................................. 2
1.5 Mission................................................................................................................................................ 2
1.6 Description of the business ................................................................................................................. 2
1.7 Core Values......................................................................................................................................... 3
Chapter 2....................................................................................................................................................... 4
2.1 Organizational structure ...................................................................................................................... 4
2.2 Services ............................................................................................................................................... 5
2.2.1 Clothing and equipment services ................................................................................................. 5
2.2.2Volunteer worker .......................................................................................................................... 6
2.2.3 Coaching ...................................................................................................................................... 6
2.2.4 Improve sports services ................................................................................................................ 7
2.2.5 Organization of program and event ............................................................................................. 7
2.2.6 Registration and accreditation services ........................................................................................ 8
2.2.7 Fundraising services ..................................................................................................................... 8
2.2.8 Communication services .............................................................................................................. 9
Chapter 3..................................................................................................................................................... 11
3.1 Sports ecosystems ............................................................................................................................. 11
3.1.1 Lahore cps club: ......................................................................................................................... 11
3.1.1.1 Sport governance: ................................................................................................................... 11
3.1.1.2 Training of trainers: ................................................................................................................ 12
3.1.1.3 Sports infrastructure: ............................................................................................................... 12
3.1.1.3 Sports equipment: ................................................................................................................... 12
3.1.1.4 Leagues and tournaments: ....................................................................................................... 12
3.2 Sponsors ............................................................................................................................................ 13
3.3 Pepsi .................................................................................................................................................. 13
 3.4 Meezan bank ..................................................................................................................................... 13
3.5 Lays ................................................................................................................................................... 14
3.6 Ufone ................................................................................................................................................ 14
3.7 Abacus............................................................................................................................................... 14
3.8 Partners ............................................................................................................................................. 15
3.8.1 City 24 ........................................................................................................................................ 15
3.8.2 Rotary......................................................................................................................................... 15
3.8.3Lahore rang ................................................................................................................................. 16
3.8.4 Wikix studio ............................................................................................................................... 16
3.8.5 Zia associate ............................................................................................................................... 16
3.9 Sports Games .................................................................................................................................... 17
3.9.1 Cricket ........................................................................................................................................ 17
 Commercial Enterprise I .................................................................... Error! Bookmark not defined.
Invite teams for your tournament .................................................................................................................. 18
3.9.2 Footballs..................................................................................................................................... 18
3.9.3 Swimming .................................................................................................................................. 19
3.10 Equipment ....................................................................................................................................... 19
3.10 1 Ball ........................................................................................................................................... 19
3.10.2 Table ........................................................................................................................................ 19
3.10.3 Tennis....................................................................................................................................... 20
3.10.5 Balls ......................................................................................................................................... 20
3.10.6 Kabaddi .................................................................................................................................... 20
3.11 (FINANCIAL REPORTS) .............................................................................................................. 22
3.12 INTERNAL SOURCES:................................................................................................................. 23
Chapter 4..................................................................................................................................................... 24
4.1 Job Description – Sports Management Intern ................................................................................... 24
4.2 Conclusion ............................................................................................................................................. 26
 Chapter 1

1.1 Introduction
The CPS sports club is organised so that members can participate in to organized where
people play one or several sports or they can just be a member of the club. Each team or
section decides for itself which sports it wants to play, and is free to use its own initiative in
deciding. The management of the sports club helps with renting sports facilities and with
buying sports equipment. The purpose of the club is to give employees access to
healthy activities and sports in their leisure time.

1.2 History
The Lahore CPS Club is a sports event management company covering aspects of game
development, community building and social responsibility.
CPS Club was formed in the year 2010 by a small group of professionals with the objective of
introducing quality cricket events for the corporate community with a strong emphasis on fair
play, team building and later on also took initiatives on arranging other sports events from the
platform. Today CPS Club after 9 years of excellence is the first choice brand for corporate
companies, institutions or individuals interested in competing in a quality sports event.

1.3 Background of Company

A group of professionals formed the CPS club in 2009-10 and by the support of members it
becomes famous and attracts the media. The portfolio of brands wanting to compete in any of
The Lahore CPS Club event has increased with every passing day and we can proudly say
that till date, more than 60 corporate brands with different schools & families in direct or
indirect capacity have got the opportunity to participate in one or more of the events.

1
1.4 Vision
The vision of CPS Club is to provide a means of entertainment for the corporate sector of
Pakistan in the shape of fully organized sports events with international standards. To promote
the growth of the club in the local community.

1.5 Mission
To deliver unique sporting events with innovation on high class venues, creating high value
experiences for corporate brands, institutions, individuals and spectators alike, whilst promoting
& supporting the sport itself, with no barrier of age, under a distinct method of fair play &
discipline.

1.6 Description of the business

• CPS is the first league in Pakistan
• The brand name of all sponsors has been advertised on all sports kits, backdrops, ground
branding.
• We have brought together over 60 corporate brands on one field, which is a momentous
achievement that has not been surpassed by any other league.
• We trained our officials on high level and they perform on nationwide now.

2
 1.7 Core Values
Friendly
 is welcoming & focused upon being inclusive & family friendly
 is approachable & informal in its style
 has a lively social scene
 promotes the importance of cricket as fun
Supportive
 encourages participation & involvement at all ages & levels
 encourages and rewards effort, not just results
 encourages & thanks coaches, officials & other volunteers for what they do
Competent
 prioritizes safety, quality & consistency in coaching
 ensures that all coaches are appropriately qualified
 properly plans & reviews all activities
 keeps a comprehensive & up to date member database
Good at Communicating
 ensures communication to all members is good – via the website, email & social media
 ensures age groups connect well with each other’s, older players are encouraged to help
younger players
 encourages youngsters to support the Adult teams
Community Orientated
 reaches out to the local community and gives something back to youth organizations,
schools, community groups, voluntary groups
 endeavors to reduce the burden on the local NHS Trust and the Police

3
 Chapter 2

2.1 Organizational structure

Ahsan Zaidi
(CEO &
Director)

Salman Ahmed Salman

( Finance Mehmood (HR
Manager) Manager)

Amir Khan Ahsan Zaki

(operating (Marketing
Manager) Manager)

4
2.2 Services
 Clothing and equipment service health services
 Volunteer worker
 Improving sports services
 Coaching
 Organization of event and program
 Registration and accreditation services
 Fundraising services
 Information services

2.2.1 Clothing and equipment services

CPs is very helpful for beginners because all equipment are very expensive and this

quite difficult for beginners to buy but CPs always support them. For example, sailing
boats, rowing shells and gymnastic equipment are all very expensive and need to be provided by
clubs.

 Long trousers ( white).

 Jockstrap with cup pocket into which a "box", or protective cup.
 Abdominal guard or "box" or an L Guard for male batsmen and wicket-keepers (often
referred to as a cup, box or ado guard).
 Sun hat, cricket cap or baseball cap.
 Spiked shoes to increase traction.
 Helmet (often with a visor), worn by batsmen and fielders close to the batsman on strike to
protect their heads.
 Leg pads
 Thigh guard

5
2.2.2Volunteer worker
Sport and recreation organizations are staffed in the main part by voluntary (unsalaried) workers.
While volunteers may be passionate about their organization, the voluntary work they perform
usually has a lower priority than their paid work and family responsibilities. As a result the
amount of work carried out to organize services, programs and events may be inconsistent.

2.2.3 Coaching

Sport and Recreation experiences are more rewarding when participants receive instruction from
"experts". As a result of such instruction and the skills learnt by participants, they will usually
reach a higher standard of performance, acquire greater knowledge "of the game" and play more
safely. Consequently, the role of the coach will be many and varied, from instructor, assessor,
friend, mentor, facilitator, chauffeur, demonstrator, adviser, supporter, fact finder, motivator,
counselor, organizer, planner and the Fountain of all Knowledge.

In relation to sports, the role of the coach is to create the right conditions for learning to happen
and to find ways of motivating the athletes. Most athletes are highly motivated and therefore the
task is to maintain that motivation and to generate excitement and enthusiasm. The coach will
need to be able to: assist athletes to prepare training programs, communicate effectively with
athletes, assist athletes to develop new skills, use evaluation tests to monitor training progress
and predict performance.

Therefore, you can see that it is a very difficult task and requires a very special person.

6
 2.2.4 Improve sports services
An important task of the sport manager is to ensure that services delivered by the organization
meet the needs and expectations of members and/or customers.
There is a constant stimulus for the improvement of sport service delivery as a result of:
 Competition from similar organizations in the locality
 Competition between sports
 Changes in the demographics of the catchment area of the organization
 The influence of the media on the tastes and expectations of the organization’s membership.
 Changes in government policy and/or changes in law
 Requirements made by funding agencies

2.2.5 Organization of program and event

The organization and scheduling of events and programs is a key service that enables people to
actually participate. This service includes liaison with other sport organizations or clubs,
coordinating officials where needed, and communication internally to ensure everyone knows
what is happening. The events industry now includes events of all sizes from the Olympics down
to business breakfast meetings. Many industries, charitable organizations, and interest groups
hold events in order to market themselves, build business relationships, raise money, or celebrate
achievement.

The process of planning and coordinating the event is usually referred to as event planning and
which can include budgeting, scheduling, site selection, acquiring necessary permits,
coordinating transportation and parking, arranging for speakers or entertainers, arranging decor,
event security, catering, coordinating with third party vendors, and emergency plans. Each event

is different in its nature so process of planning & execution of each event differs on basis of type
of event.

7
The event manager is the person who plans and executes the event, taking responsibility for the
creative, technical, and logistical elements. This includes overall event design, brand building,
marketing and communication strategy, visual production, script writing, logistics, budgeting,
negotiation, and client service.

2.2.6 Registration and accreditation services

Sport and Recreation organizations need to ensure that coaches and instructors, and often the
participants themselves are accredited for the activity. This necessitates keeping a database of
accredited persons.

The accreditation service is closely aligned with coaching and instruction services outlined above
and ensure that participants have sufficient knowledge to undertake the activity safely.

2.2.7 Fundraising services

Sport and Recreation organizations frequently have to raise money to make improvements to
facilities and programs.

Sport and Recreation organizations therefore need to raise money from a variety of sources
including governments, the corporate sector (sponsorship), general fundraising from the public
and engaging in profitable programs.

Fundraising is a major preoccupation of most sport and recreation organizations. Sometimes

professional fundraisers are employed.

8
2.2.8 Communication services
An organization has to employ every means at its disposal to communicate with members,
clients and the wider community about its programs, services and events.

2.2.8.1 Social Media

Social media such as Face book and Twitter is a fast and good communication strategy for
general promotion communication. If you want your organization membership to be talking
about a new event, then Face book is the way to go. However, it does not reach all sections of
your membership. Many people either refuses to have or use a social media account, or do not
have the technology or skills to access social media.
Social Media does very easily allow repeat promotion or carrying updated news to your
community. This strategy has to be a serious aspect of any communication program nowadays.

2.2.8.2 Website
Every organization ought to have a website, but having said that, there are many problems, issues
and complications to be faced.

Many organizations have a website that is run by a volunteer. If the volunteer is passionate then
the website will be well-managed. After a while, however, the volunteer will be less passionate
and the website is in danger of becoming obsolete.

9
2.2.8.3 Poster

Putting up a poster in a prominent place is a useful and sensible form of communication. The
poster won't be seen by everyone but those who do see the poster will assist in relaying
information to others by word of mouth.

Posters would be a suitable means of communicating:

 Vacancies on the committee

 Upcoming events
 Changes to opening hours
 Closures for maintenance
 If you can put up the poster in more than one location in places where it will be seen by
many. Don't leave the posters up after the event has past.

2.2.8.4 Email

 Email is a preferred form of communication due to the substantial ease with which emails
can be transmitted to a large number of people, at virtually no cost. However, there are
some important issues.
 Although we are living in the 21st century, many people cannot be securely reached by
email, even when they provide an email address. People often don't know their own email
address well enough, or check their email accounts very infrequently. As a result emails
are returned "The following addresses had permanent fatal errors".
 It's very frustrating! It is the simplest and least expensive form of communication but not
suitable for the most important communications.

10
 Chapter 3

3.1 Sports ecosystems

3.1.1 Lahore cps club:

Sports ecosystems comprise different dimensions or segments that go into establishing and
developing a sport and there are various stakeholders in each segment. The evolution of a sports
ecosystem may be evaluated by the extent of interaction and awareness among stakeholders,
within and across various segments. The levels of transparency and professionalism of the
system, coupled with growing awareness of all stakeholders, decide the extent of sports
ecosystems evolution. The cps which recommends how to identify key stakeholders and address
their issues and challenges is likely to go a long way towards strengthening sports ecosystems.
For example, in cps club, the locations which were targeted for studying, analyzing, and testing
all seven dimensions, to understand the question “What is required, in relation to stakeholders
(qualification and investments), to produce a winning team in any professional sport?”.Thus, the
sports ecosystem developed is aimed at confederations, federations, and especially clubs, which
depend on crucial stakeholders to improve their strategies and tactics regarding marketing and
business.

There are seven levels of stakeholders, in which each one has a specific function:

3.1.1.1 Sport governance:

Sports clubs must implement a governance mechanism based on four principles:

 disclosure - information transparency;

 compliance - following management rules;
 fairness - being ethical in business practices to deal with shareholders and investors; and
 accountability – responsibility of decision-makers and management.

11
3.1.1.2 Training of trainers:
What strategies does the coach use to prepare the team for the match? Which skills are more
appropriate for training a team? These questions are about coaches and their work for the sports
club.

3.1.1.3 Sports infrastructure:

 There are two kinds of stakeholder at this level:
 public facilities, e.g., transportation, security, etc.;
 private facilities, such as the stadium, health professionals, hotels, academies, stores, etc.
These facilities aim to improve results in a league, and also to provide services to fans.

3.1.1.3 Sports equipment:

There are two categories of goods and souvenirs produced using the sports club brands - sports
goods (t-shirts, shorts, shoes, caps, jackets, etc.), and non-sports goods (food, drinks, toys, etc.

3.1.1.4 Leagues and tournaments:

There are two types of stakeholder at this level, (a) institutions (federations) which organize and
design the league, as well as the competition level, considering other sports clubs, and (b) media
and TV broadcasting organizations, which cover matches within the league, and newspapers,
internet, etc.

Performance incentives: Stakeholders which provide some assistance to young players, such as
scholarships for education, psychology orientation, support to communities, social works, etc.,
and assistance to former players, in order to value and thank them for representing the sports
club over the years.

12
 3.2 Sponsors
 Pepsi
 Meezan bank
 Lays
 Ufone
 Abacus

3.3 Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and
developed in 1893 by Caleb Braham and introduced as Brad's Drink, it was renamed as
Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. For more than 50 years, as
tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our
willingness to adapt and grow has transformed our snack and soda company into a
collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-
Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with
products sold in more than 200 countries and territories and 22 brands that generate more
than $1 billion each in estimated annual retail sales.

3.4 Meezan bank

Meezan Bank is the first and largest Islamic commercial Bank of Pakistan. The Bank is
headquartered in Meezan House - Karachi, Pakistan. It has a network of over 660 branches
in more than 159 cities of Pakistan. The Bank provides a comprehensive range of Islamic
banking products and services through a retail banking network of more than 650
branches in more than 180 cities of the country. Backed by a state-of-the art T-24 core
banking system, the branch network is supported by 24/7 banking services that include
over 660 ATMs, VISA and MasterCard Debit cards, a Call Center, Internet Banking,
Mobile Application and SMS Banking facility.

13
3.5 Lays
Lay’s has made its mark in every heart as the nation’s favorite snack, bringing flavors from over
100 countries. This overwhelming love has allowed it to become the largest snack brand
worldwide and it is no surprise that since its launch in 2007, it has grown to become an essential
ingredient of every Pakistani snacking occasion.

Life just tastes better with Lay’s because it brings the most irresistible chip made from 100%
locally sourced fresh potatoes and high quality ingredients - giving the ultimate flavorful crisp in
every bite. Lay’s comes in an extensive range of exciting flavors making every day snacking
more enjoyable. Be it for in-home munching or snacking on-the-go, Lay’s is always there to add
flavor to your hangouts… because Life Needs Flavor!

Lay’s is made using the best quality of raw materials, spices and flavors. All the raw materials
used for making your favorite snack are subjected to strict quality control at the reception before
using in the product. Strict vendor audits are conducted to ensure best quality at source. The
plants where some of your favorite Lay’s variants are manufactured are also audited and certified
by various external agencies. The great looking packs of Lay’s are packed under unique hygiene
conditions.

3.6 Ufone
Pak Telecom Mobile Limited or Ufone is a Pakistani GSM cellular service provider. It was the
third mobile operator to enter Pakistani market. It started its operations under the brand name of
Ufone, in Islamabad on January 29, 2001. PTML is a wholly owned subsidiary of Pakistan
Telecommunication Company Limited.

3.7 Abacus
Since 1987, Abacus has pioneered the business transformation services industry in Pakistan.
Over our 30-year journey, we have evolved through a focus on building deep
partnerships with global leaders and sustained investment in widening our global reach. We are
passionate about being partners to our clients, as advisors, consultants, technology specialists,
systems integrators and outsourcers. For the people at Abacus, fulfilment is seeing our clients
transform into truly great organization.

14
3.8 Partners
 City 42
 Lahore rang
 Rotary
 Lahore post news
 Wikix studio
 Zia associate

3.8.1 City 24
City 42 is a Lahore-based news channel which broadcasts news and information about latest
happenings and events in the city of Lahore in Punjab, Pakistan. The channel broadcasts a
variety of programs in Urdu and English which span from current affairs to general
infotainment.City42 is the newest addition to the media boom in Pakistan and it is Pakistan's first
ever City TV Channel on satellite with a programming focusing on news, views, current affairs,
local weather, traffic update, events, happenings, sports, features, music, and films.

3.8.2 Rotary

Rotary International is an international service organization whose stated purpose is to bring

together business and professional leaders in order to provide humanitarian service and to
advance goodwill and peace around the world. It is a non-political and non-religious organization
open to all people regardless of race, color, religion, gender, or political preference. There are
35,000 member clubs worldwide, and 1.2 million individuals, known as Rotarians, have joined.

Rotarians usually gather weekly for breakfast, lunch, or dinner to fulfill their first guiding
principle to develop friendships as an opportunity for service. "It is the duty of all Rotarians,"
states their Manual of Procedure, outside their clubs, to be active as individuals in as many
legally constituted groups and organizations as possible to promote, not only in words but
through exemplary dedication, awareness of the dignity of all people and the respect of the
consequent human rights of the individual." The Rotarian's primary motto is "Service

15
3.8.3Lahore rang
Lahore... "A Historical City Full of Colors" which speaks the language of Love, Affection, Brotherhood,
Culture, Grandeur, Music Drama, Books Films, Food and Above all the ''Smiles of Lahori People''. Our
channel gives you the Real Colors of Lahore in True "Lahori Style"

3.8.4 Wikix studio

Our company is a full service communication design and branding company. We build a
comprehensive visual identity for your product, service or company using a range of online and
offline media. We design logos, website, business cards-Shirt design, banner ad design and book
cover design, also deals in electronic media as well.
About
Advertising Agency
Flex Printing
Offset Printing
Social Media
Fabrication
Our Mission is to be highly-competitive in this fragmented, fast-changing marketplace,
delivering the most innovative, cost-effective services..

3.8.5 Zia associate

Established in 1991, The Group of Zia Associates is an association of three companies
specializing in POP and retail advertising design and manufacture. Display Power, Centerfield,
and Trademark have the authority to use the intellectual property and physical assets of the Zia
Associates group of companies. Unauthorized use is prohibited

16
3.9 Sports Games
Sports

Crickets

Football

Swimming

Table tennis

Tennis

kabaddi

3.9.1 Cricket
Cricket is a sport which is played between two teams of eleven players each who score runs
(points). This is done by hitting the ball across the boundary, or by running between two sets of
three small, wooden posts called wickets. The wickets are at each end of a rectangle of short
grass called 'the pitch'.In CPS most famous and interesting game are cricket.

Definition
a person or organization that pays for or contributes to the costs involved in staging a sporting .
Sponsors always look for advertising opportunities. So you must find a way to give them good
value in return. You should find your potential sponsors, and you will be in a better position to
explain what benefit they will get and what you want from them:

 Different types of sponsors:

Community Driven
 Interest in the Sport

17
Invite teams for your tournament
Invite local teams to participate in your tournament. In this digital era, you can make use of
different digital methods to find teams. It is easier and quicker way to reach more number of
teams.

 Post your tournament announcement in Fb profile and share it with relevant groups. You
can
post it on Twitter with relevant hash tags.
 Cricket forums are another good way to reach a number of people.

3.9.2 Footballs
Football, Football, also called association football or soccer, game in which two teams of 11
players, using any part of their bodies except their hands and arms, try to maneuver the ball into
the opposing team's goal. Swimming events are races over one or more lengths of a 50m pool.
There are four different strokes: breaststroke, backstroke, butterfly and freestyle. Freestyle races
allow any stroke to be used although, in any serious competition, competitors use the front crawl
- the fastest of all swimming stroke slither team that scores more goals wins. Before contacting
any potentials sponsors, create a proposal that includes:

 Details of your tournament: name, date, location, age groups, brief description.
 What the tournament can offer: branding, sales, exposure, image of a socially responsible
business, contribution to the community.
 Estimated exposure: attendance at the stadium, visibility on the poster, mentions on social
media, web, mobile applications, appearance in a newsletter, etc.
 What materials does the sponsor need to provide: logo, banners, flyers.
 Price of the sponsorship: ideally create several packages providing different levels of
exposure and different pricing.

18
3.9.3 Swimming
Swimming is the movement of the body through water using arms and legs. ... People
can swim in the sea, swimming pools, rivers and lakes. There are several styles of swimming,
known as "strokes", including: breaststroke, freestyle, butterfly, and backstroke are some of
them. Swimming is an individual or team racing sport that requires the use of one's entire body
to move through water. The sport takes place in pools or open water In addition to these
individual events, four swimmers can take part in either a freestyle or medley relay. A medley
relay consists of four swimmers who will each swim a different stroke, ordered as backstroke,
breaststroke, butterfly and freestyle.

3.10 Equipment

3.10 1 Ball
The international rules specify that the game is played with a sphere having a mass of 2.7 grams
(0.095 oz) and a diameter of 40 millimeters (1.57 in).[23] The rules say that the ball shall bounce
up 24–26 cm (9.4–10.2 in) when dropped from a height of 30.5 cm (12.0 in) onto a standard steel
block thereby having a coefficient of restitution of 0.89 to 0.92. Balls are now made of a polymer
instead of celluloid as of 2015, colored white or orange, with a matte finish. The choice of ball
color is made according to the table color and its surroundings.

3.10.2 Table
The table is 2.74 m (9.0 ft) long, 1.525 m (5.0 ft) wide, and 76 cm (2.5 ft) high with any
continuous material so long as the table yields a uniform bounce of about 23 cm (9.1 in) when a
standard ball is dropped onto it from a height of 30 cm (11.8 in), or about 77%.The table or
playing surface is uniformly dark colored and matte, divided into two halves by a net at 15.25 cm
(6.0 in) in height. The ITTF approves only wooden tables or their derivates. Concrete tables with
a steel net or a solid concrete partition are sometimes available in outside public spaces, such as
parks

19
3.10.3 Tennis
Tennis is a racket sport that can be played individually against a single opponent (singles) or
between two teams of two players each (doubles). Each player uses a tennis racket that is strung
with cord to strike a hollow rubber ball covered with felt over or around a net and into the
opponent's court. The object of the game is to maneuver the ball in such a way that the opponent
is not able to play a valid return. The player who is unable to return the ball will not gain a point,
while the opposite player will.

3.10.5 Balls
Tennis balls were originally made of cloth strips stitched together with thread and stuffed with
feathers Modern tennis balls are made of hollow vulcanized rubber with a felt coating Tennis
balls must conform to certain criteria for size, weight, deformation, and bounce to be approved
for regulation play.

3.10.6 Kabaddi
Kabaddi is a contact team sport, played between two teams of seven players. The objective of the
game is for a single player on offence, referred to as a "raider", to run into the opposing team's
half of a court, tag out as many of their defenders as possible, and return to their own half of the
court, all without being tackled by the defenders, and in a single breath. Points are scored for
each player tagged by the raider, while the opposing team earns a point for stopping the raider.
Players are taken out of the game if they are tagged or tackled, but are brought back in for each
point scored by their team from a tag or tackle.

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3.11 (FINANCIAL REPORTS)
CPS CLUB

INCOME AND EXPENDITURE ACCOUNT

Per event Per event

ACTUAL ACTUAL
INCOME
Advertising 900000 1140000
Functions 450000 600000
Membership(per team) 100000 100000
Tickets 27000 31000
Booking fee 5000 5000
Ground signage 28000 30000
Parking 3000 5000
Total Income 1513000 1911000

EXPENDITURE
Advertising 170000 220000
Bank Charges 16000 20000
Soft drink purchases 35000 43000
Food Purchases 24000 42000
First aid box 5000 5000
Printing 25000 30000
Telephone 1500 2200
Trophies 12000 12500
Ground exp 20000 20000
Wages 10000 15000

Total Expenditure 318500 409700

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PETTY CASH NUMBER (Petty Cash Summary Form)

CPS CLUB

PETTY CASH SUMMARY

Voucher No: Description Amount Paid Items

Tissues 500 20
stationary 145
Fuel 1500
Miscellaneous 2100
Totals 4245

3.12 INTERNAL SOURCES:

2,50,000
• AhsanZaidi

• (CEO & Director]

1,80,000
• AhsanZaki

• Marketing Manager
50,000
• Salman Muhmood

• HR Manager
100,000
• Salman Ahmed

• Finance Manager
65,000
• Amir Khan

• Operating Manager

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 Chapter 4

4.1 Job Description – Sports Management Intern

Title Sports Management Intern

Employment The Lahore CPS Club

Salary Unpaid

Report to Event Operations Associates

Working hours 8hours (10to5)

Office location Near Liberty market Ashiyana shopping Mall

Days of working 6week

JOB SUMMARY

The Sports Management Interns will assist with field and event site set-up, equipment
management; manage the apparel process and event operation support. Interns will receive hands
on experience in all aspects of event management.

From 31th July 2019 to 10th August I start working as a data entry operator through Which I
learnt how to enter data of the business organization and how to keep it save

From11thAugust 2019 to 25hAugust2019.I worked as a presentation designer In which learnt how

to make an attractive business presentation for our clients.
From 17th August 2019 to 27th August 2019 I worked as a call operator for
CPS club. As a call operator my work was to call on all the numbers in the list of our clients

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To give them all the information of our organization

From 28th August 2019 to 6th September 2019 I worked in marketing team. In which I learnt how
to market our product and services to the consumers .it was the best experience for me in my
entire internship because of this I learned how to explore the market ,How to survive in a places
with so many competitors .

SPECIFIC DUTIES

Operations Provide inventory control and distribution management for event equipment,
supplies, and apparel Planning and executing field and event site set-up Assist the Event
Operations Associates with staff organization and scheduling Assist in the design process and
inventory of apparel.

Data entry operator

Data entry operator responsibilities include collecting and entering data in databases and
maintaining accurate records of valuable company information.

Marketing

Sports marketing professionals work to promote sporting events, teams, and players, as well as a
variety of services and products connected to those teams and design the campaigns based on the
event and according to the sports marketing strategies.

Communication
Through communication we connect with different people .The communication help to deliver
the message easily. Through communication we assist the clients and answer their question and
we inform about the event and other information about the events

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Recommendation for cps club

Promotion Planning

Effective marketing, communication and promotion can play a major role in helping community
sports clubs grow and prosper. also promote on Facebook ,twitter , Instagram,

Other suggestions

Advertise in newspapers & cable TV

Have a clear club goal & a strategic plan

Send letters to people in the news with an invitation to visit the club

Print club business cards with club meeting location and time

Use group email to promote your club

Put posters in public areas

Advertise at sports events

Design a club brochure

4.2 Conclusion

My internship job at CPS club associate was an incredible learning knowledge. I also enjoy to
work with other team member and I learn how to work under the work stress. The CPS club
gives me more information about sport and sports event.

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