PROJECT BRIEF

Brand Identity : Ehsas Jewellers

The brand is about Luxury and elegance. It will be a place where customers experience grandeur and
calmness at the same time. Comfort would be the key requirement of the brand where people
would have their privacy. And justifying As the their brand name suggests, there should will be the
an emotional connect between the customers and the place which will be omnipresent in the
interiors of the space.

Area - 5000 sq.ft.

Scale : Large Scale

Customer type : Economically High Class , Elite

Special Occasions : Marriages, celebrations, Festivals.

List of products :

 Earrings
 Bangles
 Rings
 Necklaces-Pendants, chains
 Anklet
 Bracelets

Deals in :

 Diamonds
 Gold
 Precious Gemstones

Spaces:

PUBLIC SPACES

 Welcome zone
 Waiting area
 Display
 Billing+ cash counter + Delivery

SEMI PRIVATE

 MD'S Cabin
 Special client's meeting
 Washroom

PRIVATE

 Vaults
  Storage
 Refreshment area
 Repairing room
 Accounts sections
 Jewellery making area
 Pantry

Hierarchy:

M.D

Store manager

Sales person

Central Idea:

The idea is to design a jewellery store that stands out in .... . Keeping the space The space is
envisaged to be grand and inviting. The design would be a blend of soft and dramatic feel. Comfort
and privacy would be the key element while designing the space. consumers Customers need to
feel comfortable in an environment that allows them to browse with ease. Although, the interior
should also impart a level of trust and should reflect the quality of the business.

To experience Luxury, connectivity and comfort ,the idea is to create space focusing on
reflection(through materials, activity, elements) , connections between all the activities, and
attention to details.

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When entering a jewellery store, to achieve the idea luxury and elegance ,we can have color
palettes of purple , grey , white , black and pinch of golden. Adding some wallpapers and textures to
wall coverings. Demarcation of spaces to give privacy. Special areas for waiting where
advertisements to be displayed, which connects the customer to the place. Proper mirror
placement and lightings to make the place grand and luxurious.