1.

Intro
Mang Inasal is the No. 1 BBQ fast food chain in the Philippines
that was established on December 12, 2003 in Ilo-ilo City by no
less than its founder, Edgar “Injap” Sia II. From a Hiligaynon word
for Mr. Barbecue.

Business Overview
1.1 Intro
Mang Inasal is a locally owned fast food restaurant in the
Philippines. It provides a combination of excellent food at a valuable
price with fun packaging and atmosphere.

1.2 Brief Description of the business

Mang Inasal’s authentic fusion of traditional Filipino cuisine with the
dine-in concept was famous for its native-style and “nuot-sarap”
Chicken Inasal with its pioneering “unlimited rice”, Mang Inasal
quickly won the hearts of its customers with its distinctively Pinoy
stamp-grilling and special marinade made out of local secret spices.

1.3 History of the business

Mang Inasal (Ilonggo term for Mr. Barbecue), the Philippines fastest
growing barbecue fast food chain; serving chicken inasal, pork
barbeque and other Filipino favorites, was rst established on
December 12, 2003 in Iloilo City by businessman Edgar Sia II.

Apart from the usual food presentations of multinational food

company copycats, Mang Inasal endeavors to adhere to elements
that bear a distinctively Pinoy stamp-grilling with charcoal, rice
wrapped in banana leaves, a marinade concocted out of local
spices and herbs, bamboo sticks for skewers, and the ambience
that encourages kinamot (Ilonggo term in eating with the hands)
whenever chicken inasal is served.

1.4 Philosophy, VMG

Philosophy
 We live the FSC philosophy by serving great food, delivering
excellent service, and maintaining Cleanliness and good store
condition every day.

Vision

To be the first choice and leading fast food chain of Filipinos

nationwide.

Mission

To provide great tasting products and quality services to our

customer with a great Pinoy ambiance fast food chain nationwide.

Develop, motivate and retain employees in providing benefit

programs, employment security and good working environment by
applying new technologies for better and easy way of services to
our franchises with fairness and integrity. And provide livelihood
programs to the community by treating them as our business
partners.

Goals

 Research new innovative technologies to improve overall

equipment efficiency.
 Area managers must increase their monitoring activities so that
they can improve maintenance efficiency.
 Research on new recipes to improve the quality of the food they
offer.

2. Business details
2.1 Business details
Mang Inasal is the leading Pinoy branded outlet in the country, with
its strong portfolio of Chicken Inasal, Pork BBQ, Halo Halo, and
Palabok. It soon drew the attention of Jollibee Foods Corporation
(JFC), the Philippines' largest food service company and one of
Asia's most admired companies.

2.2 Business operation

 Sia engaged in the food business at twenty-six years of age,
opening the first Mang Inasal branch in December 2003 at the
Robinsons Mall Carpark in Iloilo City. The restaurant was an instant
success, despite stiff competition from other established grilled-food
restaurants.

By 2005, confident of the stability and brand recall of the business,

he opened Mang Inasal for franchising, concentrating his efforts in
Visayas and Mindanao where Inasal is most popular. Franchise
offers for Luzon soon followed.

By 2009, only six years after the first branch opened, Mang Inasal
had a store network of one hundred stores.
Mang Inasal soon drew the attention of Jollibee Foods Corporation
(JFC), the Philippines’ largest food service company and one of
Asia’s most admired companies. JFC acquired 100% share of Mang
Inasal in April 2016.

Mang Inasal has steadily grown ever since its acquisition, making it
one of the fastest growing quick service restaurants in the country.
To date, Mang Inasal has over 450 stores nationwide and counting.

2.3 Business proprietor

Mang Inasal, a homegrown business, started as a single
proprietorship in December 2003 by its founder, Edgar “Injap” Sia
II, in Iloilo City, the first barbecue fast food chain anchored by its
flagship chicken inasal product.

2.4 Main products/ service

Today, Mang Inasal is the leading Pinoy branded outlet in the
country, with its strong portfolio of Chicken Inasal, Pork BBQ, Halo
Halo, and Palabok.

3. SWOT ANALYSIS