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2. Gender:
a. Male
b. Female
3. Occupation:
______________________________________________
5. Address:
a. Area:
___________________________________________
b. Contact:
___________________________________________
6. Age:
a. 15-25
b. 25-35
c. 35-45
d. Above 45
8. Family Type:
a. Joint
b. Nuclear
10. How many bath soaps do you buy for your household every
month?
a. 1 to 3
b. 4 to 6
c. 7 to 9
d. 10 or above
11. Which kind of bath soaps do you like? (Tick as many you
think appropriate)
a. Foamy
b. Thick lather
c. Transparent
d. Colored
e. Glycerin
f. Medicinal
g. Neem
h. Sandal
12. What is the maximum price you spend for standard sized bath
soap?
------------------------
14. Do you change from one brand of soap to another? (If No,
then skip Q.15)
a. Yes
b. No
15. How often did you change brands in the last 6 months?
a. 0nce
b. Twice
c. Many times
16. Have you ever used LUX soap? (If No, then move to Q.29)
a. Yes
b. No
21. Have you tried new variants of LUX soap after viewing the
advertisements?
a. Yes
b. No
27. What is the size of the LUX soap you usually purchase?
a. 100g
b. 200g
c. 300g