flavure

/ pronounced flav-your/ rhymes with pure//

Flavour+Nature
brand
1. the natural flavour of food or a drink.
"Snacking olives is a unique product from Flavure."

Similar: taste savour tang relish palate sapor flavouring

When life
gives you
lemons olives,
snack ‘em up!
Design briefs and Problem statements play a vital role in a brand-building exercise.
And the problem statement by Sujay from Sparkplug Foods stated - “Create a brand by
combining delicious, flavorful food with natural goodness – emphasis on taste rather
than health as the latter often connotes lack of taste to consumers. Showcase
‘snackable’ olives vs the ones preserved in brine solution that are messy to eat and
overwhelmingly salty. Presenting olives as a delicious & juicy snack flavored to Indian
palettes (namkeen & spicy with strong flavors) and packed in a ready to eat format.
Leverage the right format with a unique product to create a new segment in the snacks
market and form the base of a new master brand. Available in 3 flavours- chilli,
chilli-garlic and oregano.”
DELVING DEEP INTO
FLAVURE’S BRAND, PACKAGING
AND COMMUNICATION DESIGN

Brand Identity Creation

Naming the brand and creating an identity for it.

Packaging Design Creation

Designing Packaging artwork and building its visual language.

Packaging Format Development

Curating a suitable packaging format and developing it.

In-store Marketing Collateral Design

Designing retail collaterals for point of sale marketing.
BRAND IDENTITY CREATION
Naming the brand and creating an identity for it.

Bizongo’s brand nomenclature exercise was based on two critical entities of the brand
strategy- Natural and Flavourful. These keywords played an important role in the
development of the holistic brand language. Coining the term ‘Flavure’ further paved
the way for a logo design in a similar fashion. We then brainstormed a variety of
names and concepts for the brand amongst which Flavure (a combination of
Flavour+Nature) was chosen as the Brand name.

Flavour
+ Nature
=
Before your Brand name, its logo registers in the consumer’s mind. That is why it is
often called the face of your company. The Logo plays a pivotal role in creating a
memorable customer experience. Here, we closely tried to curate some of the brand
keywords such as Artsy, Minimalistic, and Playful. With a fresh approach, the font was
also curated accordingly.

The swoosh close to the ‘e’ in the name added an

active element to the logo unit.

Pro Tip

Our Market survey witnessed an epic record of 63% of the consumers

purchasing a daily household essential only because its packaging looked
appealing. Clearly, packaging matters!

Shailesh Kumar
Design Intelligence, Bizongo
PACKAGING DESIGN CREATION
Designing Packaging artwork and building its visual language.

Since the product category was comparatively new, we keenly focused on minute
details to design the brand’s visual language. Considering the principles and elements
of design, the artwork was created for all the variants bearing the product imagery.
The imagery used was realistic that added to the honesty of the product / brand. This
also increased the appetising nature of the food product.
 The principles of Design cover 4 aspects- Hierarchy, Proximity, Contrast and Balance.
Closely guided by the same, Elements of design also play a vital role in developing a
new artwork. Here’s an elaborated Design elements zoom-in for Flavure.

Line
A strong use of line is a great
way to stylise your illustrations.

Shape
Shapes, defined by boundaries
such as lines or colours are often
used to emphasize a specific
portion of the design.

Space & Size

Space is one of the most
commonly underutilized and
misunderstood aspects of design.

Colour & Texture

The colour palette is inspired
by nature and its organic form.

Value
Design rules are meant to be
broken the right way. In design, the
value refers to the lightest and
darkest shade of colour used in a design.
 Line: A strong use of line is a great way to stylise your illustrations.
Here, the swoosh next to the ‘e’ in Flavure has a preconceived
notion of a tongue, referring to the lip-smacking taste of the
product in the package. Emphasising the effect of lines in
illustrations create an intriguing after effect on the customer.

Pro Tip

70% of consumers we've interacted with during our market research find
graphics, colour, & shape the most attractive aspects of packaging design.

Shrushti Rao
Packaging Designer, Bizongo

Shape: Shapes, defined by boundaries such as lines or colours

are often used to emphasize a specific portion of the design.

Here, a gloss-finished O (for Olive) in the mid stands out because of

the use of our relative colour of the variant. The variant for Oregano
has an O bearing a lighter shade of green while chilli and chilli-garlic
variants bearing lighter shades of red. Various other elements such
as hollow or whole olives, spicy seasoning, chilli graphic, etc. are
added to help the brand communicate with the customer. With this
we’ve also set a holistic design language that extends to the whole
packaging unit in the longer run.

Space & Size: Space is one of the most commonly underutilized

and misunderstood aspects of design.

On this pouch of Olives, space between the text introduces a sense of

hierarchy in the design. We clearly mean, in design, size matters! With
OLIVES in uppercase, we’ve set the customer’s expectations right at
the beginning. Placement of necessary information such as pitted,
whole, variant, vegetarian, etc. also utilizes the space better.
Colour & Texture: The colour palette is inspired by nature
and its organic form.

This is why we’ve chosen a suitable shade of green for Flavure which
is a mixture of yellow (food category dominant) and blue (colour of
nature). The supporting colour palette is an amalgamation of bright
and rich colours corresponding to the food category it belongs to. O in
the middle of the pouch bears a gloss-finished texture which is
enhanced by a solid matte-finished background. Usage of varied
textures makes the visual appetizing, making these Snacking products
more visible on the shelf.

Value: Design rules are meant to be broken the right way. In

design, the value refers to the lightest and darkest shade of colour
used in a design.

Here, since the brand is newer to the market, a selective shade of

green was chosen by us as the parent colour to secure the brand’s
position on the shelf initially. Usage of too many shades in a design
snatches away the customer’s attention; our design will help the
brand create an identity of its own.
PACKAGING FORMAT
DEVELOPMENT
Table olive producers store olives in brine solution (often in underground tanks) until
processing and packaging for enhanced preservation.Taking this into account, we
decided to develop the kind of packaging that maintains the shelf span of the product
inside and sustain sterilisation. After a thorough market research, we suggested the
format of retort pouches to Flavure enabling their product to become an 'on the go
snack'. These pouches were chosen to keep the olives juicy & fresh. Added advantages
include easy opening mechanism, portability, light weight, attractive features, etc.

Studies show that these heat-resistant laminated pouches have a shelf-life equivalent
to that of foods in metal cans. Since the product had to be positioned as a quick snack,
the packaging format of pouches was prioritised over cans. This was guided by a
market research carried out with International olive samples.This structural
benchmarking was followed by the development of an innovative packaging format.

Why did we choose a retort pouch for Flavure?

FDA-approved, Water-based ISO and QS Excellent print

food-grade material inks quality rating quality, regardless of
order size

Pro Tip
While ready-to-eat meals are the best choice for working individuals in the
country, retort pouches are the best choice for packaging of food
products. These pouches can withstand high temperature and are 100%
leakage-proof.

Harsh Shrivastav
Packaging Development Expert, Bizongo

Suiting the packaging requirements, we also developed SRP (Shelf-ready packaging) for
their retail display available in a pack of 12. SRP is the kind of packaging which is
optimized for efficient stocking and sales. For sale on E-commerce, a mono carton is
designed for the consolidation of 3 pouches.
IN-STORE MARKETING
COLLATERALS

Snack-on-the-go

Have you tasted the

- OLIVES -
ve ys
na
cks

Flavour of Nature?

Lo
juic

100
NAT %
URA
L

100%
E njoy NATURAL

lestrol
Cho
l
stro

No
hole
No C

No
Cho
lestrol

Gluten F

ree
Available in three
delicious flavours

nt
S FAT
TRAN
FREE

Wmaore
Love juicy snacks

Poster
joy
En
rs
ou
av

s fl
ic i ou
e d el
thre

nret
Available in

TRA
NS F
AT
E
a
Wmo
FRE Gluten
Fre
e

Cholest
No
No Ch
rol

olestr
o l
rol

No
Cholest

Standee

With a unique Branding, Packaging, and Communication Design in place, Flavure is set
in motion to kick off in the market.
TESTIMONIAL

We came to Bizongo after conducting a primary

customer research. Team Bizongo helped us widen this
understanding through a market research and
competitor benchmarking. With the creation of a
strong brand identity, they also helped us design a
packaging unit that had the foresight for future
product lines that we plan to launch. Entering a niche
and unique product category wouldn’t have been
possible without Bizongo’s support.

Kudos to the Packaging Design pros that worked

wonders for us!

Sujay Naik
Co-Founder & CEO, Flavure
Want to curate
a unique packaging
design for your brand?

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