Publication Guidelines

The selected papers will be published in reputed Journal with ISSN Number. The
author should remit Rs.1000 for an article to be published along with the registration
fee. In order to get an extra copy of the Journal a sum of Rs.500 should be paid. UGC - Certified 'College of Excellence', Ranked 22 in NIRF 2019
The selected plagiarism free research papers will be published in UGC Approved
CARE list Journal with the fee of Rs.3000. Time period and acceptance of the paper
completely depends on the discretion of the publisher.
Payments should be made in the form of cash or crossed DD payable at Coimbatore in
Golden Jubilee Celebrations
favour of “The Principal, PSGR Krishnammal College for Women”. 1970-2020
No TA & DA will be paid.
Lunch and tea will be provided. National Conference
Participants are requested to make their own arrangements for accommodation.
on
Important Dates
Abstract and Full Paper Submission : 24th January, 2020 Business Innovation and Sustainability – Building the
Notification of Selection : 27th January, 2020
Organisations for the Future

ORGANIZING COMMITTEE Organized by

Patrons Department of Commerce
Dr. N. Yesodha Devi Dr. S. Nirmala
Secretary Principal
PSGRKCW PSGRKCW

SUSTAINABILITY
INNOVATION
Convener
Dr. G. Kavitha
Head of the Department
Department of Commerce
PSGRKCW

Organizing Secretaries Executive Committee

Dr. B. Thulasi Priya - 8754015678 Dr. S. Sujatha
Dr. D. Vijayalakshmi - 9791361718 Dr. C. Gomathy
Dr. L. Nithya
Dr. M. Raja Rajeswari
Dr. M. Deepalakshmi
Dr. T. Ambika
BUSINESS
Department of Commerce
PSGR Krishnammal College for Women
Peelamedu, Coimbatore – 641 004. Tamil Nadu, India
Phone :0422-4295959, www.psgrkcw.ac.in On Friday, 7 February 2020
About the College Sub Themes
PSGR Krishnammal College for Women (PSGRKCW) was established in June Marketing
1963 and is recognised among the premier arts and science colleges in Tamil Nadu. Innovative Marketing Strategies
The college currently offers 32 UG, 13 PG, 13 MPhil and PhD programmes, besides Sustainability in Marketing
other certificate and diploma programmes. PSGRKCW focuses on the versatile, all- Making the Supply Chains Sustainable
round development of the students by providing an excellent and conducive Innovative Technology in Marketing & Communication
academic environment and empowers them with necessary entrepreneurial and Marketing Analytics and Business Intelligence
decision making skills. Over the recognition it has already coveted through Human Resource Management
accreditation and certifications. PSGRKCW is also active on globalisation with Role of HR in Building a Sustainable Enterprise
collaborative partnerships with Toledo University, San Diego State University, and Sustainable Leadership in HRM
Oregon State University in the USA, Nottingham Trent University, UK, Universiti Innovative Practices in HR Training and Development
Malaysia Pahang, and Swinburne University of Australia. Human Resource Analytics for Business
Quality of Work Life for Sustainable Organisational Development
About the Department Banking and Finance
PSGRKCW was the first college in Tamil Nadu to offer BCom degree exclusively Financial performance Practices for Sustainability
for women in 1970. The BCom programme now encompasses eight UG and one PG Financial Innovation and Engineering
streams. The Department has been recognized as a full-fledged Research Department Digital Banking Practices in Business
since 2006 for both MPhil and PhD programmes by Bharathiar University. During Sustainable Micro Finance & Development
the last 50 years, about 10,000 students have graduated, and 84 and 35 students Innovative Economic Strategies for Financial Inclusion
respectively have been awarded the MPhil and PhD degrees. The department aims to
Entrepreneurship
impart superior knowledge and competence to students and enables them to
contribute purposefully to society with commitment and integrity. As a part of Redefining the Business for Sustainable Development
Golden Jubilee Celebrations, the Department of Commerce is organizing National Competitive Advantage and Sustainability in Business
Business Innovation in Start-ups
Conference.
Innovative Models for Sustainable Development
Social Entrepreneurship
About the Conference
Innovation is the only sustainable initiative a company can have for its future.In Guidelines for Submission of Paper
recent years, many companies have realized that innovation is the core of sustainable Paper should be original and unpublished
business management, as it addresses improvement in capacity and competency Length of the paper should not exceed 6 pages including abstract (not exceeding 2000
building.Sustainability can be realized by implementing practices that enhances words) with 2-3 key words
tangential growth in business.The Redesigning of Organization for the future needs Paper must be submitted electronically, in MS Word, Times New Roman, 12 Font, 1.5
harmonization of innovative ideas.Firms encourage innovation to accomplish line spacing and margin 1 inch on all sides
production and marketing goals in order to enhance product and service quality. The soft copy of the abstract and full paper with the author's name and address along
Exploration of Innovative and new ideas in Marketing, Human Resources, Finance with e-mail id and mobile number should be sent through e-mail to
and Entrepreneurship is tagged with success in this competitive age. The intent of comsem@psgrkcw.ac.in
this conference on 'Business Innovation and Sustainability – Building the
Registration Fee
Organizations for the Future' is to foster academicians, research scholars, students Students Rs. 300
and industrialists towards a proactive discussion on innovations and strategies for Research Scholars Rs. 400
eco-ethical business. Academicians Rs. 500
Industrialist Rs. 1000