Stand Out from the Crowd | Home Care & Aging in Place

There are over

1,600 Home
Care Providers
in Maryland . . .
● 1,012 Residential Service Agencies
● 55 Home Health Agencies
● 133 Nursing Referral Service Agencies
● 415 Nursing Staff Agencies
Sourcebook helps you
stand out from the crowd.
We believe that the right solutions can help people live more purposeful lives no
matter what their age or ability. That is why we are dedicated to making senior
living information more accessible and finding Home Care Providers easier.
Partner with Us | Connect with Decision Makers
Readers Depend on Sourcebook
No other resource provides decision makers with
details and solutions like Sourcebook throughout
the State of Maryland.

Professionals Trust Sourcebook

Thousands of the most influential referral
sources use Sourcebook every day to help their
clients make the best choice.

Sourcebook helps Home Care

Providers connect to future
clients and referral sources!
Sourcebook in print and
digital work together to
deliver effective
marketing programs that
can fit every budget.
Required Reading | For Decision Makers
Positive Aging Sourcebook is the source for consumers searching for senior living options and caregiving
solutions in the State of Maryland. It is also the source for senior-serving professionals who need help for
their clients. Whether they are active older adults or adult children, our readers are looking
for answers, and they are ready to act. Innovative
We support and embrace new ideas to
better serve older adults, and we are
Local constantly refining our content based on
research, trends and feedback.
We are on the streets in
Maryland and engaged with
local consumers and
professionals.
Comprehensive
We list all local options, so
consumers can make informed
choices and professionals can be
Trusted confident in their referrals.
Serving Maryland for
more than 30 years, we
have helped hundreds
of thousands of people Focused
make decisions. We are focused on one
thing, helping people make
informed choices in senior
living. Our readers don’t click
or read us unless they are
planning or making a decision.
One Source | Tons of Resources!
Sourcebook is the only comprehensive, local resource. We connect you with readers who are
specifically shopping for Home Care Providers, as well those who start their search looking for
something else.

Housing Aging in Place

For more than 30 years, Sourcebook has Sourcebook has been a driving force in advocating
maintained the most current and for creative solutions for aging in place for three
comprehensive listing of housing options in decades.
print and online.
● Home Care ● Transportation
● SMART Lifestyle ● Assisted Living ● Remodeling/ ● Villages
Communities ● Nursing & Rehab Universal Design
● Adult Day Care
● Active Adult ● Memory Care ● Technology
● Homesharing
● Independent Living ● Hospice ● Medical Equipment
● Life Plan/CCRC

Resources For Professionals

Sourcebook promotes the Sourcebook connects
value of professional resources thousands of the region’s most
throughout our trusted and influential
editorial, which is complemented professionals.
by listings of professionals.
● Networking Groups
● Aging Life Care ● Daily Money
● Trade Associations
● Elder Law Management
● Universities and Training
● Moving & Downsizing ● Government
● Financial Planning ● Non-Profit
Our Decision Makers | By the Numbers
There is no other resource that connects Home Care Providers to an exclusive audience of elder care decision makers.
Readers turn to us because of our comprehensive and helpful content, and they share us with friends, family and connections.

Older Families & Influential

Adults Caregivers Professionals

Older Adults planning for their Families and loved ones assisting Influential professionals/volunteers
own decisions - 52 % older adults - 33 % assisting older adults and families - 15%

● 96% between ages 45-84

● 43% household income above $75K
● 61% of readers share their copy of Sourcebook and/or website
● The overwhelming majority of readers report being “extremely satisfied” (37%) or “satisfied” (49%) with the providers
they chose using Sourcebook.
Decision Making Styles | Solutions for Everyone
Everyone approaches research and solutions from a different perspective. We view our audience beyond typical demographics and have
designed our resources to appeal to four common decision making styles.*

Planners Procrastinators Scramblers

“Advance Planners” research

alternatives and plan while
they are still healthy.
*Personal Decision Making Styles and Long-Term Care
Choices, a qualitative research study was supported by a
grant from the Robert Wood Johnson Foundation
“Reluctant Consenters” are pushed to make a “Scramblers” are forced to plan in
change by others who notice a decline in their response to a crisis when a serious
health and ability to function independently. injury or illness requires a quick fix.
“Wake-Up Call” decision makers change their
living arrangements in response to a near crisis,
such as a fall that could have resulted in a serious
injury but did not.
Referral Sources | 24/7 Marketing Outreach
Making connections with referral sources is essential to the success of assisted living communities.
Hundreds of hours are devoted to networking, sales calls and inservices. Sourcebook is the ONLY resource
you will find on the desks of most referral sources! We enhance your message with existing connections,
and we provide you with an introduction to new referrals.

Hundreds of referral sources use Sourcebook to

find Home Care Providers including: More than 65%
of professional
● Financial Advisors readers have
● Realtors referred clients
● Elder Law & Estate Planning Attorneys to Home Care!
● Area Agencies on Aging
● Large Employers HR Departments
● Much More!

Professional Professional
readers work “Very easy to use and explain readers refer
with 75+ to clients. It also has important to more than
seniors & costs relating to the different 21 different
families a options, as well as all their resources each
month! amenities.” month!
Distribution & Audience | Exclusive & Effective
Sourcebook reaches a targeted readership through a highly effective and unique distribution network.

Referral Network – Thousands of

professionals and organizations order
publications for distribution to those
they serve.
Order Center – Hundreds of readers
order by phone and online each week.
Online – With thousands of visitor
sessions each week, our website
provides easy access to all content and
allows readers to order copies of the
publication.
Sourcebook orders come in Events, Seminars & Expos –
SourceBook is a fixture at all events
from all over the nation; targeting seniors, families and
professionals in the Mid-Atlantic,
however, no other resource distributing thousands of copies.
reaches decision makers in
Maryland and the
Mid-Atlantic with our
effectiveness.
Readers Speak | Satisfied Decision Makers
Informed and satisfied readers provide you with more satisfied residents because they have done their research.

“We were very satisfied “Provided me with helpful

“Your research articles describing
with the thoroughness of
the Sourcebook. Our on the senior assisted living/nursing “I really appreciate
the thorough and
decision was based living homes, and names and
comprehensive collection
primarily on personal accommodations locations of such.” of resources within
visits and referrals from was great.” my fingertips.”
residents. The Sourcebook
provided very detailed
information regarding the
decision making process,
including several issues we
were not aware of.” “Publication was
“I used Sourcebook to help “You took the stress
wonderful and gave
lots of useful me with my wife who has out of us feeling like
information.” Alzheimer’s, and it was we didn’t explore
invaluable.” every option.”

Quotes from our Annual Reader Survey and unsolicited emails . We have plenty more of these!
Trusted Marketing Source | Home Care Providers in Maryland
No other resource has as many leaders in assisted living advertising with them. Our customers are satisfied
with our cost-effective marketing solutions, and we have a renewal rate of nearly 100% issue-to-issue.

“The most comprehensive and up-
to-date publication in this area for
our potential clients. I use it on
a daily basis when working with
potential clients and distribute
it at our events.”
“I am very pleased
with Sourcebook and that
“Your publication is
is why I have advertised,
commonly referred to as
distributed, and referred
THE BIBLE in looking for
prospective residents and
long-term care. People
family members from its
frequently state that they
inception.”
saw our information on
your website or in your
publication. I find it easy
to use and filled with a lot
of valuable information.
Thanks.”
Connecting Community | For More Than 30 Years
Our exclusive connections and ongoing outreach provide more awareness for your community!

Media Mentions
Sourcebook is regularly mentioned in
print, broadcast
and online
media.
Networking and Education for Professionals
Presentations to Older
Adults & Caregivers Sourcebook has pioneered several networking groups
for professionals and currently runs the popular
Sourcebook team members speak ProAging meetings, bringing together thousands of
regularly to community groups, providers each year for engaging speakers and
faith-based groups, expos and networking.
trade shows.
Sourcebook Founder Steve Gurney is recognized as a thought leader in the field:
● Chairman's Award - Maryland Assisted Living Association
● Judge - NAHB Best of 55+ Housing Awards
● Judge - Points of Light Award - White House Conference on Aging
● Business & Aging Award - DC Metro Business & Aging Network
A new initiative designed to help ● Leadership in Aging Award - Seabury Resources for Aging
grassroots and volunteer-driven ● Lord Fairfax Designation - Fairfax County Board of Supervisors
organizations serving older adults. ● Hundreds of press and media appearances
● Adjunct Professor at Erickson School of Aging Studies, UMBC
Print Distribution | By the Numbers
Even after more than three
decades of publishing
Sourcebook, our distribution 40,000 3 powerful
continues to grow due to
word of mouth and more
copies groups of
professionals joining the field printed readers
every day. each issue

44%
household
income
Published $75K+
2x a year

Distributed
by 2,000 +
61 % share professionals &
copies with 96% are organizations
others between
ages 45-84
Digital Audience | By the Numbers

Website
● Promoted on every page of publication since 1995
● 30% of online traffic is direct from print
● 80,000+ user sessions per year
● 3,000+ websites link to us
● More than 2 minutes per user session

Digital Publications
● 6,533 reads per year
● 16 minutes average read time
● 74% desktop; 26% mobile/tablet Email/Newsletters
● 22,000+ active email addresses (9,000+
seniors/families, 11,000+ professionals)
● 37% average open rate
● Unsubscribe rate of less that 1%
● 64% desktop; 36% mobile/tablet
 Home Care Providers | Marketing Packages
Sourcebook is the ONLY resource that provides comprehensive listings of options in Maryland. That’s why
we have such a targeted group of readers. Our marketing packages enable you to stand out from the crowd!

Upgrade to a display ad to stand out from the competition!

Display ads provide more exposure for your organization and get you on our readers’ short lists!

Your Listing in BOLD.

Features
Your listing will stand out in bold with a
Listings for reference to your display ad!
Home Care
FREE Online Listings!
Providers
Your online listing has tons of features
Readers trust our including FREE event listings, FREE
comprehensive listings. career postings, FREE press release
Make sure they notice
postings, and our new Pro Tips!
your community.
Advertising Choices | Sizes & Options

Online Listings Full Page Two Page Spread

Half Page
Features
Cover & Feature Stories
Online listings include
careers, events and much
more!
Banner Ads
A variety of IAB Banner
Displays are available. ¼ Page
Ad Specs & Deadlines | Maryland Edition
Upload Materials: Please email steve@proaging.com for log-in information to upload your file(s).
or, Ship All Materials: Positive Aging SourceBook, Attn: Art Department, 11128 Timberhead Lane, Reston, VA 20191.
(Label all relevant materials with: Advertiser name, contact info, and issue date.)

[A.1] Full Page 7”w x 9.65”h

2020
[A.2] Full Page including Bleed* 8.375”w x 10.75”h
Maryland Space Art Publication
[B.] 1/2 Page 7”w x 4.8”h Editions Deadline Due Date
[C.] 1/4 Page 7”w x 2.25”h
Spring/Summer 2020
Jan 31 Feb 7 March 13
2 Page Spread 15.25”w x 9.65”h (March - August)
2 Page Spread including Bleed* 16.5”w x 10.75”h
Fall/Winter 2020-21
Trim Size (wxh) 8.125”w x 10.5”h July 31 Aug 7 Sep 11
(Sept - Feb)
Method of Printing Web Offset
Binding Method Perfect Bind *For bleed Ads, keep essential matter (i.e. text, logos) within 0.5” from all sides of the Ad trim
sides. Please extend 0.125” bleed beyond trim lines. Publisher reserves the right to trim 1/16”
from either side of bleed Ads to compensate for trim variations.
GATEFOLD/INSERTS:
G1 and G2 pages 7.375"w x 10.5'h (plus bleed)
Bleed extended: .125” beyond trim
G3 and G4 pages 7.875"w x 10.5"h (plus bleed)
Actual Trim Size: 8.125”w x 10.5”h
NOTE: We cannot accept spreads for insert. Single pages PDFs only. Acceptable/Safe Live Area: 7.125”w x 10”h

Acceptable File Formats: PDF preferred • Adobe Indesign CS

Image Formats: Resolution of 300 dpi, CMYK, JPG/EPS/TIF recommended (RGB images will be
converted and can cause a color shift); Line Art (Bitmap) TIF 1200 dpi; Black & White Grayscale
JPG/EPS/TIF 300 dpi; Vectors, EPS
Fonts: All files must be supplied with active fonts, supplied with embedded fonts, or must be
converted to outlines.
Rates & Sizes | Maryland Edition

ADVERTISING RATES 2019 Note: All electronic data will be held for one
year from date of last insertion and all media
will be destroyed after three months unless
Display 1X per issue 2X per issue directed otherwise.

1/4 page $680 $650 The Art Production Department of the

SourceBook is Mac-based with a 100% digital
1/2 page $1,670 $1,590 workflow in which each page is prepared for
pre-press in-house.
Full Page $2,780 $2,650
The SourceBook uses computer to plate
2 Page Spread $4,990 $4,790 technology, heat-set web offset printing with
perfect binding. Any and all ad materials
provided are presumed correct and in
Premiums accordance with SWOP and stated

COVERS 1X per issue 2X per issue requirements.

$5,950 $5,650
For more information on SWOP standards, go
Back to swop.org. One correctly sized matchprint

Inside Back $3,150 $2,990 color proof can be provided with all
advertisements. We are not responsible for

Inside Front $4,150 $3,950 color inaccuracies if color proof is not provided.

Call Call
Remember, the best ad requires the least
Inserts amount of handling on our end to ensure the ad
is produced as you approved it. Advertiser

LISTINGS
assumes all liability with respect to the integrity
1X per issue 2X per issue and compatibility of supplied digital files and

$275 $250
proofs.
Online/Print Listings
Publisher will not be held responsible for ad
Featured Listings (3.4375" x 2.3") $525 $475 reproduction if advertiser-supplied materials
do not match the SourceBook ad
specifications.
COVER & FEATURES STORIES [ As of 12/2019, rates are subject to change without notice ] Advertisers unable to supply artwork
Call your Representative for Availability Call Call
1-800-394-9990
electronically should contact their
SourceBook representative to coordinate
design services.
Contact Us | Questions & Brainstorming
For advertising, editorial or partnership inquiries, contact:

Steve Gurney, Founder

Cell/Text: 703-966-6182
Toll-Free:1-800-394-9990
Email: steve@proaging.com
LinkedIN: linkedin.com/in/gurns/