Falguni Pandya

An industrial research report on advertising media
AN INDUSTRIAL RESEARCH REPORT
ON
ADVERTISING MEDIA
LIFTWELL PVT.LTD
PREPARED BY: FALGUNI PANDYA
ROLL NO. 35
PROGRAMME: -
Bachelor of Business Administration
Semester: - 6
ACADAMIC YEAR: -
2018-2019
COLLEGE: -
SHRI K.M & SMT. K.K SAVJANI COLLEGE
SUBMITTED TO: -
BHAKTA KAVI NARSINH MEHTA UNIVERSITY, JUNAGADH
GUIDE NAME:-
JALPA TANK
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DECLARATION
I, the under sign FALGUNI PANDYA a student of T.Y.B.B.A. hereby

declare that the project work was submitted in this report is my own
contribution and is carried out under the supervision of jalpa tank of SHRI K.M
& SMT K.K SAVJANI COLLEGE VERAVAL.
This work has not been previously submitted to any other university for
any examination.
Date:
Place: VERAVAL
FALGUNI PANDYA
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ACKNOWLEDGEMENT
It is really a matter of great pleasure for me to prepare project report. At

this stage project report is an important part of learning, and every entrepreneur
prepares it before he starts actual production.
I am heartily thankful to the bhakta kavi narsinh mehta university, which

has given me the golden opportunity to prepare the product project report of
bearings.
It is my pleasant duty to express my profound gratitude and extreme

regards and thanks to authorized person of for his valuable guidance and for
the time he spent to help me in preparing the project report.
I would like to express my deep gratitude to Professor my lecturer jalpa

tank for his helpful co-operation and guidance, without which my efforts would
have never been materialized in such words.
No serious & lasting achievement or success, one can ever achieve

without the help & guidance and co-operation of so many people involved in
the work.
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PREFACE
Practical study a vital role in the field of education. It has been introduce
for the student to get practical knowledge along with the theoretical knowledge.
Only bookish learning anything especially for the management students. How
management principles are implemented in business can only be known through
practical study through visit, student can be better.
The modern Business is placed on a very complex and intricate political

and economic environment. The opportunity and challenges provided by these
environments have profound impact on the business and the type of product to
be manufactured and marketed.
According to the above reviews, our bhakta kavi narsinh mehta

University has included practical training of any industry & viva of it is view to
expand my boundaries of thinking about implication of the theoretical
knowledge on practical field & have preferred for the same. I had prepared
research report on lift well pvt ltd It was really a nice experience for me to get
training in such a reputed company.
It is a matter of great pleasure to present this report work, training in this

unit has helped me to gain practical knowledge which am sure would benefit me
future. This project report is the result of co-operation from the company &
respondents and my hard effort.
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INDEX
SR. NO PARTICULAR PAGE NO.
1 General information 06
2 Main report on advertising media 18
3 Research Methodology 23
4 Suggestion 43
5 Conclusion 45
6 Bibliography 44
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GENERAL INFORMATION
SR.NO PRATICULAR PAGE.NO
1 Introduction of company 07
2 History and Development 08
3 Company profile 09
4 Size of the company 10
5 Form of organization 11
6 Organizational chart 13
7 Objective, Vision and Mission of company 14
8 Product profile 15
9 Time keeping system 16
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INTRODUCTION OF THE COMPANY
LIFTWELL PVT.LTD established in the year 2010. It is situated in

Rajkot. It is a manufacturing, trading, impoter and exporter of industrial
hydraulic etc. it is registered under Indian companies act 2013. Mr. suresh
vekariya is promoter of the company. And he is CEO also. It premises in 2000
square feet. It is located in urban area. Basically it is private limited company.
This company also got the certificate of ISO:9001-2008. Which is very

difficult to get. It provides no of product. And annual turn over is rs. 10 to 25
crore.
It is not only selling the products in india. But it sell the products
internationl also. And it use the online mode of payment like net banking. It use
DD, CHEQUE, and etc.
Total no of employees in the company is 100. And this is counted among

the coveted manufacture and supplier of industrial and argo hydraulic jack and
cylinder. The range of product consists of hydraulic accessories, hydraulic
cylinder, hydraulic jack and many more. It use supreme grade raw material with
advanced technology, and the products are in confirmation with industry laid
norms and guidelinces. And it fulfill the need of customers as per their
requirement.
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History & development of the unit
LIFTWELL PVT. LTD situated at kothariya near the Rajkot in Gujarat

is one of the most modern pump plant in the country. It Is one of the
largest single point pump plant built with state of art technology from
F.L. Smith of Denmark, World’s largest manufacturer hydraculics . The plant is
fully computerized and is based on fuzzy logic system. M/s. F.L. Smith Co. of
Denmark is also equity holders in the company.
LIFTWELL PVT. LTD. was established in 2th augest , 2010.
LHPL. was a pioneer unit of the PH.L. this company had got a
corporation certificate in 1999, but the regular production started in 2010.
In the plant, total investment of Rs.85crores.
LHPL. has also adopted total quality control management. “LIFTWELL

PVT. LTD is largest exporter of the cylinder in the country. It has large
dealer network in Gujarat. LIFTWELL PVT. LTD” has been successfully
launched in the state of Rajasthan, Maharashtra and Kerala.
The firm have developed a sophisticated and modernized infrastructure

facility at Rajkot, gujrat. And it is managed by highly qualified and experienced
team of professionals. The management segregated the infrastructure into
various department like manufacturing, quality testing, research & development
and etc. The firm has advance machines and equipment in manufacturing
department so it ensures optimum utilization of resources and to make the
products effective.
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COMPANY PROFILE
• Name of the unit: LIFTWELL PVT. LTD
 Year of Establishment: 2th aug 2010
• Address: LIFTWELL PVT. LTD
Near old toll naka
Besides kothariya ruda quarter
Gondal road highway
Rajkot – 360022
Gujrat, india
• Registered Office: LIFTWELL PVT. LTD
Off:gondal road
Near old toll naka
Tal:Rajkot , Dist.: Rajkot
• Corporate Office: Near old toll naka
Besides kothariya ruda quarter
Gondal road highway
Rajkot-360022
• Bankers : 1. State Bank of India
2. Dena Bank
3. State Bank of Travancore
4. State Bank of Bikaner and Jaipur
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5. State Bank of Patiala
6. State Bank of Saurashtra.
• Auditors: Messer’s Manubhai & Co.
SIZE OF THE COMPANY
 Large scale Industry: In this type of the company, investment will be

10crore or up to infinite. That type of company will be known as a large
scale industry.
 Medium scale Industry: In this type of the company, investment will be

more than 5crore but not exceed 10crore. That type of the company will
be known as small scale industry.
 Small scale Industry: In this type of the company, investment will be

25lakhs up to 5crore. That type of company will be known as small
scale industry.
 Micro Unit: In this type of the company, investment will only up to

25lakhs not exceed that. That type of company will be known as micro
unit.
Lift well private ltd is LARGE SCALE INDUSTRY as the initial

investment of the firm is more than 20crores. So it is categorized as large scale
industry. It is both labour and machine oriented unit.
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FORMS OF THE COMPANY
PUBLIC LIMITED COMPNANY:-
In this type of company, general public or the Government have

majority of shares. So the management of company is also in the Government’s
hands. So, that type of company will be known as public ltd company.
PRIVATE LIMITED COMPANY:-
In this type company, generally there will be no any issuance of

shares. The promoters or owners will be take their fund and regulate the firm
privately. The main aim is Profit Maximization.
SOLE PROPRIETORISHIP:-
In this type of company, there will only an owner who’ll generate

fund, arrange finance for the firm by himself and regulates the firm by himself.
Also main aim is to Profit Maximization.
PARTNERSHIP:-
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In this type of company, there are some specific aims like, to expand
the business, to decrease the risks and responsibilities, wish to get higher capital
fund and also Profit Maximization. For these types of aim two or more people
will be come together and will regulate the firm which will be known as
partnership firm.
CO-OPRATIVE COMPANY:
In this type of company, main aim is to promote the members of the

firm, increase the efficiency of the members in accordance with co-operative
principles.
JOINT STOCK COMPANY:
As compared to sole proprietorship or partnership, this type of the

company will have got many more advantages like, it can have very larger
volume of the capital, better credit facilities, it can employ various types of
required managerial talent and it can also undertake a greater degree of risk.
 LHPL is a pvt ltd company. The company is having larger volume of

capital and it has better credit facilities as it imports huge volume of
raw materials from the abroad countries like Africa, Shri Lanka etc.
and it is having larger numbers of employees.
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ORGANIZATION CHART
 Management Committee
 Managerial Director
 Executive Director
 General manager
 Senior General Manager (System & Audit)
 Director Works
 Marketing Manager
General Manager (P/A)
General Manager (Co-operation)
General Manager (Maharashtra)
General Manager (Gujarat)
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Objective, vision and mission of company
Every business which is setup has its own objectives. The objective
of setting up hydraulics pump business is as follows:-
 The main objective of the business is to earn profit.
The main objective of the company to serve the customers with

highly reliable hydraulic . The focus in mainly on meeting the expectation of
the customers which are cost effective .
 Vision:
Large scale producer of world class hydraulicus.
 Mission:
To provide an environment to staff to graw and advance to

prosperity and thus promote a sence of belonging. To exceed customers
expectations through reliable products,on timely delivery,cost effective solution.
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Product profile
 LHPL hydraulic cylinders for tipper body

 LHPL hydraulic cylinders for excavator
 LHPL hydraulic cylinders for loders
 LHPL hydraulic cylinders for clampshell bucket
 LHPL hydraulic cylinders for dumpers
 LHPL hydraulic cylinders for dozers
 LHPL hydraulic cylinders for JCB
 LHPL hydraulic cylinders for motor graders
 LHPL hydraulic cylinders for reversible plough
 LHPL hydraulic cylinders for tractor trailer
 LHPL hydraulic cylinders for back hoe loaders
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TIME KEEPING SYSTEM
Time Keeping System is an important and basic function for

every organization. Each and every company has its own time keeping
system.
LIFT WELL Ltd has installed the attendance system for all
employees. All the personnel have been given identification cards with
numbers. There are 3 shifts and one general shifts as follower.
TIME-KEEPING
SHIFT NO. TIME HOUR
1) FIRST 07;00 AM TO 3:00 PM 8:00 HOURS
2) SECOND 3;00 PM TO 11:00 PM 8:00 HOURS
3) THIRD 11:00 PM TO 7:00 AM 8:00 HOURS
4) GENERAL 08:00 AM TO 05:00 PM 9:00 HOURS
5) LUNCH 12:00 PM TO 01:00 PM 1:00 HOURS

TIME
TOTAL SHIFT HOURS 24 HOURS
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INDEX OF MAIN SUBJECT
No. Particular Page no.
1 Introduction of Advertising media 18
2 Objective of Advertising media 19
3 Types of Advertising media 20
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Main report on advertising media
INTRODUCTION OF ADVERTISING MEDIA
The objectives of all business are to makes profits and a merchandising

concern can do that by increasing its sales at remunerative prices. This is
possible, if the product is widely polished to be audience the final consumers,
channel members and industrial users and through convincing arguments it is
persuaded to buy it. Publicity makes a thing or an idea known to people. It is a
general term indicating efforts at mass appeal. As personal stimulation of
demand for a product service or business unit by planting commercially
significant news about it in a published medium or obtaining favorable
presentation of it upon video television or stage that is not paid for by the
sponsor.
On the other hand, advertising denotes a specific attempt to popularize a

specific product or service at a certain cost. It is a method of publicity. It always
intentional openly sponsored by the sponsor and involves certain cost and hence
is paid for. It is a common form of non- personal communication about an
organization and or its products idea service etc. that is transmitted to a target
audiences through a mass medium. In common parlance the term publicity and
advertising are used synonymously.
DEFINATION OF ADVERTISING
American marketing association has defined advertising as "any paid form of

non personal presentation and promotion of ideas, goods or services by an
identified sponsor. The medium used are print broad cast and direct.
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Objective of advertising media of LHPL
i) To announce a new product or improve product.
LHPL is informing to customer to company issue new product in

a market . company infrastructure allows us to manufacture to
customers design or company can design as per customer needs
that fully in line with customer application.
ii) To hold consumers patronage against intensified campaign use.
LHPL is providing a new design to customers day by day so

consumer cant leave the company, LHPL as a leading
manufacturer of hydraulic cylinders and jack.
iii) To inform consumers about a new product
LHPL is provide fully service to the that customers . when

company lunched new product in a market company send mail or
messages to his old customers and inform that. At that time
company give advertise in the news paper . and also provide
information of company ‘s own web side.
iv) To teach consumers how to use product.
LHPL is a provide demo of the product they provide information of

the product . also provide his advantage and disadvantage .
company have a 10 year experience of a engineering so they
provide his best result to the customers .
v) To promote a contest or a premium offer.
LHPL offers the huge varieties of various hydraulic cylinder and

hydraulic jacks required in different sectors of agro and industrial
such as tractor , machine tools ,presses ,marine , fishing ,defense,
aero space ,construction and air port ground supporting equipment.
vi) To help solve a hydraulic regional problem.
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LHPL product are being produced with high precision and

perception of end users need to get most out from our creation. Our
service department provide fully service to the customers .
Types of advertising media of LHPL
 Press media
 Direct or mail advertising
 Audio visual media
There are 3 types of media LHPL can’t follow
 Advertising specialties
 Outdoor media
 Other media
Press media :
Press media are also call print media . print media are popular and widely used
for commercial advertising . LHPL is involved news papers , magazines and
other publication
 News papers : LHPL is use press media because is fit for mass
communication. Thousands and lake’s of people can be addressed at a
time . it reduces tasks of salesman and dealers. It is a simple and easy
medium to access by advertiser and readers etc.
 Magazines or journals : LHPL is printed his magazines of “ units of

liftwell “ that is LHPL magazines . magazine is a another popular and
wisely used advertising medium. Magazines have a long life . so
company can use this types of media .
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 Other print media : LHPL is printed telephone directories . books ,

reports, bus or railway tickets and timetables . LHPL provide this media
to his suppliers.
DIRECT OR MAIL ADVERTISING
This media consists of written , printed or processed message delivered directly

to the selected buyers . this set of media is use to appeal the target market
directly .it is not suitable of large number of customers .
 Sales letters : LHPL directly send a written or printed letter to some or

all customers such letters contain message. Product description special
offers etc.
 Greetings : LHPL send greeting card to the his customers and dealers .
company wish to his festival .this is a very popular means to established
relation with customers.
 Email : LHPL send mail to his royal customers when they lunched new
product in a market . in the email the provide offers price and ext.
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Audio visual media :
LHPL can be seen and hear are known as audio visual advertising media . in
contemporary marketing environment . this media are the most popular means
to send advertising message. This set of media is excessively used for all types
of goods and services.
Internet: LHPL is advertise on a his own web . they sell product on a

www.liftwell.in . internet is the latest medium to the advertise . company can
advertise is product globally .it is highly suitable when the company wants to
appeal to specific sophisticated groups of customers.
Radio : radio is the most cheapest and most pervasive among all media used
for mass communication . radio is more effective than spoken words . musical
effects can be associated with message or slogan . the programme can be
sponsored or purchased as per advertiser’s needs and objectives.
Television – TV;
LHPL is advertising on local channel . they are give his product price and
information about product and his price and skim . television are watch millions
of people can be exposed to the products. Company can appeal to the customers
by two faculties at a time .
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RESEARCH METHODOLOGY
PARTICULAR
SR. Page
No.
NO.
1 Meaning 24
2 Objectives 25
3 Importance 26
4 Collection of data 27
1) Primary
2) secondary
5 Type of research 31
6 Sampling process 32
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MEANING
Research comprises "creative work undertaken on a systematic basis in order

to increase the stock of knowledge, including knowledge of humans, culture and
society, and the use of this stock of knowledge to devise new applications." It is
used to establish or confirm facts, reaffirm the results of previous work, solve
new or existing problems, support theorems, or develop new theories. A research
project may also be an expansion on past work in the field. Research projects can
be used to develop further knowledge on a topic, or in the example of a school
research project, they can be used to further a student's research prowess to
prepare them for future jobs or reports. To test the validity of instruments,
procedures, or experiments, research may replicate elements of prior projects or
the project as a whole.
The primary purposes of basic research (as opposed to applied research) are
documentation, discovery, interpretation, or the research and development (R&D)
of methods and systems for the advancement of human knowledge. Approaches
to research depend on epistemologies, which vary considerably both within and
between humanities and sciences. There are several forms of research: scientific,
humanities, artistic, economic, social, business, marketing, practitioner research,
life, technological, etc.
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OBJECTIVES OF RESEARCH
The primary objectives of research are
 Emphasize how aims are to be accomplished

 Address the more immediate project outcomes
 Make accurate use of concepts
 Must be sensible and precisely described
 Should read as an 'individual' statement to convey your intentions
 To analyze an event or process or phenomenon to identify the cause and
effect relationship
 To develop new scientific tools, concepts and theories to solve and
understand scientific and non scientific problems
 To find solutions to scientific, non scientific and social problems and
 To overcome or solve the problems occurring in our everyday life.
 To develop a budget for reducing pollution by a particular enterprise.
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IMPORTANCE OF RESEARCH
Research is important both in scientific and nonscientific fields. In our life new
problems, events, phenomena and processes occur every day. Practically,
implementable solutions and suggestions are required for tackling new problems
that arise. Scientists have to undertake research on them and find their causes,
solutions, explanations and applications.
Some important avenues of research are:
1. The purpose of research is to inform action. Thus, your study should seek to
contextualize its findings within the larger body of research. Research must
always be high quality in order to produce knowledge that is applicable
outside of the research setting with implications that go beyond the group that
has participated in the research. Furthermore, the results of your study should
have implications for policy and project implementation.
2. A research problem refers to a difficulty which a researcher or a scientific
community or an industry or a government organization or a society
experiences. It may be a theoretical or a practical situation. It calls for a
thorough understanding and possible solution.
3. Research on existing theories and concepts help us identify the range and
applications of them.
4. It is the fountain of knowledge and provides guidelines for solving problems.
5. Research provides basis for many government policies. For example, research
on the needs and desires of the people and on the availability of revenues to
meet the needs helps a government to prepare a budget.
6. It is important in industry and business for higher gain and productivity and to
improve the quality of products.
7. It leads to the identification and characterization of new materials, new living

things, new stars, etc.
8. Social research helps find answers to social problems. They explain social
phenomena and seek solution to social problems.
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COLLECTION OF DATA
Whatever information data is gathered mainly they are received from two
Sources primary and secondary data.
•Most of the information was gathered from

primary data. Questions were asked to the
Primary data employees and they gave the relevant
information.
•Here questionnaire method is used for

survey of the data.
•Some information received from the

secondary data. There are two types of
Secondary data secondary data.
•Internal Sources
External Sources
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The primary data are collected by the following methods.
1.Direct personal investigation (Face -to -face interviews)
2. Indirect personal investigation (Telephone interviews)
3. Investigation thought questionnaire (Web based questionnaires)
4. Investigation through questionnaire in the charge if enumerator
5. Investigation through local’s reports (Documents Review)
1. Direct Personal Investigation:
According to this methods the investigator has to collect his information

himself personally form the source concerned. It means the investigator should be at
the spot where the enquiry is being conducted, it is also expected that the investigator
should be very polite and courteous. These interviews yield highest response rates in
survey research. They also allow the researcher to clarify ambiguous answers and when
appropriate, seek follow-up information.
2. Indirect Personal Investigation:
This method is used when the informants are reluctant to give the definite
information. e.g., if a government servant is asked to give the information regarding his
income.
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He will not be willing to give the information for the additional income which he
earned by doing part time worked. In such cases what is done? The investigators puts
the informant some suitable indirect question which provides him some suitable
information. Thus the only difference between the first and the second methods is that
in the first methods he investigator puts directs question and collect the information
while in the second methods no direct question is put to the informant but only indirect
questions are asked. Usually a list of question is prepared which is put before the
collected by this method largely depends upon the persons who are selected to give
information.
3. Investigation Through Questionnaire:
According to this method a standard list of questions relating to the

particular investigation is prepared. This list of questions is called a questionnaire. The
data are collected “By sending the questionnaire to the informants and requesting them
to return the questionnaire after answering the questions. “ This method is an important
one and is usually used by research workers, non-official bodies and private individuals.
4. Investigation Through Questionnaire In Charge Of Enumerators:
According into this method enumerators are appointed who go to the

informants with the questionnaire and help them in recording the answer. Here the
enumerators explain the background, aim and object of the problem under investigation
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and emphasize the necessity of giving correct answer. They also help the informants in
understanding some technical terms of question the concept of which is not clear to the
informants. Thus the questionnaire is filled by the informants in the presence and help
of the enumerators.
5. Investigation Through Local Reports:
According to this method the collection of data is neither through the

questionnaire nor through the enumerators but through local correspondents. This
method of collecting the data is not reliable and it should be used only at those places
where the purpose the investigation is served by rough estimates.
Secondary data can be collected by following ways:
Secondary data refers to data that was collected by someone other than the user.
Common sources of secondary data for social science include censuses,
information collected by government departments, organizational records and
data that was originally collected for other research purposes.
Secondary data analysis can save time that would otherwise be spent collecting
data and, particularly in the case of quantitative data, can provide larger and
higher-quality databases that would be unfeasible for any individual researcher to
collect on their own.
1. Technical and trade journals
2. Public Records
3. Official publication
4. Report of various businesses, banks etc.
5. magazines
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TYPE OF RESEARCH
There are MAIN two types which can be done to develop a thesis or
dissertation:
 Practical Research: The practical approach consists of the empirical study of
the topic under research and chiefly consists of hands on approach. This
involves first hand research in the form of questionnaires, surveys,
interviews, observations and discussion groups.
 Theoretical Research: A non empirical approach to research, this usually
involves perusal of mostly published works like researching through
archives of public libraries, court rooms and published academic journals.
SELECTED TYPE
To complete this research report the type of research selected is “Practical
Research”, as I have done the practical observation of the situations by
undergoing the official training of 15 days in LIFTWELL PVT. LTD.
SELECTED TYPE OF DATA COLLATION
The main types of data collection are:
 PRIMARY DATA
I. Direct personal investigation.
II. Indirect personal investigation
III. Investigation thought questionnaire.
IV. Investigation through questionnaire in the charge if enumerator
V. Investigation through local’s reports
.
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 SECONDARY DATA
So from above mentioned types of data collection the method used for this
research report is “Primary Data Collection” method through ‘Direct Personal
Investigation.
SAMPLING PROCESS
It is the aggregate of all the elements define prior to the selection of the sample.
It is necessary to define the population in terms of the element, sampling unit,
extant and time. I have conducted a survey of employees and to know the effect
of their work life balance on their performance in LHPL Theses specifications
are as follow.
Element : - QQQQ
Time : - 15 days
• Specifying the sampling method:
It indicates how the sample units are selected. I have selected

CONVENIENCE SAMPLING METHOD. The project last 15 days and cover
all the topics related to the work life balance.
• Sample size decision:
In this case population and sample both are well defined for LIFT WEL PVT.
LTD as per the convenience also this can be arranged in order as per wish which
would be easily assessable.
• Selecting the sample:
So far as my research is concerned I have taken sample size 100 employees

from 84
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QUESTIONARIE
Q 1. Which types of media company more use ?
A. Direct Media B. Audio visual media

C. Both D. Non of those
media
direct audio visual both non of these
0%
10%
10%
80%
INTERPRETATION :-
Above chart present that 80% of employee believe that direct media is use
for communication. They also referred 10% direct medium, 10% audio visual
medium
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Q 2. Customers are satisfied with advertising ?
A. Yes B. No
satisfaction
no
10%
yes
90%
INTERPRETATION :-
In the LHPL customers are satisfied with his service 90% people are satisfy with
his service and 10% are come in the other country so service is a best in the
LHPL
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Q 3. Which types of date company use ?
A. Primary B. Secondary
Sales
primary secondary
11%
89%
INTERPRETATION :-
Above chart present that 90% of data is a primary employee believe that
method of communication is secondary & 10% method is rigid.
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Q 4. Which types of media company can’t follow ?
A. Outdoor Media B. Direct Media
media can't folow
outdoor
direct
INTERPRETATION :-
Above chart present that 90% of company s customers use of direct media
communication is Flexible & 10% out door.
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Q 5. Company give books or magazines to his wholesalers ?
A. yes B.no
books & magazines
no
15%
yes
85%
INTERPRETATION :-
Above chart present that 85 % of books and magazines that method of

communication is Flexible & 15% method is rigid.
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Q6 . audio visual media is a popular ?
A)yes B)no
popular
no
35%
yes
65%
INTERPRETATION :-
Above chart present that 65% of employee believe that method of

communication is 35 % are not use this media
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Q 7. Company is sold his product on his web?
a)yes b)no
Sales
yes no
4%
96%
INTERPRETATION :-
Above chart present that 94% of online marketing of communication is Flexible

& 4% are not use .
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Q 8. Now a days online advertising is possible ?
a)yes b)no
online advertisement
no
10%
yes
90%
INTERPRETATION :-
yes now a days is a possible . company sold his product on his official web and
they earn more money .company sale 90 % of product sale on his web
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Q 9. Budget is a important in the advertising ?
a)yes b)no
advertising
no
30%
yes
70%
INTERPRETATION :-
yes now a days a budget is important in a advertising because large company

afford that so we can say that 70% company are affordable .
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Q 10. Moving online slides is a useful ?
A. Yes B. No
moving slides
yes no
40%
60%
INTERPRETATION :-
yes now a days it’s a very use full because now a days very popular 60% use
online marketing and other 40% use other types.
42 | P a g e
RECOMANDATION AND SUGGESTION
In the world of god every individual is striving for perfection. No one is

perfect. But constant for excellence leads towards perfection LIFTWELL PVT
LTD. is mark of quality & excellent marketing.
On the basis of survey through questionnaire, I hereby humbly propose my

recommendations to carry out improvement in existing policy of product
promotion in LIFTWELL PVT LTD.
43 | P a g e
CONCLUSION
LIFTWELL PVT LTD.. is the adventure of Gujarati Family. It is located

at marketing yard, RAJKOT and almost all the cities of Gujarat they have their
dealers.
In this company the internal relation between the workers and

management are very well. All the workers and management behave with each
other as family members and the relation with the consumers are well
developed. They are also focus on the consumer behavior towards their product.
They are producing the their product i.e flours according to the test and
preference of their consumers and also the buying behavior of the It is the plus
point of the company. The management of the company is well planned and
very effective.
On the point of completing this research report I am concluding that

LIFTWELL PVT LTD.is very well developed, well organized and progressive
company.
My heartily best wishes are always with them for their great sparkling
and bright future.
44 | P a g e
BIBILIOGRAPHY
 REFERANCE BOOK
1 Research methodology, S C R kothri new as international

publicer second edition reprint 2008
2 Human research management gary dessler & biju varkkey

11 th edition 2009
3 ADVERTISING MEDIA , publisher B.S.SHAH
 WEBSIDE
WWW.LIFTWELL.COM
45 | P a g e
46 | P a g e

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An industrial research report on advertising media

AN INDUSTRIAL RESEARCH REPORT

PREPARED BY: FALGUNI PANDYA

Bachelor of Business Administration

SHRI K.M & SMT. K.K SAVJANI COLLEGE

BHAKTA KAVI NARSINH MEHTA UNIVERSITY, JUNAGADH

I, the under sign FALGUNI PANDYA a student of T.Y.B.B.A. hereby

It is really a matter of great pleasure for me to prepare project report. At

I am heartily thankful to the bhakta kavi narsinh mehta university, which

It is my pleasant duty to express my profound gratitude and extreme

I would like to express my deep gratitude to Professor my lecturer jalpa

No serious & lasting achievement or success, one can ever achieve

The modern Business is placed on a very complex and intricate political

According to the above reviews, our bhakta kavi narsinh mehta

It is a matter of great pleasure to present this report work, training in this

SR. NO PARTICULAR PAGE NO.

2 Main report on advertising media 18

SR.NO PRATICULAR PAGE.NO

2 History and Development 08

4 Size of the company 10

7 Objective, Vision and Mission of company 14

9 Time keeping system 16

INTRODUCTION OF THE COMPANY

LIFTWELL PVT.LTD established in the year 2010. It is situated in

This company also got the certificate of ISO:9001-2008. Which is very

Total no of employees in the company is 100. And this is counted among

History & development of the unit

LIFTWELL PVT. LTD situated at kothariya near the Rajkot in Gujarat

LIFTWELL PVT. LTD. was established in 2th augest , 2010.

LHPL. has also adopted total quality control management. “LIFTWELL

The firm have developed a sophisticated and modernized infrastructure

• Name of the unit: LIFTWELL PVT. LTD

 Year of Establishment: 2th aug 2010

• Address: LIFTWELL PVT. LTD

Near old toll naka

Besides kothariya ruda quarter

Gondal road highway

• Registered Office: LIFTWELL PVT. LTD

Near old toll naka

Tal:Rajkot , Dist.: Rajkot

• Corporate Office: Near old toll naka

Besides kothariya ruda quarter

Gondal road highway

• Bankers : 1. State Bank of India

3. State Bank of Travancore

4. State Bank of Bikaner and Jaipur

5. State Bank of Patiala

6. State Bank of Saurashtra.

• Auditors: Messer’s Manubhai & Co.

SIZE OF THE COMPANY

 Large scale Industry: In this type of the company, investment will be

 Medium scale Industry: In this type of the company, investment will be

 Small scale Industry: In this type of the company, investment will be

 Micro Unit: In this type of the company, investment will only up to

Lift well private ltd is LARGE SCALE INDUSTRY as the initial

FORMS OF THE COMPANY

PUBLIC LIMITED COMPNANY:-

In this type of company, general public or the Government have

PRIVATE LIMITED COMPANY:-

In this type company, generally there will be no any issuance of

In this type of company, there will only an owner who’ll generate

In this type of company, main aim is to promote the members of the

JOINT STOCK COMPANY: