BRAND

GUIDELINES
 SCORH BRAND GUIDELINES
INTRODUCTION/OVERVIEW

Investment.
Opportunity.
Health.

The South Carolina Office of Rural Health (SCORH), a 501(c)3 non-profit statewide organization, recognizes that investment,
opportunity, and health are the foundation for achieving optimal results in our state’s rural and underserved communities.
Since 1991, SCORH has worked with local, statewide, and national partners to leverage opportunities for improving rural
quality of life. As the only federally-designated statewide organization solely focused on the health of rural communities,
SCORH strives to connect available assets with community need. In 2018, SCORH affirmed its commitment to healthy rural
communities by adopting the vision: Investment. Opportunity. Health.

With 27% of the state’s population living in rural communities, appropriate investments from public and private
entities are necessary to support equitable access to resources that contribute to positive health outcomes in
rural areas. Assuring opportunities are available in rural areas is encouraged by rural-friendly policy and pro-rural
messaging. The concept of health includes but extends beyond the traditional health care system. Through synergy created
by optimizing these three areas, South Carolina’s rural communities are able to thrive and grow. SCORH offers training,
education and technical assistance to rual providers, advocates, and communities to support this synergistic development all
across the state.

The South Carolina Office of Rural Health’s Staff and Board members are committed to this vision, which we hope will
help close the gap in health status and life expectancy between our state’s rural and urban communities. Through strong
collaboration with state and national partners, and most importantly, rural communities themselves, we will make positive
steps in this direction.

This brand guide is intended for internal use by SCORH Staff and Board members to help ensure this vision is
communicated effectively and that overall a positive image of rural South Carolina is promoted.
 SCORH BRAND GUIDELINES
COLOR

Primary

ABOUT: SCORH
GREEN
HEX 778341
RGB 119,131,65
CMYK 55, 33, 91,13
PMS: 7491 C

The SCORH color palette consists of three

colors: SCORH green, blue, and gray. These colors
are the core of our brand identity and should appear HEX 002554
SCORH
whenever possible for individuals to immediately RGB 0 37 84
BLUE
identify our brand.Using this palette consistently CMYK 100 79 12 59
creates an additional layer of distinction for our PMS: 655 C
office.

SCORH encourages the use of the accent

color palette providing additional range to HEX 5b5956
SCORH
branding SCORH. RGB 91.89.86
GRAY
CMYK 61, 55, 56, 29
This palette is meant to complement the SCORH PMS: 418 C
Primary Palette and has been developed to provide
variety and visual interest in communications
projects.

It is important to remember that the Accent

secondary color palette is just that: a secondary
choice to complement our primary palette of SCORH
Green, Blue, and Gray and should never overpower
those colors.

When using color specifically as a design

element, try to pair vivid colors with neutral colors,
letting one dominate the other. For example, if your HEX 939A66 HEX D3D4C0 HEX EAEBE2
dominant colors are vivid, then your accents should RGB 147,154,102
CMYK 45, 29, 71, 4
RGB 211,212,192
CMYK 17,10,25,0
RGB 234, 235, 226
CMYK 7,4,10,0
be neutral. PMS: 5773 C PMS: 7527 C PMS: 621 C

Additionally, if one element dominates, the

others should appear smaller. For all materials, one
element should draw the eye while the others work
to complement or accent.
HEX 7493B4 HEX B8BDC4 HEX DDDEE1
RGB 91, 127,149 RGB 184,189,196 RGB 221,222,225
CMYK 71,50,39,13 CMYK 28,20,17,0 CMYK 12, 9, 8,0
PMS: 2157 C PMS: 421 C PMS: Cool Gray 1 C

HEX 7A7673 HEX C8C4C3 HEX E4E1DF

RGB 122,118,115 RGB 108,122,130 RGB 228, 225, 223
CMYK 53,47,48,12 CMYK 21,19,19,0 CMYK 9,8,9,0
PMS: 424 C PMS: 400 C PMS: 664 C
 SCORH BRAND GUIDELINES
LOGO

SCORH Primary Logo: used in the majority of

applications

White Version: used to stand out against dark

backgrounds. In this example, logo is used on top of
a dark image.

Black Version: used in printing promotional products,

or when other two logos do not stand out against
background.

The SCORH logo is an essential piece of our brand. The SCORH Green and blue logo is the
primary logo, to be used in most applications. When necessary, use the black or white logo.

Please Note: any requests for a logo to be provided to a partner organization for other meetings
and/or events should be directed to Chrissy for distribution.
SCORH BRAND GUIDELINES
LOGO

Do not stretch or skew logo.

When resizing, drag corner handles to resize
proportionately.

Do not use white logo with a light

colored background.

Do not use black logo with a dark

colored background.
 SCORH BRAND GUIDELINES
TYPOGRAPHY

Verdana Georgia
Headline font Paragraph Font

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCEDFGHIJKLMNOPQRSTUVWXYZ

123456789!@#$%^&*() 1234567890!@#$%^&*()

The standard fonts for SCORH documents are Verdana and Georgia. Calibri is also an acceptable font.
This policy applies to all text that leaves the SCORH office, including emails, flyers, agendas, etc. The goal of this
policy is for all SCORH materials to appear clean and consistent.

The above fonts should be used on all documents that are created and branded in the SCORH style. These styles
do not apply to grant documents+reports.
 SCORH BRAND GUIDELINES
IMAGES

• Images/graphics used by SCORH should convey positive aspects of rural South Carolina.
Examples of this include natural landscapes, rural towns and storefronts, and rural
community events.

• “Stock” Images/graphics for staff use are found on the F Drive/ Communications And
Marketing/ Stock Images.

• If additional images/graphics are needed, staff may download free images online (Free
images must have a “Creative Commons“ license).

• If images cannot be found online, staff may choose to take a photograph.

• Photo releases must be used for photographs of children under the age of 18. Photo releases can
be found on the F Drive://Communications and Marketing/ Photo Releases.In accordance with
HIPPA, photographs that clearly identify patients cannot be used.

• If you are unable to find the proper image or graphic, please ask Chrissy for assistance.

Further details about graphics will be forthcoming.

 SCORH BRAND GUIDELINES -DIGITAL MEDIA
SOCIAL MEDIA POLICY

Social Media posts are written in an upbeat and down to earth voice. Anything posted and promoted by the
SCORH social media accounts must be related to the activities of the SCORH office.

The #scorhhappenings hashtag is used for any event that SCORH employees are involved in that is related to
the office.

The #powerofrural hashtag is used to promote a postive image of South Carolina, as well as in relation to
National Rural Health Day.

Facebook: @SCORH
Twitter: @scruralhealth
Instagram: @scruralhealth
Youtube: scruralhealth
LinkedIn: South Carolina Office of Rural Health

Further guidelines on the use of social media will be forthcoming.

SCORH BRAND GUIDELINES -DIGITAL MEDIA
WEBSITE/ ELECTRONIC NEWSLETTER

• SCORH web pages appear in consistency with the home page (above). Any change requests for
the website should be directed to Chrissy.

• The “Rural Focus“ is the SCORH newsletter that is distributed every Friday. This newsletter
includes SCORH events, workshops, and conference updates, as well as partner information.
Articles for the Rural Focus must be sent at least 3 weekdays in advance of the newsletter going
out.
• Newsletter information must be clearly apparent, with title and important information.
• Information must be sent electronically. To ensure inclusion in the Focus, please scan printed
materials and send them to Chrissy.
SCORH BRAND GUIDELINES -DIGITAL MEDIA
POWERPOINT PRESENTATIONS

Title
Author

CONTACT US

Website:
scorh.net
Lashandal Pettaway-Brown, Address:
MHA, MBA,PCMH-CCE 107 Saluda Pointe Drive
Quality Improvement Coach Lexington, SC 29072
Lpbrown@scorh.net Phone:
803-454-3850

Text SCRURALHEALTH to 66866 to subscribe to our “Rural Focus” newsletter!

Powerpoint presentations must appear as above. All presentations by SCORH

employees must have the SCORH logo prominantly displayed on the first slide and last slide,
and at the bottom of the following slides. SCORH logo need only be used once per slide. Fonts
used must be those listed in the SCORH guidelines. On contact slide,presenter’s name, title,
credentials, and title must appear.

Please retrieve the presentation template each time you create a presentation. The template
is located on the F Drive/ Communications and Marketing.
SCORH BRAND GUIDELINES
EMAIL SIGNATURE/BUSINESS CARDS

Signature Tags must appear as shown at left, and

include SCORH logo, name, title, SCORH address,
email, phone number, and our
website. Logos should appear at full
resolution, and sized in proportion to the
image at left.

Fonts used in emails must be those listed in

the SCORH guidelines. Background for email
signature must be white.

Emails sent from mobile devices are not

required to use signature tag image, but must
include name, credentials, title, phone number,
SCORH website and address.

Email signature must also include a confidentiality

notice, typed in Calibri pt. 8 font. This can be
found on the F Drive.

CHRISSY HUTCHINSON
Communications+ Marketing Manager
chutchinson@scorh.net
803-454-3850
scorh.net

107 Saluda Pointe Dr. Lexington, SC 29072

All SCORH business cards adhere to the (above) layout design. To ensure consistency,
credentials behind a staff member’s name are limited to degrees at a master’s level or above
and/or certifications that are directly related to the staff member’s responsibilities at SCORH.
New business cards are ordered through Caroline.
 SCORH BRAND GUIDELINES -PRINT MEDIA
LETTERHEAD/ AGENDA

SCORH letterhead is availble in the official printed version, or may be used electronically.
All meetings held at and/or on the behalf of SCORH that include constituents, stakeholders, partners, and/
or funders should include an agenda that uses the SCORH letterhead. Fonts used should be in accordance
with SCORH font guidelines, and document margins must be no less than .5”.

Letterhead Agenda

Contact Information:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse lacinia diam erat,
eu gravida elit cursus at. Nam porttitor urna libero, a semper magna gravida sit amet.
Nunc non vestibulum sapien. Mauris efficitur nisi est, vitae dictum neque sollicitudin in. Meeting Title:
Praesent ornare malesuada ultricies. Etiam congue nibh quis nibh efficitur posuere. Sed
non leo facilisis, sodales lorem vitae, dictum leo. Proin finibus enim et porttitor Meeting Objectives:
elementum. Maecenas dapibus tellus non diam varius sagittis. Ut nec faucibus dolor, vel
cursus felis. Proin euismod urna elit, elementum rhoncus erat aliquet sed.

In hac habitasse platea dictumst. Suspendisse convallis venenatis arcu. Cras lorem quam, 11:00 Call to order
gravida bibendum orci id, molestie vestibulum ipsum. Integer rutrum non mauris eu
mattis. Sed euismod, nibh et sagittis placerat, ante sem scelerisque felis, cursus tristique Facilitator Name called to order the regular meeting of the Organization/Committee Name at
massa diam in urna. Phasellus sagittis libero nec bibendum posuere. Sed volutpat augue time on date at location.
non porttitor efficitur. Curabitur at purus viverra, convallis erat in, scelerisque nisi. Donec
id dapibus lectus. Donec non est non dui sodales blandit. 12:00 Roll call

Cras id egestas est. Donec euismod viverra magna non interdum. Donec maximus quam Secretary Name conducted a roll call. The following persons were present: attendee names
in lacus condimentum varius a sed ipsum. Vestibulum vehicula ante tortor. Vivamus in
mollis nisi. Curabitur tincidunt imperdiet metus vitae accumsan. Mauris mauris metus, 12:30 Approval of minutes from last meeting
euismod at sodales non, convallis a odio. Aenean tincidunt urna ipsum, at ultricies lectus
euismod quis. Cras non diam sagittis, vulputate sapien non, ultrices eros. Sed eget nisl Secretary Name read the minutes from the last meeting. The minutes were approved as read.
nec erat porttitor malesuada. Vivamus non risus vel ex lacinia feugiat. Morbi ac nisl vel
quam tincidunt egestas. Ut eget consectetur libero. Praesent venenatis eget purus ac 1:00 Open issues
fringilla. Integer pretium justo rutrum, commodo leo sed, semper arcu.
a) Open issue/summary of discussion
Cras placerat tincidunt erat nec suscipit. Aliquam lacinia odio elit, dictum aliquam est
b) Open issue/summary of discussion
tincidunt ut. Cras porta ex eget tellus tincidunt, non sagittis dolor faucibus. Pellentesque
nec nibh velit. Phasellus a mauris hendrerit, porttitor dolor quis, sodales lacus. Nullam sit c) Open issue/summary of discussion
amet lacus et libero auctor sagittis in id velit. Aliquam sed sapien sit amet quam interdum
varius id non est. Mauris blandit, libero a fermentum accumsan, velit libero porta eros, a 1:30 New business
pharetra enim mauris eu diam. Etiam eget risus ut magna tempus finibus eget sed ex.
Pellentesque sit amet urna sit amet lectus vehicula mollis eu vehicula neque. d) New business/summary of discussion
e) New business/summary of discussion
In hac habitasse platea dictumst. Phasellus hendrerit malesuada magna, ut laoreet metus
porta et. Fusce pulvinar risus id porta interdum. Proin tempus tincidunt leo in feugiat. f) New business/summary of discussion
Nullam nec ipsum id lacus aliquet semper vitae ut turpis. Nullam ut ligula vel turpis
2:00 Adjournment
interdum cursus vel vitae ante. Duis quis lorem lectus. Phasellus finibus interdum mi, a
faucibus elit eleifend eget. Ut lobortis in purus non aliquet. Maecenas sodales at purus eu Facilitator Name adjourned the meeting at time.
rhoncus. Phasellus dui tortor, varius ac sapien ac, pellentesque cursus erat.
Minutes submitted by: Name

Envelopes
 SCORH BRAND GUIDELINES -PRINT MEDIA
FLYERS/EVENT PROMOTION

Events and workshops:

All events and workshops, to include webinars and face-to-face meetings, must be advertised no less than
30 days prior to the date of the event. Marketing templates for digital and print advertising will be made
available. In addition, all face-to-face meetings should include in the meeting materials an approved
agenda design. All meeting materials should be provided in a SCORH branded folder.

All associated digital media (Eventbrite, Survey Monkey, GoToMeeting/Webinar, etc.) should also use the
SCORH brand (logo, colors, typography).

Materials for the SCORH Annual Conference+National Rural Health Day will be designed and distributed by
Chrissy as appropriate.

A “SCORH Overview” marketing booklet will be made available to SCORH staff for use in meetings with
constituents, stakeholders, partners, and/or funders. This booklet will contain information about all of our
programs and services and will be a complement to information provided on the SCORH website.

Design of new program/content specific materials should be requested through Chrissy. These materials
take time for design, review, and approval so please plan accordingly.
SCORH Brand Guidelines Version 2.0
11.20.18