Sub: Project Shiksha – Education and protection of vulnerable slum children in

Mumbai metropolitan region.

Background
The largest project of CRY was on nutrition education and health action in sixteen cluster areas spread
across M/E ward and L ward of the Greater Mumbai Municipal Corporation we had supported Sneha for
5 years with a total disbursal of Rs. 3,92,52,414/-
The main purpose of this project was to establish Door Step Child Care Centre Model and these centres
were planned keeping in mind the need for establishing a model for holistic health and nutrition care for
overall growth and development of children as well as address the multi faceted health needs of the
family as a whole, promote interaction at the neighbourhood and community levels and with care
providers to improve health outcomes. The attempt was to establish a comprehensive care model through
control trial research approach and then advocate with the relevant stakeholders for adoption of this
model in urban areas

2. Need for taking up proposed CSR project

CRY is committed to reduce the number of deprived children by helping those already in existence and by preventing
an increase in these numbers directly by welfare schemes, or indirectly by the collection of funds for such schemes.The
project the society will undertake or support would be in the nature of educational,vocational training, schemes, foster
care, family planning and foster care. The aim is to give children who need a chance a future.

3. About the proposed CSR project

Establishing and running Child Activity Centres in seven slum pockets, incorporating technology to boost the learning
process. Sensitizing the slum community and parents in particular on the value of education. Providing bridge course
education to drop outs and non school going children & mainstreaming them in to formal schools. Providing Remedial
education to school going unprivileged children to enable them to catch up/keep up with academic syllabus. Enhancing
confidence and leadership skills among children in the targeted by imparting life skills during children group activities.
Promoting gender sensitization and empowering girls through the means of sports.

4. About the organization

Name & registered address of

implementing agency: CRY - Child Rights and You
189/A Anand Estate,
Sane Guruji Marg.
Mumbai 400 01
Goals and objectives of the agency
as per Memorandum of
Association/Bylaws/Articles of
Association : CRY is committed to reduce the number of deprived children by helping those
already in existence and by preventing an increase in these numbers directly by
welfare schemes, or indirectly by the collection of funds for such schemes. The
project the society will undertake or support would be in the nature of educational,
vocational training, schemes, foster care, family planning and foster care. The aim
is to give children who need a chance a future.

5. Duration of the Project

1 year; 2019-2020

6. Locations of the Project

The proposed project would be implemented in three urban slums of the Mumbai Metropolitan Region, viz.
Ambedkar Nagar, Kokari Agar and Shantinagar.

7. Largest projects undertaken by the agency/ Previous Financial Assistance

The largest project of CRY was on nutrition education and health action in sixteen cluster areas spread
Across M/E ward and L ward of the Greater Mumbai Municipal Corporation we had supported Sneha for 5
years with a total disbursal of Rs.3,92,52,414/-

The main purpose of this project was to establish Door Step Child Care Centre Model and these centres were planned
keeping in mind the need for establishing a model for holistic health and nutrition care for overall growth and
development of children as well as address the multi-faceted health needs of the family as a whole, promote
interaction at the neighborhood and community levels and with care model through control trial research method to
establish approach and then advocate with the relevant stakeholders for adoption of this model in urban areas.
Emphasis was also on building and ensuring convergence in service delivery from different agencies like MCGM,
ICDS services and approach was to create convergence mechanisms at all levels. The project targeted 3 Primary
indicators to be monitored - Children under 5 fully immunized for age, Children under 5 with low weight for height and
Women practicing family planning.
Secondary indicators were also monitored to achieve the overall outcomes intended. Reduction in Malnutrition among
fewer than 5 children (wasting) was one of the main outcomes intended.
The project also focused on identifying and then attempting to change the behaviors which were instrumental in
achieving the intended outcomes like – breastfeeding, spacing between birth care practices at home, hygiene and
feeding practices.

8. Financial Implications

The trust has submitted project cost to be of Rs 1,926,486/- towards project Shiksha – Education and protection
of vulnerable slum children in Mumbai metropolitan region, which will benefit 1500 children directly
and indirect beneficiaries would be their families and community.
Budget Line KRA Brief Description Unit Kokri Ambedkar Shantinagar Total 3
Sr Targeted Agar Nagar centers
No cost
Centre 1 Centre 2 Centre 3
1 Community Mobilisation
Awareness Program on Snacks; Rs 171*3 Part 2057 2057 2057 6171
Behaviour Change- Home meetings * 12 mths Charge
Visits and Group Meetings
Community Youth Rs 12858 Part 4286 4286 4286 12858
Leadership Training for 15- Charge
18 years children – 50
children , representing each
area
Bal Utsav Rs 19287 Lumsum Part 6429 6429 6429 19287
Charge
2. Capacity Building
Capacity building program Food expenses : 9 Part 1350 1350 --- 2700
for 5 community mobilisers participants * 5 Charge
+2 supervisors+ 1 project days * Rs. 150
coordinator + 1 project
holder (9) on how to use
teaching materials
developed by SS
Training materials: Part 180 180 --- 360
Rs 75*12 Charge
participants
Hon Resource Part 3500 3500 --- 7000
person : Rs 1750*5 Charge
days* 2 person
Purchase of teaching kit to Quality teaching kit Part 10000 10000 --- 20000
provide quality education for : Rs 10000*5 kits Charge
5 centers
6 Monthly staff meeting Rs 150*10 Part 2571 2571 2571 7713
months*12 staff Charge
 7

Hence the total financial implication is Rs. 22,73,253.48/- (Total project cost Rs 19,26,486/- +
18% GST Rs.3,46,767.48 towards Cooperation Benefits).

9. Recommendations of the CSR Screening Committee

10. Payment Plan on Milestone Achievements

The FR will be created by the CSR-RO, Mumbai for release at various levels.

11. Cooperation Benefits:

 Mention of the partnership on CRY Social Media Platforms (413,818 on FB, 282,759 on Twitter, 16355 on
Instagram and 20009 on LinkedIn)
 Mention of partnership in CRYs annual report.

12. Monitoring of the Project

CRY has a robust planning, monitoring & evaluation (PME) system in place which is implemented by the Development
Support team consisting of qualified development professionals.
This process broadly includes the following:
1) Annual Evaluation Review:
 Includes performance of the previous year.
 It's conducted before next annual grant cycle.
 From a programmatic perspective complete situational analysis is done to check the status of the issues
impacting children.
 Utilization of the grants is checked to ensure financials are in place.
 Complete verification of the work done during the grant cycle is checked & documented. Also the coming years
targets are set.

2) Quarterly PME:
 This is a quarterly visit to review the processes and the progress.
 In here the grant usage is mapped of the last quarter & complete work of the last quarter is reviewed
including the progress & the impact.
 After the quarterly field visit recommendations the next quarterly disbursals are planned
3) Financial Risk Assessment & Mitigation System:
  This is undertaken by separate team to assess financial risks and suggest mitigation plans & is conducted
once in 3 years.
 Budgeting, reporting, utilization of funds, control systems, & legal compliance are covered in this visit which
ensures reduction of unexpected risks, strengthens the systems with improved delivery of funds.
 Aims to improve the capacity of our partner organizations on financial & systemic aspects.
4) Special Concern Visits:
 This visit is planned to investigate the misuse of CRY funds or other concerns if raised by the CRY
Coordinator and is undertaken by trained auditors.
 Measures for correction are recommended during this visit or in extreme cases CRY withdraws from the
project.

13. Sustainability of the Project

The sustainability of the intervention will be ensured through:
 Creation of youth leaders in the community. In 3 years’ time, these leaders will monitor the regularity of children
in the center and also regularity in school.
 Transformation of parents from indifference to involvement in their children’s education
 Building and capacitating of parents group and children leader who will take ownership of the programme
14. Expected Outcome of the Project / Beneficiaries
The beneficiaries of the proposed project will be approximately 1500 children residing in various slum pockets of
Mumbai metropolitan region. Indirect beneficiaries of the project would be their families and community.
The proposed project would be implemented in three urban slums of the Mumbai Metropolitan Region, viz.,
Hanuman Nagar, Bhim Nagar, Banjarwada.

15. Admissibility under Schedule VII of the Companies Act, 2013

The project is covered under the sectors 2, 3, 7 and 11 respectively:
 Promotion of education
 Promoting gender equality and empowering adolescent
 Training to promote sports

16. Powers under BDP

The total cost of the project is Rs. 19,26,486/- As per item No. 2.2 of BDP, 2015, ED-Chief CSR is the
competent authority to accord approval for the said CSR project.

17. Approval Sought

In view of the above, the proposal is submitted for administrative approval, financial concurrence and
expenditure sanction of ED-Chief CSR for Rs. 22,73,253.48//- (Total project cost Rs19,26,486./- + 18%
GST Rs 3,46,767.48./- towards Cooperation Benefits) towards financial support for : Project Shiksha
– Education and protection of vulnerable slum children in Mumbai metropolitan region.