ORDER/ADDRESS OF THE HOUSE OF COMMONS

ORDRE/ADRESSE DE LA CHAMBRE DES COMMUNES

NO.-N" BY/DE DATE

0-255 Mr. Bains (Mississauga-Brarnpton May 12,2010/12 mai 2010
South)
RETURN BY THE LEADER OF THE GOVERNMENT IN THE HOUSE OF COMMONS
DEP6T DU LEADER DU GOUVERNEMENT A LA CHAMBRE DES COMMUNES

.SEP_2 0 2010.

SIGNATURe
MINISTeR ORPARUAMeHTARY SECREI'ARY
MtNISTR5 au SECRErAIAE J'ARIDlENTAIRE

(TABLED FORTHWITH I DEPOSE AUSSITOT)

SEP 2 0 2010
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 INQUIRY OF MINISTRY

DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT

PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"

PREPARER EN ANGLAIS ET EN FRANCAIS EN INDIQUANT "TEXTE ORlGINAL" OU "TRADUCTION"

QUESTION NO./N° DE LA QUESTION BY I DE DATE

0-255 Mr. Bains (Mississauga-Brampton South) May 12, 2010
REPLY BY THE MINISTER OF INDUSTRY

REPONSE DU MINISTRE DE L'INDUSTRIE

SIGNATURE

MINISTER OR PARLIAMENTARY SECRETARY

MINISTRE OU SECRETAIRE PARLEMENTAIRE

QUESTION
With regard to the Marquee Tourism Events Program, for each of the fiscal years 2009-2010 and 2010-2011: (a)
what were the program criteria; (b) what are the names of the organizations that applied for funding; (c) what were
the amounts applied for by each organization; (d) what were the decisions given for each application and the
justification provided for each decision; (e) how much of the budgeted funds have not been allocated to projects; (f)
how were the successful applications chosen; (g) what are the projected impacts on tourism in terms of the number
of domestic and foreign visitors for the successful applications; (h) what are the projected economic benefits for the
approved projects; and (i) what were the projected benefits for the applications that were not approved?
REPLY IREPONSE ORIGINAL TEXT
TEXTE ORIGINAL
!Xl
~
TRANSLATION
TRADUCTION
D

With regard to the Marquee Tourism Events Program (MTEP), for each of the fiscal years 2009-10 and
2010-11:
(a) What were the program criteria?

Eligibility Criteria for the Summer 2009 MTEP

Applicants for the Summer 2009 Marquee Tourism Events Fund were identified by an Advisory Committee of senior
government officials and industry leaders, based on an assessment of tourism events to be held in Canada in
summer 2009 that were likely to contribute the most to strengthening Canada's visitor economy and reputation as a
world-class tourist destination. The assessment was based on the following criteria:

• attendance in 2008;
• percentage of tourists in 200B;
• cash operating budget in 200B;
• years during which the tourism event has existed;
• consecutive days of programming;
• proposed or existing international marketing strategy;
• current and potential impact on tourism-related spending in Canada;
• current and potential impact in promoting Canada as a premier international tourism destination; and
• regional representation.

.../2
 -2­

2009-10 and 2010-11

Eligibility Criteria for the MTEP-Tier 1
A Tier 1 event is defined as an annual recurring tourism event that meets all of the following criteria:
• a minimum overall attendance of 250,000;
• a minimum percentage of 10 percent of attendees are tourists;
• a minimum cash operating bUdget of $2 million;
• evenUorganization has been in existence for a minimum of 3 years;
• programming lasts for at least 3 consecutive days; and
• evenUorganization has an existing international marketing strategy that incorporates overnight tour packages.

Eligibility Criteria for the MTEP-Tier 2

A Tier 2 event is defined as an annual recurring tourism event that meets all of the following criteria:
• a minimum overall attendance of 50,000;
• a minimum percentage of 10 percent of attendees are tourists;
• a minimum cash operating budget of $500,000;
• evenUorganization has been in existence for a minimum of 3 years;
• programming lasts for at least 3 consecutive days; and
• evenUorganization has an existing domestic marketing strategy and an existing or proposed international
marketing strategy that would incorporate overnight tour packages.

(b) What are the names of the organizations that applied for funding?

2009-10
o The MTEP was launched on April 6, 2009, and 165 applications were received by the deadline of May 8, 2009.
o 60 tourism events were approved for funding under the first year of the program.
o The remaining ineligible and unfunded events cannot be disclosed as they are protected as third party information

under the Access to Information Act.

o The following is a list of the 60 successful 2009 recipients:

Tourism Event Contribution Recipient Contribution

Amount
Atlantic Superstore Festival of Lights Tourism Charlottetown and the Prince Edward $177,594
Island Convention Partnership Inc
Calgary Folk Music Festival Folk Festival Society of Calgary $291,375*
Calgary Stampede The Calgary Exhibition and Stampede Limited $1,923,750
Canadian National Exhibition Canadian Natiollal Exhibition Association $3,750,000*
Charlottetown Festival Fathers of Confederation Building Trust $958,000
Cloverdale Rodeo and Country Fair Lower Fraser Valley Exhibition Association $345,900*
The Contact Toronto Photography Festival Contact Toronto Photography Association $164,750*
Edmonton International Fringe Theatre Festival Fringe Theatre Adventures Society $414,300
Le Festival acadien de Caraquet Le Festival acadien de Caraquet Inc. $307,461*
Festival de montgolfieres de Gatineau Festival de montgo\fieres de Gatineau Inc. $665,340
Festival d'ete de Tremblant Association de vilJegiature Tremblant $513,750
Festival du Bois Festival du Nouveau Cinema de Montreal $103,345
Festival du Nouveau Cinema Societe Francophone de Maillardville $250,725

.. ./3
Festival du Voyageur Festival du Voyageur Inc.
$379,962
Le Festival Grand Rire de Quebec Le Festival Grand Rire de Quebec Inc.
$953,700
Festival international de Jazz de Montreal Le Festival international de jazz de Montreal
$3,000,000
inc.

Festival International des Rythmes du Monde Festival International des Rythmes du Monde
$177,150
de Saguenay
Festival Juste pour rire I Just for laughs Festival Juste pour rire I Just for laughs
$3,000,000
Festival Western St-Tite Festival Western St-Tite
$521,537
Festivent Ville de Levis Festivent Inc.
$209,820
Les Fetes de la Nouvelle-France La Corporation des fetes historiques de
$493,927
Quebec

Folklorama Folk Arts Council of Winnipeg, Inc.

$400,864·
Les FrancoFolies de Montreal Les FrancoFolies de Montreal inc.
$1,518,375
GlobalFest The Calgary Fireworks Festival Society
$240,356
2009 Grey Cup Championship Game and Calgary Stampeder Limited Partnership
$302,164
Festival
2010 Grey Cup Championship Game and Edmonton Eskimo Football Club and Grey Cup
$146,250·
Festival 2010 Inc.

International Balloon Festival Saint-Jean-sur­ Corporation du Festival de montgolfieres de

$965,063
Richelieu Saint-Jea n-sur-Richelieu

International Festival of Authors International Readings at Harbourfront

$250,744
Just for Laughs Toronto Festival Just for Laughs Toronto Festival
$280,702
Kitchener-Waterloo Oktoberfest K-W Oktoberfest Inc.
$389,070
Lindsay Central Exhibition Lindsay Agricultural Society
$121,595
Loto-Quebec World Choral Festival Corporation du Mondial Choral
$200,000
Luminato Toronto Festival of Arts, Culture and Creativity
$1,287,659
Montreal Fashion and Design Festival Sensation Mode
$301,744
The Montreal High Lights Festival Festival Montreal en Lumiere Inc.
$1,033,862
Niagara Wine Festival Niagara Grape and Wine Festival
$233,925
Old Home Week P.E.1. Provincial Exhibition Inc. $154,125
Ottawa Bluesfest Ottawa Bluesfest $1,501,035
Ottawa International Chamber Music Festival Ottawa Chamber Music Society $213,331
Pacific National Exhibition The Fair at the PNE $1,384,500
Pride Week Lesbian, Gay, Bisexual, Transsexual, and $397,500
Transgenderal Pride Toronto
Quebec City International Festival of Military Quebec City International Festival of Military $488,135
Bands Bands
Quebec City's Summer Festival Festival d'ete international de Quebec inc. $2,716,886
Quebec Winter Carnival Carnaval de Quebec inc. $1,446,070
Red River Exhibition Red River Exhibition Association $131,962
The Rexall Edmonton Indy Edmonton Northlands & Kirkness Lake $399,314
Ventures Ltd.

.../4
 -4­

Royal Agricultural Winter Fair Royal Agricultural Winter Fair Association of $1,488,000
Canada
Royal Nova Scotia International Tattoo Royal Nova Scotia International Tattoo Society $460,271
The Saskatoon Exhibition Saskatoon Prairieland Park Corporation $210,881
Scotiabank Caribana Festival Management Committee $416,250
Shaw Festival Shaw Festival Theatre Foundation, Canada $2,131,860
Stratford Shakespeare Festival Stratford Shakespearean Festival of Canada $3,000,000
TD Canada Trust Ottawa International Jazz Ottawa Jazz Festival Inc. $338,000
Festival
TD Canada Trust Toronto Jazz Festival Toronto Downtown Jazz Society $266,475
Toronto International Film Festival Toronto International Film Festival Inc $3,000,000
Vancouver International Film Festival Greater Vancouver International Film Festival $467,250
Society
Vancouver International Jazz Festival Coastal Jazz and Blues Society $712,500
Winnipeg Folk Festiva I Winnipeg Centennial Folk Festival Inc. $363,256
Winter Festival of Lights Winter Festival of Lights $171,614
The World Film Festival Canadian World Wide Film Festival $446,912
"Denotes two-year projects.

2010-11
o The second call for applications under the MTEP was launched on November 30. 2009, and 131 applications were
received by the deadline of January 8, 2010.
• In the second year, 47 events were approved for funding.
• The remaining ineligible and unfunded events cannot be disclosed as they are protected as third party information
under the Access to Information Act.
o The following is a list of the 47 successful 2010 recipients:

Tourism Event Contribution Recipient Maximum Contribution

Amount*
Calgary Stampede The Calgary Exhibition and Stampede $1,001,625
Limited
Canada's Largest Ribfest Rotary Club of Burlington Lakeshore Trust $98,610
Fund
camaval de Quebec Carnaval de Quebec Inc. $1,449,435
Charlottetown Festival The Fathers of Confederation Buildings $1,000,000
Trust
Cisco Ottawa Bluesfest Ottawa Bluesfest $1,987,500
Dauphin's Countryfest Dauphin's C.ountryfest Inc. $532,560
Festival de montgolfieres de Gatineau Festival de Montgolfieres de Gatineau Inc. $704,578
Festival des Traditions du Monde de Festival des Traditions du Monde de $146,160
Sherbrooke Sherbrooke
Festival d'ete de Tremblant Association de Villegiature Tremblant .$703,530
Festival du Voyageur Festival du Voyageur Inc. $438,174

.../5
 -5­

Festival International de Jazz de Le festival international de jazz de Montreal $3,000,000

Montreal In~ .
Festival juste pour rire Juste pour Rire
$3,000,000
Festival Western de St-Tite Festival Western de St-Tite
$647,625
Festivent ville de Levis Festivent Inc.
$230,000
Fort Festival Series Thunderbird Show Park Ltd
$264,350
Globalfest The Calgary Fireworks Festival Society
$182,324
Grand Prix de Trois-Rivieres GP3R Inc.
$482,250
2010 Grey Cup Game and Festival Edmonton Eskimo Football Club & Grey Cup
$425,914
2010 Inc.

Interior Provincial Exhibition Interior Provincial Exhibition Association

$273,000
International de montgolfieres de Corporation du Festival de Montgolfieres de
$1,082,100
Saint-Jean-sur-Richelieu St-Jean-sur-Richelieu

International Plowing Match and Rural Ontario Plowmen's Association

$255,460
Expo
Kokanee Crankworx Whistler Mountain Resort Limited Partnership
$170,000
Luminato Toronto Festival Of Arts, Culture And
$2,566,099
Creativity .

Niagara Wine Festival Niagara Grape and Wine Festival

$150,400
Norfolk county Fair and Horse Show Norfolk County Agricultural Society
$171,000
Old Home Week PEl Provincial Exhibition Inc.
$134,888
Pacific National Exhibition The Fair at the PNE
$2,984,250
Quebec City's Summer Festival Festival d'ete international de Quebec inc.
$2,895,592
Red River Exhibition Red River Exhibition Association
$198,585
Regates Molson Dry de Valleyfield Les Regates De Valleyfield Inc.
$310,536
Rexall Edmonton Indy Edmonton Northlands & Kirkness Lake
$821,250
Ventures Ltd.

Rodeo du Camion Comite Des Attractions Touristiques De

$141,925
Notre-Dame-Du-Nord

Royal Agricultural Winter Fair Royal Agricultural Winter Fair Association of

$1,893,750
Canada

Royal Manitoba Winter Fair Provincial Exhibition of Manitoba Inc.

$203,625
Royal Nova Scotia International Tattoo Royal Nova Scotia International Tattoo $473.082
Society

SaskTel Saskatchewan Jazz Festival Saskatchewan Jazz Festival Inc.

$198,750
Shaw Festival The Shaw Festival Theatre Foundation,
$2,607,458
Canada

Sound of Music Festival Burlington's Sound Of Music Festival Inc.

$144,675
Stratford Shakespeare Festival Stratford Shakespearean Festival of Canada
$3,000,000
TD Canada Trust Vancouver Coastal Jazz and Blues Society
$615,139
International Jazz Festival
The Saskatoon Exhibition Saskatoon Prairieland Park Corporation
$249,362

.../6
 - 6­

Thousand Islands Playhouse Thousand Islands Foundation For The $227,300

Performing Arts
Tim Horton's Shuffle Blues & Jazz Southside Shuffle Blues & Jazz Festival $54,246
Festival"
Velirium - Festival international et Corporation coupe du monde velo montagne $271,759
championnats du Monde de velo de
montagne
Whoop-up Days Lethbridge and District Exhibition $79,875
Winnipeg Folk Festival The Winnipeg Centennial Folk Festival $389,255
World Ski and Snowboard Festival Whistler Mountain Resort Limited Partnership $326,250
*The actual amount may vary.

(c) What were the amounts applied for by each organization?

• Funding requested under the MTEP for any tourism event could be no greater than 20 percent of the cash operating
budget of the last iteration of the tourism event, up to a maximum of $3 million per fiscal year for Tier 1 applications
and up to a maximum of $1 million per fiscal year for Tier 2 applicants.
• Funding under the MTEP is project-based. Eligible capital projects could be funded up to 50 percent while the other
categories of eligible expenses could be funded up to 75 percent. Programming costs relating to artists' fees could be
no more than 50 percent of the total funding made available for that tourism event.

(d) What were the decisions given for each application and the justification provided for each decision?
• The MTEP is a temporary two-year stimulus program with the goal of providing a much needed boost to the
Canadian tourism industry, which faced several challenges at the beginning of the global recession. It supports
tourism events in all parts of the country.
• The MTEP is a discretionary program and all final funding decisions are made by the Minister of Industry.

(e) How much of the budgeted funds have not been allocated to projects?
• Budget 2009, Canada's Economic Action Plan, announced $100 million over two years for marquee festivals and
events .
• Any unused funds will be returned to the Consolidated Revenue Fund
2009-10 2010-11
Total Funds $50M $50M
Program Administration $2.4M $1.6M
Approved Events $47.5 $39.2M
Two-Year Projects* $1.2M
Canadian Tourism Commission $8M*"
* 7 projects were funded as two-year projects m year one

-SUbject to Treasury Board Approval

(f) How were the successful applications chosen?

• MTEP officials reviewed each application to ensure that it was complete and that all required documentation was
enclosed, as reqUired in the application form and in the application guide.
• Officials determined if an event met all the eligibility requirements. For example, officials verified that the

established minimum thresholds for attendance and percentage of tourists had been met.

• Officials reviewed whether requested funding was within program funding limits, based on financial information
submitted. For example, a funding request could be no more than 20 percent of the cash operating budget of the
event's preceding year, and it had to demonstrate a 50 percent threshold for artists' fees.

.../7
 - 7­

• Officials also reviewed whether activities proposed to be funded were eligible and if every expense was eligible.
• All applications were assessed based upon the information provided by the applicant.
• Those events that received funding put forth acceptable proposals to the Government of Canada that met the
clearly defined eligibility criteria.
• The Minister of Industry is responsible for all the final decisions on applications received.

(g) What are the projected impacts on tourism in terms of the number of domestic and foreign visitors for the
successful applications?
In 2009, successful applicants projected tourist attendance at the 2009 iterations of their events ta be 159,810 an
average per event with MTEP support. These figures are based on solely estimates submitted by successful
applicants in support of their 2009 applications. The averages are based on estimates presented in 45 of 60
applications in which projections of tourist attendance in 2009 are available. Tourist attendance includes both
domestic and international tourist attendance.

In 2010, successful applicants projected tourist attendance at the 2010 iterations of their events to be 118,586 on
average per event with MTEP support. These figures are based solely on estimates submitted by successful
applicants in support of their 2010 applications. The averages are based on estimates presented in 45 of 47
applications in which projections of tourist attendance in 2010 are available. Tourist attendance includes both
domestic and international tourist attendance.

Methodologies used by applicants to calculate their projections may be different from one year to the next, therefore
yielding inconsistent results across years. As such, comparisons between years should be made with caution.

(h) What are the projected economic benefits for the approved projects'"
In 2009, successful applicants projected event revenues at the 2009 iterations of their events to be $5,395,127 on
average per event with MTEP support. These figures are based solely on estimates submitted by successful
applicants in support of their 2009 applications. The averages are based on estimates presented in 49 of 60
applications in which projections of total attendance in 2009 are available.

In 2009, successful applicants projected visitor expenditures at the 2009 iterations of their events to be $31,110,399
9" average per event with MTEP support. These figures are based solely on estimates submitted by successful
applicants in support of their 2009 applications. The averages are based on estimates presented in 41 of 60
applications in which projections of total attendance in 2009 are available.

In 2010, successful applicants projected event revenues at the 2010 iterations of their events to be $9,002,017 on
average per event with MTEP support. These figures are based solely on estimates submitted by successful
applicants in support of their 2010 applications. The averages are based on estimates presented in 43 of 47
applications in which projections of event revenues in 2010 are available.

In 2010, successful applicants projected visitor expenditures at the 2010 iterations of their events to be $30,954,949
on average per event with MTEP support. These figures are based solely on estimates submitted by successful
applicants in support of their 2010 applications. The averages are based on estimates presented in 35 of 47
applications in which projections of visitor expenditures in 2010 a available.

Methodologies used by applicants to calculate their projections may be different from one year to the next, therefore
yielding inconsistent results across years. As such, comparisons between years should be made with caution.

.../8
 -8­

(I) What were the projected benefits for the applications that were not approved?
In 2009, unsuccessful applicants projected event revenues at the 2009 iterations of their events to be $4,535,948 on
average per event with MTEP support. These figures are based solely on estimates submitted by unsuccessful
applicants In support of their 2009 applications. The averages are based on estimates presented in 18 of 22 eligible
applications in which projections of event revenues in 2009 are available.

In 2009, unsuccessful applicants projected visitor expenditures at the 2009 iterations of their events to be $7,583,010
on average per event with MTEP support. These figures are based solely on estimates submitted by unsuccessful
applicants in support of their 2009 applications. The averages are based on estimates presented in 14 of 22 el1gible
applications in which projections of visitor expenditures in 2009 are available.

In 2010, unsuccessful applicants projected event revenues at the 2010 iterations of their events to be $5,697,525 on
average per event with MTEP support. These figures are based solely on estimates submitted by unsuccessful
applicants in support of their 2010 appl1cations. The averages are based on estimates presented in 30 of 38 eligible
applications in which projections of event revenues in 2010 are available.

In 2010, unsuccessful applicants projected visitor expenditures at the 2010 iterations of their events to be
$31,212,570 on average per event with MTEP support. These figures are based solely on estimates submitted by
unsuccessful applicants in support of their 2010 applications. The averages are based on estimates presented in 21
of 38 eligible applications in which projections of visitor expenditures in 2010 are available.

Methodologies used by applicants to calculate their projections may be different from one year to the next, therefore
yielding inconsistent results across years. Further, the samples used to estimate average visitor expenditures for
unsuccessful applicants in 2009 and 2010 were markedly different. As such, comparisons between years should be
made with caution.
 INQUIRY OF MINISTRY

DEMANDE DE RENSEIGNEMENT AU GOUVERNEMENT

PREPARE IN ENGLISH AND FRENCH MARKING "ORIGINAL TEXT" OR "TRANSLATION"

PREPARER EN ANGLAIS ET EN FRANC;:AIS EN INDIQUANT "TEXTE ORIGINAL" OU "TRADUCTION"

QUESTION NO.lNo DE LA QUESTION BY I DE DATE

Q-255 M. Bains (Mississauga-Brampton-Sud) 12 mai 2010
---;::-;:::~-;d;-=:-:-:::==-==-::-:-=:-:=~----
REPLY BY THE MINISTER OF INDUSTRY
REPONSE DU MINISTRE DE L'INDUSTRIE

SIGNATURE
MINISTER OR PARLIAMENTARY SECRETARY
MINISTRE 0lJ SECRETAIRE PARLEMENTAIRE

QUESTION

En ce qui concerne Ie Programme des manifestations touristiques de renom, pour chacun des exercices financiers

2009-2010 et 2010-2011 : a) quels etaient les criteres d'admissibilite du programme; b) queUes sont les

organisations qui ont demande des fonds; c) combien chacune a-t-elle demande; d) quelle a ete la decision prise

dans chaque cas et comment I'a-t-on motivee; e) quelle partie des fonds prevus au budget n'a pas ete octroyee a

des projets; f) comment les demandes accueillies ont-elles ete choisies; g) quelle incidence prevoit-on que les

projets afferents aux demandes accueillies auront sur Ie nornbre de touristes canadiens et etrangers; h) quelles

sont les retombees economiques escomptees des projets approuves; i) queUes etaient les retombees

economigues pravues des demandes qui ont ete rejetees?

REPLY I REPONSE ORIGINAL TEXT

TEXTE ORIGINAL o TRANSLATION
TRADUCTION

En ce qui concerne Ie Programme des manifestations touristlques de renom (PMTR), pour chacun des

exercices financiers 2009-2010 at 2010·2011 :

a) Quels etalent les criteres d'admissibilite du programme?

Criteres d'admlsslbllite du PM-rR de I'ete 2009

Les requerants au Fonds pour les manifestations touristiques de renom de I'ete 2009 ont ate selectionnes par un
a
comite consultatif compose de hauts fonctionnaires et de representants de I'industrie. la suite d'une evaluation des
manifestations touristiques qui devaient avoir au Canada en 2009 et qui avaient de fortes chances de contribuer
a
davantage au renforcement de I'economie touristique du Canada et sa reputation en tant que destination touristique
de calibre mondial. L'evaluation a ate basee sur les criteres suivants :

participation globale en 2008;

pourcentage de participants qui sont des touristes en 2008;

budget de fonctionnement all comptant en 2008;

nombre d'annees en existence de la manifestation touristique;

jours consecutifs de programmation;

strategie de marketing international actuelle ou proposee;

incidence generale actuelle ou potentielle sur les depenses liees au tourisme au Canada;

incidence glmerale actuelle ou potentielle sur la promotion du Canada en tant que destination

touristique internationale de choix;

representation regionale.

.../2
 -2­
2009-2010 et 2010·2011
Le flnancement de niveau 1

Une manifestation admissible a du financement de niveau 1 s'entend d'une manifestation touristique qui a lieu tous
a
les ans et qui satisfait tous les criteres suivants :

• participation d'au moins 250 000 personnes;

• pourcentage de touristes par rapport au nombre des participants d'au moins 10 pour 100;
• budget de fonctionnement de dtkaissement d'exploitation d'au moins 2 millions de dollars;
• nombre minimum d'annees d'existence de la manifestation/de I'organisation d'au moins 3 ans;
• programmation qui dure au moins 3 jours consecutifs;
• strategie de marketing international en place integrant des forfaits pour des sejours de plus de
24 heures.

Le financement de niveau 2

a
Une manifestation admissible du financement de niveau 2 s'entend d'une manifestation touristique qui a lieu tous
a
les ans et qui satisfait tous les criteres suivants :

• participation d'au moins 50 000 personnes;

• pourcentage de touristes par rapport au nombre des participants d'au moins 10 pour 100:
• budget de fonctionnement d'au moins 500 000 dollars; .
• nombre minimum d'annees d'existence de la manifestation/de I'organisation d'au moins 3 ans;
• programmation qui dure au moins trois jours consecutifs:
• strategie de marketing national en place et strategie de marketing international proposee integrant des
forfaits pour des sejours de pius de 24 heures.

b) Quelles sont les organisations qui ont demande des fonds?

2009-2010
• La programme a ete lance Ie 6 avril 2009; a la date limite du 8 mai 2009, 165 demandes avaient ete re9ues.
• La premiere annee du programme, des fonds ont ete approuves pour 60 manifestations touristiques.
• Les renseignements concernant les autres manifestations non admissibles et non financees ne peuvent etre
divulgues, car ils sont proteges a titre de renseignements de tiers en vertu de la Lo; sur I'acces a /'information.
• Voici la Iiste des 60 beneficiaires retenus pour 2009 :
Manifestation touristiql..le Beneficiaire de la contribution Montant de la
contribution
Atlantic Superstore Festival of Lights Tourism Charlottet.own and the Prince Edward 177,594 $
Island Convention Partnership Inc
Calgary Folk Music Festival Folk Festival Society of Calgary *291,375 $
Calgary Stampede The Calgary Exhibition and Stampede Limited 1,923,750 $
Canadian National Exhibition Canadian National Exhibition Association *3,750,000 $
Charlottetown Festival Fathers of Confederation Building Trust 958,000 $
Cloverdale Rodeo and Country Fair Lower Fraser Valley Exhibition Association *345,900 $
The Contact Toronto Photography Festival Contact Toronto Photography Association *164,750 $
Edmonton International Fringe Theatre Festival Fringe Theatre Adventures Society 414,300$
Le Festival acadien de Caraquet Le Festival acadien de Caraquet Inc. *307,461 $
Festival de montgolfieres de Gatineau Festival de montgolfieres de Gatineau Inc. 665,340 $

...13
 -3­

Festival d'ete de Tremblant Association de villegiature Tremblant

513,750 $
Festival du Bois Festival du Nouveau Cinema de Montreal
103,345 $
Festival du Nouveau Cinema Societe Francophone de Maillardville
250,725 $
Festival du Voyageur Festival du Voyageur Inc.
379,962 $
Le Festival Grand Rire de Quebec Le Festival Grand Rire de Quebec Inc.
953,700 $
Festival international de Jazz de Montreal Le Festival international de jazz de Montreal
3,000,000 $
inc.

Festival International des Rythmes du Monde Festival International des Rythmes du Monde
177,150 $
de Saguenay
Festival Juste pour rire / Just for laughs Festival Juste pour rire / Just for laughs
3,000,000 $ \
Festival Western St-Tite Festival Western St-Tite
521,537 $
Festivent Ville de Levis Festivent Inc.
209,820 $
Les Fetes de la Nouvelle-F rance La Corporation des fetes historiques de
493,927 $
Quebec

Folklorama Folk Arts Council of Winnipeg, Inc.

"400,864 $
Les FrancoFolies de Montreal Les FrancoFolies de Montreal inc.
1,518,375$
GlobalFest The Calgary Fireworks Festival Society
240,356 $
2009 Grey Cup Championship Game and Calgary Stampeder Limited Partnership
302,164$
Festival
2010 Grey Cup Championship Game and Edmonton Eskimo Football Club and Grey
"146,250 $
Festival Cup 2010 Inc.

International Balloon Festival Saint-Jean-sur­ Corporation du Festival de montgolfieres de

965,063 $
Richelieu Saint-Jean-sur-Richelieu

International Festival of Authors International Readings at Harbourfront

250,744 $
Just for Laughs Toronto Festival Just for Laughs Toronto Festiv~1
280,702 $
Kitchener-Waterloo Oktoberfest K-W Oktoberfest Inc. '
389,070 $
Lindsay Central Exhibition Lindsay Agricultural Society
121,595$
Loto-Quebec World Choral Festival Corporation du Mondial Choral
200,000 $
Luminato Toronto Festival of Arts, Culture and
1,287,659 $
Creativity

Montreal Fashion and Design Festival Sensation Mode

301,744 $
The Montreal High Lights Festival Festival Montreal en Lumiere Inc.
1,033,862 $
Niagara Wine Festival Niagara Grape and Wine Festival
233,925 $
Old Home Week PEl. Provincial Exhibition Inc.
154,125$
Ottawa Bluesfest Ottawa Bluesfest
1,501,035 $
Ottawa International Chamber Music Festival Ottawa Chamber Music Society
213,331 $
Pacific National Exhibition The Fair at the PNE
1,384,500 $
Pride Week Lesbian. Gay, Bisexual, Transsexual, and
397,500 $
Transgenderal Pride Toronto

Quebec City International Festival of Military Quebec City International Festival of Military
488,135$
Bands Bands

Quebec City's Summer Festival Festival d'ete international de Quebec inc.

2,716,886 $
Quebec Winter Carnival Carnaval de Quebec inc.
1,446,070 $

.. ./4
 - 4 •

Red River Exhibition Red River Exhibition Association 131,962 $

The Rexall Edmonton Indy Edmonton Northlands & Kirkness Lake 399,314 $
Ventures Ltd.
Royal Agricultural Winter Fair Royal Agricultural Winter Fair Association of 1,488,000 $
Canada
Royal Nova Scotia International Tattoo Royal Nova Scotia International Tattoo . 460,271 $
Society
The Saskatoon Exhibition Saskatoon Prairieland Park Corporation 210,881 $
Scotiabank Caribana Festival Management Committee 416,250$
Shaw Festival Shaw Festival Theatre Foundation, Canada 2,131,860 $
Stratford Shakespeare Festival Stratford Shakespearean Festival of Canada 3,000,000 $
TD Canada Trust Ottawa International Jazz Ottawa Jazz Festival Inc. 338,000 $
Festival
TD Canada Trust Toronto Jazz Festival Toronto Downtown Jazz Society 266,475 $
Toronto International Film Festival Toronto International Film Festival Inc 3,000,000 $
Vancouver International Film Festival Greater Vancouver International Film Festival 467,250 $
Society
Vancouver International Jazz Festival Coastal Jazz and Blues Society 712,500 $
Winnipeg Folk Festival Winnipeg Centennial Folk Festival Inc. 363,256 $
Winter Festival of Lights Winter Festival of Lights 171,614 $
The World Film Festival Canadian World Wide Film Festival 446,912 $
.. Indique un projet de deux ans.

2010·2011
• Un deuxieme appel de demandes a ete lance Ie 30 novembre 2009; a la date limite du 8 janvier 2010,
131 demandes avaient ete rec;:ues. .
• Des fonds ont ete approuves pour 47 manifestations la deuxieme annee.
• Les renseignements concernant les autres manifestations non admissibles et non financees ne peuvent etre
divulgues, car ils sont proteges a titre de renseignements de tiers en vertu de la Loi sur faeces a /'information.
• Voici la liste des 47 beneficiaires retenus pour 2010 :

Manifestation touristique Beneticiaire de la contribution Montant de la contribution*

Calgary Stampede The Calgary Exhibition and Stampede 1,001,625 $
Limited
Canada's Largest Ribfest Rotary Club of Burlington Lakeshore Trust 98,610 $
Fund
Carnaval de Quebec Carnaval de Quebec Inc. 1,449,435 $

Charlottetown Festival The Fathers of Confederation Buildings Trust 1,000,000 $

Cisco Ottawa Bluesfest Ottawa Bluesfest 1,987,500 $

Dauphin's Countryfest Dauphin's Countryfest Inc. 532,560 $

Festival de montgolfieres de Gatineau Festival de Montgolfieres de Gatineau Inc. 704,578 $

Festival des Traditions du Monde de Festival des Traditions du Monde de 146,160 $

Sherbrooke Sherbrooke

Festival d'ete de Tremblant Association de Villegiature Tremblant 703,530 $

... /5
 -5­

Festival du Voyageur Festival du Voyageur Inc.

438,174 $
Festival International de Jazz de Le festival international de jazz de Montreal
3,000,000 $
Montreal Inc.

Festival juste pour rire Juste pOlJr Rire

3,000,000 $
Festival Western de St':'Tite Festival Western de St-Tite
647,625 $
Festivent ville de Levis Festivent Inc.
230,000 $
Fort Festival Series Thunderbird Show Park Ltd
264,350 $
Globalfest The Calgary Fireworks Festival Society
182,324 $
Grand Prix de Trois-Rivieres GP3r-< Inc.
482,250 $
2010 Grey Cup Game and Festival Edmonton Eskimo Football Club & Grey Cup
425,914 $
2010 Inc.

Interior Provincial Exhibition Interior Provincial Exhibition Association

273,000 $
International de montgolfieres de Corporation du Festival de Montgolfieres de
1,082,100 $
Saint-Jean-sur-Richelieu St-Jean-sur-Richelieu

International Plowing Match and Rural Onta'rio Plowmen's Association

255,460 $
Expo
Kokanee Crankworx Whistler Mountain Resort Limited Partnership
170,000 $
Luminato Toronto Festival Of Arts, Culture And
2,566.099 $
Creativity

Niagara Wine Festival Niagara Grape and Wine Festival

150,400 $
Norfolk county Fair and Horse Show Norfolk County Agricultural Society
171,000 $
Old Home Week PEl Provincial Exhibition Inc.
134,888 $
Pacific National Exhibition The Fair at the PNE
2,984,250 $
Quebec City's Summer Festival Festival d'ets international de Quebec inc.
2,895,592 $
Red River Exhibition Red River Exhibition Association
198,585 $
Regates Molson Dry de Valleyfield Les Regates De Valleyfield Inc.
310,536 $
Rexall Edmonton Indy Edmonton Northlands & Kirkness Lake
821,250 $
Ventures Ltd.

Rodeo du Carnian Comite des Attractions Touristiques de

141,925 $
Notre-Oame-Du-Nord

Royal Agricultural Winter Fair Royal Agricultural Winter Fair Association of

1,893,750 $
Canada

Royal Manitoba Winter Fair Provincial Exhibition of Manitoba Inc.

203,625 $
Royal Nova Scotia International Tattoo I~oyal Nova Scotia International Tattoo
473,082 $
Society

SaskTel Saskatchewan Jazz Festival Saskatchewan Jazz Festival Inc.

198,750 $
Shaw Festival The Shaw Festival Theatre Foundation,
2,607,458 $
Canada

Sound af Music Festival Burlington's Sound Of Music Festival Inc.

144,675 $
Stratford Shakespeare Festival Stratford Shakespearean Festival of Canada
3,000,000 $
TO Canada Trust Vancouver Coastal Jazz and Blues Society
615,139$
International Jazz Festival

.. .f6
 -6 ­

The Saskatoon Exhibition Saskatoon Prairie land Park Corporation 249,362 $

Thousand Islands Playhouse Thousand Islands Foundation For The 227,300 $
Pariorming Arts
Tim Horton's Shuffle Blues & Jazz Southside Shuffle Blues & Jazz Festival 54,246 $

Festival

Velirium • Festival international et Corporation coupe du monde velo montagne 271,759 $

championnats du Monde de velo de

montagne

Whoop-up Days Lethbridge and District Exhibition 79,875 $

Winnipeg Folk Festival The Winnipeg Centennial Folk Festival 389,255 $

World Ski and Snowboard Festival Whistler Mountain Resort Limited Partnership 326,250 $

* Le montant reel peut differer.

c) Comblen chaque organisation a-t-elle demande?
• Dans Ie cas de toute manifestation touristique, Ie financement disponible aux termes du PMTR ne peut de passer
20 pour 100 du budget de tresorerie de fonctionnement de la derniere edition de la manifestation touristique, jusqu'a
concurrence de 3 millions de dollars par exercice dans Ie cas des demandes de financement de niveau 1 et jusqu'a
concurrence de 1 million de dollars par exercice dans Ie cas des requerants de niveau 2.
• Le financement prevu aux termes du PMTR est par projet. Les projets d'immobilisations admissibles peuvent etre
finances jusqu'a concurrence de 50 pour 100, tandis que Ie financement des autres categories de depenses
admissibles peut atteindre 75 pour 100. Les coats de la programmation lies aux cachets des artistes ne peuvent
depasser 50 pour 100 du financement total consenti pour la manifestation touristique.

d) Quelle a ete la decision prise dans chaque cas et comment ('a-t-on motivee?
• Le PMTR est un programme temporaire de stimulation de deux ans ayant pour but de donner une impulsion bien
a a
necessaire !'industrie touristique canadienne, qui etait confrontee plusieurs detis au debut de la recession
a
mondiale. Le programme vient en aide des manifestations touristiques partout au pays.
• Le PMTR est un programme discretionnaire at toutes les decisions definitives concernant Ie financement sont prises
par Ie ministre de I'lndustrie.

a
e) QueUe partie des fonds prevus au bUdget n'a pas ete octroyee des projets?
• Dans Ie bUdget de 2009, Le Plan d'acfion economique du Canada, on a annonce des fonds de 100 millions de
a
dollars sur deux ans destines des festivals et manifestations de renom.
• Les fonds non deloenses sont retourn es au T resor.
.
2009-2010 -
2010-2011
Fonds totaux 50 M$ 50 M$
Administration du programme 2,4 M$ 1,6 M$
Manifestations 3Pprouvees 47,5 M$ 39,2 M$ I

Projets echelonnes sur deux ans* 1,2 M$

Commission canadienne du tourisme 8M$U
, .
* La premIere annee, sept proJets ant rec;u du fmancement a titre de proJets d'une duree de deux ans.
** Sous reserve de f'approbation du Conseil du Tresor.

f) Comment les demandes accuelllies ont-ellas ete cholsies?

• Les responsables du PMTR ont verifie que chaque demande etait complete et etait accompagnee de toute la
documentation requise, comme "exigent Ie formulaire et Ie guide de demande.
a
• Les responsables ant determine si la manifestation satisfait tous les criteres d'admissibilite. Par exemple, ils
ont verifie que les seuils minimums etablis par rapport a la participation globale et au pourcentage de touristes
etaient respectes.

... /7

 -7­

• Les responsables ont verifie que les fonds demandes respectaient les Iimites de financement du programme
d'apres les renseignements financiers presentes. Par exemple, la demande de financement ne pouvait depasser
20 pour 100 du budget de fonctionnement de tresorerie relatif ~l /a manifestation de I'annee precedente, et devait
demontrer un seui! de 50 pour 100 en ce qui a trait aux cachets des artistes.
• Les responsables se sont assures egalement que les activites qui obtiendraient du financement etaient

admissibles et que toutes les depenses etaient egalement admissibles.

• Les demandes ont ete evaluees en fonction des renseignements fournis par Ie requerant.
• Les manifestations qUi ont ete financees ont presente des propositions acceptables au gouvernement du

Canada qui respectaient les criteres d'admissibilite c1airement definis.

• Toutes les decisions definitives relativement aux demandes accueillies incombent au ministre de l'lndustrie.

g) Quelle incidence prevoit-on que les projets afferents aux demandes accueillies auront sur Ie nombre de
touristes canadiens et etrangers?
a
En 2009, les requerants retenus avaient prevu que Ie nombre de touristes participant leur manifestation tenue en
2009 serait de 159 810 personnes en moyenne par manifestation avec Ie soutien du PMTR. Ces chiffres sont fondes
a
uniquement sur des estimations soumises par les requerants selectionnes I'appui de leur demande de 2009. Les
moyennes sont calculaes a partir des estimations presentees dans 45 demandes sur 60 dans lesquelles des
a
previsions liees au nombre de touristes en 2009 etaient fournies. La nombre de touristes comprend la fois les
touristes canadiens et internationaux.

a
En 2010, les requerants retenus avaient prevu que Ie nombre de touristes participant leur manifestation tenue en
2010 serait de 118586 personnes en moyenne par manifestation avec Ie soutien du PMTR. Ces chiffres sont fondes
a
uniquement sur des estimations soumises par les requerants selectionnes I'appui de leur demande de 2010. Les
a
moyennes sont calculees partir des estimations presentees dans 45 demandes sur 47 dans lesquelles des
a
previsions Ijees au nornbre de touristes en 2010 etaient fournies. Le nombre de touristes comprend la fois les
touristes canadiens et internationaux.

a
Les methodologies utilisees par les requerants pour etablir leurs previsions peuvent differer d'une annee I'autre,
produisant ainsi des resultats contradictoires au cours des annees. Les comparaisons entre les annees doivent donc
etre effectuees avec prudence.

h) QueUes sont les retombees economiques esccmptees des pre:lljets approuves?

En 2009, les requerants retenus avaient prevu que les recettes decoulant des manifestations pour leur manifestation
tenue en 2009 seraient de 5 395 127 dollars en moyenne par manifestation avec Ie soutien du PMTR. Ces chiffres
a
sont fondes uniquement sur des estimations soumises par les requerants selectionnas I'appui de leur demande de
a
2009.Les moyennes sont calcuh~es partir des estimations presentees dans 49 demandes sur 60 dans lesquelles
des previsions liees au nombre total de participants en 2009 ataient fournies.

En 2009, les requarants retenus avaient prevu que les depense.s realisE'es par les visiteurs a leur manifestation tenue
en 2009 seraient de 31 110399 dollars en moyenne par manifestation avec Ie soutien du PMTR. Ces chiffres sont
a
fondes uniquement sur des estimations soumises par les requerants selectionnes I'appui de leur demande de 2009.
Les moyennes sont calculees a partir des estimations presentees dans 341 demandes sur 60 dans lesquelles des
previsions Hees au nombre total de participants en 2009 ataient fournies.

En 2010, les requerants retenus avaient prevu que les recettes decoulant des manifestations pour leur manifestation
tenue en 2010 seraient de 9 002 0'17 dollars en moyenne par manifestation avec Ie soutien du PMTR. Ces chiffres
a
sont fondes uniquement sur des estimations soumises par les requerants selectionnes I'appui de leur demande de
2010. Les moyennes sant calculees a partir des estimations presentees dans 43 demandes sur 47 dans lesquelles
des previsions 'iees au nombre total de participants en 2010 ataient fournies.

.../8
 , .

-8­

a
En 2010, les requerants retenus avaient prevu que les depenses realisees par les visiteurs leur manifestation tenue
en 2010 seraient de 30954949 dollars en moyenne par manifestation avec Ie soutien du PMTR. Ces chiffres sont
fondes uniquement sur des estimations soumises par les requerants selectionnes a I'appui de leur demande de 2010,
a
Les moyennes sont calculees partir des estimations presentees dans 35 demandes sur 47 dans lesquelles des
previsions liees au nombre total de participants en 2010 etaient fournies,

a
Les methodologies utilisees par les requerants pour etablir leurs previsions peuvent differer d'une annee "autre,
produisant ainsi des resultats contradictoires au cours des annees. Les comparaisons entre les annees doivent done
etre effectuees avec prudence.

i) Quelles etaient les retombees economiques prevues des demandes qUi ont ete rejetees?
En 2009, les requerants non retenus avaient prevu que les recettes decoulant des manifestations pour leur
manifestation tenue en 2009 seraient de 4 535 948 dollars en moyenne par manifestation avec Ie soutien du PMTR.
a
Ces chiffres sont fondes uniquement sur des estimations soumises par les requerants non selectionnes I'appui de
a
leur demande de 2009 et n'ont pas ete verifies par les representants du PMTR. Les moyennes sont calculees partir
des estimations presentees dans 18 demandes admissibles sur 22 dans lesquelles des previsions liees au nombre
total de participants en 2009 etaient fournies.

a
En 2009, les requerants non retenus avaient prevu que les depenses realisees par les visiteurs leur manifestation
tenue en 2009 seraient de 7 583010 dollars en rnoyenne par manifestation avec Ie soutien du PMTR. Ces chiffres
sont fondes uniquement sur des estimations soumises par les requerants non selectionnes a I'appui de leur demande
a
de 2009 et n'ont pas ete verifies par les representants du PMTR. Les moyennes sont calculees partir des
estimations presentees dans 14 demandes admissibles sur 22 dans lesquelles des previsions liees au nombre total
de participants en 2009 etaient fournies.

En 2010. les requerants non retenus avaient prevu que les recettes decoulant des manifestations pour leur
manifestation tenue en 2010 seraient de 5 697 525 dollars en moyenne par manifestation avec Ie soutien du PMTR.
a
Ces chiffres sont fondes uniquement sur des estimations soumises par les requerants non selectionnes I'appui de
a
leur demande de 2010 et n'ont pas ete verifies par les representants du PMTR. Les moyennes sont calculees partir
des estimations presentees clans 30 demandes admissibles sur 38 dans lesquelles des previsions liees au nombre
total de participants en 2010 etaient fournies.

a
En 2010, les requerants non retenus avaient prevu que les depenses realisees par les visiteurs leur manifestation
tenue en 2010 seraient de 31 212 570 dollars en moyenne par manifestation avec Ie soutien du PMTR. Ces chiffres
a
sont fondes uniquement sur des estimations soumises par les requerants non selectionnes I'appui de leur demande
a
de 2010 et n'ont pas ete verifies par les representants du PMTR. Les moyennes sont calculees partir des
estimations presentees dans 21 demandes admissibles sur 38 dans lesquelles des previsions liees au nombre total
de participants en 2010 etaient fournies.

a
Les methodologies utilisees par les requerants pour etablir leurs previsions peuvent differer d'une annee I'autre,
produisant ainsi des resultats contradictoires au cours des annees. Les echantillons utilises pour estimer les
depenses moyennes de visiteurs pour les requerants non selectionnes en 2009 et 2010 sont sensiblement differents.
Les comparaisons entre les annees doivent done etre effectuees avec prudence.