ENVIRONMENTAL SCAN USING SWOT ANALYSIS

The internal analysis of the organization should review and assess the organization’s capacity and
performance in the areas of:
1. Administrative policies and procedures
2. Composition, capacity and performance of the board of directors
3. Staff capacity
4. Fund-raising capacity
5. Financial status
6. Financial management systems
7. Volunteer resources
8. Facilities
9. Program performance and effectiveness
10. Public image

In conducting the SWOT analysis, you may wish to approach all or a combination of the following
sources:
1. Clients and constituents
2. Community leaders
3. Private and public funding sources
4. Legislators, government officials and government agencies at the federal, state, county and local
level
5. Local and regional planning agencies
6. Research departments of local universities
7. Local organizations engaged in similar activities
8. Advocacy or public interest groups focusing on related issues
9. Neighborhood institutions
10. Other key stakeholders

Goal/Objective Strategy/Action Time Frame Person in charge

e.g. Support Coordinate with partner
development organizations
programs to
alleviate hunger
and poverty
 FORCES/TRENDS CLIENTS/CUSTOMERS/ COMPETITORS
 Political PAYERS  Competitive Forces
 Economic COLLABORATORS
 Social  Collaborative Forces
 Technological

EXTERNAL ENVIRONMENT
 Scenarios

Opportunities and Threats

 Vision
 Mission STRATEGIC DIRECTION PLANNING &
 Values/Principles IMPLEMENTATION
 Strategies
 Tactics Strengths and weaknesses

INTERNAL ENVIRONMENT
 Scenarios

RESOURCES PRESENT STRATEGY PERFORMANCE

 People  Overall  Results
 Economic  Functional of  History
 Information Dept.
 Competencies