Republic of the Philippines

NATIONAL POLICE COMMISSION

PHILIPPINE NATIONAL POLICE

POLICE REGIONAL OFFICE 6
Camp Gen Martin Teofilo B Delgado, Fort San Pedro, Iloilo City

MEMORANDUM

TO : CD
(PCR Section:)

FROM : Station Commander

SUBJECT : Social Media Analytics “Brand 24”

DATE : January 11, 2020

1. References:
a. Memo from DPCR dated November 7, 2019 with subject same as
above.

b. PNP MC No. 2019-034 “Revised Policies, Guidelines and

Procedures Governing the Enhancement of the PNP Presence in the
Social Networking Sites”.

2. This pertains to the “Brand 24” being used by this Directorate capable of
analyzing and interpreting netizen’s sentiments (positive, neutral, negative) on
different social media platforms and in anticipating emerging issues which would
requires immediate attention and action.

Using this tool, this Directorate will be able to measure public opinion and perception
towards the PNP organization by branding in the “PNP” in all our social media
undertakings.
 SOCIAL MEDIA SUMMARY “BRAND 24” Jan 29-Feb 4,2020)
ACTIONABLE INSIGHTS (Number of Social Media Product)

UNITS Create products that Develop social media Intensify dissemination Highlight the recent Connect with more TOTAL
contain how the products that focus on of the PNP good deeds positive changes, people online by
President supports all the directives of our you have done in your development and targets responding immediately
the programs and OIC, PNP. And the AOR that resulted to a of the organization. And over their inquiries. And
initiatives of the PNP. persevering effort of our positive impact on our show how the PNP is respond proactively
(E.g. Disseminating organization in attaining organization. working hard to fulfill its against news and
news, headlines which our mission. mandate. accusations detrimental
express PRRD’s support to the organization.
to the PNP; pictures of
the President with the
police forces, etc.)

PS7/BCPO 4 3 3 4 2 16

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ICPO
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