WITH

MAHINDRA & MAHINDRA LTD.

The Mahindra Group was founded in 1945 as a steel trading company and in 1947, the Group entered
auto manufacturing to bring in the iconic Willy’s Jeep (under license) on to Indian roads. The founders, K.C
and J.C. Mahindra, believed that introducing new modes of transportation held the key to India’s
prosperity, so one of their first goals was to build durable, rugged vehicles that could handle the rough
Indian terrain. Over time the Group consolidated its position in Automobiles, Tractors and Steel and
entered promising sectors like IT, Hospitality, Financial Services, Components, Aerospace and Logistics,
led by the goal of providing products and services that support prosperity.

We aim to make
“Mahindra” one of the 2 Lakh+
50 MOST ADMIRED Employees
global brands by 2021.
A brand the empowers people to RISE to Revenue
their dreams and achieve their full potential. USD 20.7
BILLION
FACTS
THE WORLD’S LARGEST 100+
TRACTOR COMPANY Countries
BY VOLUME

AMONG INDIA’S LEADERS 20

IN SUV AND industries
PICKUP SEGMENT
11
INDIA'S 3RD PLAYER IN THE sectors
HAULAGE SEGMENT AND
RANKS 4TH IN THE
ICV SEGMENT
 AMPLIFIERS -
ENERGISE YOUR POTENTIAL
Amplifiers is the flagship management trainee
program for hiring and developing management
graduates for leadership positions in the space of
sales and marketing in the Automotive Sector.
The trainees under this program undergo a
rigorous training period of one year where they are
developed through a combination of classroom
and on the job learning interventions. The
Amplifiers traineeship is immaculately designed to
keep our talent up to date with the best practices in
the industry and develop a pipeline of excellent
Sales and Marketing professionals.

ROUND ROUND ROUND ROUND ROUND

2019 0 1 2 3 4

Selection Springboard Test your Accelerate Up the Get,

mettle your ante! set, go!
learning

The learning roadmap for management trainees entails a rigorous induction program which is a
combination of classroom trainings, field visits and live projects. Post this stage the trainees are put
through a set of planned learning interventions to give them an in depth understanding of automotive
sales, customer segments, working of dealership businesses and groom them to take up the role of an
Area Sales Manager.
 EDUCATION EXPOSURE EXPERIENCE
SPRINGBOARD
ROUND 0 Know everything about Get to meet the senior LYLF drive
brand Mahindra management
Sales-story Product expsoure Plant visit

TEST YOUR
METTLE Learn sales process Play the role of a sales Learn & lead
ROUND 1 consultant marketing activations
Market trends, Mystery shopping - Digital way of selling
regulatory policies field exposure
ACCELERATE
YOUR LEARNING Learn it all - Commercial Segment Segment based
ROUND 2 Commercial range of focussed deputation associations, captive
products market

UP THE ANTE!
ROUND 3 Learn it all - Personal Personal Segment Meet decision makers,
range of products focussed deputation influencers

GET, SET, GO!

ROUND 4 Product, Price, Pitch! Become mini - ASM! The field - way - of - life

PERIOD 1 2.5 2.5 2.5 2.5

MONTH MONTHS MONTHS MONTHS MONTHS
 CAREER OPTIONS @
M&M POST AMPLIFIERS

AMPLIFIERS
MANAGEMENT
TRAINEE

Manager- Corporate AREA Marketing

FFT Market Sales/ Sales / Branding Regional
SALES Rural
Manager Development Government MANAGER Planning Adventure
Sales initiatives Sales

DY.
Regional
Sales
Manager

CBM
sales

Regional
Sales
Manager

Zonal
Head - RBH
Sales
 WHY WORK WITH US?
OUR EMPLOYEE VALUE PROPOSITION

WHAT PEOPLE WHAT EXPERIENCE

WE LOOK FOR? WE PROVIDE?
• People who Challenge Conventions • Recognition for Outperformance
• Think Alternatively • Empowering Environment
• Drive Positive Change • Abundant Learning opportunities

Our EVP offerings have helped us be top 30 for 6 consecutive years.

 LIFE @ MAHINDRA
I joined Mahindra as a Management Trainee
in the Auto sector and got exposure to the
ASM role as my first stint. The role offers
immense learning opportunities and
exposure to take on more responsibility which
makes one competent sales professional
across the industry. Through job rotations
and on the mentorship I have been able to
experience the various aspects of Auto Sales
and strategy. Today I work directly with the
VP’s office in a sales execution role which
gives me a bird’s eye view of the Auto industry.
PRARTHNA SHETTY
Brand Manager, Mumbai
- Amplifiers batch 2014
The DNA of Mahindra is such the it empowers
an individual to take decisions and be
innovative at the same time. The guidance
from seniors is always there as a failsafe. The
cross functional team approach helps me to
collaborate with ideas and exponentially adds
to the learnings. The stakeholder
management (both internal and external) has
helped me understand the entire value chain,
making me a better person, professionally
and personally. 3 years of amplified journey in
Mahindra, I have been fortunate enough to
have been surrounded by great individuals &
work with them.
HARSHITA RANI
Executive Assistant to
VP Sales, Mumbai
Amplifiers batch 2016
A girl in automotive sales always look like a
tough job from the outside, but when I stepped
into the company, right from the first day,
there was no element that created any bias.
Opportunities given are equal and so is the
appreciation of efforts put. Most of the times I
am the only woman in the room, but even so
my voice and opinions are heard with the
same seriousness as that of anyone.
Induction training took us through a 360
degree outlook of all the processes and
technical know-hows which made us
absolutely ready to step into the work that we
were hired for. I am really thankful for all the
trainers, HRs, A.O team, and most importantly
my RSM to give me the confidence that this
journey with Mahindra is going to be a very
pleasant one.
APOORVA
MANGAONKAR
Area Sales Manager, Ahmedabad
- Amplifiers batch 2017
I couldn’t have asked for a better start of my
career than M&M. M&M ensures you get
groomed across roles/functions and develop
you as a future leader. In my 6 years of being
with M&M I was fortunate to work across
sales, customer care as well as marketing.
I don’t think any other organization will
provide such immense learning opportunities
as M&M.
EJAZ TAKEY
Brand Manager, Mumbai
- Amplifiers batch 2011