Zara is a brand which deals in clothing and accessories .

this brand origins from

Spain , and it is the flagship brand of the in intidex group. This clothing brand
focus on latest fashion , great quality yet affordable . The amalgamation of these
all qualities made Zara a great go-to clothing brand in fashion industry.

The famous clothing brand Zara came into fashion industry in 1975 La’caruna
Spain. In 1980’s Zara introduce the concept of what is now considered “Fast
Fashion”

Intidex has more than 4,780 stores in 77 countries of Europe, America’s , Africa
and Asia.

Marketing is really important factor for any business . It is the major process of
selling, promoting and researching products to fulfil the needs of your target
market. The main aim of any business is profit, it is the main motive for any
business to get started. With the help of marketing plan the needs are identified
of the target market. Marketing is a vital process to introduce, convince and
attract the customers to make them sure that our products/services value for
them.

Many business fail not because there product or service is poor but because their
marketing plan is poor, They have outstanding product or service but not a single
sale is made because no promotion plan is there. It is really important to use
marketing plan for any business without it the customers will not attract towards
the brand .

The needs are already exist in the market even before the product is came into
being . By identifying those needs the specific product is made to fulfill the need
and demands. Customers attracted towards the products. The wants are
influenced as they are shaped through cultural and individual personalities. Their
needs are satisfied through the exchange process. Zara employees over 200
designers that’s why it can produce the new trendy products in less then 2 weeks
to fulfil its customer demands.

Price is a really critical decision of any business and owner through pricing the
business generates revenue. Marketing stragies helps the business to choosing
right prices for its products. Adjusting a right price for product is really important
as it decide the firms profit and survival. Main reason of Zara’s success is its
affordable prices. Zara really focus on keeping low prices but providing great
quality. As compared to many luxury brands like Gucci, Tomford etc Zara have a
great sales because of its affordable prices.

The promotion activites takes place because the business have to attract and
introduce the target market about their product. There are many medium which
are used to promote the product. It depends on the type of product and the age
group they need to focus. If the product is for teenagers internet it thebest way to
promote the product. Other than that many other ways are also used to promote
products like banners, television commercials, news paper, radios etc

Zara is the brand which do not spend on promotion, they choose to open new
stores other than giving ads.

It is impotant to understand what actually your product is and what makes it

unique before you sell it. From the idea of the new product to the complete
packaging it is really important to make it unique and attractive. Zara is known
as the Coca Cola of fashion. Such is the craze of this brand among the
fashion enthusiasts.