Esquillo, Leslie G.

2018051271

Meaning of tourism
 Tourism is the act and process of spending time away from home in pursuit of recreation,
relaxation, and pleasure, while making use of the commercial provision of services.

Different form of tourism

 Educational Tourism
Educational tourism developed, because of the growing popularity of teaching and learning of
knowledge and the enhancing of technical competency outside of the classroom environment. In
educational tourism, the main focus of the tour visiting another country to learn about the
culture, such as in Student Exchange Programs and Study Tours, organizing specialized lectures
of the eminent personalities and for research.

 Business Tourism
The business traveler’s main motive for travel is work. Tourists visit a particular destination for
various reasons pertaining to his /her work such as attending a business meeting, conferences,
conventions selling products, meeting clients. Business tourism is popularly called as MICE
(Meetings, incentives, conferences, and exhibitions) tourism.

 Cultural tourism
It is also called as heritage tourism. People are curious to know about foreign lands and their
cultures. Culture is most important factors which attracts tourists to a destination.

Cultural tourism gives insight to

 Way of life of the people of distant land

 Dress, jewelry, dance, music, architecture
 Customs and traditions
 Fairs and festivals
 Religions
 Culinary delights
Demands of tourism
 Tourism demand is the total number of persons who travel or wish to travel to use the
tourist facilities away from their places of work and residence. (Mathieson and Wall,
1982)
 Tourism is a dynamic field. It varies on the number of factors related to the tourists; the
country of destination, the market from which the tourists emerge, and market of the
destination. The tourism managers and researchers study a lot about tourists’ motivations
and cultures, their changing behavior and the driving and affecting factors of tourism.
They also study the destinations investigating the amenities and attractions they provide
or any prospective ways to attract the tourists.
 The tourism businesses can figure out the demand of tourism in a particular area, by
identifying the types of various tourists, their behaviors, and create right offerings for the
right market.

What makes the tourist to travel?

 People travel because they want to experience the different types of culture in the
different country including foods, clothing, and to observe the people way of living. And
to visit the famous attraction of every place just to relax.

Type of tourists

Incentive tourists:

 This group includes people who didn’t initially plan on visiting your destination For
example, a worker has accomplished his sales target and he is rewarded with a dinner for
two. Since they had no intention of coming to you, they won’t particularly have a set
expectation. This is a good opportunity to wow a customer. These people view this
rewards as inspiration to work harder, and therefore it could be a good idea to build
customer loyalty by adding a personal sentiment to their experience. Example: a bottle of
wine with a personalized congratulations message.

Business tourists:

 These people travel purely for business reasons. If you manage an accommodation
service and you want to lure business travelers, providing them with conference rooms is
probably the best way. Bring their work place to where they are staying rather than being
dependent on meeting facilities near you to bring in customers. When you have facilities
available, offer them everything they may need. Water and juice in the room, lunch at a
specific time and any other service they might require. These people are not specifically
 there to enjoy luxury but they don’t want to struggle while they are busy working. Try
and provide as much as possible, especially transport and internet services.

Leisure tourists:

 This group is on holiday purely for relaxation and luxury. When accommodating some of
these travelers, it would be a golden opportunity to up sell all the services your business
provides. If you don’t have a spa or relaxation facilities, be sure to equip these visitors
with enough information of where they can find them. Don’t fuss around these
customers, but be sure to provide them with everything they might need. It would be
good to offer them something extra, for example, drinks served by the pool.

Sport or recreation tourist:

 These tourists either take part in sports or they are there to watch sports. When you are
aware of a sports event near you and the customers have informed you that they will be
attending, it could be a good opportunity to provide some extra services. They might be
returning at a late hour or leaving early in the morning. Ask them if they have any special
preferences, for example food at a certain time. Also try to take part in their experience
by wishing them luck or saying you hope they enjoy the event.

Special Interest Tourist

 This group is visiting because of a certain passion. It will be good to stay informed about
events near your destination and interests in your location. For example, people who are
staying at your lodge during a bird watching trip. This tourist type often plans their
travelling very well, so you might be informed about their activities before they arrive.
Always accommodate their arrival time and the reason they are visiting. As with sport
tourists, you can take part in their trip by asking about their experience.