University
of
the
Philippines
Cebu
Collage


Business
Management
Cluster

First
Semester,
AY
2012
–
2013

Mgt
138
(Enterprise
Development
and
Management)

Mondays
and
Thursdays;
9:00
–
10:30
a.m./
2:30
–
4:00
p.m.



A. Course
Description:

This
 course
 will
 explore
 the
 basic
 principles
 and
 process
 of
 entrepreneurship.
 How

entrepreneurs
seek
and
exploit
opportunities?
What
are
the
characteristics
of
successful

entrepreneurs?
 Through
 lectures
 and
 discussions,
 students
 will
 learn
 what
 it
 takes
 to

start
a
business
and
hopefully
make
it
a
big
success.


B. Prerequisite
courses:
Senior
Standing

 

C. Course
Objectives:
After
completing
this
course,
the
student
is
expected
to:

1. Explain
what
makes
an
entrepreneur.

2. Know
the
rules
of
successful
entrepreneurship.

3. Draft
a
good
quality
business
plan.

4. Learn
to
recognize
and
take
advantage
of
opportunities.


5. Develop
 mathematical
 and
 critical
 thinking,
 superior
 work
 ethics
 and

professionalism.


D. Course
Organization:

The
course
is
divided
into
three
segments.
First
segment
focuses
on
the
skills
needed
to

be
 an
 intelligent
 entrepreneur.
 Second
 segment
 discusses
 concepts
 and
 theories
 and

process
 of
 enterprise
 development
 and
 management;
 the
 third
 segment
 puts
 into

practice
these
concepts
and
theories
by
means
of
a
business
plan.



Class
 sessions
 will
 consist
 of
 cases,
 lectures
 and
 discussions.
 Guest
 speakers
 (as
 per

availability)
 will
 be
 invited
 to
 share
 their
 experiences
 as
 to
 bridge
 theory
 and

application.


30
meetings:
1
hour
and
20
minutes
per
meeting.


E. Course
Requirements
for
Evaluation:

Final
grade
for
the
course
will
be
a
weighted
sum
of
the
following:



Attendance
 10%
 
 Grades
will
be
assigned
as
follows

Class
Participation
 10%
 
 94
–
100
 1.00
 76
–
78
 2.50

Cases
 15%
 
 91
–
93

 1.25
 73
–
75
 2.75

Mid‐term
Exam
 25%
 
 88
–
90
 1.50
 70
–
72

 3.00

Group
Evaluation
 10%
 
 85
–
87
 1.75
 65
–
69
 4.00

Final
Paper
 20%
 
 82
–
84
 2.00
 Below
65
 5.00

Paper
Presentation
 10%
 
 79
–
81
 2.25
 
 

Total
 100%
 
 
 
 
 

Students
 are
 expected
 to
 read
 the
 assignments
 ahead
 of
 time
 and
 are
 required
 to

participate
in
all
class
discussions.


University
rules
apply
with
respect
to
the
number
of
absences
allowed.


Syllabus
 
 Page
1

F. Reference
Texts:
 

Bridge,
Rachel
(2010).
My
Big
Idea:
30
successful
entrepreneurs
reveal
how
they
found

inspiration.
Replika
Press
Pvt
Ltd.
(India).

Deakins,
 David
 and
 Mark
 Freel
 (2010)
 .
 Entrepreneurship
 and
 small
 firms,
 5th
 Edition

(Philippines:
Mc‐Graw
Hill
Education/Asia).
ISBN‐13:
978‐0‐07‐128877‐4
 

Entrepreneur
Philippines.
Success
Secrets
of
the
Country’s
TOP
50
Entrepreneurs.


Evans,
 Vaughan
 (2011).
 The
 Financial
 Times
 Essential
 Guides
 Writing
 a
 Business
 Plan:

how
to
win
backing
to
start
up
or
grow
your
business.
FT
Publishing,
Great
Britain.


Isaacson
(2011).
Steve
Jobs.
 

Murphy,
Bill
Jr.
(2010).
The
Intelligent
Entrepreneur.
(NY:
St.
Martin’s
Press).
ISBN
978‐
0‐312‐61175‐0

http://www.entrepreneur.com/

http://www.palgrave.com/business/burns/students/index.html



Required
readings:


(1)
67
Success
Stories
(pdf)


(2)
My
Big
Idea
30
Successful
Entrepreneurs
(pdf)





SYLLABUS

Session
 Topic
 Assignment

1
 Entrepreneurship:
 Chapter
2,
Murphy,
Bill
Jr.

Definition
and
 Chapter
1,
Deakins
and
Freel

Theories


Do
the
case:
Entrepreneurship
in
Action
p.
22
in
class



Discuss
case
analysis
submission,
maximum
of
3
pages,

excluding
figures
and
tables.


2
 Importance
of
 Chapters
2
and
3,
Deakins
and
Freel

Small
Firms
 Do
Case
(pp.
74‐77):
Alternative
Publishing
Ltd.
(#1),
answer

Barriers
to
 #1.
(Random
selection
of
which
group
will
present).

Entrepreneur
 Register
with
http://www.entrepreneur.com.ph

http://www.aseansec.org/documents/ASEAN+3RG/0809/F
R/13b.pdf

(Chapter
1)

3
 ETHICS
–
Values
 Read
Newsweek,
August
10/17,
2009,
B­school
backlash
by

Sheridan
and
Kushner

Per
group,
bring
MANILA
paper,
colored
PENTEL
PENS.

4
 Sources
of
Capital

 http://www.aseansec.org/documents/ASEAN+3RG/0809/F
Own
money
 R/13b.pdf
(p.
15
–
26)



Syllabus
 
 Page
2

 Banks
 Do
Case:
Raising
Bank
Finance
(#2)

Venture
 http://highered.mcgraw‐
Capitalists
 hill.com/sites/0077121624/student_view0/case_studies.ht
ml

Chapters
4
and
5,
Deakins
and
Freel

5

 Innovation

 Chapter
6,
Deakins
and
Freel

Do
case
of
3M
(#3)
on
innovation

6/7
 First
5
of
the
10
 Murphy,
Bill
Jr.


Entrepreneurial
 Photocopy
chapter
7,
read
chapter
and
do
case
on
Chapter
7

Skills
 (#4).



 After
Skill
#3,
do
case
(on
session
7
most
probably).

8/9
 Second
5
of
the
10
 Murphy,
Bill
Jr.

Entrepreneurial
 Take
personality
test
at
http://www.humanmetrics.com/cgi‐
Skills
 win/jtypes2.asp


 Take
the
leadership
test
at

http://www.palgrave.com/business/burns/students/leader
ship.html

10
 CASE:
Apple
 Discuss
results
of
the
tests
(personality
and
leadership).


Case
#5:
Apple

http://analysiscasestudy.blogspot.com/2011/10/steve‐jobs‐
innovator‐visionary.html

Do
additional
research
on
leadership
style
and

contributions
of
Steve
Jobs
and
what
makes
Apple

successful.

11
 Creativity
and
 http://www.entrepreneur.com.ph/get‐started/article/how‐
Business
Idea

 to‐take‐your‐business‐from‐idea‐to‐launch‐part‐1


 Case:
LastMinute.com
Case
(#6)


Should
have
READ
67
Success
Stories,
Success
Secrets
of

the
 Country’s
 Top
 50
 and
 My
 Big
 Idea
 (pdfs)
 by
 this

session.
 Submit
 a
 one­page
 write
 up
 on
 one
 of
 the

entrepreneurs
featured
in
these
books.


Indicate
‘source’
of
the
article,
and
‘WHO’
the
entrepreneur
is?

Answer
 these
 questions:
 (Students
 will
 be
 randomly
 called
 to

share
their
answers
in
the
class.)

(1) Who
or
what
were
they
doing
before
venturing
in
their

business?

(2) What
were
the
hindrances
that
they
had
to
overcome?

(3) How
did
they
overcome
these
hindrances?
What
were

the
lessons
as
they
persevered
in
their
business?

(4) Who
or
what
are
they
now?

(5) What
lessons
have
you
learned
from
their
journey
and

how
 do
 you
 think
 you
 can
 apply
 them
 in
 your
 own

venture?


Syllabus
 
 Page
3

 12
 Identifying
 Submit
what
the
group
plans
to
pursue.

Opportunities
 Identify
what
you
want
to
study.
What
problem
do
you
want

to
solve?


Get
a
mentor
to
help
you
with
your
chosen
field.

Lecture
on
Segmentation
and
targeting.

Case
#7:
Southwest

http://www.time.com/time/specials/2007/article/0,28804,
1663316_1684619_1807775,00.html

http://www.wiglafjournal.com/pricing/2011/04/40‐years‐
of‐profitable‐service‐a‐case‐study‐on‐southwest‐airlines‐
and‐target‐pricing/

13
 Other
 Chapter
8
–
11,
Deakins
and
Freel

Entrepreneurship
 Visit
following
websites:


‐
related
Topics

www.grameen.org;
http://www.skollfoundation.org/;

Social
 www.ashoka.org


entrepreneurship

14
 Case
#8:
 http://www.entrepreneur.com/article/203704‐1

Starbucks
 Harvard’s
case
on
Starbucks:
What
is
the
secret
behind

Starbucks’
success?
What
were
the
decisions
that
Howard

Schultz
had
to
do
to
ensure
Starbucks’
success?
Explain.

15
 MID‐TERM
EXAM
(T/F
and
Essay)

16/17 Lecture
Business
 Chapter
12,
Deakins
and
Freel

/18
 Plan
 http://www.entrepreneur.com/businessplan/index.html

Evans,
Vaughan.

19‐23
 Paper
 

Consultation

24‐25
 Guest
Speakers
 

26‐30
 Paper
 

Presentation























Syllabus
 
 Page
4