A PROJECT REPORT ON

“M RKET SCOPING ND N LYSIS OF FIN NCI L INVESTMENT & LO N

PRODUCTS”

SUBMITTED TO

UNIVERSITY OF MUMBAI
IN THE PARTIAL FULLFILMENT OF DEGREE

OF MASTER IN COMMERCE

UNDER THE FACULTY OF COMMERCE

SUBMITTED BY

KAJAL GAUD

ROLLNO- 11

STUDYING AT

SHAILENDRA EDUCATION SOCIETY `S ARTS, COMMERCE & SCIENCE

COLLEGE

DAHISAR (E), MUMBAI-68

ACADEMIC YEAR

(May 2019)
 DECLARATION

I the undersigned Mr/Ms. Kajal Gaud here by, declare that the work embodied in this project work titled
“MARKET SCOPING AND ANALYSIS OF FINANCIAL INVESTMENT & LOAN PRODUCTS” forms my own
contribution to the research work carried out under the guidance of Dr. Shraddha Shukla is a result of my
own research work & has not been previously submitted to any other University for any other Degree/
Diploma to this or any other University.

Wherever reference has been made to previous works of other, it has been clearly indicated as such &
included in the bibliography.

I, here by further declare that all information of this document has been obtained & presented in
accordance with academic rules & ethical conduct.

Name & Signature of the Learner

Certified by

Name & Signature of the Guiding Teacher

Name & Signature of the External

 ACKNOWLEDGEMENT

To list who all have helped me in difficult because they are so numerous & depth is so
enormous.

I would like to acknowledge the following as being idealistic channels & fresh dimensions in the
completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do this
project.

I would like to thank my Principal, Dr. Swati Pitale for providing the necessary facilities
required for completion of this project.

I take this opportunity to thank our Coordinator Prof. Dr. Shraddha Shukla, for her moral
support & guidance.

I would also like to express my sincere gratitude towards my project guide Prof. Dr. Shraddha
Shukla, whose guidance & care made the project successful.

I would like to thank my College Library, for having provided various reference books 7
magazines related to my project.

Lastly, I would like to thank each & every person who directly or indirectly helped me in the
completion of the project especially my Parents & Peers who supported me throughout my
project.
 EXECUTIVE SUMMARY

The topic of the project is Market scoping & analysis of financial

investment & loan products. The reason is to know various market financial
products and to create awareness about Gold loan .

The methodology of the project here is to know the investment

opportunities available for investors to invest in various investment plans. In
this project where are product sold by the company but we learnt few of
them like Gold Loan, Insurance , House Loan, etc

In Gold Loan we have practically studied all the process and calculation of
giving loan.

In Insurance we have been explain the insurance of ICICI Prudential Life

Insurance or Reliance etc. and told to sell it. The project is all about
various investment plan sold by IIFL Company and survey done to create
awareness for Gold Loan and its interpretation.
 INDEX
Sr.no Topic Pg.no.
1 CHAPTER-1 INTRODUCTION

1.1. Introduction to the study 7

1.2. Objectives of the study 8
1.3. Research Methodology 8
1.4. Scope & Need of study 9
1.5. Limitation of study 10
1.6. Competitve Analysis 11

2 CHAPTER -2. COMPANY PROFILE. 11

2.1. Introduction. 11
2.2. Board of Directors. 16
2.3. Vision, Value & Strategy. 21
2.4. Our Strengths. 22
2.5. Brand IIFL. 26

3 CHAPTER -3. DATA ANALYSIS & INTERPRETATION.

3.1. Introduction 27
3.2. Various products 27
3.2.1. Gold Loan. 28
3.2.2. Insurance 29
3.2.3. Home Loan. 32
3.2.4. National Pension System 41
3.2.5. Healthcare Finance 43
3.2.6. Survey Report 46

4 CHAPTER -4. FINDINGS, CONCLUSION, SUGGESTION& 55

RECOMMENDATION
4.1. Findings 55
4.2. Conclusion 56
4.3. Suggestion & Recommendation 57
WEBILIOGRAPHY 58
ANNEXURE A 59
1.1 INTRODUTION TO STUDY

In today's uncertain economy, financial planning has become increasingly

important. With an overwhelming number of options for saving and investing,
managing your finances can be difficult. Creating a financial plan helps you see the
big picture and set long and short-term life goals, a crucial step in mapping out
financial future. When you have a financial plan, it's easier to make financial
decisions and stay on track to meet your goals.
In the current competitive world there are many financial products are easily
available for investment so it is very difficult for the investors to choose one
product without comparing with various other products. Financial planning makes it
easier to select the best financial product.
Financial planning is not just investing. It is a process. It allows you to manage
your finances in such a way that you link it to your goals. Making a standalone
investment in a life insurance product means nothing if you do not know the
amount of cover you need, or whether the maturity proceeds are adequate, or
whether you need a life cover.

The process of financial planning should help you answer three questions. Where
you are today, that is, your current personal balance sheet, where do you want to be
tomorrow, that is, finances linked to your goals, and what you must do to get there,
that is, the asset allocation and investment strategy that will help you achieve your
objectives.

It will benefit the new investor to invest in financial market properly. The reason is to
know various market financial products and to create awareness about gold loan. This
project will enable the investor to know what types of financial instruments are
available in market
 1.2 OBJECTIVES OF THE STUDY

To study various financial products of IIFL.

To find out the awareness level for gold loan among general public.
To explore branch operations and functioning process of the company in
detail.

1.3 RESEARCH METHODOLGY

Data Collection Method: Most of the data has been collected from secondary
sources whereas for conduct of research the primary data has been collected
through a structured questionnaire wherein a total of 100 respondents took
part.

Sampling: The study mainly deals with the financial behavior of Individual
Investors towards Gold loan in India. The required data was collected through
a pretested questionnaire administered on a combination of convenience
sample of 100 individual investors Sample of the questionnaire is given in
Annex. A.

In this project data has collected from both the sources primary sources &
secondary sources-
 Primary Data-
This is the data which is observed or collected directly from first-hand experience.
For the study primary data has been used

Instruments used: The primary data was collected through a structured

questionnaire by one to one interactions with investors.

Secondary Data -
Data is collected by someone else other than user.
The data is collected by company website, internet and company newsletters.

1.4. SCOPE AND NEED OF PROJECT

The project guides customers to invest their money in proper instrument &
help they to take quick discussion.
To make awareness about the gold loan by filling up survey form.

1.5. LIMITATION OF THE STUDY

Due to shortage of time only gold loan and home loan were considered.
Sample size was limited to 100 individuals. The sample size may not
adequately represent the market.
This study has not been conducted over an extended period of time having
both ups and downs which a significant influence on investor‘s buying pattern
and preferences changes.
 1.6. COMPETITIVE ANALYSIS

INDIA INFOLINE FINANCE LTD

Following are the main features of our loans:-

Tenor of loan is 24 months

Loan can be paid back on a monthly or quarterly basis
Interest / Loan Amount due can be paid at any of our Gold Loan branches pan-
India
Minimal amount of paperwork and documentation is proper
Variety of schemes are available to chose from
Customers Gold is insured and secured safely with us in fire and burglary proof
vaults
In case loan amount is not repaid on or before the due date, IIFL provide 7 grace
days for interest payment to customers after grace days payment is not made penal
rate of interest is charged on the loan amount.
 Manappuram Finance Limited:

Following are the main features of our loans:-

Tenor of loan is 12 months

Pay interest only for the exact period of loan, and to the exact number of days
Minimal amount of paperwork and documentation is not proper as compare
to IIFL
Different schemes for different needs, to suit all income groups.
In case loan amount is not repaid on or before the due date, penal rate of
interest is charged on the loan amount. Manappuram don’t provide 7 grace
days for interest payment they directly charge penalty.

COMPANY PROFILE

2.1 INTRODUCTION -

IIFL (India Infoline group), comprising the holding company, India Infoline Ltd
(NSE: INDIAINFO, BSE: 532636) and its subsidiaries, is one of one of India’s
premier providers of financial services.
IIFL offers advice and an execution platform for the entire range of financial services
covering products ranging from loans, wealth management, asset management,
insurance, fixed deposits, investment banking, equities and derivatives,
commodities, Government of India bonds and other small savings instruments.
It owns and manages the website, www.indiainfoline.com, which is one of India’s
leading online destinations for personal finance, economy, corporate updates and
equity and commodity-related updates.
The company services 2.1 million customers with a team of 14,000 employees in
3,820 business locations present in eight countries.
The facilities provided by IIFL are:-

Credit and finance:

FL Group offers credit & finance facilities through its subsidiaries:

India Infoline Finance Ltd (98.87% subsidiary), and

India Infoline Housing Finance Ltd (Wholly owned subsidiary of India
Infoline Finance Limited)

The facility is offered by subsidiaries India Infoline Finance Ltd and India Infoline
Housing Finance Ltd. The diversified lending portfolio includes home loans,
healthcare finance for medical equipments, SME and trader loans, secured loans
against gold jewellery, commercial vehicle financing, property loans, and capital
market finance secured against securities.

Private wealth management-

In an increasingly unpredictable world, there is greater investor need for a

comprehensive wealth management solution as opposed to disparate services. Under
this segment, IIFL Private Wealth offers advisory services to high net worth
individuals and corporate clients. It manages over Rs.400bn of assets under advice on
a client base exceeding 7,000 families.
Financial products division: The Group distributes a range of financial products like
insurance, mutual funds, National Pension Scheme, bonds and debentures through its
extensive distribution network.

Asset management-

During the year, India Infoline Asset Management Company Limited (IIFL AMC)
under IIFL Mutual Fund Platform launched IIFL India Growth Fund in October
- 2014 which garnered ` 1,121 million from public subscription. Under the IIFL’s
Alternative Investment Fund(s) platform (IIFL AIF), IIFL AMC launched IIFL
National Development
Agenda Fund, Category III AIF investing into equities and IIFL Real Estate Fund
Domestic Series II, investing primarily in securities issued by real estate entities,
which garnered collectively ` 5,305 million (till March 31, 2015) from high net
worth investors. During the year, IIFL AMC has also received license from SEBI to
conduct Portfolio Management Services and commenced its operations as Portfolio
Manager. As on March 31, 2015 the total assets under management by IIFL AMC
under IIFL Mutual Fund, IIFL Alternative
Investment Fund and Portfolio Management were` 22,056 million. With a view to
provide focused trustee function for our asset management business, the trustee of
IIFL Mutual
Fund i.e. India Infoline Trustee Company Limited was appointed as the trustee of
AIF.

IIFL Mutual Fund has launched six schemes, including three open ended and one
close ended debt schemes and two open-ended equity schemes. Our strength lies in
gauging the market pulse and launching niche products with low churn and
operational efficiency, thereby keeping costs low.

Equity, commodities and currency-

Though the contribution to revenues is less than 15%, IIFL Group continues to
remain a leading online and offline broking as well as advisory services provider for
cash and derivative segments directed at retail and institutional clients. Over a
decade, the company has created a brand marked by informed research, systemic
uptime, transaction speed, cutting-edge technology, extensive footprint, high service
standards and competitive brokerage. It pioneered the concept of internet broking in
India and rationalised brokerage rates from 1-1.5% in the late 90s to as low as 0.05%.
The extension into commodities and currency trading reconciles with its vision to
emerge as a one-stop-shop financial Intermediary.

Awards and recognition:

IIFL has been awarded the ‘Best Broker, India’ by Finance Asia and the ‘Most
Improved Brokerage, India’ in the Asia Money polls. India Infoline was also
adjudged as ‘Fastest Growing Equity Broking House - Large firms’ by Dun &
Bradstreet. A forerunner in the field of equity research, IIFL’s research is
acknowledged by none other than Forbes as ‘Best of the Web’ and ‘…a must read
for investors in Asia’.” Ranked No.1 in the Financial services” in the All India Brand
Trust Ranking, 2014-15.“India’s top securities trading firm” by the Fortune’s list of
500 large corporations in India in December
2014

Core strength: Research

A forerunner in the field of equity research, IIFL’s research is acknowledged by

none other than Forbes as ‘Best of the Web’ and ‘…a must read for investors in
Asia’. IIFL research is available not just over the Internet but also on international
wire services like Bloomberg, Thomson, Dow Jones Factiva and Internet Securities.
It is amongst the most read incisive pieces from among Indian brokerages.

Some key Milestones:

On a consolidated basis, the company has posted a record all-time high income and
profit for FY14. Income and profit stood at Rs.28.37bn and Rs.2.91bn, respectively.
Some important milestones for the year gone by include loan book at Rs.93.75bn,
total borrowing at Rs.92.2bn, capital adequacy ratio of 21.6%, net interest margin of
9.5%, net non-performing assets at 0.17% and cost to income ratio of 58.16%.
The company supports employment of over 24,000 respondent directly and
thousands more indirectly. The company services its 2.1mn customers through its
network of 3,820 locations present in 900 cities, covering literally every nook and
corner of the country.
IIFL is physically present in key global markets includes subsidiaries in Colombo,
Dubai, New York, Mauritius, London, Singapore and Hong Kong.
It is a proud corporate citizen with cumulative contribution since inception to the
exchequer of over Rs.5 bn.

The company has set an example for the peer group with its financial literacy
campaign or Financial Literacy Agenda For Mass Empowerment touching more than
30mn respondent.
IIFL’s short-term debt is rated CRISIL A1+ and ICRA (A1+) by Crisil and ICRA,
respectively. For the long-term, it has been rated ICRA (AA-) and CRISIL AA-
/Stable indicating a high degree of safety for timely servicing of financial
obligations.

2.2. Board of Directors -

Mr. Nirmal Jain

Chairman, IIFL Holdings Ltd.

Mr. Nirmal Jain is the founder and Chairman of IIFL Holdings Ltd. He is a PGDM
(Post Graduate Diploma in Management) from IIM (Indian Institute of
Management) Ahmadabad, a Chartered Accountant and a rank-holder Cost
Accountant. His professional track record is equally outstanding. He started his
career in 1989 with Hindustan Lever Limited, the Indian arm of Unilever. During
his stint with Hindustan Lever, he handled a variety of responsibilities, including
export and trading in agro-commodities. He contributed immensely towards the
rapid and profitable growth of Hindustan Lever's commodity export business,
which was then the nation's as well as the Company's top priority.

He founded Probity Research and Services Pvt. Ltd. (later re-christened India
Infoline) in 1995; perhaps the first independent equity research Company in India.
His work set new standards for equity research in India. Mr. Jain was one of the
first entrepreneurs in India to seize the internet opportunity, with the launch of
www.indiainfoline.com in 1999. Under his leadership, India Infoline not only
steered through the dotcom bust and one of the worst stock market downtrends but
also grew from strength to strength.

Mr. R. Venkataraman
Managing Director, IIFL Holdings Ltd.

Mr. R Venkataraman, Co-Promoter and Managing Director of IIFL Holdings Ltd, is

a B.Tech (electronics and electrical communications engineering, IIT Kharagpur)
and an MBA (IIM Bangalore). He joined the IIFL Holdings Ltd Board in July 1999.
He previously held senior managerial positions in ICICI Limited, including ICICI
Securities Limited, their investment banking joint venture with J P Morgan of US,
BZW and Taib Capital Corporation Limited. He was also the Assistant Vice
President with G E Capital Services India Limited in their private equity division,
possessing a varied experience of more than 19 years in the financial services sector
Ms. Rajashree Nambiar (CEO & Executive Director)

Ms Rajashree Nambiar, aged 47 years, is CEO and Executive Director of our

Company. She is an alumnus of JBIMS and a graduate in physics. She has been a
career banker with the Standard Chartered group and has held several leadership
positions within Standard Chartered group. She was most recently, General
Manager, Retail Banking Products, Brand & Marketing, India & South Asia,
Standard Chartered Group. Her experience spans across sales, product, customer
service, distribution, marketing and operations. In January 2014, The Economic
Times had profiled Ms. Rajashree Nambiar as one among the four women who made
it to the top riding on their self-belief. In her current assignment in the Company
Rajashree is responsible for guiding the NBFC business of the Group by providing
necessary leadership to the team and aligning it to the Group's mission of becoming
the most respected financial services company.

Mr. Mahesh Narayan Singh

(Independent Director of India Infoline Finance Limited since September 2009 )

Mr. Singh, IPS (Retd.), joined the Indian Police Service in 1967. He has, in his
public service career spanning over a period of 35 years, worked as the chiefs of
the crime branch of Mumbai Police, State CID and Anti-Corruption Bureau. He
was the Commissioner of Police, Mumbai during period 2000-2002. He has been
awarded the prestigious “Indian Police Medal” for meritorious services and
“President’s Police Medal” for distinguished services. He is also on the Board of
Invent Asset Securitisation and Reconstruction Private Limited and LIC Pension
Fund Limited.

Mr. Nilesh Vikamsey

(Independent Director of IIFL Holdings Ltd & India Infoline Finance Limited
since February 2005 )

Mr. Nilesh Vikamsey is a Senior Partner at M/s Khimji Kunverji & Co., Chartered
Accountants, a member firm of HLB International, a worldwide organization of
professional accounting firms and business advisers, ranked amongst the top 12
accounting groups globally. Mr. Vikamsey is an elected member of the Central
Council of Institute of Chartered Accountant of India (ICAI). Mr. Vikamsey is also on
the Board of a number of companies like Federal Bank Limited, and SBI Life
Insurance Company Limited, among others.

Mr. Sunil Kaul

(Non Executive Director of IIFL Holdings Ltd & India Infoline Finance Limited
since November 2011 )
Mr. Sunil Kaul a Managing Director for Carlyle’s Asia Buyout fund focused on
investments in the financial services sector across Asia. Prior to joining Carlyle, Mr.
Kaul served as the President of Citibank Japan and Chairman of Citi's credit card and
consumer finance companies in Japan. He has also held senior positions in Citi Bank
in the Asia Pacific region and in New York. He has also worked as the Global Cash
Business Management Head for ABN Amro, based out of Holland. Mr. Kaul also
serves as a Director on the Board of TC Bank.

Dr. Subbaraman Narayan

(Independent Director of IIFL Holdings Ltd since July 2012 )

Dr. Narayan, IAS (Retd.), served the Government of India as Finance and
Economic Affairs Secretary. He was also Secretary in the Departments of
Revenue, Petroleum and Industrial Development. Retired as Economic Advisor to
the Prime Minister of India, he has rich experience in implementation of economic
policies and monitoring of the special economic agenda of the Cabinet on behalf of
the Prime Minister’s Office. He is also on the Board of other public limited
companies like Apollo Tyres Limited, Dabur India Limited and Godrej Properties
Limited, among others.

Mr. Vijay Kumar Chopra

(Independent Director of India Infoline Finance Limited since June 2012 )

Mr. Chopra has over 30 years of experience in the banking sector. He started his
career as an Officer in Central Bank of India in 1969 where he served in various
capacities. As the Executive Director of Oriental Bank of Commerce, he was
responsible for the bank's entire operations. He was also Chairman and Managing
Director of SIDBI and Corporation Bank. His last assignment was with SEBI as
Whole-time Member. He is on the Board of a number of public limited companies
like Rolta India Limited and Havells India Limited, among others. He is a fellow
member of the Institute of Chartered Accountants of India (ICAI) by profession and
is a Certified Associate of Indian Institute of Bankers (CAIIB).

2.3.Vision Values & Strategy -

Vision

To become the most respected company in the financial services space in

India

Values

Values are IIFL are summarized in one acronym: GIFTS

Growth with focused team of dynamic professionals
Integrity in all aspects of business - no compromise in any situation
Fairness in all our dealings - employees, customers, vendors and shareholders
all included
Transparency in what we do - and in how and why we do it service orientation
is our core value, imbibed by all sales as well as support teams

Business strategy

Steady growth by adapting to the changing environment, without losing the

focus on our core domain of financial services
De-risked business through multiple products and diversified revenue stream
Knowledge is the key to power superior financial decisions
 Keep costs low and continuously strive for innovation
Customer strategy

Remain largely a retail focused organisation, driving stickiness through

knowledge and quality service
Cater to untapped areas in semi-urban and rural areas, which is relatively safe
from cut-throat competition
Target the micro, small and medium enterprises mushrooming across the
country through a cluster approach for lending business

Respondent strategy

Attract the best talent and driven respondent

Ensure conducive merit environment
Liberal ownership-sharing

2.4.Our Strengths -
Managerial depth
Our promoters individually are first-generation Indian entrepreneurs with
meritorious academic backgrounds and impeccable professional careers.
Nirmal Jain, Chairman, is a rank holder Chartered Accountant, Cost Accountant and an
MBA from IIM Ahmedabad and Mr. R. Venkataraman, Managing Director, is an
Electronics Engineer from IIT Kharagpur and an MBA from IIM Bangalore.

We have consistently attracted the best of the talent from across the financial sector
- private sector banks, foreign banks, public sector banks and established NBFCs.
The senior management team have years of experience and backgrounds similar to
promoters and leads competent teams. IIFL has uninterrupted history of profits and
dividends since listing. We have delivered total shareholder returns of 34.3% CAGR
from listing till March 31, 2013.
Governance
The Promoters have demonstrated an exemplary track record of governance and
utmost integrity. There have been no notable regulatory strictures or oversight ever
in the group’s history. This is despite a widespread and broad range of operations
governed by multiple regulators including RBI, SEBI, IRDA, FMC and NHB. In
addition, we have eight licensed subsidiaries in major global financial centres.
Our Board has independent directors, highly respected for their professional
integrity as well as rich financial and banking experience and expertise. We have an
advisory board comprising stalwarts with long and immaculate careers in banks,
public service and legal profession.

None of the promoters’ family members has held managerial or board position or
have related-party or financial transaction of any significance, since listing. Further,
we have not lent to any related party or associated concerns. The promoters do not
have any other business interests and are committed to the core business of financial
services under the IIFL umbrella.

Respondent

Our respondent forms the backbone of our organization and is the foundation of our
success. We have significant ownership by employees with a credo of ‘owners work,
workers own’, which has enabled us to maintain a highly motivated staff driven by
‘owner mindset’. We create owners out of our employees not just by offering a
financial stake but also through autonomy to take decisions, make mistakes and grow
confidence, competence and career.

Knowledge

IIFL is a knowledge driven organization and has over the years developed and
institutionalized knowledge about its businesses at all the levels.
Our roots are in original research on economy, sectors, companies, capital markets
and global financial trends. Our in-house research capabilities gives us an edge in
understanding industry trends, macro-economic situations, business cycles, inflation
and interest rate trends, technological changes, regulatory and legal updates,
environmental factors impacting labour, raw material supply, pollution norms and for
intermediate products- trends in end user sectors and for consumption products-
trends in customers habits.

We have strong origination and KYC processes across our businesses to get deep
understanding of customer’s needs and profile.

Innovation

We have successfully executed a number of innovative and disruptive ideas in the

financial services industry to rise from a start-up to leadership position in less than
two decades. For instance:
We gave away all our research free on indiainfoline.com and acquired millions of
readers
We pioneered online trading and revolutionized broking at lowest rate of 5 basis
points
We inducted a high profile institutional team from a foreign brokerage house in a
first of its kind deal in India broking industry

Distribution reach

We are present in around 4,000 business locations across more than 900 cities in
India.
Our global footprint covers Colombo, Dubai, New York, Mauritius, London,
Geneva and Singapore

De-risked business

IIFL has a de-risked and diversified business model across multiple revenue streams.
We offer multiple products across all segments of financial services.
Risk management

The basis of our risk management and hence our sustainability is our underlying
conservatism. The objective of our risk management process is to insulate the
company from risks associated with the business while simultaneously creating an
environment conducive for growth.

Our ability to manage organizational risk cascades from our board of directors,
comprising professionals with rich and varied experience. The risk appetite defined
by our board is reflected in our business plans and integrated into our operations.

We identify risks through appropriate systems, indicators and risk surveys

reinforced by our mangers. The company’s well-defined organizational structure,
documented policies and standard operating procedures, authority matrix and
internal controls ensure efficiency of operations, compliance with internal and
regulatory requirements

We continuously strengthen our risk measurement tools customized to the nature

of each business segment. Many critical decision levels for investments, major
lending and policy initiatives are institutionalized trough appropriate committees’

Well capitalized

The Group has net worth of around Rs20 billion.

The company has a significantly unutilized capacity to leverage.

Technology

Right from inception, IIFL has incubated and developed next generation
technology for its core.
IIFL Trader Terminal is an entirely home grown proprietary technology, which
allows trading in Equities Cash & Derivatives, Commodities, Forex, Mutual
Funds, NFOs and IPOs on a single screen.
Customer service

Our existing customer service organization has evolved with the singular goal since
inception that our customer experience should be the best. We offer services through
multiple customer touch-points such as personal interaction at our offices, call
centre, email, and online web-based interface. We have made significant investment
in systems, technology, respondent and their training, to ensure high service
standards. We have also won an award for Best Customer Service in Financial
Services 2013. Some key elements of our service approach are ‘first time right’ and
‘lightning fast’ response time. We have taken several proactive steps to reduce the
incidence of grievances.

2.5. Brand IIFL -

Our logo
The Shree Yantra is regarded in India as the most powerful and mystically beautiful
of all yantras (Sanskrit word for a symbol used to focus the mind). It predates the
Vedas and is supposed to be the favourite Yantra of Lakshmi, the Goddess of Wealth
and Prosperity. This powerful symbol, said to promote harmony and tranquility as
well, has endured for many centuries. IIFL is engaged in the business of creating
wealth and the adoption of the Shree Yantra as its logo was but natural.
Positioning
When we pioneered online trading in India with the launch of our brand 5paisa, the tag
line was” It’s all about money, honey”.
We recently realigned our positioning from “Knowledge is the Edge” to “When it’s
about Money”. The IIFL brand is associated with trust, knowledge and quality
service. But more importantly, the brand stands for timely assistance provided to the
country’s under-banked customers.
CHAPTER - 3

DATA ANALYSIS AND INTERPRETATION

In current market there are various products available for investment but to select the
best is difficult and to get all details about the product and the company procedure is very
difficult so company focuses on three main line products like Gold Loan, Home
Loan, & Insurance.

VARIOUS PRODUCTS
1. Gold Loan

2. Insurance
3. Home Loan

4. Loan against Property

5. Commercial Vehicle Van

6. Mutual Fund

7. Bonds
8. D-mat a/c.

3.2.1 GOLD LOAN-

Gold loan or loan against gold is the easiest and quickest way for servicing your
financial needs. To avail a gold loan, all you need to do is pledge your gold
ornaments with us and we would provide you with a loan amount as per the market
value of your gold. Unlike other loans, gold loan does not require you to provide any
 income or salary proof. Moreover, it has comparatively lower interest rates; requires
lesser documentation, and hence is processed in lesser time.
We at IIFL provide maximum loan against your gold at lowest interest rates. We
have a strong presence Pan-India and have serviced a large number of customers in a
very short span. We offer different types of schemes as per your requirement and
convenience. Following are the main features of the loan:
Loan amount ranges from min Rs 5,000 to max Rs 10,00,000
Tenor for loans ranges from 3 months to 12 months
Loan can be paid back on a monthly or quarterly basis
Interest / Loan Amount due can be paid at any of our Gold Loan branches pan-India
Minimal amount of paperwork and documentation is required
Loan gets processed in as low as 5 minutes
Variety of schemes are available to chose from
Your Gold is insured and secured safely with us in fire and burglary proof
vaults
3.2.3. HOME LOAN Gold loan - Auction Process -

A) In the event, customer fails to settle the loan Account or repay

interest/installments/Principal Amount/any other amount, charges ("the total
Outstanding"), post the completion of Loan tenure or otherwise. IIFL shall
issue the notice at customer address given in this Application by giving 10
days time from the issue of the notice to customer for repayment of the total
Outstanding. In the event, customer fails to repay the total Outstanding even
after giving 10 days notice for repayment, customer Pledged Gold Articles
may be sold by IIFL in a Public Auction as per IIFL policy. The Auction will
be announced to the Public by way of the issue of the Advertisement in at least
two newspapers of which at least one newspaper shall be of a vernacular
language and another shall be a national daily newspaper. If any of the
Pledged Articles are sold at a price lower than the amount due from customer,
customer shall pay the deficit amount to IIFL. In case default in repaying the
deficit amount by the customer, IIFL has all the right to initiate legal action
against the customer and take possession of all the movables and immovable’s
property belonging to customer. If the Pledged Articles are sold at a higher
price than the amounts due from the surplus amount if any, may be refunded
to customer after adjusting all the other amounts payable by customer to IIFL.
If losses are incurred on sale, the same shall be reimbursed by customer to
IIFL and in the event customer is unable to make good such losses, IIFL may
institute legal proceedings to recover the losses from customer’s
assets/property. IIFL shall not be responsible for any loss or costs incurred for
selling the same if caused by such sales of Pledged Articles.

B) IIFL reserves the right to sell any of the Pledged Articles by auction at any
point of time, even before the expiry of 12 months, if IIFL is convinced that the
market price or the maximum realizable value by sale of the Pledged Articles,
is likely to come down below or equal to the total amount payable by customer,
by way of principal, amount of the Loan interest and other amounts payable
in respect of the Loan , after serving a notice of 10 days to customer at his
address given in this Application
3.2.2. INSURANCE -
IIFL entered the insurance distribution business in 2000 as ICICI Prudential Life
Insurance Co. Ltd’s corporate agent. Later, it became an Insurance broker in October
2008 in line with its strategy to have an ‘open architecture’ model. The Company
now distributes products of major insurance companies through its subsidiary India
Infoline Insurance Brokers Ltd. Customers can choose from a wide bouquet of
products from several insurance companies including Max New York Life
Insurance, MetLife, Reliance Life Insurance, Bajaj Allianz Life, Birla Sunlife, Life
Insurance Corporation, Kotak Life Insurance and others.

IIFL sells all below insurance of various companies -

1. Aegon Religare Life Insurance

2. Aviva Life Insurance

3. Bajaj Allianz Life Insurance

4. Bharti Axa Life Insurance

5. Birla Sun Life Insurance

6. Canara HSBC OBC Life Insurance

7. DHFL Pramerica Life Insurance

8. Edelweiss Tokio Life Insurance

9. Exide Life Insurance

10. Future Generali India Life Insurance

11. HDFC Life Insurance

12. ICICI Pru Life Insurance

13. IDBI Federal Life Insurance

14. India First Life Insurance

15. Kotak Mahindra life Insurance

16. LIC

17. Max Life Insurance

18. PNB MetLife India Insurance

19. Reliance Life Insurance

20. Sahara India Life Insurance

21. SBI Life Insurance

 3.2.3. HOME LOAN
To be a responsible borrower, it is prudent that utmost care is taken while availing a
home loan. It is imperative to read the loan document carefully including all terms and
conditions-

The Loan Amount to be availed should be minimum, post considering own fund
contribution
When apparent that you would definitely require a loan to purchase a home, do not
wait for the last moment whereas apply for loan and consider the option which best
suits your needs

Vouch for a Lender which provides easy application process, quick processing of
loan and is transparent

At IIHFL, we endeavor to simplify and shorten the home loan process. Our
optimized processes ensure you get the loan “faster”, “hassle free” with complete
“transparency”

Purpose
Purchase of flats
Refinance (balance transfer) of loan from another financial institution

Eligibility
The product is available to salaried and self-employed customers for loan
applications.
The applicant must be an Indian Citizen and 18 years or over.
The maximum age allowed for salaried is 60 years and for self employed 65
years.
Home Loans can be applied for either individually or jointly. Proposed owners of
the property will have to be co-applicants. However, the co-applicants need not be
co owners.

Loan amount
Minimum amount: Rs. 100,000*
At IIHFL we do not believe in putting limits to your dream of owning a home; so
we don’t have any upper cap on the loan amount. However, the maximum loan
amount will be 75% of the cost of the property for loans above 75 lac. and 80% of
the cost of property for loans up to 75 lac. based on the repayment capacity of the
customer.

Loan tenure
The maximum period of loan repayment shall be 20* years.
Repayment will not ordinarily extend beyond your age of retirement if you are
employed or on reaching 70 years of age, whichever is earlier. However, IIHFL will
endeavor to suit the repayment period to your convenience.

Interest Rate
At IIHFL, we follow a risk based pricing model.

Security
Equitable first mortgage of the property to be financed, by way of deposit of title
deeds.

Processing Fees
Up to 1.5*% of loan amount sanctioned + service tax
 Repayment Options
Normal Repayment Plan: Simple EMI based repayment.

A) Application Form
1. Completed Application Form signed by applicant & all Co-applicants (if any).
If any changes are made in the application form, then respective person needs
to cross-sign the corrections with his her initials.

2. One Passport Size Photo of applicant and all co-applicants (if any) to be pasted
and crossed signed on the Application

Photo Id
1. PAN Card
2. Passport
3. Driving License
4. Voter’s ID Card
5. Identity Card issued by Employer (Central Govt. or State Govt.)
6. Aadhar Card

Signature Verification
1. PAN Card
2. Passport
3. Bank Authentication

Residence Proof
1. Latest Utility (electricity, water, etc.) Bill
2. Telephone Bill (latest bill not more than three months old)
 3. Ration card
4. Passport With Address
5. Bank Statement/pass book With Address
6. Registered Leave and License Agreement supported with an address
proof/utility bill in the name of the landlord
7. Voter’s ID Card

Financial Documents
1. Salaried

Latest 3 Salary Slips or Salary Certificate on Employer’s Letterhead

Last 6 months bank statement
Latest form 16, ITR

Self Employed Professional

Last 3 years P&L and Balance Sheet

Last 6 months bank statement
Last 3 year IT returns (self and business)
Educational Qualification certificate
Professional practice certificate
Copy of either Shop & Establishment License / VAT Registration or
any other mandatory license / registration
Copy of partnership deed (if applicable) Self Employed Non Professional
Last 3 years P&L and Balance Sheet
Last 6 months bank statement
 Last 3 year IT returns (self and business)
Educational Qualification certificate
Professional practice certificate
Copy of either Shop & Establishment License / VAT Registration or
any other mandatory license / registration
Copy of partnership deed (if applicable)
Brief Business Profile on the Letter Head of the firm

B) Property Documents-

Purchase from builder

1. Copy of Agreement for sale.
2. Copy of registration receipt.
3. Copies of receipts of payment already made.
4. NOC from builders.
5. Copy of Sanctioned plan and sanction letter.
6. Copy of NA permission / ULC clearance, wherever applicable.

Direct allotment in a Co-operative Housing Society

1. Allotment letter.
2. Share certificate.

3. Society registration certificate.

4. Copy of sale/lease deed in favor of the society.

5. NOC from society

6. Copy of Sanctioned plan and sanction letter.

7. Copy of NA permission / ULC clearance, wherever applicable.

Direct allotment in a Co-operative Housing Society by Public Agency

 1. Allotment letter, Share certificate, Society Registration certificate.
2. Lease Agreement.

3. Public agency's approved list of members.

4. NOC from Public Agency in favor of LICHFL

5. NOC from society.

Public Agency's allotment to individuals

1. Allotment letter from Public Agency.
2. Tripartite Agreement between the borrower, LICHFL and the Public Agency
in the prescribed format.

Resale
1. Copy of all previous vendors' registered documents along with copy of your
purchase agreement duly stamped and registered and the registration receipt
wherever applicable.

2. NOC from Society/Builder.

3. Original Share Certificate wherever applicable.

C) Loan Process-
At IIHFL, we endeavor to simplify and shorten the home loan process. Our
optimized processes ensure you get the loan “faster”, “hassle free” with complete
“transparency”.

Application
Applying for an IIHFL loan is very simple
Apply online - click here
Write to us at reach@iifhl.com
Give A Missed Call On: 080 300 88 501
Visit our nearest branch (click here for list of branches)

While applying for your loan, kindly ensure the following:

Ascertain how much finance you need
 Check the documents required to be submitted and ensure all documents are
ready
Submit the application form duly filled in and complete in all respects
Apply for the loan well in advance, to ensure timely disbursement

Loan Underwriting

We assess your loan application based on documents and information provided. If our
credit team is fully satisfied with your documents and financials, we will issue you a
conditional sanction letter. We recommend all applicants read this document
carefully, sign and return it to us.

Security assessment

Technical assessment: A qualified technical officer will conduct a valuation on the

property that will be used as security.

Legal assessment: A qualified lawyer will assess the property papers to determine if
the property is suitable for mortgage lending purpose.

Loan Sanction
On fulfillment of all conditions and positive verifications and assessments, we
issue final sanction letter to you. You need to sign the acceptance and return it with the
original or verified copies of additional documents that are required prior to
disbursement of your loan.

Loan Disbursement
On having received all documents and complete processing fees, we do the
disbursement of the loan at your request by cheque.

D) Home Improvement / Extension Loan-

Purpose
Improvement or extension of home like
External repairs
Plumbing & electrical work, etc.

Eligibility
The product is available to salaried and self-employed customers for loan
applications.
The applicant must be an Indian Citizen and 18 years or over. The maximum
age allowed for salaried is 60 years and for self employed 65 years.
Home Loans can be applied for either individually or jointly. Proposed owners of
the property will have to be co-applicants. However, the co-applicants need not be
co owners.

Loan amount
Minimum amount: Rs. 100,000*
At IIHFL we do not believe in putting limits to your dream of owning a home; so
we don’t have any upper cap on the loan amount. However, the maximum loan
amount will be 75% of the cost of the property for loans above 75 lac. and 80% of
the cost of property for loans up to 75 lac, based on the repayment capacity of the
customer.
Loan tenure
The maximum period of loan repayment shall be 20* years.
Repayment will not ordinarily extend beyond your age of retirement if you are
employed or on reaching 70 years of age, whichever is earlier. However, IIHFL
will endeavor to suit the repayment period to your convenience.

Interest Rate
At IIHFL, we follow a risk based pricing model.

Security
Equitable first mortgage of the property to be financed, by way of deposit of title
deeds.
Processing Fees
Up to 1.5*% of loan amount sanctioned + service tax

Repayment Options

Normal Repayment Plan: Simple EMI based repayment.

3.2.4. National Pension System -

National Pension System (NPS) is an initiative of Pension Fund Regulatory and
Development Authority (PFRDA), the apex body established by Government of
India to regulate and develop the pension sector in India. "NPS-Lite
Model" is designed to ensure ultra-low administrative and transactional
costs, so as to make investments of smaller size possible.

Features of NPS Lite Scheme:

Professional fund management

Entry age for joining NPS Lite - Swavalamban is 18-60 years
Flexibility to decide your retirement age
If retirement is opted for at the age of 60 then up to 60% of accumulated
corpus can be withdrawn.
If retirement is opted for before the age of 60, then up to 20% of
accumulated corpus can be withdrawn.
Pension will be given to the subscriber on a monthly basis based on scheme
chosen at the time of retirement.

Withdrawal amount will be sent directly to the subscribers bank account

Swavalamban:
Swavalamban means "SELF RELIANCE”. The government has declared an
additional benefit called SWAVALAMBAN which is valid* till FY 2016-17.
To get the benefit of Swavalamban scheme - Investor should have invested
minimum Rs 1000/- and Maximum Rs. 12000/- in any particular Year.
Investors, who satisfy the above criteria, will get Rs 1000/- contribution from the
Government for that particular year.
This Swavalamban benefit is now valid till FY 2016-2017 & it may or may not be
extended thereafter. Under this scheme Govt. of India will contribute Rs. 1000/- in
each of those NPS a/c’s against their minimum contribution of Rs1000/-

Conditions to be fulfilled for 'Swavalamban' benefit-

One has to invest an amount of Rs. 1000/- to Rs. 12000/- in any financial year.
He/she should not be a part of any Provident Fund.

There are no lower & upper* limits to the number of contribution per year. The
subscriber is free to manage the frequency and amounts of contributions. *More than
12 transactions in a year will cost you Rs.4/- per transaction.
We can apply for NPS through any IIFL Gold Loan Branches. We need to fill the
NPS Lite form and provide the required documentation along with a minimum
contribution of Rs 100.
Application forms will be available to all IIFL Gold Loan branches.

Document Require
1 self attestation Xerox copies of Identity proof, Address proof & a recent colors
photograph is required along with the application form

Identity Proof documents (Any 1 of the following)

School leaving Certificate

Matriculation Certificate
Degree of Recognized Educational institution
Depository Account Statement
Bank Account Statement/ Passbook
Credit Card
Water Bill
 Ration Card
Property Tax Assessment Order
Passport
Voter’s identity Card
Driving License
PAN Card
Aadhaar Card
Certificate of Identity signed by a Member of Parliament or Member of
Legislative Assembly or Municipal Councilor or a Gazetted Officer.

Address Proof documents (should not be more than six months old on the date of
submission of application.) (Any 1 of the following)
Electricity bill
Telephone bill
Depository Account Statement
Credit Card Statement
Bank Account Statement /Passbook
Employer Certificate

Rent Receipt
Property tax assessment order
Passport
Voter’s Identity Card
Driving license
Aadhaar Card
Certificate of address signed by a Member of Parliament or Member of
Legislative Assembly or Municipal Councillor or a Gazetted Officer PRAN
Card
PERMANENT RETIREMENT ACCOUNT NUMBER will be allotted to all
individual subscribers. The PRAN Card is a document with PRAN No,
subscriber’s name, father's name, photograph and signature/thumb impression.
This card proves the completeness of information in the CRA system. The PRAN
card will be unique, permanent and portable. Subscriber cannot open two different
accounts in similar name. The CRA (Central Recordkeeping Agency) i.e. NSDL will
issue PRAN Card to IIFL & then IIFL will issues it to the Subscriber.
Subscriber get tax benefit u/s 80CCD
IIFL Gold loan branches will issue the Physical Acknowledgement for the
applications made by the subscriber. It is a valid proof that the subscriber has
submitted the Application & money to IIFL and able to check the PRAN Status
with the help of Acknowledgement.

After 60 years & up to 70 years - 60% can be withdrawn

Before 60 years - Only 20% can be withdrawn

On death of subscriber Nominee will have an option to receive 100 percent corpus
amount. Contact IIFL and submit necessary documents such as death certificate,
identity proof etc.

Types of pension scheme:

Following are the types of pension scheme that you can opt for:-

Life time annuity

Annuity with specific period (5, 10 & 15 years)

Annuity for you, spouse & corpus to children.

Annuity with return of purchase price.

3.2.5. Healthcare Finance -

Healthcare Finance is a new loan product offered by India Infoline Ltd to Doctors,
Hospitals, Eye Centres, Diagnostics Centres and Nursing Home etc which cater to
their entire range of finance requirement’s like purchase of medical equipment,
refinance on existing lien free medical equipment or expansion of existing healthcare
facilities etc

Healthcare Finance Eligibility:

-Any Self employed doctor with minimum experience of 3 years

-Any Partnership, Trust, Society & Pvt. Ltd Company in Healthcare Services

Documents required for Healthcare Finance:

The customer needs to submit their last 3 years financial, 6 month Bank statement,
repayments tracks, Performa Invoice, desired KYC’s documents.

Maximum loan available for medical equipment:

A maximum of 85% of Equipment Cost, depending upon the financial strength of

the customer. Tenor can vary from minimum of 12 months to maximum of 84
Months.

Finance availed on:

Finance for ancillary equipments can be availed in combination of medical

equipments
Finance can be availed on lien free existing equipments
Finance can be availed for any brown field expansion

It would take maximum 4 working days after submission of required documents

Repayment will be through Post Dated Cheques (PDC’s) or Electronic Clearing
System (ECS).Interest on the loans is calculated on the monthly reducing balance
method. It would depend on the loan facility and the financial strength of customer
that he or she submits any collateral. Normally a guarantor is required; however it
would also depend upon the loan facility & financial strength of the customer.
4.3. SUGGESTIONS & RECOMMENDATIONS
Company is quite good and it is target oriented but still some suggestions from my
side are as follows:
1) IIFL should come with own products so that it will more be more profitable to the
company.
2) INDIA INFOLINE FINANCE LTD should maintain the customer satisfactions.
There is lack of new customer addition in the branches of Indian Infoline Financial
Limited, only existing customer comes to respective branches for gold loan so it is
important to increase the awareness about the financial products of Indian Infoline
Financial Limited in respective area.
3) Company should come up with new process of online payment of interest, part
payment.
4) All branches should focus on retail customer to increase there new customer pos.

5) IIFL should provide regular training to the employees so that they remain up- to-
date about the changes in the software.

6) Company should have one security guard for each gold loan branches
7) Disbursals process time should be minimum.
Survey Report:
Financial awareness survey form was used to collect data from the respondents.

1) No. of times emergency money is required:

No. of times No. of respondents

0 5%

1 50%

2 20%

3 10%

4 5%

5 7%

6 3%
 No. of respondents
70

60

50

40

30
No. of respondents
20

10

0
1 2 3

Interpretation -
5% respondent don’t need money, 50% respondent need 1 time money, 20% respondent need 2
times money, 10% respondent need 3 times money, 7% respondent need 4times money, 05%
respondent need 5 times money, and 03% respondent needs 6 times money.

2) Manage when you require money?

Manage money in emergency No. of respondents

Bank 60%

Relatives 20%

Friends 7%
 Bank , relatives and friends 13%

No. of respondents
70%

60%

50%

40%

30% No. of respondents

20%

10%

0%
Bank Relatives Friends Bank , relatives
and friends

Interpretation -
60% respondent manage money from bank only, 20% respondent mange money from relatives,
5% respondent mange money from friends, 15% respondent mange money from bank, relatives
and friends.

3) Awareness about the concept of Gold loan among customers:

Aware of Gold Loan concept No. of respondents

YES 65%
NO 35%
 No. of respondents
70

60

50

40

No. of respondents
30

20

10

0
YES NO

Interpretation -
65% of the respondents are aware about the concept of gold loan and 35 % respondents are not
aware about the concept of gold loan.

4) Usage of Gold loan service:

Gold Loan service used No. of respondents

YES 30%
 NO 70%

No. of respondents
70

60

50

40

No. of respondents
30

20

10

0
YES NO

Interpretation -
30% respondent have used gold loan, 70% respondent have not used gold loan

5) The safest instrument of investment & saving?

Safest instrument of investment &

saving No. of respondents

Bank Saving 35%

Insurance 25%
 Real Estate 7%

Stock and shares 4%

Fixed Deposit 20%

Post Office 7%

Others 2%

No. of respondents
70

60

50

40

No. of respondents
30

20

10

0
YES NO

Interpretation -
35% respondents have bank saving and it is safest instrument of investment and saving
for them. 25% respondents have insurance and it is safest instrument of investment and saving for
them. 7% respondents have real estate and 4% has Stock and shares and it is safest instrument of
investment and saving for them. 20% respondents have fixed deposit and it is safest instrument of
investment and saving for them. 7% respondents have post office and it is safest instrument of
investment and saving for them. 2% respondents have other as safest instrument of investment and
savings.

6) Monthly household expenses:

 Household Expenses -p.m No. of respondents
>10000 18%

Up to 15000 30%

Up to 20000 37%

Up to 25000 11%

Above 30000 4%

No. of respondents
70

60

50

40

No. of respondents
30

20

10

0
YES NO

Interpretation -
18% respondent expenses is <10000 and 30% respondent expenses is up to 15000,

37% respondent expenses is up to 20000 and 11% respondent expenses is up to 25000,

4% respondent expenses is above 30000.

7) House ownership:
 Ownership of House No. of respondents
Owned 55%

Rented 45%

No. of respondents
70

60

50

40

30 No. of respondents

20

10

0
YES NO

Interpretation -
55% respondent have own house and 45% respondent are on rent house.

8) Taken any Housing Loan:

House Loan No. of respondents

YES 30%
NO 70%
 No. of respondents
70

60

50

40
No. of respondents
30

20

10

0
YES NO

Interpretation -
30% of the respondents have taken house loan and 70% Respondent have not taken house loan.

9) Provision for retirement:

Retirement Plan No. of respondents

YES 60
NO 40
 No. of respondents
70

60

50

40
No. of respondents
30

20

10

0
YES NO

Interpretation -
60.60% Respondent made provision for Retirement and 40.40% Respondent not made any
provision for Retirement.

4.1. FINDINGS
1) 5% respondent don’t need money, 50% respondent need 1 time money, 20%
respondent need 2 times money, 10% respondent need 3 times money, 7%
respondent need 4times money, 5% respondent need 5 times money, and 03%
respondent needs 6 times money.
2) 60% respondent manage money from bank only, 20% respondent mange money
from relatives, 7% respondent mange money from friends,13% respondent mange
money from bank, relatives and friends.
3) 65% of the respondents are aware about the concept of gold loan and 35 %
respondents are not aware about the concept of gold loan.

4) 30% respondent have used gold loan, 70% respondent have not used gold loan.

5) 35% respondents have bank saving and it is safest instrument of investment and
saving for them. 25% respondents have insurance and it is safest instrument of
investment and saving for them. 7% respondents have real estate and, 4% has Stock
and shares and it is safest instrument of investment and saving for them. 20%
respondents have fixed deposit and it is safest instrument of investment and saving
for them. 7% respondents have post office and it is safest instrument of investment
and saving for them. 2% respondents have other as safest instrument of investment
and savings.

6) 18% respondent household expenses are less than Rs.10000 and 30% respondent is
up to Rs.15000, 37% respondent is up to Rs.20000, 11% respondent is up to
Rs.25000, 4% respondent above Rs.30000.

7) 55% respondent have own house and 45% are on rent house.
8) 30% of the respondents have taken house loan and 70% Respondent have not
taken house loan.
9) .60% Respondent made provision for Retirement and 40% Respondent not made
any provision for Retirement.
4.2. CONCLUSIONS

On the basis of the study it is found that India Infoline Ltd is better services provider
than the other NBFC’s because of their good service and personalized advice on gold
loan and financial investment product. IIFL provides the faster services as well as
relationship manager facility for encouragement and protects the interest of the
investors. It also provides the information through the internet and mobile alerts.
Study also concludes that people are not much aware of IIFL gold loan services. The
company should also organize seminars and similar activities to enhance the
knowledge of prospective and existing customers, so that they feel more comfortable
while investing in the financial products.
Financial planning is not just investing. It is a process. It allows you to manage your
finances in such a way that you link it to your goals. Making a standalone investment in
a life insurance product means nothing if you do not know the amount of cover you
need, or whether the maturity proceeds are adequate, or whether you need a life cover.
We got that 45.45% of the respondents are aware about the concept of gold loan and
55.55% respondent are not aware about the concept of gold loan. So we can conclude
that the company should focus on the advertising strategy and also the marketing to
create more awareness about product.
4.3. SUGGESTIONS & RECOMMENDATIONS

Company is quite good and it is target oriented but still some suggestions from my
side are as follows:
1) IIFL should come with own products so that it will more be more profitable the
company.

2) INDIA INFOLINE FINANCE LTD should maintain the customer satisfactions.

There is lack of new customer addition in the branches of Indian Infoline Financial
Limited, only existing customer comes to respective branches for gold loan so it is
important to increase the awareness about the financial products of Indian Infoline
Financial Limited in respective area.

3) Company should come up with new process of online payment of interest, part
payment.

4) All branches should focus on retail customer to increase there new customer pos.

5) IIFL should provide regular training to the employees so that they remain up- to-
date about the changes in the software.

6) Company should have one security guard for each gold loan branches

7) Disbursals process time should be minimum.