FAQs – Saffola FITTIFY

Q1. What is special about Saffola Fittify Gourmet

Range?
In today’s busy life, people have less time to look after
their health and when we think of a diet, it usually
means eating tasteless things that you don’t like.
Saffola Fittify is India’s first healthy gourmet range
which is a perfect combination of health and taste. This
product line is specially created with the help of expert
nutritionists and the unique flavours are curated by
celebrity chef Kunal Kapoor. It contains superfoods
that help in weight management and also increase
your metabolism.
Q2. How is this range a HEALTHY GOURMET range?
Healthy –
 Because we have included plant based superfoods
(moringa, quinoa, amaranth, buckwheat, turmeric)
giving more nutrients (protein, fibre, vitamins,
etc.) than regular food.
Gourmet-
  Because it has unique flavours that are specially
curated by Chef Kunal Kapur
 It is made of high quality ingredients that make
your meal tastier and healthier
Q3. What is offered in this range?
This is a breakfast to dinner range, which is categorized
into:
 Super Meals – Hi-Protein Meal Soups & Hi-Protein
Slim Meal Shakes
 Super Beverages – Superfood Moringa Green Tea
& Healthier Green Coffee
 Power Breakfasts- Superfood Quinoa Poha/Upma
& Superfood Millets Poha/Upma
Q4. What are the different flavours under each
category?
 Hi-protein meal soups- Spanish tomato, Mexican
sweet corn, Italian mix-veg
 Hi- protein slim meal-shake- royal kesar pista,
Alphonso mango, Swiss chocolate, French vanilla,
coffee caramel, cookies & cream, pistachio
almond.
 The pista-almond and the cookies & cream
flavours have zero added sugar.
 Green tea- classic, honey lemon, lemongrass,
Moroccan mint, royal kahwa, jasmine
 Green coffee- classic, strong classic, lemongrass
lavender, lemon mint, ginger basil
 Super breakfast- quinoa poha, quinoa upma, millet
poha, millet upma

Q5. What are the characteristics or concepts of these

categories?
This range is based on the goodness of plant based
superfoods (moringa, quinoa, amaranth, buckwheat,
turmeric) and thus helps to improve metabolism,
manage weight and stay healthy.
 Super Meals – Meal replacement, no hunger for 3-
4 hours & gives 70% less calories but higher
nutrition content than regular food.
 Super Beverages- Helps to burn calories by raising
metabolism and detoxifies the system.
  Power Breakfasts- Protein and fibre rich instant
mix breakfast to kick start the day.

Q6. What is a Superfood ? Which superfoods are used

in this range?
Superfoods are foods that have a very high nutrition
content. They contain high amounts of proteins,
minerals, vitamins, antioxidants and lesser calories. We
have used plant based superfoods like Quinoa,
Turmeric, Buckwheat, Moringa, Amaranth in preparing
this range.
Along with high nutrition, “plant based” super foods
are very easily absorbed by the human body and
immediately converted to usable energy (which does
not get stored as fats)
Q7. What is Moringa?
Moringa is also referred to as drumstick leaves (used in
preparation of south-Indian foods). It is a power house
of vitamins and minerals. It is a rich source of protein,
iron, calcium, vitamin C and has antioxidant properties.
It also has medicinal properties.
Health Benefits- Regulates Blood pressure and Sugar,
improves bone health, good for skin and hair, and is
anti-inflammatory.
Q8. What is Quinoa?
Quinoa is a grain which is gluten free, high in protein,
fibre, Vitamin B and contains 9 essential amino acids
which are building blocks for protein creation in body.
Protein helps to build and repair the tissues in our
body.
1 cup Quinoa has 40 calories less, 2x more protein and
15x less carbohydrates as compared to 1 cup of Rice.

Q9. What is Amaranth?

Amaranth is a nutritious, gluten-free plant grain, which
improves digestion and immunity, reduces cholesterol
and helps in weight loss. It is also a rich source of
protein, iron, Fibre as well as many important
micronutrients.
Q10. What is Buckwheat?
Buckwheat is a superfood that is a rich source of fiber,
magnesium, phosphorus and vitamins. It is completely
gluten-free and extremely good for heart health. It is
considered a complete source of protein with all 9
essential amino acids.

Q11. What is Turmeric?

Turmeric is an anti-bacterial, anti-fungal and anti-
inflammatory agent. It contains medicinal properties
and also helps in improving brain functioning,
Q12. What is Gluten?
Gluten is a protein naturally found in grains like wheat,
barley etc. This has glue like properties which binds the
food together (like dough, breads). It sticks to the
digestive system and imbalances the bodily functions.
This causes many stomach problems.
Our product range is completely Gluten-Free.

Q13. How does the slim meal-shake help a person

who does not want to lose weight?
The slim meal-shake provides a healthier alternative
over regular food. It helps in body-weight management
by reducing the calorie intake and providing extra-
nutrition to the body, and thus can be used by any
person. It also helps in weight reduction when
combined with regular exercise.
Q14. What are antioxidants?
Antioxidants are substances that can prevent/slow
down the damage to cells caused by free radicals
(usually formed by junk foods, smoking, alcohol, high
sun exposure etc) and other unstable molecules.
Q15. How is green coffee different from normal
coffee?
Saffola fittify green coffee provides 3 times more
antioxidants than a regular coffee as it is made from
unroasted coffee beans and therefore contains just
12mgs of caffeine per cup compared to 70mgs caffeine
in regular coffee.
Green coffee helps in weight management, increases
metabolism and regulates the blood pressure and
blood sugar level.
Q16. How is the quinoa poha and upma different
from a regular breakfast?
 Quinoa is a superfood and a natural plant source
of protein, fibre, iron and 9 essential amino acids.
  The Quinoa poha has upto 80% more protein over
a regular poha.
 The quinoa upma has up to 50% more protein over
a regular upma.
 They have zero cholesterol, no trans-fat, no added
preservatives, no artificial flavours or colours.
Q17. How is the millet poha and upma different from
a regular breakfast?
 The superfood millet breakfast has the power of 5
millets like jowar, bajra, ragi, etc. and thus makes
the breakfast much more nutritious over a regular
poha or upma.
 It has zero cholesterol, no trans-fat, no added
preservatives, no artificial flavours or colours.
Q18. What are Trans Fat?
Trans fats are unsaturated fats that raises "bad"
cholesterol and lowers "good" cholesterol. Eating
trans-fats increases your risk of getting a heart disease
or a stroke.
Q19. What is RDA ?
RDA means Recommended Dietary Allowance. These
are quantities of nutrients that are required to
maintain good health.
Q20. Moringa Green Tea has Pyramid Tea bags, what
are the uses of Pyramid tea bags?
Pyramid tea bags in comparison to regular rectangular
tea bags contains more space and has larger holes, so
that the
-tea leaves dissolve and rotate within the cup (which
mimics tea making process). It gives a better aroma
and flavour to the tea compared to flat tea bags.
-Allows packing of larger and good quality tea leaves
per tea bag
-allows packing in more flavours per tea bag
-allows faster brewing (in regular tea bags, by the time
the tea brews, the water gets cold)
Q21. How is green tea different from regular tea?
The key difference is that regular tea is fermented and
green tea is not.
Black tea leaves are rolled and exposed to air for
fermentation, thus changing colour.
Green tea is pan fried to prevent fermentation and is
hence much lighter than in colour than regular tea.
Green tea contains more anti-oxidants as compared to
black tea.
Q22. How do I recognise the difference between
Green coffee and black coffee?
The key difference is in the colour. Green coffee does
not turn black in water as compared to regular coffee.
For the flavour of coffee, the Classic/Classic strong
would be better options to recommend.
Q23. Why should a customer buy green coffee as
compared to traditional coffee?
For health benefits.
Green coffee has 3x more antioxidants as compared to
regular coffee, less caffeine and helps in weight
management, increases metabolism and regulates the
blood pressure and blood sugar level.
Q24. Is Saffola Fittify Slim Meal shake recommended
for children?
Though Saffola Fittify products are made of plant
superfoods and are 100% natural, they are high in
protein.
It is recommended to consult a paediatrician before
giving it to children.