5 Most Important Stages of

Customer Life Cycle

 Implementing CRM software requires understanding of
customers and their purchasing behaviors, as it will create a
base to steer the planning in the right direction.

These behaviors vary within the customer life cycle and it is

important to identify the stages and understand the needs of
customers at each stage.
5 STAGES OF
CUSTOMER LIFE CYCLE

REACH Acquisition Conversion Retention Advocacy

 REACH
Performing marketing activities to promote your
brand or services comes in 1st Stage. This will
invite audience to know and learn more about
your product. It helps in generating more leads
.
Marketing Activity Sources used for Reach:
Social media
Banner advertising
Content writing, etc.

It is important to identify the effectiveness of

each event at this stage. It also helps in
adjusting the marketing activities if required.
ACQUISITION
You start receiving prospect’s information such
as email address, contact number and other
details in this stage.

Engaging prospective customers with

Email marketing
Sales calls
Personalized messages
work well at Acquisition stage of the customer’s
life cycle.
 CONVERSION
At this point, it becomes obvious that you are able
to convince the customer that they need goods or
services and are ready to give you a deal.

An important things to focus at this stage:

Make sure your customer has a pleasant and
satisfied buying experience.
Analyse the effectiveness of your marketing
techniques
Determining what strategies are working best
to bring revenue.
RETENTION
Converting prospects into customers  does not
end the customer life cycle.

From this stage, building customer relationships

with regular engagement helps to keep your
brand fresh in their mind. This will also help you
to get repeat business or references or cross sell.
 ADVOCACY
Having advocates for your company will help
you in the long run. They not only give repeat
business to you, but also are also willing to
promote your goods or services to more
prospective customers.

This will be done by developing strong

relationships through entire customer life cycle.
 To conclude, an all-inclusive
and robust cloud based
CRM software would be a
great companion throughout
CONCLUSION

the customer life cycle

for a business.

Original Resource:
https://www.sagesoftware.co.in/blogs/defining-customer-life-cycle-
stages-with-crm-2/
CONTACT US

TO KNOW MORE ABOUT CRM VISIT OUR WEBSITE

https://www.sagesoftware.co.in/

PHONE
1800-1024-951

EMAIL
sales@sagesoftware.co.in