Marketing Mix – Wrangler Jeans

Product
The company manufactures and sells garments and other accessories. Jeans, jeans, shirts and
eye glasses are included under its product line. Within each line there are so many different
products, some of which were produced as early as 1947.
The company ensures that it also maintains its heritage as it continues to produce the
fashionable products that are in high demand. It also retains its tradition as there is still a large
portion of the market that feels more comfortable in these styles of cowboy attire than the
garments of the hip-hop generation. In a nutshell, the brand of Wrangler jeans will be your final
destination for the most practical and reliable jeans that will serve you for a long time even
when your job involves a lot of toughness.

Price
Market segmentation of the "working class" is most suited to the Wrangler jeans. The design
and construction of the jeans are distinguished by toughness and ruggedness and therefore
high durability.
Therefore, for those on tough working conditions, they offer very high durability. Even though
their jeans come with a variety of cuts, they all come with a basic and very clean look. The
ultimate goal is to emphasize functionality and performance. The pricing strategy is therefore
focused on quality.

Place
Wrangler is an American company, not only for the American market but beyond. The business
serves a global market, gaining an iconic status in the United States, Australia, and the UK.
Recent advertising campaigns are intended to make the brand in other parts of Europe achieve
the same iconic status.
Outside Europe, the brand is present throughout the continents in a number of other countries.
The Wrangle brand products have always been associated with durability by people and that's
why it's been celebrated all this time. Now that the current generation is interested in style and
fashion, Wrangler has revolutionized its product line to meet today's market's fashion needs.

Promotion
One of Wrangler's main methods for targeting potential customers is by using media
advertising It involves the use of advertisements on sports television. Playing a touch football
game in the mud was featured by Brett Favre. One challenge the company faced in the near
past in marketing its products is its past popularity in the manufacture of jeans from cowboys.
The company's recent marketing strategies, particularly in Europe, are intended to shed off the
image tag of the cowboy.
Marketing strategies include the release of new goods accompanied by advertising campaigns
that articulate the apparel's style and practical positions in the customer life of today. Born
Ready is one such commercial, promoting the new brand line of the company's flagship
product: The Ready Series. The range includes jeans with special colors, each of which is
intended for a different specific purpose like Cold Ready and Rain Ready. Wrangler has worked
with We Are Pi to promote its products throughout Europe on this new campaign and strategy
running on retail, film, PR, print / OOH, online, etc.

People
Staff members are well dressed, within uniform, they have a good command over language and
have good communication skills. They have acquired a great knowledge about the products and
the company policies.

Process
Wrangler has multiple distribution channels. It is convenient for the customer as it accepts all
modes of payments, easy return and exchange policies, brick and mortar as well as online
stores make it more reachable and easy to buy.

Physical Evidence
The stores have rugged interior which gives the correct impression about the brand that is
tough and rugged. They have 400+ stores all over India, the brick and mortar are located mostly
in urban and sub urban areas of India mostly in shopping malls.