Global Supply Chain Management (BA8035)

Diploma (Conversion) in Supply Chain Management and Innovation

SINGAPORE POLYTECHNIC Prepared by: ALB

SCHOOL OF BUSINESS Moderated by: TKH
2019/20 SEMESTER TWO Date: Oct2018
CA2 Project Brief

FOREIGN MARKET DISTRIBUTION PROJECT

1. INTRODUCTION
The Foreign Market Distribution Project is an in-course assessment, CA2, for the Global Supply
Chain Management module.

You are part of a team of business operations executives working for a company that
distributes various consumer products in Singapore. After 3 years of successful growth, the
company is contemplating venturing overseas. In particular, it is considering distributing one
of its products to a foreign market. Before making that decision, the management has tasked
your team to prepare a proposal as to how it will distribute the product to the foreign market.

2. LEARNING OUTCOMES OF CA2

On completion of CA2, students should be able to:
a. Perform an analysis of the product to be distributed overseas.
Student to choose a familiar (but real) product;
for e.g. : clothes, food and beverages, furniture, cosmetics, electronics, appliances etc.

b. Perform an analysis of the country (foreign market) to which the product will be
distributed. Student to choose a foreign city
for e.g. : a city in China, United Kingdom, Australia, Japan, Indonesia, etc

c. Propose a possible distribution strategy for the product in the overseas market.

In addition, you will also:

 develop research skills and ability to identify useful resources in the target country
 acquire critical thinking and analytical skills in evaluating the foreign market
 exercise judgement and decision-making through developing strategies for foreign
market entry

3. PROCESS
Students will be organized into groups of 2 students, with each group to a product to distribute,
and a target foreign market to distribute to.

Important Note:
The place of manufacture and/or assembly of the chosen product, and the target foreign
market to which the product is to be distributed must be DIFFERENT. Furthermore, the
target foreign market CANNOT be Singapore. Please obtain your tutor’s approval on the
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Global Supply Chain Management (BA8035)
Diploma (Conversion) in Supply Chain Management and Innovation

product-market combination before proceeding with the project.

Your tutor will facilitate Project Group formation.

4. CA2 REPORT REQUIREMENTS

CA2 must include the following:

a. Executive Summary

b. Introduction and Overview

 Background of Company, Product and Customers.
 Scope

c. Product Analysis
 Product nature (e.g. is the product fragile or perishable, etc).
 Product storage, shipping & handling requirements (e.g. temperature,
special packaging, transportation and/or import restrictions).
 Product’s industry nature (e.g. type of business environment; who are the
competitors; the product life cycle stage that the product is in; customer
service expectations; reverse logistics, etc).

d. Foreign Market Selection and Analysis

 Identify target foreign market for the distribution of the finished goods.
 Discuss reasons for the foreign market selection, e.g. opportunities, etc.
 Estimate market size (in terms of number of units of products sold per city
per year, number of customers and/or retail outlets, etc.)

Note: Use of marketing 4Ps is not needed in this section.

e. Supply Chain Plan and Distribution Strategy Recommendations

 Determine and discuss if pull or push strategy is more suitable.
 Based on the Product Analysis, propose a suitable distribution strategy, e.g.
direct shipment or the use of intermediate inventory storage point strategy.
 Give a detailed but succinct description, including illustrations (flow chart or
process map), of the distribution flow.
 Indicate the likely distribution lead time and order fulfilment lead time.
 Identify and indicate the likely supply chain costs (e.g. transportation and
facilities related). Explain how this would impact the cost price and selling
price of the product.

f. Conclusion
 What are covered, and what are to be followed up. Learning points.

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Global Supply Chain Management (BA8035)
Diploma (Conversion) in Supply Chain Management and Innovation

5. ASSESSMENT CRITERIA
This CA2 has ONE assessable component (see Appendix 1 for more details).

a. Written Report (assessed at group-level – 100 marks)

 Assessment criteria shall be in terms of relevance of information, breadth of
scope of coverage, and depth of analysis.

 The Written Report must adhere to the following specifications:

o Not exceeding 12 pages of text from Introduction to Conclusion,
excluding appendices and references.
o Appendices, if any, are over and above the above 12 pages.
o Use A4-sized paper; 12-point font; 1.15-line spacing; 2cm margin
o Soft copy to be submitted to your Tutor via email.
(albunus_ng@sp.edu.sg)

6. SUBMISSION OF CA2 DOCUMENTS

a. The Softcopy of Written Report
 Due on Week 7 (by Friday, 30 Nov 2018, time 23:59).
A penalty of 10% per day will be deducted for every day that the report is submitted late.

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Global Supply Chain Management (BA8035)
Diploma (Conversion) in Supply Chain Management and Innovation

7. GENERAL NOTES

You are expected to demonstrate professionalism in the execution and delivery of CA2
reports, including

a. Relevance
Research materials and information must be relevant to the development of the
report.

b. Substantiation
All interpretations and analyses should be substantiated with supporting data.

c. Warning Against Plagiarism

Students should not copy or steal the language, ideas or thoughts, phrases,
diagrams and other forms of work from another person and represent them as
one’s own original work without acknowledging the sources of reference.

d. Citation
Bibliography and proper citation are essential for a good report. Students are
expected to include bibliography / references and proper citation. Refer to the
Citation Guide available on the library’s (ELISER) website for citation formats.
http://guides.lib.sp.edu.sg/c.php?g=377319&p=2552844

NOTE: Marks will be deducted for evidence of plagiarism; and/or absence of, or
incorrect, citation.

e. Warning Against Free Riders

As this is a group project everyone needs to work together and contribute. You
should try to resolve any problems internally. However, if any team member is not
contributing to the project, you are required to advise your tutor IMMEDIATELY so
that appropriate actions can be undertaken. Free riders will not be tolerated.

f. Warning Against Collusion

No two or more groups of students from different classes should attempt to
combine their efforts to conduct the analysis on the same country and industry.

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Global Supply Chain Management (BA8035)
Diploma (Conversion) in Supply Chain Management and Innovation

Appendix 1

FOREIGN MARKET DISTRIBUTION PROJECT (CA2)

ASSESSMENT FORM

WRITTEN REPORT Weightage

A Areas of Assessment
1 Executive Summary 10
2 Introduction and Overview 10
3 Product Analysis 15
4 Foreign Market Selection and Analysis 15
5 Supply Chain Plan & Distribution Strategy Recommendation 25
6 Conclusion 15
7 Editorial 10
 Report layout and flow
 Ability to communicate professionally
 Appropriate illustrations
A: Sub-Total 100 marks
Penalty Evidence of plagiarism, lack of, or Incorrect citation -15
Penalty for late submission -10

CA2 accounts for 35% of the overall module grade.

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