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Amazon Fast Lane PRODUCT RESEARCH CHECKLIST - TO

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Product 5
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Overall Product Idea/Opportunity Score

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Listing Optimization

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Amazon Fast Lane PRODUCT RESEARCH CHECKLIST - TO EDIT PRESS FILE DOWNLOAD F
Checklist for Product Identification
Sells at least 10 products a day, Find sales of top competitors using the iTrack 999 trick
Top 3 related keywords have over 50,000 monthly searches on Amazon (Merchant Words)
Derivative keywords for main keywords also have cumulative 50,000+ searches (Garlic Press vs. Jumbo Garlic Pr
All of the PPC Ad spots used - continued usage of bottom and right panel ad spots indicates good sales
No Legal Issues (NO Trademarks related to brand name, and NO patents related to design of product)
At least 50% of the products listed on the first page has less than 100 reviews

Ensure no famous brands in the top 3 products in category/niche


2-3 products have less than 50 reviews on the first page
First three items have less than 400 reviews
3 out of top 10 listings have opportunity for improvement (in photos, description, title, bulletpoints, negative review

Product is not restricted on Amazon (chat with seller support to confirm product is not gated) and easy to register
Potential to bundle products, or add eBook to avoid hijacking
Average product price between $14-$150
Are you able to brand and label it better than competiton or add value with premium packaging?
Is giftable?
Ability to expand your brand with related products
The product is not easily purchased at local big box store
Year-round sales (not seasonal - evaluated with Google Trends)
Product is simple to use, simple and inexpensive to manufacture and easy to source

Lightweight (preferably under 2-3 pounds)


Simple item that is not fragile or breakable
Aim forto40%
Ability or above
source profit
100-500 margin
units for a including
test, sendshipping
shipping(Landed Cost) to supplier and have them shipped to
label, barcodes
Amazon
Select the best compromise between speed and cost while avoiding costly and time consuming border delays
with customs.

Product Idea/Opportunity Score If Overall Score between 50-70, cold be a good opportunity
If Overall Score greater than 70, good opportunity

Checklist for Listing


Have at least 5 high quality images with white background main image
Write a detailed description with 250+ words utilizing specific keywords for ranking
Have product specifications
Have at least 5 bullet points with CAPITALIZED HIGHLIGHTS - And Then More Information
Use good keywords in your listing and backend - continue to iterate your backend to index all of your keywords
Have a keyword rich title - use your most relevant highest volume keywords in your title
Compare the keywords used by top 5 competitors in the space

Checklist for Running PPC Campaigns


Get 5+ initial reviews using Amazon early reviewer program or Facebook groups
Gain sales momentum with giveaways (7 Days Giving Away More than Your Competitors Sell Daily) & email follow
Run PPC campaigns initially for good keywords and continually evaluate converting keywords and pause losing key

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eneurs Facebook Group! � https://goo.gl/rW5mbX


NLOAD FILE AS
Yes/No Score Your Score
yes 5 5
Yes 5 5
No 3 0
No 1 0
Yes 6 6
yes 10 10

yes 3 3
yes 5 5
No 4 0
yes 5 5

yes 5 5
No 4 0
yes 5 5
No 3 0
No 3 0
yes 3 3
yes 2 2
yes 5 5
yes 4 4

yes 5 5
yes 5 5
yes 5 5
yes 4 4
yes NA NA

100 82
Overall
Score

Yes/No
Yes/No

email follow up
se losing keywords

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