THE ONLY TRAINING PROGRAM YOU’LL NEED TO REALLY START MAKING MONEY ONLINE!

You Can! Make A Living Online

Y.ahmed

Y.Ahmed
 You Can! Make a Living Online

I want you to know that the information contained in these lessons is information I
have never revealed anywhere else... not on my Private Site, not in any of my ebooks... no
where else except right here. You are not getting my second-best or left-over material here,
you are getting the ‘real deal’, my tried, tested and proven strategies and methods for
succeeding online that no one else knows about... until now. With that said, are you ready?
Ok! Let’s get going - your personal coaching and training begins NOW!
page 2
You Can! Make a Living Online

lesson 1

lesson 2

lesson 3

lesson 4

lesson 5

lesson 6

lesson 7
page 3
Lesson 1
Introduction First, I want to ask you to and
that you need to relax. Totally, completely
and utterly.... R - E - L - A - X ..... If you are
under any kind of financial pressure or
personal distress I need to ask you to forget
about everything for the time it takes you to
complete these lessons. You are the center of
my attention... my attention is totally on you
and the delivery of this lesson so I need to ask
you to reciprocate and pay very close attention
by forgetting all your troubles, problems and
by trying to avoid as many distractions as
possible while completing this Lesson. The
best way to do that is by finding a quite place
where you can concentrate and you are alone.
Then focus on nothing else except the words
on this page, reading them one after another
and reading them again, if necessary. Please
don’t skim... read it word for word. If you skim
the meaning becomes skewed. PERSONAL
DEVELOPMENT TIP: If you get the wrong idea,
once planted in your brain, it’s difficult to
remove even after you’ve learned the truth.
This concept is actually your very first lesson in
success. You may have learned something in
the past that took hold of you and you
believed to be true, when in fact, it was not
true. When you finally do learn the truth, you
don’t accept it.. the current belief has logged
itself in your brain and refuses to give ground.
So, the lesson is: be careful what you believe
when you first learn it, because an existing
belief is almost impossible to dislodge
with-
out great effort. If a new belief conflicts with an
existing one, the existing belief will almost
always wins out, unless you free yourself from
it by mental trauma... and I mean trauma. If
you meet with a fact presented in these
Lessons, and you have an existing belief that is
the opposite of what I am teaching, try to keep
your mind open! Not to say that everything I
say is the ‘truth’... of course, it’s the truth as I
see it... but don’t dismiss it just because it
conflicts with your own beliefs. Examine you
own beliefs often and what I am teaching and
then pick what you can out of both to benefit
you. Here’s one thing you can bank on: The
only difference between you and a millionaire
is your beliefs about what is and what is not
possible. People who make a lot of money are
no different than you, they only ‘see’ things
differently... that’s it. Learn to ‘see’ the way
they do and you will change your financial
situation overnight... I know, because it’s
happening to me -as you’ll learn below and in
future Lessons.
What Really Works Online
You can read ebooks and listen to audio
interviews and watch pc-videos all day long
and still not be able to get something going
online. You’re stuck and you don’t know why.
Most of the information you need to
successfully start an Internet business is
available, so why do most people still fail?
Here’s something very, very important...
everything you need to make money online or
offline is available to you right now... the
problem is, “who do you trust?” and “what do
you believe?”. It’s scary to have to ‘commit’...
you’re not sure if that course of action you
decide to take will pay off or not. You’re afraid
to waste your time in activities that will not
bring you closer to your financial and personal
goals. You are right to be cautious... but don’t
confuse being cautious with being prudent.
Sometimes the most prudent thing to do is to
take action even when you do not have all the
facts...! Just getting started is the best course
of action. Shoot then Pick a target! If you miss,
you move on to the next shot. I guarantee you
one thing: doing nothing will get you one
thing: NOTHING. Taking action toward what
you want will always win... even if you start
wrong, it’s better than sitting still. As you move
toward something you create ‘course
corrections’, refine your strategy, learn from
your mistakes but YOU KEEP ON MOVING.
“Refusing to act leaves a person paralyzed,
exactly where he was previously. But once he
acts he is never the same... the moments I
 You Can! Make a Living Online
truly live are the moments when I act with my
entire will” - Oswald Chambers I am assuming
here that you are ready and prepared to take
action, not just read this lesson . Right? Most
of the information in ebooks is OK... some of it
is pretty bad advice. But you know by now
that you need more than advice... you need a
‘model’ to follow and a plan if you’re going to
be successful online. You have that ‘model’ in
your hands right now. This is a course you
don’t just study, you ‘model’ it. In addition
start paying close attention to what ‘big’
names online are doing, not what they say, but
what they “do”.
Why Most People Don’t Get It
(Making-Money Mindset)
In a world with almost infinite possibilities and
infinite options people are more CONFUSED
about ‘what to do’ than ever before. That’s true
for people who want to make money online, for
people who are trying to decide what to have for
dinner or for people who are deciding on an
operation. Everyone has a large number of
choices to make today about almost every
aspect of their life. It’s dizzying. There are
hundreds of Internet marketers selling ‘how to’
courses and programs. Each one teaches you
‘how’ they did it... I’ve personally spent $15,000
or more on these types of programs looking for
answers. Take a look at your inbox and see the
offers that come in! The bottom line here is
this: People are confused... they buy these all
kinds of information because they want to end
their confusion or unsettled state of mind. It’s a
psychological equation... the GREATER the
CONFUSION (or unsettled state of mind) the
MORE you, I and they buy. Let’s face it...
technology did not make our lives less
complicated. It gave us more choices. It gave us
more things to understand and less time to
understand them. So, there is a HUGE GAP
between what we KNOW and “ALL there is to
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know”. It has ALWAYS been like that, but the
technology innovations of the last 100 years
has made the ‘GAP’ even more pronounced
creating even more CONFUSION and
dissatisfaction in people’s lives. This is
absolutely CRITICAL for you to understand if
you are going to succeed in your own business
today.
Why You Listen To Everyone
Who ‘Thinks’ They Know
Something About Online
Marketing and Still Don’t
Know What To Do
I do it and you do it too. We read, study and
buy information products that promise to
END our CONFUSION. That’s the REAL
promise most information products make:
Buy this and your CONFUSION will END. It’s a
psychological equivalent of rubbing a balm or
salve on an aching muscle... it brings instant,
but temporary relief. When the salve stops
working the muscle aches again, seeking more
“instant” relief. That’s why you can read a
ton of ebooks about Internet marketing and
still not get anywhere- the books and the
‘solutions’ you’re buying are ‘instant’ relief to
your confusion, but they don’t last and don’t
provide a complete solution. Does that mean
their books aren’t any good or aren’t helpful?
No, not at all. Some provide excellent
information and will help... but that’s not
what I talking about here. I’m talking about
the fact that you, me, your customers and
everyone is looking for solutions to problems
they have and it’s almost guaranteed that one
ebook or one conference or one seminar will
NOT be able to settle their confusion or give
them the direction they’re looking for. That’s
why they (and we) buy MULTIPLE solutions...
and they (and we) keep buying until some
BALANCE is created in their MIND... they keep
buying until they begin to see a potential
 You Can! Make a Living Online
solution to their problem in their mind and they
are once again “satisfied”.
Once they THINK they have a potential solution
to their problem they STOP buying and are pretty
much satisfied. Their confusion is settled... they
are at PEACE with the potential problem because
they can see a solution that’ll work for them.
Even if that solution means giving up and
pursuing another course of action. Most people
rarely have any real PEACE in their lives. Peace is
a fleeting state of mind. It comes occasionally but
is quickly replaced by MORE confusion... and the
whole process starts again: Confusion (or a
problem) seeks a solution. People incorrectly use
“problem” when they are more simply
“confused” abotu what to do. Being
“dissatisfied” is a temporary state of mind ... it
always means we are actively seeking
“satisfaction”. Being “confused” cannot last long
psychologically either, “confusion” must be
replaced by “fusion” or the bringing together of a
solution. “People are CONFUSED and
DISSATISFIED about a lot of things in their lives
and will seek a solution until an answer is found
that satisfies them” The other side of confusion
is the VOID or EMPTINESS that people feel in
their lives.
I don’t want to get into a metaphysical discussion
here, but the void in people’s lives creates
demand for products of all kinds to “fill the void
or emptiness”. I also won’t get into the reason
this void exists (I won’t even pretend to know
why it exists!)... it exists and you don’t really
need an explanation of WHY it exists to know
that it does exist. It just “IS”... but... here’s WHY
the Yoga and Spiritual Movement of the last 30
years has attracted so many people: They are
CONFUSED by the VOID and want to understand
it by seeking a ‘spiritual’ solution. The VOID is
always looking to be FILLED with something.
What is the “void”? Most people who have a few
minutes of ‘free’ time cannot spend it doing
NOTHING (also known as the “VOID”)... it is
extremely difficult for most people to “STOP” the
thoughts running through their minds. Have you
ever tried it? Stop for a moment and see if you
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can STOP thinking about EVERYTHING... no
thoughts at all... utter ‘emptiness’... if you can
do it I assure you it won’t last long.
“Thoughts” will start forming in your mind
again after a few seconds. It’s almost
impossible to stop them for long periods of
time. This is the VOID... and it wants to be
filled with thoughts or distractions
constantly...
People all over the world seek distractions:
Entertainment, sleep, a good read, movies,
etc... ANYTHING to fill the “void”. Want
proof? OK ... :-) Tell me what is the HIGHEST
paid profession in the world, in almost ANY
country, is? Along these same lines, “What
do people spend more money on than
almost anything (other than shelter
expenses)? They spend more on this one
activity than they do food or clothing...”
ENTERTAINMENT Movie stars, rock and roll
music personalities, football stars and other
'public' entertainers are paid a great deal of
money... more than the President of the
United States, more than 99% of the CEO's in
this country. Why? Because
"entertainment" is a pleasant distraction to
people's every day lives and it fills the void .
Let me give you a few examples of how the
VOID seeks to be filled: The "void of not
having a 'partner' or a love relationship" is the
reason dating sites on the Internet are
extremely popular...people are seeking to fill
the void of 'relationship-less' by filling it with
someone 'special' in their lives. The "void of
time" creates demand for products to 'fill the
void of time' such as movie theaters, DVD
rentals, parks, hobbies, sports, music, etc...
people are constantly seeking to fill the void
of 'time' by engaging in all kinds of
distractions which include all of the activities
above plus thousands more... The "VOID
inside every living person demands something
to FILL IT" Let's review what we've stated
already: First, we stated that people are
CONFUSED and seek to satisfy their confusion
 You Can! Make a Living Online
by finding MULTIPLE solutions until they reach
the point of psychological BALANCE with a
potential solution. Second, we stated that
people are EMPTY inside - they have a VOID that
seeks to be FILLED usually with constant
distractions to FILL the VOID. Wow!... after
reviewing these you might jump to the
conclusion that people are a mess! Well, yes
they are... really a "mess". They are either always
seeking to FILL a VOID or seeking some form of
SATISFACTION and they are rarely at 'peace' with
themselves or the world.
Think about what it means to be a "consumer"
for a moment. To be a "consumer" means to
literally "eat something" ... to "consume". An
analogy could be made that "consumers" EAT
(consume) products and services to FILL THE
VOID (or emptiness) in their lives. They are
empty inside and need to buy things to 'fill' them
up... Now, there are varying degrees of intensity
when people experience "VOID" and
"CONFUSION (or dissatisfaction)". Also, not all
void or confusion seeks a commercial product as
the solution either... just keep that in mind. I
should tell you now that even though this is
training on how to make your living on the
Internet, the principles of this course apply to
ANY direct marketing or business venture, online
or offline. I mean "VOID" and "CONFUSION" do
not
just exist on the Internet! - they are universal and
apply to all humans on this planet whether they
have access to the Internet or not.
OK?
What follows is the mindset you must take to be
successful as a marketer and product developer.
And it doesn’t matter what kind of product you
are developing, it doesn’t matter if it’s an
‘information’ product or a software product or a
service or a physical product like a toy, or
furniture or food! This mindset is critical and
brings into focus everything we have stated
above as well as all future lessons in this course.
Just like the food we eat, people get sick of ‘junk
food’. They want nutrition! The analogy fits: You
can’t sell ‘junk’ and get away with it very long.
page 8
‘What’s Your Job As A
Marketer?
As a business person you have an UNLIMITED
opportunity in your own business. You have
the POWER to fill the desires of individuals
with products and services that makes other
peoples life better in some way. Your job as a
marketer is to help people FILL the VOID or
SATISFY their CONFUSION.
In doing so you are making their life better,
richer, happier and of course, you are helping
them ‘fill the void’ in their life.
And what do people pay the most money for?
Yes, “solutions”, but also entertainment!
And in a real sense, no matter what product
you’re selling you need to incorporate an
element of ‘entertainment’ into the sales and
marketing message or the product itself in
order to satisfy your buyers need to
constantly fill that void. And, by the way,
since you are now about to learn how to use
this POWER for yourself you had better
understand that the power can be used to
create goodwill and good fortune for you and
your customers or bad will and bad fortune
for you should you deceive yourself or your
customers in anyway. There are certain laws
in the universe that must be obeyed, and like
the law of gravity, you can’t cheat or lie your
way to success because you will fall flat on
your face. The types
of products and services you provide DOES
NOT MATTER.
I have seen every kind of product or service
sold off-line or online without regard to its
type, size color or expression. Let me tell you
about one business that is a gold mine for the
person who developed it. You could start this
business today. The business sells a single
piece of paper- yes one sheet of paper with a
few words on it for $20. You could easily sell
tens, hundreds and even thousands of them
in the days and months ahead. This ‘piece of
 You Can! Make a Living Online
paper’ provides absolutely no tangible benefit to
you or anyone else, does not entitle you to
anything ‘real’ and is completely unusable except
as decoration for your wall. What’s the ‘piece of
paper’ I’m talking about? It’s a ‘deed’ to land on
MARS! Someone actually started a business
doing just this! The person who started this
business has made a fortune selling a single piece
of paper- a DEED to land on the planet MARS. Of
course no one will ever be able to ‘file’ their deed
for land on the planet Mars, it will never be
‘recorded’ or be a legal instrument... it’s pure
imagination. My point is that no matter what
product or service you decide to create or sell,
the only thing that matters is that the ‘idea’ of
the product is SIMPLE, the solution you offer is
SIMPLE or EASY, and the product itself is SIMPLE
and EASY to USE and it’s entertaining in some
way. What’s their marketing message? “Buy a
piece of Mars! Send me $20 and get your DEED in
the mail”. That’s the ONLY message they created
and it sold by the thousands! It’s purely for FUN!
The marketing message was direct and did not
confuse the potential customer at all: “Buy a
piece of Mars”
If they can sell a ‘deed’ to a property that their
customers will NEVER see or really and legally
own, how much more should YOU be able to sell
a REAL solution to someone’s problem? Why is
this imaginary ‘deed’ selling? ... aside from the
‘novelty’ of the idea, it sold because it was also
simple to understand and fun- it filled a void.
When people look at the certificate on the wall,
they are constantly ‘amused’... and they can
‘brag’ to thier friends they have a piece of Mars.
People could relate to “Owning” a piece of
property because most people already own some
kind of property or know someone who owns
property... “property ownership” is an easy
concept to understand. The “twist” is that the
property is on MARS... It does not take a ‘brand
new’ idea to start making money. It takes a
‘simple’ idea and some writing ability. That’s it. It
isn’t complicated.
As of the time of this writing I average $7,000
$10,000 per month online from one online
business. What do I do? I send out an average of
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5 - 6 emails per week to my list of subscribers
telling them about my money making projects
and plans and some ‘resources’ I’ve found
along the way that will help them make
money too.
That’s it.
It’s simple.. I simply share my personal
experiences with them and tell them what I’m
up to. We’ll get into more of my particular
‘system’ shortly... For now, let’s THINK for a
moment about selling. In order to sell
something to someone else you need to
COMMUNICATE with them, right? You need
to communicate the reason you are selling
whatever you’re selling. Ask yourself: • • •
Have you ever bought a product or service
that said it would help you COMPLICATE your
life even more than it already is? Have you
ever purchased a solution (say an ebook, etc.)
that promised you would feel more
CONFUSED after reading it? Have you ever
purchased a piece of software that stated in
their marketing that their software would
make your computer become more
COMPLICATED and HARDER TO USE than ever
before? Of course not! This is a BIG ‘missing
piece’ to the Internet marketing puzzle! This
missing piece is about SIMPLIFYING and
CLARIFYING YOUR MARKETING MESSAGE at
the POINT OF CONTACT with your customer.
• What happens if you write your sales letter
or marketing piece or classified ad and it
CONFUSES your reader? Will your reader
take action? NO!
• What would happen if, after reading the
headline or the first sentence of your sales
letter they’re scratching their head trying to
figure out what you’re offering?
Will they bother to read the rest of your
letter? NO!
What if you spend hundreds of dollars trying
to get people to your website and when the
traffic starts rolling in but NOBODY buys
 You Can! Make a Living Online
anything because your site is CONFUSING? Will
they bother clicking
Here’s what you’re doing if you CONFUSE your
reader with your marketing materials: You are
sending them a signal that your product or
service is “CONFUSING” - and - “CONFUSION” is
EXACTLY what they are trying to get away from!!!
Read that again: “CONFUSION” is EXACTLY what
your customers are trying to get away from! I
am not saying that the way you create your
product or service has to be SIMPLE...
If you’re creating software you are dealing with
very complicated programming issues and your
program INTERNALLY may be extremely
COMPLICATED... but the END RESULT, the
PRODUCT you create had better be EASY TO USE
and SIMPLE to operate- in other words the
technology better be ‘transparent’. I don’t know
a thing about how modern automobiles are
made, all I want is a car that starts when I turn
the key and is EASY to operate. I don’t
understand anything about how a computer is
built, but I bought 3 DELL computers because
DELL “said” they were RELIABLE (a simple
concept) and EASY TO USE and have (had) great
support. If you confuse your potential customer
at the POINT of initial CONTACT, you are giving
them the opposite of what they want. Instead of
SATISFYING their CONFUSION you are ADDING to
their CONFUSION and you will lower response.
Want to know why you don’t make any sales?
That’s it - you’re probably confusing your visitors.
The “POINT of CONTACT” for your business is
every sales letter you’ve written, every banner ad
or classified ad, article, or possibly, every page on
your entire web site. This initial POINT of
CONTACT is so critical to your business that we
will be talking about it in detail some more in
each Lesson, but for now just keep this in mind:
A “POINT of CONTACT” is ANY place where
potential prospects will have an opportunity to
see your marketing message. A MAJOR piece
to the Internet marketing puzzle is... “Don’t
confuse your potential customer any more!
SIMPLIFY and CLARIFY YOUR MARKETING
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MESSAGE at the POINT OF CONTACT with
your potential customer”
Let me state clearly that NOT ONE person or
business in their right mind EVER knowingly
buys a product or service that is “harder to
use” or “more complicated” than what they
are currently using.
If you want to stand out from your
competition SIMPLIFY your marketing
message, simplify it some more and when you
think you couldn’t simplify it anymore,
simplify it again! Simplifying your marketing
message sends the reader (your potential
customer) the message that you can help
them with their most pressing problem:
CONFUSION ... confusion about whatever
they are seeking a solution to. This is also the
rule for CREATING products and services...
create products and services that ELIMINATE
or, at least, help to eliminate confusion or
dissatisfaction for your prospects and
customers. If you can take a complicated
subject and ‘simplify’ it so that anyone can
understand it, you can write compelling sales
copy too. In fact the most powerful and most
compelling sales copy has, at the most, TWO
MAJOR BENEFIT IDEAS running through the
letter. Most great letters only have ONE major
‘idea’ and one or two supporting ideas in the
letter and that’s all you need in a sales letter
to generate sales. The rest of the body of a
sales letter simply support these major ideas.
Any sales letters you write will fail if they are
too complicated or present too many Major
Ideas for your reader. Even if your reader is
an engineer, you better be able to make the
letter simple to read and easily understood
while hitting hard on one or two Major Ideas
at one time. I’m not talking about benefits-
you should always list as many as possible in
the space you have- I’m talking about themes
running through your letter. People all over
the world are barraged with information, ads
and marketing messages of all kinds. The
one’s your prospect doesn’t have to work too
hard to understand and implies a benefit is
the one that gets read. It’s as simple as that.
 You Can! Make a Living Online
Copywriters are paid thousands of dollars to
deliver this one thing: An ad or sales letter that
gets results. Those results are based on getting as
many people as possible to READ the ad or letter
and take action. How simple should your
headline be? How about this: “At 60 miles an
hour the loudest noise in this new Rolls-Royce
comes from the electric clock” Easy to
understand and it includes a BENEFIT... this is one
of the greatest headlines of all time (written by
David Ogilvy) “This singular book wields a
strange power over its readers giving them a
magnetic personality” Again, easy to understand
and includes a benefit: “giving them a magnetic
personality”... a great headline that’s as simple as
can be (written by John Caples). As the story
goes, John Caples, an inexperienced copywriter
at the time, created the headline above in a
shorter version that read: “This singular book
wields a strange power over its readers giving
them a magnetic personality" Again, easy to
understand and includes a benefit: "giving them a
magnetic personality"... a great headline that's as
simple as can be (written by John Caples).
As the story goes, John Caples, an inexperienced
copywriter at the time, created the headline
above in a shorter version that read: "This singular
book wields a strange power over its readers". But
the more experienced copywriter he was working
for at the time added the phrase, "giving them a
magnetic personality" which had the effect of
adding a benefit to the sentence. It was a simple
and powerful headline that was extremely
successful in selling a book on personal
development. Here's the point of this discussion:
Simple and easy to understand is better than
complicated when communicating with your
prospects. And when writing headlines always
add a direct or implied benefit into the headline
of your marketing messages. We will talk more
about crafting marketing messages in a future
lesson. The Secret
We have covered a lot of ground in this lesson.
Mostly theoretical in nature, the above is critical
for you to understand what’s to follow. If you
have any questions about what I’ve presented
above I would strongly suggest going back and
page 11
re-reading it. Everything that follows in this
Lesson and all future Lessons is based on the
previous sections. OK? This is where we get
into the very heart of my “system” called the
Leadership MarketingTM mindset. Let’s
review the three previous “missing pieces” to
Internet marketing puzzle as I’ve presented
it: PART 1, says: “People are CONFUSED
and DISSATISFIED about a lot of things in
their lives and will seek a solution until an
answer is found to satisfy them”
PART 2, says: “The “VOID inside every living
person demands something to FILL IT” PART
3, says: “Don’t confuse your customer!
SIMPLIFY and CLARIFY YOUR MARKETING
MESSAGE at the POINT OF CONTACT.” OK...
if you wnat to be a major marketer you need
to know who your customer is. First, let’s
think about people who are confused. What
are they “thinking” about most of the time?
That’s right, they are thinking about
“themselves” and what they are confused
about... You must always remember that
people think FIRST about themselves and how
they can solve their own problems. They think
about others too... but after they are done
they go back and think about themselves,
their plans, their hopes and dreams, etc...
It’s important for you to know: They do not
know or care about you. It hurts I know... but
it’s the truth.
PART ONE to my “Leadership Marketing TM
system states: “People are ONLY concerned
with themselves and how they can END their
confusion or pain or dissatisfaction as quickly
as possible”
Next, let’s look at people who are seeking to
fill that VOID that we know everyone has in
their life... the EMPTINESS they seek to FILL at
every free moment... Everyone has time in
which to pursue hobbies or activities that
interest them. The stronger the pursuit the
less likely they are to pay attention to
anything except THAT
PARTICULAR ACTIVITY or SOMETHING
RELATED
TO THAT AC-
 You Can! Make a Living Online
TIVITY.
For example there are people who love to “boat”.
“Boating” is their passion - it’s a distraction from
the VOID or EMPTINESS that they pursue with
pleasure. When they are not ‘boating’ they are
thinking about ‘boating’... they are READING
about boating or are involved in boating clubs
and discussions with other ‘boaters’ about
‘boating’. There are varying degrees of intensity
in interest with activities such as this. Not
everyone will be an ‘avid’ boater, some are
casual boaters... but they are all share a common
interest. The important thing to remember is
that the ACTIVITY, whether it be ‘boating’ or
‘chess’ or ‘gardening’ or ‘collecting’ or a hundred
other pleasant distractions takes their mind off of
the EMPTINESS even if it’s only for a brief period
of time. This is extremely PLEASURABLE for most
people... they PURSUE these activities because
they get a pleasant distraction (THE real “benefit”
of these activities) from life’s more pressing
problems. Even business owners will only act
when it’s in their best interests (a pleasurable
thing to do)... most business owners I know take
a great deal of pleasure in running their
business... For a business owner, their ‘business’
is their passion... they READ about business, they
discuss their business every chance they get...
they join business ‘clubs’ so they can be around
people who share the same interests - business!
Everyone seeks to fill the VOID with pleasurable
ACTIVITIES... whether it’s business, work, or
hobby related. We all have to fill our days with
something to do and we would rather do it in a
pleasant way if the option was available to us.
Another way to say ‘pleasure’ is “benefit”. ---
PART TWO to my “Leadership Marketing TM
system states: “People are only concerned
with
generating the most pleasure for themselves at
all times” ---
Lastly, if the majority of people are CON-
FUSED and have this EMPTINESS inside of them
and seek to fill it every chance they get, it REALLY
does make sense to SIMPLIFY your marketing
message every chance you get doesn’t it? Most
page 12
people are deeply absorbed in their own
thoughts, problems and pain... YOU have a
product or service that could help them
relieve their problems or pain or make their
life more enjoyable or pleasurable in some
way... HOWEVER, their ‘pre-occupation’ with
their own problems and pain is a barrier to
being able to present your marketing
message. BUT... ... when YOU DO get a
chance to present your message DON’T BLOW
IT!!
Don’t make them confused! Hey you have
only a few seconds - at the most - to present
YOUR MESSAGE so it better be: SIMPLE to
UNDERSTAND and IMPLY or describe a DIRECT
BENEFIT because no one ever does anything
except if they think that it will benefit them in
some way...
Did you fully grasp this? People are not
browsing
through web sites or a magazine looking for
YOUR MARKETING MES-
SAGE! They are only interested in their own
problems and are totally pre-occupied with
THEMSELVES.
If, by chance, they should let their guard down
for a moment to look in the direction of your
marketing message you better make your
message darn CLEAR and EASY TO READ...
even if it doesn’t communicate an immediate
benefit or even imply one, some people will
click through to see your site just out of
curiosity. When writing my marketing
messages, and I had a choice between a
SIMPLE message with NO implied benefit and
a complicated message WITH an implied
benefit, I would always chose the SIMPLE
message as the one to use because with a
complicated message it doesn’t matter if
there’s an implied benefit or not, no one will
read it. --- PART THREE to my “Leadership
MarketingTM system states: “To break your
potential customers PREOCCUPATION with
themselves YOU need to communicate a
STRONG but SIMPLE to understand message,
preferably with an implied or direct benefit in
the headline, to get them to stop what they
 You Can! Make a Living Online
are doing in order to pay attention to YOUR
marketing message.” ---
So what is the Leadership MarketingTM
mindset? Leadership MarketingTM seeks to build
relationships with people who share a specific
interest and then sell them products and services
that would benefit them on a regular basis.
Leadership MarketingTM understands that
people are CONFUSED, EMPTY and
PREOCCUPIED. Leadership MarketingTM
EMPATHIZES with people and seeks to build
relationships with them based on a common
interest. Because it understands that people are
preoccupied, confused and empty we
communicate with them in simple, easy to
understand and empathetic messages. Once a
relationship is established it leads potential
customers, step by step, to make a purchase by
fully revealing the benefits of the product over
and over again until that message is delivered to
every potential prospect who could benefit from
it. That’s all there really is to it... but it makes
money! And that should be enough to get you
excited. ---- We are now going to switch from the
theoretical to the practical application of these
ideas and start some money making projects. The
remaining lessons will be more evenly balanced
between the ‘mindset’ and marketing projects
and applications. This first lesson is the
foundation for the rest of the training so it spent
more time on the correct ‘mindset’. ----
Suddenly Rich (Part 1)
I know that many of you taking this training
may be under some pressure to start making
money right away. Maybe you have obligations
to settle or have lost your job, etc... So I’ll tell
you right now you can make money in a few
days... and I’m going to tell you what you need
to do by illustrating how I did it. In my ezine,
“Little Known Ways To Make Money Online” I
often tell the story of how I turned my business
around from $500 a month in sales to over
$9,000 in a single month...of course, I don’t tell
page 13
the whole story because I don’t think
anyone would believe how simple or easy it
was. What was I thinking at the time? I
mean what was different about me or my
thinking? One month I made $500, the next
month I made over $9,000. What made
such a BIG difference? This may sound
strange or weird.. but I swear, on my word,
every word of it is TRUE. Here’s what
happened: I was cleaning out my closet one
day and came across a book called, “The
SECRET of Perfect Living” by James T.
Mangan, published in 1963. You can
probably find a copy online at abebooks.com
for less than $10. I started reading it and
couldn’t put it down... It was difficult to
read... the language didn’t flow and the
book didn’t seem to have an
‘introduction’ it just started relating stories of
people who’s lives were changed by learning
about ‘word switches’. It was very strange,
but somehow intriguing.
I found out through that book that if you want
more money in your life all you have to do is
use the switch word “find”!
I won’t go into the details of how “switch
words” work and why they work because it’s
outside the scope of this training, but I have
to admit some really strange things started
happening when I constantly repeated to
myself all day long the word “find”. That’s all
I did, I said “find” out loud, I said it silently in
my mind and just expected it to work! The
author stated somewhere in the book it’s just
like using an electric light... to turn the light
‘on’ all you have to do is flip the “switch”...
and there are switch “words” for almost every
kind of thing you could possibly want to bring
into your life: peace, happiness, health,
money, etc.
All you need is to find the right ‘switch word’
and repeat it constantly until it comes into
your life. He also said you don’t even need to
believe it will work... I mean you don’t have to
“believe” in electricity in order for it to work,
do you? He said “JUST DO IT”... and it will
work just like flipping a switch WILL turn on
 You Can! Make a Living Online
the lights! Anyway... really strange things did
began to happen. The first thing that happened
was that I started to “THINK” ... for myself. I
stopped listening to all the books and gurus and
just gave myself TIME everyday to THINK about
how I would make more money to live. I would
simply repeat the word “find” and that seemed
to focus my mind on the task I’d given it: to ‘find’
more money. Since then, every day, I say “find”
and my mind starts THINKING and I’ve had
incredible ideas just pop into my mind from
nowhere! Maybe you could try it as a kind of
experiment... I’m not sure if this is really
something supernatural or what it is but it’s
worked for me... it’s made me more creative and
I can tell it’s much easier to really think creatively
since I started using it. Anyway, one of the first
ideas I came up with was that I should SIMPLIFY
my marketing message and like a LASER BEAM
target just ONE MAJOR IDEA in each of my
newslet- ters... It worked and my sales started to
take off!
And I should mention... this idea came to me
within just a day or two of saying and repeating
my money making SWITCH WORD,
“find”! Here’s the string of ideas that followed
after I discovered this “SWITCH WORD” for
making money: There are a lot of ezines that
include three or four different ‘articles’ in a single
issue or include all kinds of ‘header’ info like the
date, the serial number the ISSUE #, the TITLE,
etc... but NONE of that is necessary and I have
tested it and this type of newsletter KILLS sales
instead of creating sales. You’ve seen the type of
newsletter I mean - they look something like this:
</>/</></>/</></>/</></>/</></>/</><
/>/</></>/</></>/</> LITTLE KNOWN WAYS TO
MAKE MONEY - ISSUE #187
DATE: November 22, 2003 ISSN SERIAL no:
119-10019-19191 EZINE OWNER: James T
Knowhat TODAY: 1. Flexible Spending Plans for
PPC- A good Idea? 2. What I Did On Amazon
Today... 3. New Marketing Method Teaches
You....etc First a word from our sponsor: ----------
---------------------------------------------- 100,000 hits
to your website Only $10! Visit
http://www.massivetrafficfromwhoknowswhere.
page 14
com -------------------------------------------------------
--
</>/</></
>/</></>/</></>/</></>/</></>/</></>/</
></>/</>
Got the picture? ALL of this comes before you
have even said “Hi!”... Your ezine subscribers
can easily scan the first few lines of you
newsletter, decide it’s not of interest to them
and hit the ‘delete’ button before you’ve had
the chance to tell (or sell them) them
anything! When I start my newsletter, I make
it as simple as possible: Hi David, I found
something that might interest you... ------------
--------------------------------- That’s it! NO header
INFO... NO “Issue #”, NO Fancy Lettering or
‘separators’ like this: “</>/</>” ... NOTHING
except the name of the newsletter, date and
“Hi,”... and then I get right into writing my
message...
This INCREASED my sales... in a BIG way.
Simple.
Direct. It works.
OK? Here’s what else I did the month my
sales really started to take off (another idea
generated by my money making switch word
“find”): I had a small list of subscribers and
started trying think of things to sell to them. I
had some ebooks I’d written, some articles
and other ‘content’ just sitting on my
computer, doing nothing. I knew ‘resale
rights’ were a hot selling item on the Internet,
so I gathered all the content I had and sent a
simple message to my subscribers: “Get
private label and editorial rights so you can
add your own affiliate links, etc. You can sell it
over and over again and keep all the profits.”
In addition to being a used and rare book
dealer I also was a real estate broker at one
time in my life. I knew that real estate
contained what’s called a ‘bundle of rights’...
that could be sold or leased, etc. to anyone
while still retaining ownership of the
property. One type of right is “right of way” in
real estate.
 You Can! Make a Living Online
If you owned property that borders a waterway
you could sell or lease the “right of way” to give
individuals the right to enter your property to get
access to the water’s shore. You still owned the
property but by granting these ‘rights’ you are
able to generate some income while still
retaining ownership.
I used that idea, “a bundle of rights”, to think of
ways I could sell the ‘rights’ to some of my
creative works without giving up ownership. The
result was I developed, and am now known as
one of the only marketers on the Internet who
allow others to purchase “Editorial Rights” and
“Private Label Rights” to content. That ONE IDEA
allowed me to sell $4,879 worth of ‘resale rights’
in about 36 hours. Just ONE IDEA is all you need
to start generating cash- today. The important
point of this is that you can do EXACTLY the same
thing: To get started RIGHT NOW, start looking
for any ‘unused assets’ you possess - articles
you’ve written... an ebook you started but didn’t
finish... pull all the content you can out of your
hard drive (that you own, of course) and if you
have a small list send it to them and ask if they’d
like the resale rights to it. Set your price and
make the offer. The MORE content (or more
specialized and hard to find content) you have
available, the higher the price. If you do not have
you own conent, a site that has recently (May
2004) popped up call “Nicheology” will allows
you to take their content to create your own
information products. They call it “Private Label
Resell Rights “ ... hmmm sound familiar? They are
at http:// www.nicheology.com/ Now if you don’t
have a list, you won’t be able to make an offer
like this until you get one so here’s what you do
that is a cheap and effective way to build a list
fast: You open an eBay account (if you don’t
already have one) and right a SIMPLE message in
a listing that says: ---------------------------------- “I
have some original content that I created. You
can have it and resell it, and even put your own
affiliate links in the text because I’m giving you
the source code. Here’s what some of the
content is about: 1. List one article 2. List
another... etc. Here’s what you can do with my
content: You can place it in an ebook and resell it
page 15
and keep all the profits... you can put it on
your web site and get better search engine
traffic... etc. etc.... (think of something!) You
are bidding on the “RIGHTS” to use and
modify my content. I still retain full and leagl
copyrights. When compiling the content into
a new work you must include this
acknowledgment: “All or part of the
content for this book has been licensed from
YOURSITE.COM”
Start your bid at $1.00 and place it in a
category like “Websites for Sale” (a hot
category) IF it’s related to Internet Marketing,
or website technology, etc... OR if it’s HOBBY
related find the appropriate category and list
it there too... list your item for a period of 7
days... after the first day has past, you start
another auction IDENTICAL to this one so that
it ends the day AFTER your first one... you
keep doing this until you have 7 auctions
going.
DO NOT pay more than .35 cents for each
auction (don’t use “bold” or ‘highlighting’ or
anything that would raise your cost)... and
start them all at $1.00 opening bid with no
reserve. Even if you only have a handful of
articles... put them all together and offer the
‘resale’ and, if you want “editorial” rights to
them for $10. The important thing is you start
making some sales.
The amount isn’t as important as the act of
offering them for sale There is NO guarantee
you will even make one sale. The idea here
is to see if there is ANY interest in the
SUBJECT matter of your content. You should
also copy and paste the NAME and EMAIL
address of anyone who asks you a question
about your auctions into a text file with a
comma between them so you can start
building your list.
For example if you get a bid from someone
whose name is “Fred” and his email address is
“fred@eeemmm.com” you would create a
simple text file in NotePad or whatever text
editor you use and it would look like this: -----
------------------ “Fred”,”fred@eeemmm. com”
 You Can! Make a Living Online
Do that for each person who wins your auction...
so eventually you will have a real ‘list’ starting to
be built:
-------------------------
“Fred”,”fred@eeemmm.com”
“Sam”,”Sam@eeehhh.com” ------------------------
Each email goes on it’s own line enclosed in
quotations with commas between them. This is
the most common method of formatting a list.
You can also format it without the quotations
around it like this: -------------------------
Fred,fred@eeemmm. com
Sam,Sam@eeehhh.com ------------------------
After running this class several times before, I
know now why the majority of my students have
made little or no money on the Internet: You
have NO list! You have not even started to build a
list, and you still can’t understand why you’re not
making any money! BLUNT TRUTH TIME: The
LIST is EVERYTHING...
it’s not just a “part” of you success, it IS your
success. Without a list it will be very difficult to
make any money online. And in Lesson 4 and 5
you will learn how to generate a non-stop
income using your list... we are just beginning to
scratch the surface! There are some people
who do make money online without a list, I am
not saying that it’s impossible to make money
online without a list. What I am saying is that
having your own list is the most RELIABLE,
SECURE and POTENTIALLY PROFITABLE way to
make money online.
And, by the way, all those who say that “email
marketing is dead” because of spam, etc... don’t
listen to them. There is no doubt that email
marketing will change, but it will ALWAYS be here
in one form or another and the sooner you know
how to generate leads and market your products
and services by email the sooner you’ll have a
profitable online business. Lessons 4 and 5 will
give you EVERY DETAIL you need to run and
profitable email campaign - even if you only have
a few hundred people on your list. Gathering
emails from inquiries and buyers like the example
above from eBay listings may seem tedious to
you... there are a number of ways to automate
page 16
this activity but you should also know what a
list SHOULD look like, in case you ever see
one, or for some reason need to handle these
mundane, but important activities for yourself
manually.
Why You Need To Make Money Everyday,
and How To Make It
Offers made to your list build momentum
over time... offer something to your list today
and sales will start flowing. Even an offer you
made weeks ago and you’ve forgotten about
will continue to make money for you. I have
often sent an email and get a notification that
I sold another copy today even though the
original email was sent weeks ago.
Some people will keep your emails... and
decide to buy your product months from now.
That’s why it’s important to maintain your
“ordering” links. Don’t delete or rename
order links in haste... you’ll end up losing
sales. The way to make money everyday is by
emailing to your list everyday as you’ll see in
Lessons 4 and 5. This will be hard to believe if
you’ve never done this, but emailing your list
several times each week is the way to make
money
- in fact it’s a BIG key to making your living
online. There’s a lot you need to know to be
able to pull this off correctly, but it’s not just
possible - it’s highly profitable and reliable. In
Lessons 4 and 5 I’ll show you how to send out
your messages and what to write about, but
for now, start collecting names and email
addresses - with your customers permission,
of course! I have ALWAYS made more money
selling digital products to my list and have not
done well selling digital products, even resale
rights, on ebaY, but ebaY is a place to start if
you don’t have a list. What Do You Want To
Talk About?
What if you don’t have any content?? What if
you can’t ‘write’? Everyone can write... I will
not accept the argument that you cannot
write. You have sent me emails so I know you
have a computer and a keyboard and you can
 You Can! Make a Living Online
generally put two words together... and if you
can put two words together you can WRITE. If
you don’t KNOW WHAT to write about then
here’s a suggestion:
DON’T WRITE about what you know... TYPE what
you like to TALK ABOUT. DON’T WRITE... SIMPLY
TYPE the conversation that’s going on in your
HEAD! DON’T WRITE... START with something
you love to TALK about and JUST TYPE it on your
computer keyboard as you’re THINKING about
it! OK? When you can’t think of anything you
want to “WRITE” about in your ezine or online,
just type into your computer what you are
thinking about in your “conversations” to
yourself (but keep it clean ;-)
It will be difficult for you to make big money
online without your own content... it’s not
impossible, but difficult. There’s an entire lesson
just on creating content in Lesson 3. In that
Lesson I’ll show you a number of ways to create
content without writing a single word yourself...
so don’t worry about writing anything right now.
Tools You Need To Start Being Successful
All you need are a script to capture email on
your web page (or a service such as Aweber.
com), an HTML editor to build your web page and
an inexpensive web host for your web page. In
the resources section below, I list several tools
I’ve used for each task and can recommend.
These three tools are all you need to get
started... a (1) host, (2) web page and (3) script to
sign-up subscribers!
Now You Have A Direction and A Goal!
With what I’ve told you so far it becomes fairly
obvious that you need a list to start making
money. No list = no money. In order to start
building a list you need the tools I mentioned
above. In order to get people to sign up for your
list you need POWERFUL, SIMPLE and a
compelling theme or focus for your ezine. What
To Do Now!
page 17
Here’s what you need to know: Below is one
“POINT of CONTACT marketing message” for
my site at InfoProductLab.com. Use it an
example of
what you will create for your online marketing
message. -----------------------------------------------
---------------------
------------
(headline) Turn Your Content Into Cash!
(body copy) Dave Vallieres shares his best
little known and secret money making ideas,
projects, plans and hot new information
products and services. Learn the latest ways
to make money on the Internet that really
work. No filler, just the facts about new ways
to make fast money -delivered
daily. SERIOUS ONLY. --------------------------------
-------------------------------------------------
You should choose a FOCUS for your ezine or
newsletter or whatever you want to call it.
This
Point of Contact MESSAGE is the basis for
your ENTIRE ONLINE BUSINESS, so please
take time to do it right! Here’s one way to
create a focus. Ask yourself these questions:
§§
§§§
What can I do to HELP someone else? What
do I KNOW that could be useful to someone
else? What do I KNOW that people would pay
me to teach them? What can I do I do BETTER
than anyone I know? What can I TEACH
someone else to do?”
Forget about yourself for a moment and
totally focus on what you can do to help
someone else reach their goals. The answer
to that question should be the focus of your
ezine, newsletter or whatever you want to
call it.
A lot of people have a hard time trying to
come up with a subject for their ezine. Here’s
are a few tips on how to discover what it
should be about:
 You Can! Make a Living Online
The subject of your ezine has to be something
you can be excited about in the long term.
It has to be something you know something
about and have a fairly intense interest in. One
way to find out what you could start an ezine
about is to ask people close to you what they
think you’re good at.
Most of the time we take for granted the stuff we
are really good at... and that makes it really hard
for us to see what we’re good at... because we
take it for granted... :-) So ask someone else’s
opinion.
Anyway... you could also ‘catch’ yourself doing
something you really enjoy doing a lot and start
your ezine on that subject.
Asking other people could be a way to find it or
simply be “aware” of what you do all day.. or...
Do you have a special skill you learned recently
that you think you could teach others about?
You don’t have to be an expert at what you’re
going to be writing about... all you need is some
excitement about the subject matter. Your
prospects are people who simply know
less about the subject than you do :-)
One last way to determine a subject is to ask
yourself what you would enjoy ‘helping’ others
with... THAT could be the subject of your ezine.
When you were a child what did you dream of
doing or having? Bring back those childhood
dreams and passions. These are areas that could
ignite a new project and new passion at this
stage of your life... follow them. What you should
do is to create a headline and body copy
describing your own ezine or newsletter. If you
already have an ezine or newsletter it should be
easy for you to do, but make sure it follows the
Leadership Marketing mindset outlined above. If
you don’t have an ezine yet, you need to
brainstorm over the next few days and come up
with a theme, idea or focus for one. Your ability
to make money online depends on having a list!
page 18
There are other ways to make money, and
we’ll discuss some of them, but very, very,
very few successful people online make a
living WITHOUT a list. KEEP THAT IN MIND.
This project, when completed, will have
MULTIPLE uses. It will help launch or draw
more people to your ezine online - it will also
be used in your web pages, and could be the
basis for some offline marketing and
advertising. The MONEY online is in the list
and I’m going to share with you over the next
few lessons how to BUILD and write
marketing messages to your list that will make
them buy whatever you are selling. Keep in
mind the Lesson we learned today about
Leadership Marketing while working on this
project:
“In order to get your potential customers to
‘break’ their concentration on themselves YOU
need to communicate a STRONG but SIMPLE
to understand message, preferably with an
implied or direct benefit, to get them to stop
what they are doing in order to pay attention
to YOUR marketing message.”
You have to get a list started to make money
on the net... but that’s ONLY the beginning :-)
We still have a lot of ground to cover...
Next Lesson: In the next Lesson we are going
to continue creating a superior marketing
mindset that NEVER takes NO for an answer
and we’ll get into LIST BUILDING, MAR-
KETING METHODS and TACTICS in a BIG way.
RECOMMENDED RESOURCES FOR THIS
LESSON Out-of-print and used books listed
below are sometimes found on
bookfinder.com. You can also try
abebooks.com and alibris.com. In-print books
can be found at your local bookstore or
through Amazon. com. Recommended
Reading: Imagination In
Business, by Lorin F Deland. Harper, 1909.
 You Can! Make a Living Online
(Highly recommended. Out-of-print.) The The gentleman in this report is a highly
Magic Power of Emotional Appeal, by Roy successful ‘information’ publisher and was
Garn. Prentice Hall, 1960. Out-of-print. A mentioned as a success story in Dan
Technique For Producing Ideas, by James Webb Kennedy’s info-product, “The Ultimate
Young. McGraw-Hill, 2003. Orginally published in Information Entrepreneur”.
1965. An short, concise treatise on a method of
creating “ideas” in advertising and marketing. A
valuable resource, if you haven’t already read it.
Up The Loyalty Ladder, by Murray Raphel and Full Ebook link below:
Neil Raphel. Harper Business, 1995. An important
look into what “lifetime value” of a customer
means to any business. Recommended Internet Buy: You Can! Make A Living Online Full ebook
Services/Websites: link
Being able to create copy that persuades people
to do what you want them to do
YOU HAVE TO LEARN HOW TO WRITE
COMPELLING WORDS THAT SELL. That’s a
MUST. No “if’s”, “ands” or “buts”. By the way...
this course is NOT available anywhere online...
and very, very, few Internet marketers have ever
heard of it or even know that it exists. So please
let’s keep this quiet... and our ‘little secret’ OK?

Masters of Copywriting (Lessons 1-5) SPE- CIAL

BONUS LEARNING MATERIALS! How do you
know what you believe? How much of what
you believe has been ‘planted’ there by
someone else’s suggestion? There is a lot we
don’t understand about human nature, but one
thing is for sure: You need to be selfreliant to
be successful... you should not be a ‘follower’
of any Internet marketing guru (yes, even me)
but you should be able to stand on your own
two feet and accomplish what YOU WANT
using your ability to
THINK and SUCCEED on your own terms.
I stated earlier that your beliefs and how you
“see” the world are all important to your success.
How much of what you believe is really of your
choosing? Are you sure? This transcript of a
radio interview is a bit ODD... STRANGE and
fascinating at the same time. I do not agree with
some of it, other parts of it I strongly agree with,
however, it will give you a different “outlook” on
how we come to believe what we do believe and
why we believe certain things.
page 19