global communication system

The global communication system that connects millions of users is becoming hard to ignore.
Internet is truly emerging as a powerful medium for obtaining information on a verity of subject
published on-line. It is perhaps the most useful source for obtaining the latest information, which
may otherwise still be month away to appear in the print form. Internet through its open standard
has set the foundation for global communication.

access to resources

It provides access to resources that millions of computer users enjoy today.

Potential of changing the dimension

It is evident that internet has all the potential of changing the face and dimensions of education
and learning

Utilisaton of resourcs
The use of internet will eventually promote the transfer of information ensuring the better
utilization of resource and satisfying the need of clientele across the world

Data soucrce

Softwares and applications to carryiot research more easily

Marketing research specifies the information required to address the vital issues in
decision making, designs methods for collecting information, manages and
implements the data collection process, analyzes and communicates the findings and
their implications. In simple Marketing Research is about researching the whole
company’s marketing process.
The Role of Internet in Marketing Research:
Internet became the part and parcel of the businesses to make and convey
decisions. The decision-making is done based on the information generated by the
marketing research. Increasingly Internet is becoming a major source for the market
research. The reason is Internet contains vast resource of information available
for Market Research.
 Access to Multiple Resources
Accessing information through the Internet is an efficient alternative to hours
spent with traditional sources like libraries. The Internet connects businesses,
academic institutions, trade associations, government agencies and private
 individuals. Using browsers, it is possible to access the sites or user groups who
are linked through the Net.
 Information at Finger Tips
Any kind of information that is available in Internet is just a few clicks away. For
marketing research, the Internet has two important sources of information. One
is the websites, which represent companies, organizations and individuals to
promote their products, services or communicate their views. The other source is
user groups. The information given in the websites rather than the user groups is
more reliable for a researcher. The companies and organizations generally give
genuine information about their businesses in their official portals. The user
groups can give some useful leads by giving key words and URLs.
 Exchange Information Globally in Less Time
Through Internet it is possible to send and receive information from far distant
countries. You can send and receive market reports to and from China as easy as
Canada. All this will happen in few minutes with less effort and cost. The
effortless transmission of information across the boundaries made the job of the
marketing research easier, to process both globalized and localized information
for the marketing research.
It is undisputed to state that Internet has a vital role to play in the marketing
research. The information base in Internet is expanding by the online versions of the
other sources of information such as libraries, press, books etc. This will give a new
exposure to the marketing research to become more effective and efficient in
delivering better results.
Advantages • Cheaper • Easier medium of research • Survey a high number of respondents •
Rapid turn around • Possibility of target a large population • Flexibility • Control over format •
Usage of variety of media