ANNEXURE

Respected Sir / Madam,

I am management student Mr. Jay Parmar from V.S.Patel college

of arts & science B.B.A Bilimora. I'm undergoing project work tittle, “ TO STUDY
ON CONSUMER BEHAVIOUR SHOES OF PUMA BRAND.” I would be
grateful if you kindly fill up this questionnaire. This will only use for academic
purpose as a part of my study.

Thank you.
Jay Parmar

Q-1 Do you have Puma shoes ?

[ ] Yes [ ] No

Q-2 Why do you buying shoes ?

[ ] For looks [ ] For comfort [ ] For sport [ ] For daily use

Q-3 For what purpose you wear shoes ?

[ ] General visit [ ] Party [ ] Meeting [ ] Sport activities

Q-4 Which brand of shoes you like the most ?

[ ] Nike [ ] Reebok [ ] Puma [ ] Addidas

Q-5 Are you willing to buy the preferred brand at lower price with good quality ?
[ ] Yes [ ] No

Q-6 Which factor influence you to go a particular brand ?

[ ] Quality [ ] Price [ ] Comfort [ ] Variety

Q-7 Do you think the puma is a good brand ?

[ ] Highly agree [ ] Agree [ ] Neutral [ ] Disagree [ ] Highly disagree
Q-8 Which are the main factor while purchasing puma shoes ?
( 1 – Least 5 – High )
1 2 3 4 5
Price
Comfort
Brand
Style
Design

Q-9 How do you consider the importance of sport shoes ?

[ ] Comfort [ ] Style [ ] Price [ ] Quality

Q-10 Which factor influence you the most while choosing your brand ?
[ ] Family [ ] Advertisement [ ] Peer group [ ] Work place

Q-11 Which time duration you have gift benefit ?

[ ] Sometimes [ ] Monthly [ ] Many times [ ] Every times

Q-12 What kind of promotion tool you prefer ?

Important Very Neutral Unimportant Very
Important unimportant
Luck coupon
Free gift
Discount
Buy one get
one free

Q-13 Are you satisfied with the Puma brand ?

[ ] Satisfied [ ] Highly satisfied [ ] Neutral [ ] Dissatisfied [ ] Highly Dissatisfied

Personal Details :

Name : ______________
Gender: Male ( ) Female ( )
Age : 18-25 ( ) 26-35 ( ) 36-45 ( ) Above 45
Income: Under 15,000 ( ) 15,001-30,000 ( ) 30,001-45,000 ( ) 45,001-60,000 ( )