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Logo Description

The Business logo “Chiela’s Events Specialist” was inspired by three proponents

is in charged with creating experiences bringing visions of life, which means stringing

multiple pots.The logo chalice identified of coordinating referred to as event planning

and which can include, scheduling, coordinating party indoors or outdoors. The

proponents decided that the name is “Chiela” because it can easy to remember and in

our organization there is only one girl so that the proponents decided that the business

name is “Chiela’s Events Specialist” and event specialistin a way that the customer

identified what kind of business that the proponents have. The proponents choose the

color Blue in the business name because Blue is a cool and calming color that shows

creativity and intelligence which was fit to the business.

It symbolizes loyalty to which gained to the clients or customer, strength to which

the proponents need to have in the business in able to grow and expand, wisdom to

what the business needed in able to do to what the client want in their events in life and

trust which is very important for the long run and have a good relationship in the

customers. In addition the blue color success signifies by the quality and quantity of its

relationship it’s a giver not a taker because it can build strong trusting relationship. The

proponents used the term or tag line “Making your special day Unforgettable” itsignifies

shows to create memories lasts in a lifetime and it can easy to understand a catchy

words a short and unique slogans.


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A. PROJECT BACKGROUND

Name of the Proposed Business

Chiela’s Events Specialist is the name of the business and inspired by 3 person.

The business exist by creating unforgettable memories in life, this includes budgeting,

establishing timelines, selecting and reserving the event sites, acquiring permits,

coordinating transportation, developing a theme, arranging for activities, selecting

speakers and keynotes, arranging for equipment and facilities, managing risk and

developing contingency plans.

The proponents come up this business because nowadays events are one

of the most important classes of entities in everyday psychology. They are the things of

experience just as much as objects, sounds, and people. By venues creatively place

branding in places where the attendees would be expecting it. In addition the

proponents specified about what the client want to achieve to their special event in life.

By measuring whether the event delivered by achievable when it comes to the

objectives, relevant by focusing on key priorities. Lastly timely by quantifying start and

completion dates.

Project Proponent

In the making of the business, it has only three proponents Chiela Mae P.

Odiong, Ace Rm D. Infante, Richie R. Segara, who are a degree holder of Bachelor of

Science in Business Administration Major in Marketing Management. The proponent

proposes Chiela’s Events Specialistfor review and acceptance of the panel experts, and
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this project team able to predict the financial outcome of staging an event to a

reasonable degree of accuracy.

Types of Organization

The type of organization that the proponents using is Partnership that consists

with three owners, by creating extraordinary experiences based on a series of high-

impact moments. The meticulous team is attentive to the smallest detail, ensuring that

every event unfolds on time and within budget and especially responsible for

partnership debts and other obligations.

Location of the Project


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The proposed location is the place where the proponents decided to choose its

operation. The location of Chiela’s Events Specialist is in the Assumption College of

Davao Queen of Universe Building Cabaguio Avenue, Agdao, Davao City, 8000 Davao

Del Sur. The target location suited for everyone especially in the people who are in

entire school or walk in customers, and the people leaving near in Cabaguio Avenue

Agdao Davao City.


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QUESTIONNAIRE

Dear Respondent,
This questionnaire is intended for the purpose of gathering information regarding the
proposed project feasibility study entitled Chiela’s Events Specialist.
The researcher would like to request you’re sincerely complete to this questionnaire and do
not leave any items unanswered. Rest assured that your name and responses will be dealt
with outmost confidentially. Your participation is very much appreciated.

Name (Optional):_______________________________________________________
1. Do you always have a family events?

Yes No

2. Do you always have event specialist?

Yes No

3. Do you encourage to have event coordinator?

Yes No

4. Is the price of the Event’s Specialist is important to you?

Yes No

How much is your prepared budget in winning events specialist according to its
packages.

50,000-100,000

100,000-200,000

200,000-300,000

5. Is the services of Event’s Specialist is important to you?

Yes No
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Please check type of services rank it 1-5


Wedding Packages
Photo/Video Packages
Hair and Make-Up
Unlimited Photo Booth
Sound System
Emcee/Singers
Souvenirs
Hand Crafted Invitations
Party Packages
Invitation Card
Souvenirs
Unlimited Photo Booth
Emcee
Photo/Video Package
Seminars Packages
Designs
Souvenirs
Balloons
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Chiela’s Events Specialist Survey Results

1. Respondents who always have a family events.

54%
100 RESPONDENTS

46%

PROFESSIONALS

YES NO

Figure 1shows the percentage of respondents who would have a lot of events in their

lives. Out of 100 Professionals respondents in the specific places near in Business site.

Out of 100 random samples in different kind of customers in Agdao, Ubalde, Sarphil and

Aquino, Davao City using survey questionnaire and stratified random sampling method.

Professionals who answer Yes has 54% and who answer No has 46%.

Justification: The above evidence is justified the highest percentage of events of the

Professionals who have high events in their lives.


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51%
100 RESPONDENTS

49%

COLLEGE

YES NO

Figure 2shows the percentage of respondents who would have a lot of events in their

lives. Out of 100 College respondents in the specific places near in Business site. Out of

100 random samples in different kind of customers in Agdao, Ubalde, Sarphil and

Aquino, Davao City using survey questionnaire and stratified random sampling method.

College who answer Yes has 51% and who answer No has 49%.

Justification: The above evidence is justified the highest percentage of events of the

College who have high events in their lives.


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76%

100 RESPONDENTS

24%

SENIOR HIGH

YES NO

Figure 3shows the percentage of respondents who would have a lot of events in their

lives. Out of 100 Senior High respondents in the specific places near in Business site.

Out of 100 random samples in different kind of customers in Agdao, Ubalde, Sarphil and

Aquino, Davao City using survey questionnaire and stratified random sampling method.

College who answer Yes has 24% and who answer No has 76%.

Justification: The above evidence is justified the highest percentage of events of the

Senior High who have high events in their lives.


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87%
100 RESPONDENTS

13%

JUNIOR HIGH

YES NO

Figure 4shows the percentage of respondents who would have a lot of events in their

lives. Out of 100 Senior High respondents in the specific places near in Business site.

Out of 100 random samples in different kind of customers in Agdao, Ubalde, Sarphil and

Aquino, Davao City using survey questionnaire and stratified random sampling method.

College who answer Yes has 13% and who answer No has 87%.

Justification: The above evidence is justified the highest percentage of events of the

Junior High who have high events in their lives.


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2. Respondents who always have event specialist.

100 RESPONDENTS 54%

46%

PROFESSIONALS

YES NO

Figure 5shows is the percentage would like to have an events specialist. Out of 100

Professionals in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey

questionnaire and stratified random sampling method. Professionals who answer Yes

has 54% ans who answer No has 46%.

Justification: This Professionals respondents who would like to have an events

specialist and it is proven that many of them want to have an events specialist.
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58%
100 RESPONDENTS

42%

COLLEGE

YES NO

Figure 6shows is the percentage would like to have an events specialist. Out of 100

Professionals in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey

questionnaire and stratified random sampling method. College who answer Yes has

58% ans who answer No has 42%.

Justification: This College respondents who would like to have an events specialist

and it is proven that many of them want to have an events specialist.


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72%
100 RESPONDENTS

28%

SENIOR HIGH

YES NO

Figure 7shows is the percentage would like to have an events specialist. Out of 100

Professionals in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey

questionnaire and stratified random sampling method. Senior High who answer Yes has

72% ans who answer No has 28%.

Justification: This Senior Highrespondents who would like to have an events specialist

and it is proven that many of them want to have an events specialist.


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89%
100 RESPONDENTS

11%

JUNIOR HIGH

YES NO

Figure 8shows is the percentage would like to have an events specialist. Out of 100

Professionals in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey

questionnaire and stratified random sampling method. Junior High who answer Yes has

89% ans who answer No has 11%.

Justification: This Junior High respondents who would like to have an events specialist

and it is proven that many of them want to have an events specialist.


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3. Respondent’s encouragement to have an event coordinator.

77%
100 RESPONDENTS

23%

PROFESSIONALS

YES NO

Figure 9 shows the percentage of encouragement to have an event coordinator. Out of

100 Professionals random samplesin Agdao, Ubalde, Sarphil and Aquino, Davao City

using survey questionnaire and stratified random sampling method. Professionals who

answer Yes has 77%and who answer No has23%.

Justification: As what we observed in the Professionals the highest percentage answer

is yes.
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81%
100 RESPONDENTS

19%

COLLEGE

YES NO

Figure 10 shows the percentage of encouragement to have an event coordinator. Out

of 100 Professionals random samples in Agdao, Ubalde, Sarphil and Aquino, Davao

City using survey questionnaire and stratified random sampling method. College who

answer Yes has 81% and who answer No has19%.

Justification: It is proven that some of the College student encourage to have an event

coordinator.
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69%
100 RESPONDENTS

31%

SENIOR HIGH

YES NO

Figure 11 shows the percentage of encouragement to have an event coordinator. Out

of 100 Professionals random samples in Agdao, Ubalde, Sarphil and Aquino, Davao

City using survey questionnaire and stratified random sampling method. Senior HIGH

who answer Yes has 69% and who answer No has31%.

Justification: It is proven that some of the Senior High student encourage to have an

event coordinator.
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100 RESPONDENTS 91%

9%

JUNIOR HIGH

YES NO

Figure 12 shows the percentage of encouragement to have an event coordinator. Out

of 100 Professionals random samples in Agdao, Ubalde, Sarphil and Aquino, Davao

City using survey questionnaire and stratified random sampling method. Junior HIGH

who answer Yes has 91% and who answer No has9%.

Justification: It is proven that some of the Junior High student encourage to have an

event coordinator.
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4. The respondents giving important to the price ofEvent’s Specialist.

89%
100 RESPONDENTS

11%

PROFESSIONALS

YES NO

Figure 13represents the percentage of the price of events specialist is important to the

customers. Out of 100 Professionals random samples inAgdao, Ubalde, Sarphil and

Aquino, Davao City using survey questionnaire and stratified random sampling method.

Professionals who answer Yes has 89% and who answer No has 11%.

Justification: The figure justified how the Professionals giving importance to the events

price.
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100 RESPONDENTS 73%

27%

COLLEGE

YES NO

Figure 14represents the percentage of the price of events specialist is important to the

customers. Out of 100 random samples in different kind of customers in Agdao, Ubalde,

Sarphil and Aquino, Davao City using survey questionnaire and stratified random

sampling method. College who answer Yes has 73% and who answer No has 27%.

Justification: It is justified how the College student give importance to the price of the

events.
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58%
100 RESPONDENTS

42%

SENIOR HIGH

YES NO

Figure 15represents the percentage of the price of events specialist is important to the

customers. Out of 100 Senior High in Agdao, Ubalde, Sarphil and Aquino, Davao City

using survey questionnaire and stratified random sampling method. Senior High who

answer Yes has 58% and who answer No has 42%.

Justification: The figure justified how the Senior High giving importance price of the

events specialist.
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68%
100 RESPONDENTS

32%

JUNIOR HIGH

YES NO

Figure 16represents the percentage of the price of events specialist is important to the

customers. Out of 100 Junior High in Agdao, Ubalde, Sarphil and Aquino, Davo City

using survey questionnaire and stratified random sampling method. Junior High who

answer Yes has 32% ans who answer No has 68%.

Justification: It justified how the Junior High giving importance to the price of the event

specialist.
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How much is your prepared budget in winning events specialist according to its

packages.

88%
84% 82%

67%

28%

14%
8% 11% 2% 4% 7% 5%

50,000-100,000 100,000-200,000 200,000-300,000

Professionals College Senior High Junior High

Figure 17shows the percentage of the respondents willing to experience the different

kinds of events that offer to the consumer. Out of 400 random samples in different kind

of customers in Agdao, Ubalde, Sarphil and Aquino, Davo City using survey

questionnaire and stratified random sampling method. 50,000-100,000 has

321%,100,000-200,000 has 61%, and 200,000-300,000 has 18%.

Justification: So the respondents willing to experience the different kinds of our events

that offer to the consumer. As we observed the results 50,000-100,000 was the highest

percentage.
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5. How the services of Event’s Specialist is important to them.

92%
100 RESPONDENTS

8%

PROFESSIONALS

YES NO

Figure 18 shows the percentage of how important the services in events specialist. Out

of 100 Professionals in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey

questionnaire and stratified random sampling method. Professionals who answer Yes

has 92% who answer No has 8%.

Justification: It is proven how the Professionals giving important to the events

specialist.
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100 RESPONDENTS 84%

16%

COLLEGE

YES NO

Figure 19 shows the percentage of how important the services in events specialist. Out

of 100 College in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey

questionnaire and stratified random sampling method. Professionals who answer Yes

has 84%who answer No has 16%.

Justification: It is proven how the College giving important to the events specialist.
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54%
100 RESPONDENTS

46%

SENIOR HIGH

YES NO

Figure 20 shows the percentage of how important the services in events specialist. Out

of 100 Senior High in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey

questionnaire and stratified random sampling method. Professionals who answer Yes

has 54% who answer No has 46%.

Justification: It is proven how the Senior High giving important to the events specialist.
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100 RESPONDENTS 94%

6%

JUNIOR HIGH

YES NO

Figure 21 shows the percentage of how important the services in events specialist. Out

of 100 Junior High in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey

questionnaire and stratified random sampling method. Professionals who answer Yes

has 94% who answer No has 6%.

Justification: It is proven how the Junior High giving important to the events specialist.
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Type of Services ranking from 1-5

Wedding Services

39%

34%
33%

27%

23%
22%
21% 21%
18%
16% 16%
14%
13%
12%
11%
9% 9%
8%
7% 7% 7%
6% 6% 6%
5% 5%
3% 2%

SOUND SYSTEM SOUVENIRS EMCEE HAIR/MAKE-UP PHOTO/VIDEO INVITATIONS PHOTO BOOTH

Professionals College Senior High Junior High

Figure 22 shows the percentage of the respondents who would like to try some of the

inclusions they choose in Wedding Inclusions. Out of 400 random samples in Agdao,

Ubalde, Sarphil and Aquino, Davo City using survey questionnaire and stratified random

sampling method, Photo Booth has 22% Invitations has 21%, Photo/Video has 34%,

Hair/Make up has 39%, Emcee has 79%, Souvenirs has 72%, and Sound system has

133%.

Justification: The above evidence is justifiable where the services they want and we

conclude that the services in demand was the souvenirs, sound system, and emcee.
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Parties Package

41%

32%
29%
26%
24%
22%
20%
19% 19%
18%
17%
14%
13% 13%
12%
10% 10%
9% 9%
8%
7% 7%
5%
4% 2% 3% 2% 3%

SOUND SOUVENIRS EMCEE HAIR/MAKE-UP PHOTO/VIDEO INVITATIONS PHOTO BOOTH


SYSTEM

Professionals College Senior High Junior High

Figure 23 shows the percentage of the respondents who would like to try some of the

inclusions they choose in Parties inclusions. Out of 400 random samples in different

kind of customers in Agdao, Ubalde, Sarphil and AquinoDavao City using survey

questionnaire and stratified random sampling method, Photo Booth has 16% Invitations

has 21%, Photo/Video has 39%, Hair/Make up has 41%, Emcee has 76%, Souvenirs

has 77%, and Sound system has 128%.

Justification: The above evidence is justify and included in our inclusions was the

souvenirs, sound system, and emce


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Seminars Package

43%
40%

34% 34%
31%
28%
27% 27%

23% 23%
22%
19%
16% 16%

10%
7%

SOUND SYSTEM SOUVENIRS DESIGNS BALLOONS

Professionals College Senior High Junior High

Figure 24shows the percentage of the respondents who would like to try some of the

inclusions they choose in Seminars inclusions. Out of 400 random samples in different

customers in Agdao, Ubalde, Sarphil and Aquino, Davo City using survey questionnaire

and stratified random sampling method, Balloons has 89%, Designs has 111%,

Souvenirs has 145%, and Sound system has 55%.

Justification: The figure represents the seminars packages of what the consumers

want the highest result was the designs, souvenirs, and balloons.
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B. MANAGEMENT AND PERSONNEL FEASIBILITY

Plan for Recruitment and Selection

Objectives of Recruitment Action Action Action Required Action

Required by by when Monitored

whom

Highly organized and well-

experienced Event Seminar Event Once a month Owner


Coordinator
Coordinator successfully

planning and managing

parties, corporate meetings,

trade shows, expositions,

weddings and large-scale

homecoming events.

To manage and attend to all Seminar Assistant Event Once a month Manager
Coordinator
inquiries related to the use

of the facilities to manage.

Cashier
To compute and finalized Seminar Once a month Manager

event budget for clients.


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The plan for recruitment and selection to recruit someone for the affair who is

experienced that can hold strong within the community of event planners. Can provide

an opportunity for easy sales to find and have the effective peer reputation. Have the

expertise on how to deliver the particular market and especially an active planners.

Have a plan to walk through discussion to learn about what the overall business

objectives, timeline, budget, guest count, and personal preferences. Should present

their ideas that they make feel taking the budget and doubled its value and it should be

apparent in the way they pitch their vision for the event. A face to face meetings provide

insight beyond a personnel expertise or experience into his or her rapport with the team

in the company that will help to create the event that want to choose a candidate who

not only has a great track record for producing quality events, but also one who gets

along with the team. Once the team verified that a candidate dives well with the

company, demonstrates expertise in the field, and has a pretty good understanding of

the event that the proponents want to produce with him or her, it's time to narrow down

the selection to one and listen to his or her ideas about the event.
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Plan for Personnel Management

Staff Management Process Staff Requirement

Purpose Process Tools. Role Skills Number Time


Techniques Responsibility Required of Staff Frame
Required Needed

They talk to Meet with Google Drive Responsible Outstanding 1 Every day
clients, listening clients to using time communicat
to their needs work event Ideas and Management ion and
and presenting details, plan Inspiration and negotiation
ideas and with the organizational ability
solutions to their client ant Excellent skills to
requirements. their team organization create events
skills that are
comfortable
and
enjoyable.

Every day
Support event Provide, Good A role in a Can assist 1
coordinator with support and communication growth- other
pre- planning for and people oriented internal
event operational field skills company departments
planning, client conference where can including
management, and Good utilize marketing
and clerical meetings negotiation, administrative and
support. sales skills and developmen
marketing acquire new t with event
skills abilities. preparation.
. Every day

Count money in Dedicated to Basic Math Responsible 1


cash drawers at providing Skills for
the beginning of exceptional exceptional Responsibili
shifts to ensure customer Strong accounting, ty for
that amounts are service and Services analytical, counting the
correct and that displays a Knowledge technical contents of
there is adequate positive skills, and cash
change. attitude. cash handling register
skills can be drawer at
fully brought the end of
to use. each shift.
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The table above emphasizes the personnel managementto develop the

knowledge and continuity to make recommendations about how the best measure

component of the meeting event. A meticulous person needed to be attentive to every

details ensuring that every event unfolds on time and within budget. Designers can turn

the blank canvas of any location into a fantasy world. Production members are sensitive

listeners, uniquely responsive to corporate needs. Together, working with the clients

and vendors, creating events that unforgettable connections between guests and their

host. This entails developing a budget where all expected revenues and all known costs

are listed. It is most important that would be organizers exercise a high degree of

realism when estimating possible revenues.


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Organizational Structure

Chiela Mae P. Odiong


EVENT COORDINATOR

Ace Rm D. Infante Richie R. Segara

ASSISTANT EVENT CASHIER


COORDINATOR
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Proposed Position with Job Specification/Description

Job Specification

Job Title: Event Coordinator

Qualification: Coordinate details of events such as conferences, weddings, birthdays,

anniversaries, charity events, surprise parties, trade shows, sales meetings, business

meetings, employee appreciation events and virtual events.

Job Profiles: Initiates, coordinates and/or participates in all efforts to publicize event.

Coordinate and monitor event timelines and ensure deadlines are met and negotiate

and secure event space.

Reporting to: Chiela’s Event Specialist Office

Job Description

Job Summary: Maintaining a working relationship with vendors and venues.

Job Responsibilities: Responsible for logistics including room setup, reservations,

decorations, entertainment, ordering food and marketing.

Job Skills and Qualifications: Managing and overseeing events on the day of,

including problem-solving, welcoming guests, directing event set-up, communicating

with staff, and organizing vendors.


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Job Specification

Job Title: Assistant Event Coordinator

Qualification: Attends events to assist with the facilitation of operations and responds

to emergencies, problems, etc.; ensures assigned aspects of events are implemented

and controlled according to plans.

Job Profiles: Assists in developing and scheduling event staff in accordance with

specifications; oversees assigned staff or operations. Maintains facility or event

calendars, updating as necessary.

Reporting to: Chiela’s Events Specialist Office

Job Description

Job Summary: Good communication skills.

Job Responsibilities: Responsible for handling any kind of events

Job Skills and Qualifications: Skill in public relations and handling complaints.

General knowledge of supervisory principles.

Job Title: Cashier

Qualification: Maintaining monthly, weekly and daily report of transactions.

Job Profiles: Checking daily cash accounts. Receive payment by cash, cheques, credit

card etc.
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Reporting to: Chiela’s Events Specialist

Job Description

Job Summary: Handle exchanges and refunds in a quick, efficient manner.

Job Responsibilities: Issuing invoices and collecting payments in a timely manner,

and creating comprehensive and readable financial reports.

Job Skills and Qualifications: Take a tally of the refunds in the cash register when

required during a shift and produce transaction reports.


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Proposed Plan for Compensation for thePersonnel with Plan Benefits

POSITION SALARY BENEFIT INCENTIVES

SSS/PHILHEALTH/PAG-

IBIG

DAILY MONTHLY YEARLY

EVENT 356 9,256 111,072 620.20 9,256

COORDINATOR

ASSISTANT 346 8,996 107,952 602 8,996

EVENT COOR.

CASHIER 346 8,996 107,952 602 8,996


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Proposed Policies, Rules and Regulations

The following Policies, Rules and Regulations shall apply to all the customers of

the Chiela’s Events Specialist that each staff is applicable every time.

1. Attendance/leave policy

 Employees can see who else is going on leave in their team or

department so that there is no confusion or overlapping vacations

during critical times or seasonal periods.

 When the employee is requesting leave, and thereby avoid

approving overlapping leave requests in case this will have a

negative impact on the business.

 Leaving on the Management is highly configurable and entirely

policy-based allowing the user to define the correct policies

prevalent in their company regardless of industry and even country.

2. Uniform

 Comfortable tops that can layer with nice looking tunics underneath.

 Wear a cardigan or blazer for a casual, but professional look and

then are able to remove it if it gets stuffy and warm.

 Nice blouse paired with a darker jacket or formal attire.

3. Do’s and Don’ts During Working Hours

 Start planning earlythis is the key to getting the dates, venue, and

corporate entertainment that they want.


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 Use lists; checklists, to do lists, vendor lists, planning such a big

event it need to utilize all to stay organized and keep everyone

involved on the same page.

 Choose the theme or concept early in the planning stages this will

help the rest of the planning process to go more smoothly.

 Employees don’t try to plan everything on our own there are just

too many things to plan for us not to enlist a little help Keep the

sanity intact and make better use our time by putting together a

committee to help with the decision making.

 Employee don’t underestimate the importance of hiring corporate

entertainment those in attendance have a chance to take a load off

and have a chance to boost morale by providing a fun opportunity.

 Employees don’t choose a corporate event venue that cannot

accommodate all their needs know what need out of a venue

before you go to venue hunting.

4. Break Time

 Rest break should be (1) hour in the afternoon.

 Lunch break or dinner break will be (30) minutes.

5. Loans/Cash Advance

 Employee can loan after 1 year of their work in the company and

every loan has a (5%) interest.

 Cash advance will be allowed after 30 days of work in the company


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Proposed Training and Development

Position/Participants Objectives Time Frame Resources

Increase awareness
of a venue, occasion,
tradition, cultural and Outside the
Event Coordinator Once a month
art forms, history, area, organization
special interest groups,
etc.

Assistant Event Increasing new Outside the


Once a month
Coordinator challenging ideas organization

Develop accounting Outside the


Cashier Once a month
strategies organization

The table emphasizes the process of improving and increasing capabilities of

staff through access to education and training opportunities in the workplace, through

outside organization, or through watching others perform the job. Event staffs need a

varied and extensive skill set to succeed and need to be creative and organized,

possess solid interpersonal skills.


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ARTICLES OF PARTNERSHIP

ARTICLES OF PARTNERSHIP

OF

CHIELA’S EVENT SPECIALIST

(Partnership Name)

KNOW ALL MEN BY THESE PRESENTS:

That we, the undersigned partners, all the legal age, resident and citizen of the

Philippines, have on the way voluntarily associated ourselves together for the purpose

of the forming a general partnership under the following terms and conditions and

subject to existing and applicable laws of the Republic of the Philippines:

AND WE HEREBY CERTIFY:

Article I. Partnership Name:That name of this partnership shall beChiela’s

Event Specialistand shall manage of weddings, parties, corporate events, and any

occasions.

Article II. Business Purpose: That the purpose/s for which this partnership is

designing, building, operation and consultancy services.


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Article III. Principle Place of Business: That the principal place of business of

this partnership shall be located at Assumption College of Davao Cabaguio Avenue,

Agdao, Davao City, 8000 Davao Del Sur.

Article IV. Term of Existence: That the partnership shall have the term of years

from and after the original recording of its Articles of Partnership by the Securities and

Exchange Commission.

Article V. Partner’s Circumstances: That the names, nationalities and

complete residence addresses of the partners are as follows.

Name Nationality Complete Residence Address

Chiela Mae P. Odiong Filipino Upper Ilang Tibungco Davao City

Ace Rm D. Infante Filipino Deca Indangan Buhangin Davao City

Richie R. Segara Flipino Ubalde R.Castillo Agdao Davao City

Article VI. Capital Contributions: That the capital of this Partnership shall be

the amount of ____________ (Php__________), Philippine Currency contributed in

cash by the partners, as follows:

NameAmount Contributed

Chiela Mae P. Odiong 300,000.00

Ruelmar D. Infante 300,000.00

Richie R. Segara 300,000.00


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That no transfer of interest which will reduce the ownership of Filipino citizens to

less than the required percentage of capital as provided by existing laws shall be

allowed or permitted to be recorded in the proper books of partnership.

Article VII. Sharing Ratios: That the profits and losses of this partnership shall

be distributed proportionately on the ratio of the capital contribution of each partner.

Article VIII. Management: That this partnership shall be under Chiela Mae P.

Odiong Event Coordinator, who shall be in charge of the management of the affairs of

the company. He shall have the power to use the partnership name and in otherwise

performing such acts as are necessary and expedient in the management of the firm

and to carry out its lawful purposes.

Article VIV. Undertaking to Change Name: That the partners undertake to

change the name of the partnership, as herein provided or as mended thereafter,

immediately upon receipt of notice or directed from the securities and exchange

commissions that other corporation, partnership or person has acquired a prior right to

the use of that name or that name has been declared as misleading deceptive,

confusingly similar to a registered name, or contrary to public morals, good customs or

public policy.

IN WITNESS WHEREOF, we have hereunto affixed our signatures this September day

of_______2018, at Cabaguio, Davao City


48

Chiela Mae P. Odiong


(name of partner)

Ace Rm D. Infante
(name of partner)

Richie R. Segara
(name of partner)

(Names and Signatures of the partners)


49

C. MARKETING FEASIBILITY

Market Description

Chiela’s Events Specialist cater different kinds of occasions just like special

family occasions, special corporate events or activities and others. Chiela’s Events

Specialist offers two kinds of events. The events offer to customer are so

prepossessing. Chiela’s Events Specialist are constructing different kinds of events that

they offer wedding, parties and seminars that it makes the customer experience great

and existent to their expectation.

To properly identify the target market, they define it through attendee’

demographics such as age, gender, and industry as well as psychographics such as

usage of technology, interests, and motivation to attend the events. Most importantly,

technology usage will tell what channels and tactics are effective means of reaching out

to them. While older folk may be better informed through more traditional methods,

young adults are almost exclusively found through digital channels, such as social

media.

Target Market

The target market are middle to upper-middle class families, couples, individuals,

or private and public organizations and all residents that can able to afford event

planners. Families demand attention, employees are overburdened, and overwhelming

detail needed to plan large events are too large a constraint to place on people not

trained in the area of event planning.


50

Projected Demand, and Supply of Chiela’s Events Specialist

2019-2021

Demand and 2019 2020 2021

Supply
Projected Demand 4,893,318 5,382,649 5,920,913

(# of house hold)

Projected Supply 4,812,502 5,024,727 5,527,199

(# of competitors
customers)
Demand Gap 80,816 88,898 97,788

(# of person)

Target Market 808 889 978

Market Share 1% 1% 1%

The Table shows the projected demand and supply of Chiela’s Events Specialist.

The proponents gathered information by searching to their target market. Based on the

search conducted, the researchers found out that the proposed product is potential in the

market. The proponents decided to comply 10% in the market share. Knowing that the

gap continuously increases, the firm annual production also increase. Since business is

new in the industry, the market share will increase 10% annually.
51

General Marketing Practices

To make the business known to the public, the proponents decided to offer a

promotion at the opening of the operation to attract customers and would probably lead

to the expansion of the business. The proponents decided to use social media because

it is face and convenient to use tarpaulin, posters, and calling card will be posted and

distributed to the people near in the location and even to any part of the city on order

the business to be known.

Proposed Marketing Program

Marketing Goals and Objectives

To create a collaborative environment that works for the events participants by

creating innovative event ideas that will impress clients and create meaningful moments

for celebrant. To achieve consistently a return on investment superior to all others to

provide the basis for the long term capital growth. To have the ability to sufficient

funding to conduct the event to meet people’s expectation. To provide an event

management services, that has not been experienced in the industry.

Marketing objectives of Chiela’s Event Specialist showing to ensure that the

investments of the partnership to achieve high retort and to meet the needs and

satisfaction of the customer in the location of business. In generally to become a

pioneer event management company in Davao City. To build a good relationship to

customer, to gain their trust and loyalty as to company .To offer high services for them

to meet the satisfaction of the events and to provide quality assurance in giving high

standards to the services offers.


52

Sales Objectives

 To generate a rate of return in the company services.

 To obtain opportunities for sales growth and advancement.

 To be able to devote employees full time to the business financially.

 To grow earnings per share

 To ensure financial sustainability

Profit Objectives

 To create revenue consistently and profitability.

 Maximizing employee productivity and performance.

 To able to fund the company own growth by generating profits.

 To increase reliability of operations


53

Market Analysis

Large Companies Small Companies

3,712,500
2,475,000

1,870,000
1,650,000

906,000
755,000

2015 2016 2017

The Chart represents the Top 10 Events Specialist Companies exist in the past

years. The color blue represents the Large Companies and the orange represents the

Small Companies. The Y-axis represents the number of the customers of the Large and

Small Companies so it is obviously increasing sales per year as what the data stated.
54

Environmental Analysis

Chiela’s Events Specialist in the coordination of survey gathering through

internet, the proponents found out that the main theme of the events will be deliver

services as per the need of the customers at suitable price range. Proponents identify of

how the business is necessary to the target market in local that only 40% of the

consumers want to have an event while the other 60% not totally interested in the

services. While in global Events Specialist is one of the person needed for the events of

their live in able to have a memorable moments and unforgettable memories.


55

SWOT Analysis

STRENGTHS WEAKNESSES

 High quality specialized service  The focus of the Chiela’s Events

offerings Specialist will be on each sector so it

 Well-trained enthusiastic employees may be difficult to circulate these things

 Strong relationships with in market.

complementary service providers  Lack of funds

 Good relationship with customers  Inexperienced event team

 Lack of media and corporate contacts

OPPORTUNITY THREATS

 Less competition  Strong competition

 Modern Infrastructure  The inability to find qualified, high

 A growing market of companies that are quality employees.

outsourcing event planning activities.  Future competition from existing service

 Support from the local authorities providers competing in different but

complimentary market spaces.

The following SWOT analysis captures the key strength and weaknesses within

the company, and describes the opportunities and threats that will be facing by Chiela’s

Events Specialist.
56

Marketing Focus

To create a collaborative environment that works for our events participants by

creating innovative event ideas that will impress clients and create meaningful moments

for celebrant. To achieve consistently a return on investment superior to all others to

provide the basis for the long term capital growth. To have the ability to sufficient

funding to conduct the event to meet people’s expectation. To provide an event

management services, that has not been experienced in the industry.

Marketing objectives of Chiela’s Event Specialist showing to ensure that the

investments of the partnership to achieve high retort and to meet the needs and

satisfaction of the customer in the location of business. In generally to become a

pioneer event management company in Davao City. To build a good relationship to

customer, to gain their trust and loyalty as to company .To offer high services for them

to meet the satisfaction of the events and to provide quality assurance in giving high

standards to the services we offers.


57

VISION

To be the first choice of every person when it comes to the planning of their big day. To

unite event professionals, and together work towards increased attention and

knowledge of sustainability in event management. To do hard work in building our

reputation within the industry, and develop good connections with our clients to

understand their requirements.

MISSION

To make every event delightfully unique through creative vision, and beautiful

artistry and to design and carry out. To help create unique and memorable moments

through creative planning and execution. To enhance the professionalism and

profitability of member businesses through effective representation in industry and we

customize our packages to the customer’s needs and especially providing outstanding

services.

GOALS

To design, execute and evaluate weddings, events, and meetings that support

and promote social celebration, marketing efforts, or Internal or educational

programs. To offer a worldwide presence with weddings, event, and meetings

presented at major trade shows cities or international venues at company locations, or

at special event locations.


58

Product

Company’s event is the product, so must tailor it to the needs of the people that

hope to attract. This means looking at all ancillary activities that might take place before,

during and after the event, including pre-event media days, contests or promotions on

the website and social media pages, the event-day registration process, food and

beverage, and give away, spectator activities and post-event parties, awards and

recognition. Review competitive or complementary projects to see what they do in

conjunction with their events. Survey potential participants and hold focus groups to find

out what would get them to attend and what price they are willing to pay.

Price

By creating a budget that details all of their expenses. Include the cost of

planning and advertising the event, facility and equipment rentals, staff, insurance,

licenses, permits and fees, setup and cleanup fees, gifts, food and beverage, public

address system and pre- and post-event marketing activities. If they are using the event

as a promotional activity and won’t be charging a fee. Set some of them low enough to

attract sponsors that can make the event more attractive to attendees. This might

include giving sponsorships to companies that provide free gifts for participants or send

a celebrity to the event.

Promotion

Using a detailed demographic profile of the target audience, choose print

publications, and websites for advertising to the target attendees, based on what they

read, watch, and visit. Creating a public relations and social media campaigns that start
59

well before the event and continue afterward to maximize the benefit they get from the

event. Promote the event at the business locations, asking the vendors and suppliers to

do the same. If they have sponsors, ask them to promote the event on their websites

and social media pages.

Place

Where hold the event and pre- and post-event activities determines to maximize

attendance. To choose the best sites, using at least three criteria. Start by looking at

venues that are best suited for the cocktail parties, media days, news conferences and

the event in terms of on-site logistics. Next, consider how easy for the target audience

to get to each site, considering driving time, traffic congestion and parking. Finish the

site selection process by choosing the best locations for logistics that are easy to get

and best suit their budget.


60

Proposed Marketing Research and Development Program

Research Plan

It is necessary to assess the organization has or is likely to have sufficient

personnel for all event management tasks. The venue should be equal to or better than

the standard expected by all participants and other stakeholders. There are dangers for

the organization and sport/recreation activity if the venue is substandard and therefore a

lack of a suitable venue has a major effect on event feasibility. It is necessary for them

to set up meetings and events in order to collaborate and grow the business and need

to continue to elaborate in kind of event of what the business have. They

must coordinate meetings, conferences, dinners and other gatherings. They meet with

the personnel or organization planning the event, and from preparation to booking

vendors to working on site at the event to ensure everything goes smoothly. Whether

they plan luxurious weddings or other conventions, they must be organized and efficient

at all times.

Strategic Objectives

 To develop a sustainable, profitable start-up business.

 To increase our number of served clients by 10% per year through superior

service.

 To unite event professionals, and together work towards increased attention to

and knowledge of sustainability in event management.

 To ensure client satisfaction and loyalty.


61

 To communicate with potential customers

Research Objectives

 To increased services awareness

 To improve customer/organization relationship

 To generate qualified leads

 To organize the event efficiently and effectively within a budget.

 To identify the target audience

Research Methodology

Efficient special events in life are those that leave long lasting positive memories in

audience and achieve their objectives as an event for organizers and other

stakeholders. The actual event may last only few hours, but in order to organize them

sometimes preparations need to be undertaken starting from months, or even years in

advance, considerable amount of funds, and effort from many people are required to

ensure the efficiency of the event. And the success of events largely depends on how

competently they were managed.

Special events have some fascinating elements incorporated in them that everyone can

remember during the whole remaining period of everyone’s life. Many of us can

remember witnessing such an event, be it a festival, sport competition, celebration of a

national holiday, or other, that we remember them with warm feelings and nostalgia,

and look forward to experience it again.

For an event to be memorable and entertaining for the audience and to achieve its

objectives, it has to be efficiently managed by competent managers. Event


62

management differs in many aspects from managing a business unit in many other

industries in a way that it requires from the manager a high degree of creativity,

preparedness to deal with many unforeseen circumstances, and a high level of

enthusiasm.

The terminology in the events industry must be consistent in order to ensure the

transferability of the learned skills in the industry.

In order to avoid misunderstanding and to ensure the clarity of communication among

practitioners in events industry, there need to be consistency in terms relating to events

industry.

Lack of consistency in naming and classifying of the terms related to events industry

may result in the events industry not to be taken seriously by people, which can cause

its numerous economic and social benefits not to be understood.


63

Product Mix Strategies

Product Mix Strategy Description


Product line Pricing  Wedding (95,000 Package)
100 Per Person Minimum
 Parties (45,000Package)
50 Per Person Minimum
 Seminars(18,000 Package)
200 Per Person Minimum
Optional Product Pricing  Additional Souvenirs
 Additional Person
 Additional Supplies
Captive Product Pricing  Balloons Inclusions
 Souvenirs Inclusions
 Tables/Chair Inclusions
 Emcee
 Sound System Inclusions
 Designs Inclusions
By Product Pricing  Wedding
 Parties
 Seminars
Product Bundling  2 Packages Avail + Inclusions
Additional

The table represents the services and the discounted services due to the offer

and services availability and the services pricing.


64

Market timing and scheduling strategies

By creating content and blogging can boost the company’s rankings in the search

engines when people are searching for information, especially those who participate in

the event, it will give the business more exposure. The organization of the business an

annual event that’s well attended, especially by a specific group, vendors that exhibit

every year and regular attendees get to know each other.

Get testimonials from attendees about how much fun, worthwhile, or educational

it is to attend the event. The business marketing out of the office and into the public,

allowing potential customers to directly demonstrate the effectiveness of the Chiela’s

Events Specialist services. Organize and ensure the smooth operation of these

marketing efforts, from planning to implementation.


65

Pricing Strategies

PROJECTED PRICE

Wedding Inclusions
ALL IN PACKAGES 100 per person minimum

Its defends upon the theme


Inclusions:
Tables/Chairs
Designs
Emcee
Sound System
Parties Inclusions
50 per person minimum
Its defends upon the theme
Inclusions:
Sound System
Tables/Chairs
Souvenirs
Balloons
Emcee
Seminars Inclusions
200 person minimum
Its defends upon the theme
Inclusions:
Designs
Balloons
Souvenirs(Optional)

Hotel
Residents
LAND ARRANGEMENT
Resorts
Companies
66

2+1 PACKAGE 2 Packages + 1 freebies Choices


Emcee
Sound System
Balloons
Tables/Chairs

DISCOUNT PRICING All packages avail 10% discount


67

Terms and Conditions of Sales Strategies

1. Applicability all bookings accepted by the company and arrangements made by

the team are subject to this terms and conditions. The terms and conditions

prevail over the terms and conditions of the clients.

2. To the client of the company as a booking agent, the team are obliged and

commit their selves to carry out the assignment in a responsible manner and will

try to select the best suppliers.

3. The client will inform the participation of the event that they have to behave in a

responsible manner during all activities so as to uphold the good name and

reputation. The company hold the right to cancel the event or elements thereof in

the event that the participants do not adhere to any warnings issued by us or the

supplier.

4. Cancellation and alteration all cancellations must be received in writing and the

date of cancellation is that upon which written cancellation is received by the

company. In the event that the client wishes to make changes to the program of

the assignment before or during the event takes place, providing that such

change is possible, the client is liable for covering all costs in relation thereto.

5. All offers are valid for 7 days as from the offer date, subject to availability, and

with thereafter expire without the option of appeal if they are not accepted in

writing within this period. Unless otherwise stated, all prices inclusive of VAT.

6. Invoicing and payment conditions the client will ensure that the invoice is paid

one month before the event takes place. In the event that the assignment is

issued to us less than 30 days before the date the event takes, the invoice must
68

be paid immediately. If payment has not been received on the day before the

event is due to take place, we hold the right to cancel the event. All costs

incurred in relation to such a cancellation will be payable by the client.

7. Responsibility/ Liability in spite of the company client careful selection of

suppliers, the company cannot be held responsible for the execution of the event

by the suppliers. More specifically, the company cannot be held liable for any

other damage than direct damage suffered by the client, if proven to be as result

of the gross negligence that the company willful misconduct.

8. Circumstances outside the company’s control will not be held liable in the event

that an event or part of an event cannot take place due to circumstances outside

the control, such as, but not limited to cancellation of the event by the party

contracted by company that should carry out the event or part of it or illness of

the majority of the company’s personnel or national strikes, including but not

limited to public transport strike.


69

Advertisement and Promotion Strategies

Social Media- The team announce on the sale through emails and social

mediaadvertising the event programs in major social networks like Facebook, Twitter,

and Instagram and promotion plan that encourages early interest and maintains until the

last of time.

Flyers- Used some marketing channels which is available that the proponents may find

more effective to focus on their time.Once they identify the business most effective

marketing channels, the proponents consider what they will play in the business

promotion.

Posters- By start on web analytics to find out which marketing channels drive on the

event offers and registration page This will let the loyal attendees more easily invite their

friends and colleagues lastly the only way to grow the event is to help others to discover

the event.
70

Chiela’s Events Projected Annual Sales


Per
Services Per Package Year 1 Year 2 Year 3
month
Wedding Package 25,909 22 569998 626997.8 689697.58
Party Package 20,625 24 495000 544500 598950
Seminar Package 5,000 21 105000 115500 127050
Total 51,534 67 1,169,998 1,286,998 1,415,698

Systems and Forms Designs


71

Distribution Channel

CHIELA’S EVENTS
SERVICES CUSTOMER
SPECIALIST

Analysis of sales for Chiela’s Events Specialist services, broken down by

industry. By Identify new channels and prioritize marketing within each channel. When

developing a market strategy for product sales, ensure that all possible channels are

being considered and appropriately allocated.

D. TECHNICAL FEASIBILITY

Services
72

Booking Order Form

Chiela’s Events Specialist Receipt


73

Chiela’s Events Specialist Receipt No.__________________________


Cabaguio Avenue Agdao Bill To__________________________
Davao City, 8000 Address_________________________
300-2929/09971991777 _______________________________
www.chiela’seventsspecialist.com.ph _______________________________
chiela’seventsspecialist@gmail.com Phone__________________________
Email__________________________
Deposit Received_________________________
Subtotal_______________________________
Tax Rate______________________________
Total________________________________
Total Amount Due________________________
Amount Paid__________________________

Date Description Amount

Subtotal: _______________
Tax: ___________________
Total: __________________

Vouchers ServiceForm
INVOICE
Chiela’s Events Specialist
Cabaguio Avenue Agdao DATE:
INVOICE #:
Davao City, 8000
CUSTOMER ID:
74

Phone: 300-2929/09971991777
Website: www.chiela’seventsspecialist.com.ph

BILL TO
[Name]
[Company Name/Residents]
[Street Address]
[City, ZIP]
[Phone/Cellphone No.]
DESCRIPTION AMOUNT
[Service Fee]

SUBTOTAL
TAX RATE
OTHER_________________________________
TOTAL

Process Flow Chart

Event
75

Input Real Time


Real Time Development
Stream processing
- ------ analysis environment
engine

CreatesRuns

Real time Real time


insight analytics

The diagram represents the dynamic behavior of the proposed business.

Uses of how the strategy flow of the organization and it was useful in gaining customers

loyalty and trust. It represents an additional knowledge in able for the growth of the

proposed business.

Tools and Materials to be used


Item Specification Purpose
Computer  Office work  Records of list
writing letters of customers
 Sending Emails  To read and
 Scheduling respond to
meetings emails
76

 Collaborating with  Access


Co- workers and business files
clients  Update social
 Tool to find the media
best sales leads  To view and
 edit files
 To create and
maintain a
database of
prospect

TV  Served as  Efficient and


customers inexpensive
service amenities tools for
for customers conveying
and clients who information to
have to wait employees
 Marketing aids for  Important part
visitors to our of the business
proposed offering mix for
business the customers
 Keep them
staying longer
and spending
more
Cabinet  Having all the  Can increase
necessary security to the
files,folders or things that are
things stored in a stored in filling
single place can cabinet by
reduce loss of getting fire
company proof units
information or  Ability to hold
damage to the large amount
filing cabinet’s of files/things
contents without taking
 To categorize up to much
and store files or floor spa
things
Tables  Enables for  Allowing to get
personal to know the
meetings guest
 Institutional
application
 Storage keeps
the belongings
77

out of sight, on
display or on the
ready

Chairs  Sitting  To move


 Reclining independently
 Perching  To support
constantly by
changing in
weight
distribution and
movement
 To comport
and support
moment when
sit down

Systems, Process or Procedures that is necessary for the business


78

For performing the events, the proponents prepared a flow diagram to

describe progress gradually and carefully form one stage to the next. It is very important

this stages there the proponents ensure that the deliverables at the end of period meet

the purpose and the proposed team members are properly prepared for the next

development.

Included a project strategy to develop designs in larger projects and have

a business analytics. By creating flow diagram to make sure how things will work. In that

stage do everything they can in able to deal with project issue before or problems

encounter in the proposed business. Lastly a good detailed design is more likely to lead

to a good project be delivered to customers.

Project Site
79

Project Lay-out
80
81

Project Buildings and Facilities

Facilities
82

Operations/Facilities Indoor
Computer
TV
Gadgets
Telephone
Printer
83

Floor Plan
12
84
85
86
87
88

E. FINANCIAL FEASIBILITY

PROJECTED START-UP COST

CAPITAL EXPENDITURES
TOOLS AND EQUIPMENT ONCE 290.00
OFFICE EQUIPMENT ONCE 80,294.00
FURNITURES AND FIXTURES ONCE 14,000.00

WORKING CAPITAL:
COST OF SERVICE 2 MONTHS 61,796.00

OPERATING EXPENSES:
SALARIES EXPENSE 2 MONTHS 19,491.33
SSS Contribution 2 MONTHS 1,998.00
PHILHEALTH Contribution 2 MONTHS 825.00
PAG-IBIG Contribution 2 MONTHS 600.00
Utilities 2 MONTHS 10,000.00
Repairs and Maintenance 2 MONTHS 1,813.71
Transportation 2 MONTHS 833.33
Rent Expense 2 MONTHS 30,000.00
Advertising Expense 3,500.00
Supplies Expense 2 MONTHS 29,620.00
Taxes and Licenses 12,400.00

CASH - REVOLVING FUND 32,538.62

INITIAL CAPITAL 300,000.00


89

CHIELA'S EVENTS SPECIALIST


INCOME STATEMENT
FOR THE NEXT THREE YEARS

SCHEDULE YEAR 1 YEAR 2 YEAR 3


EVENTS PACKAGES 1,169,998.0 1,286,997.8 1,415,697.5
1A
REVENUE 0 0 8
LESS: COST OF SERVICE 1B 370,776.00 407,853.60 448,638.96
GROSS PROFIT 794,224.00 873,646.40 961,011.04
Less:OPERATING EXPENSES
SALARIES EXPENSE 1C 116,948.00 128,642.80 141,507.08
SSS Contribution 2A 11,988.00 11,988.00 11,988.00
PHILHEALTH Contribution 2B 4,950.00 4,950.00 4,950.00
PAG-IBIG Contribution 2C 3,600.00 3,600.00 3,600.00
Utilities 3A 60,000.00 66,000.00 72,600.00
Repairs and Maintenance 3B 10,882.25 3,300.00 3,630.00
Transportation 3C 5,000.00 5,500.00 6,050.00
Rent Expense 4A 180,000.00 198,000.00 217,800.00
Advertising Expense 4B 3,500.00 3,850.00 4,235.00
Supplies Expense 4C 177,720.00 195,492.00 215,041.20
Depreciation 5A 18,912.13 18,912.13 18,912.13
Taxes and Licenses 5B 12,400.00 13,640.00 15,004.00
605,900.38 653,874.93 715,317.41

Net Profit Before Tax 188,323.62 219,771.47 245,693.63


Income tax (30%) -56,497.09 -65,931.44 -73,708.09

Net Profit After Tax 131,826.53 153,840.03 171,985.54

NET PROFIT RATE 11% 12% 12%


90

CHIELA'S EVENTS SPECIALIST


CASH FLOW STATEMENT
FOR THE NEXT THREE YEARS

YEAR 1 YEAR 2 YEAR 3


Cash Flow From Operating
Activities:
Net Income 131,826.53 153,840.03 171,985.54
Add: Depreciation 18,912.13 18,912.13 18,912.13

Cash Provided from Operating


Activities 150,738.67 172,752.16 190,897.67

Cash Flow from Investing


Activities
Purchases of Equipment 94,584.00 - -
Net Cash Used from
Investing (94,584.00) - -

Cash Flow from Financing


Activities
Owners' Contribution 300,000.00 - -
Less: Withdrawal (300,000.00) (300,000.00) (300,000.00)
Net Cash Provided from
Financing Activities - (300,000.00) (300,000.00)
91

Net Increase/(Decrease in
Cash 56,154.67 (127,247.84) (109,102.33)

Add: Beginning Cash - 56,154.67 (71,093.18)

Cash Balance, Ending 56,154.67 (71,093.18) (180,195.50)

CHIELA'S EVENTS SPECIALIST


BALANCE SHEET
FOR THE NEXT THREE YEARS

ASSETS
YEAR 1 YEAR 2 YEAR 3
Current Assets
Cash 56,154.67 (71,093.18) (180,195.50)

Total Current Assets 56,154.67 (71,093.18) (180,195.50)

Non-Current Assets
TOOLS AND EQUIPMENT 290.00 290.00 290.00
OFFICE EQUIPMENT 80,294.00 80,294.00 80,294.00
FURNITURES AND
FIXTURES 14,000.00 14,000.00 14,000.00
TOTAL 94,584.00 94,584.00 94,584.00
Less: Accumulated
Depreciation (18,912.13) (37,824.27) (56,736.40)

Total Non-Current Assets 75,671.87 56,759.73 37,847.60

Total Assets 131,826.53 (14,333.44) (142,347.90)


92

LIABILITIES AND EQUITY

Liabilities - - -

Partner's Equity
Capital, Beginning 300,000.00 131,826.53 (14,333.44)
300,000.00 131,826.53 (14,333.44)
Add: Net Income 131,826.53 153,840.03 171,985.54
Less: Withdrawal (300,000.00) (300,000.00) (300,000.00)
Capital, Ending 131,826.53 (14,333.44) (142,347.90)

TOTAL LIABILITIES AND


EQUITY 131,826.53 (14,333.44) (142,347.90)
93

CHIELA'S EVENTS SPECIALIST


FINANCIAL STATEMENT ANALYSIS
FOR THE NEXT THREE YEARS

YEAR 1 YEAR 2 YEAR 3

GROSS PROFIT GROSS


RATE PROFIT 794,224.00 873,646.40 961,011.04

REVENUE 1,165,000.00 1,281,500.00 1,409,650.00

68% 68% 68%

NET PROFIT RATE NET PROFIT 131,826.53 153,840.03 171,985.54

REVENUE 1,165,000.00 1,281,500.00 1,409,650.00

11% 12% 12%

RETURN ON
INVESTMENTS NET PROFIT 131,826.53 153,840.03 171,985.54
AVERAGE
ASSETS 131,826.53 58,746.55 (78,340.67)

100% 262% -220%

PAYBACK PERIOD INVESTMENT 300,000.00

NET PROFIT 131,826.53

2.28

2 YEARS
AND1
MONTHS

THIS MEANS THAT THE INVESTMENT WILL BE RECOVERED WITHIN 2


YEARS AND 1 MONTH.
94

CHIELA'S EVENTS SPECIALIST


STATEMENT OF PARTNERS' EQUITY
FOR THE NEXT THREE YEARS

YEAR 1 YEAR 2 YEAR 3

INFANTE ,CAPITAL 100,000.00 43,942.18 (4,777.81)


Add: Share in Net
Income 43,942.18 51,280.01 57,328.51

Withdrawal (100,000.00) (100,000.00) (100,000.00)


INFANTE, Capital
ending 43,942.18 (4,777.81) (47,449.30)

ODIONG,CAPITAL 100,000.00 43,942.18 (4,777.81)


Add: Share in Net
Income 43,942.18 51,280.01 57,328.51

Withdrawal (100,000.00) (100,000.00) (100,000.00)


ODIONG,Capital
ending 43,942.18 (4,777.81) (47,449.30)

SEGARA, CAPITAL 100,000.00 43,942.18 (4,777.81)


Add: Share in Net
Income 43,942.18 51,280.01 57,328.51

Withdrawal (100,000.00) (100,000.00) (100,000.00)


SEGARA, Capital
ending 43,942.18 (4,777.81) (47,449.30)

Grand Total 131,826.53 (14,333.44) (142,347.90)


95

CHIELA'S EVENTS SPECIALIST


BREAKEVEN ANALYSIS
FOR THE NEXT THREE YEARS

YEAR 1 YEAR 2 YEAR 3

SALES 1,165,000.00 1,281,500.00 1,409,650.00


LESS: VARIABLE COST

COST OF SERVICE 370,776.00 407,853.60 448,638.96

CONTRIBUTION MARGIN 794,224.00 873,646.40 961,011.04

CONTRIBUTION MARGIN
RATIO 68% 68% 68%
FIXED COST:
SALARIES
EXPENSE 116,948.00 128,642.80 141,507.08

SSS Contribution 11,988.00 11,988.00 11,988.00


PHILHEALTH
Contribution 4,950.00 4,950.00 4,950.00
PAG-IBIG
Contribution 3,600.00 3,600.00 3,600.00

Utilities 60,000.00 66,000.00 72,600.00


Repairs and
Maintenance 10,882.25 3,300.00 3,630.00

Transportation 5,000.00 5,500.00 6,050.00

Rent Expense 180,000.00 198,000.00 217,800.00

Advertising Expense 3,500.00 3,850.00 4,235.00

Supplies Expense 177,720.00 195,492.00 215,041.20

Depreciation 18,912.13 18,912.13 18,912.13

Taxes and Licenses 12,400.00 13,640.00 15,004.00

TOTAL 605,900.38 653,874.93 715,317.41


96

DIVIDED BY CM RATIO 68% 68% 68%

BREAK EVEN SALES - IN


PESO 888,759.28 959,130.29 1,049,256.62

MARGIN OF SAFETY 276,240.72 322,369.71 360,393.38

MARGIN OF SAFETY
PERCENTAGE 24% 25% 26%

SCHEDULE 1A: PROJECTED ANNUAL REVENUE

Price
Per Pear Year 1 Year 2 Year 3
Services Person Customer
Wedding
P570,000 P627,000.00 P689,000.00
Package P95,000 6
Party
P495,000 P544,500.00 P598,950.00
Package P45,000 11
Seminar
P100,000 P110,000.00 P121,000.00
Package P20,000 5
P1,155,000 P1,270,500.00 P1,894,860
Total 22

SCHEDULE 1B:
COST OF
SERVICE
PARTICULARS COST Quantity MONTHLY Year1 Year2 Year3

EVENT
COORDINATOR 9,256.00 1.00 9,256.00 120,328.00 132,360.80 145,596.88
ASSISTANT EVENT
COORDINATOR 8,996.00 1.00 8,996.00 116,948.00 128,642.80 141,507.08
LONG TABLE AND
CHAIRS 1,125.00 1.00 1,125.00 13,500.00 14,850.00 16,335.00
SOUND SYSTEM
OPERATOR 10,000.00 1.00 10,000.00 120,000.00 132,000.00 145,200.00

GRAND TOTAL 2.00 18,252.00 370,776.00 407,853.60 448,638.96


97

SCHEDULE 1C:SALARIES EXPENSE

POSITION COST QUANTITY MONTHLY Year 1 Year 2 Year 3

Cashier 8,996.00 1.00 8,996.00 107,952.00 118,747.00 130,622.00

GRAND TOTAL 1.00 8,996.00 107,952.00 118,747.00 130,622.00

SCHEDULE 2A: SSS Contribution

EMPLOYEES MONTHLY ANNUALLY


Even Coordinator 345.20 4,142.00
Assistant Event Coordinator 327.00 3,924.00
Cashier 327.00 3,924.00

GRAND TOTAL 999.00 11,990.00

SCHEDULE 2B: Phil-Health


Contribution

EMPLOYEES MONTHLY ANNUALLY


Even Coordinator 137.50 1,650.00
Assistant Event Coordinator 137.50 1,650.00
Cashier 137.50 1,650.00

GRAND TOTAL 4,125.00 4,950.00


98

SCHEDULE 2C: Pag-ibig Contribution

EMPLOYEES MONTHLY ANNUALLY


Even Coordinator 100.00 1,200.00
Assistant Event Coordinator 100.00 1,200.00
Cashier 100.00 1,200.00

GRAND TOTAL 300.00 3,600.00

SCHEDULE 3A: Utilities


Expense

PARTICULARS MONTHLY Year 1 Year 2 Year 3


Electric Bill 5,000 60,000 66,000 72,600

GRAND TOTAL 5,000.00 60,000.00 66,000.00 72,600.00

SCHEDULE 3B: Repair


&Maintenance

PARTICULARS Cost MONTHLY Year 1 Year 2 Year 3


Repair and Maintainance 250 250 3,000 3,300 3,630
Tiles (Labor/Materials) 11,882 11,882

GRAND TOTAL 250.00 14,882.00 3,300.00 3,630.00

SCHEDULE 3C: Transportation Expense

PARTICULARS MONTHLY Year 1 Year 2 Year 3


Vehicle Rental 5,000 60,000 66,000 72,600
99

GRAND TOTAL 5,000.00 60,000.00 66,000.00 72,600.00

SCHEDULE 4A: Rent Expense

PARTICULARS MONTHLY Year 1 Year 2 Year 3


Rent Fee 15,000 180,000 198,000 217,800

GRAND TOTAL 15,000.00 180,000.00 198,000.00 217,800.00

SCHEDULE 4B: Advertising Expense

Particulars Year 1 Year 2 Year 3


Fliers 1,500 1,650 1,815
Signage 2,000 2,200 2,420

GRAND TOTAL 3,500 3,850 4,235

SCHEDULE 4C: Supplies Expense

Price Per
Particulars Quantity Piece Cost Year 1 Year 2 Year 3
Ordinary Balloons 300 Pcs. 8 2,400 28,800 31,600 34,848
Long Balloons 200 Pcs. 5 1,000 12,000 13,200 14,520
Mettalic Balloons 300 Pcs. 10 3,000 36,000 39,600 43,560
Party Designs 30 Pcs. 12 360 4,320 4,752 5,272
Ink 5 Pcs. 250 1,250 15,000 16,500 18,150
Coupon Bond 1 ream 200 200 2,400 2,640 2,904
Party Souvenirs 300 Pcs. 12 3,600 43,200 47,520 52,272
Wedding Souvenirs 200 Pcs. 15 3,000 36,000 39,600 43,43,560

GRAND TOTAL 10,512 14,810 177,720 195,492 262,086


100

SCHEDULE 5A: Property Equipment, and Depreciation

YEAR 1 YEAR 2 YEAR 3

Expected
Particulars Quantity Price Cost Life Depreciation Depreciation Depreciation
TOOLS AND
EQUIPMENT Per piece

SCISSORS 3.00 50.00 150.00 6.00 25.00 25.00 25.00

CUTTER 3.00 20.00 60.00 4.00 15.00 15.00 15.00

STAPLER 2.00 40.00 80.00 6.00 13.33 13.33 13.33

290.00 53.33 53.33 53.33

OFFICE EQUIPMENT
COMPUTER SET
(ACER) 1.00 20,000.00 20,000.00 5.00 4,000.00 4,000.00 4,000.00

PRINTER (EPSON) 1.00 10,000.00 10,000.00 5.00 2,000.00 2,000.00 2,000.00

TELEPHONE 1.00 4,795.00 4,795.00 5.00 959.00 959.00 959.00

AIRCON UNIT 1.00 45,499.00 45,499.00 5.00 9,099.80 9,099.80 9,099.80

80,294.00 16,058.80 16,058.80 16,058.80

FURNITURES AND
FIXTURES

CABINET 3.00 10,000.00 30,000.00 5.00 6,000.00 6,000.00 6,000.00

SOFA 1.00 3,000.00 3,000.00 5.00 600.00 600.00 600.00

OFFICE TABLE 1.00 10,000.00 10,000.00 5.00 2,000.00 2,000.00 2,000.00

43,000.00 8,600.00 8,600.00 8,600.00


101

GRAND TOTAL 123,584.00 24,712.13 24,712.13 24,712.13

SCHEDULE 5B: Taxes and Licenses

Particulars Monthly Year 1 Year 1 Year 1

BIRand Other Forms 1,033 12,400 13,640 15,004


TOTAL 1,033 12,400 13,640 15,004
102

SOCIO-ECONOMIC FEASIBILITY

How the business is will provide in terms of socio-economic contribution

Through service and organization, Chiela’s Events Specialist is significant and reaching

social, economic and environmental benefits in which the proponent work. Helping to

realize the sustainable development goals of economy. By creating employment

opportunities, invest and develop the organizations employees. Directly benefit them

through salaries, benefits, and payments make for goods and services. Measuring

economic impact not only allows public sector bodies to evaluate their economic return

on investment, but it also demonstrates how events drive economic benefits allowing

event specialist develop practices which maximize those benefits.

The economic major events refers to the total amount of additional expenditure

generated within a defined area, as a direct consequence of staging the event. For most

events, spending by visitors in the local area and in particular on accommodation is the

biggest factor in generating economic impact; however, spending by event specialist is

another important consideration. Socio- economic of the proposed business studies

typically seek to establish the net change in a host economy - in other words, cash

inflows and outflows are measured to establish the net outcome.


103

How the business is will contribute to the government’s income

The Chiela’s Events Specialist business states that those that benefit from

government services and goods should pay in proportion to the benefits themreceive.

The)) ability to pay the price is the belief that people should be taxed according to their

ability to pay, regardless of the benefits they receive. Additional deductions can be

added to payroll for retirement contributions, purchases savings bonds, or credit unions.
104

PROJECT IMPLEMENTATION FEASIBILITY

Chiela’s Events Specialist Ghant Chart

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7


Sept. 3- Sept. Sept.
Aug. 23- 14, 17-28, 17-28, Oct. 1-5, Oct. 8- Oct. 15-
Particular 31, 2018 2018 2018 2018 2018 12, 2018 19, 2018
Background of the
Study
Name of the
Proposed Business
Project Background
Location of the
Project
Management &
Personnel
Services Description
Target Market
Market Opportunities
Survey
Demand and Supply
Pricing Strategy
Marketing Practices
Technical Aspect
Project Description
Management
Feasibility
Nature of the
Business
Name of the
Business
Project Site
Project Lay-out
Buildings and
Facilities
Floor Plan
Financial Aspect
105

Projected Start-up
Cost
Income Statement
Balance Sheet
Cash Flow
Partner's Equity
Financial Statement
Analysis
Breakeven Analysis
Socio Economic
Feasibility
Business Provide
Business Contribute
to the Government
Project
Implementation
Strategy
CONCLUSION

The chart represents of how the proponents decided to have the kind of business

that based on what the environment demand and decided to what the unique business

to have.
106

FINDINGS

To successfully work with the wide range of people, I need to be able to nimbly

resolve conflicts, be a confident, but pleasant negotiator, and maintain the sense of

humor. Need to have the ability to understand what key stakeholders want from the

event is critical. Able to discern every customers needs and make sure all parties share

expectations.

RECOMMENDATIONS

Multitasking is one of the important thing when planning an event for the smooth

planning and flawless execution of an event. Need the ability to focus on the big picture

while keeping track of all the little details. To avoid burnout, get comfortable delegating

some of more time consuming task.

CONCLUSION

We conclude that the proposed business is potential in the market, therefore the

partners decided to enhance the strategy, knowledge and especially specialization of

the services offered. Chiela’s Event Specialist is feasible in the market industry. The

project is said to be marketable and attractive to the consumers. The proponents

recommended that Chiela’s Events Specialist will be pursued and develop for the years

to come.
107

ANNEXURES
108

CURRICULUM

VITAE

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