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Help Salesforce Certified Marketing Cloud Administrator Exam Guide

Salesforce Certified Marketing


Cloud Administrator
Exam Guide

Winter '20 Release


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Congratulations on taking the next step to prepare for your Salesforce Marketing Cloud Administrator credential. This exam guide has the
information you need to help you study and prepare for your exam. Let’s get started!
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Contents

About the Salesforce Marketing Cloud Administrator Credential

Audience Description: Salesforce Marketing Cloud Administrator

Purpose of this Exam Guide

About the Exam

Recommended Training and References

Exam Outline

Maintaining Your Certification

About the Salesforce Marketing Cloud Administrator Credential


The Salesforce Certified Marketing Cloud Administrator program is designed for administrators who can configure Marketing Cloud products
utilizing industry and product best practices. Candidates are generally familiar with data structure in subscriber data management and can
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thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.

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Audience Description: Salesforce Marketing Cloud Administrator


The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end users and the configuration
options available in Marketing Cloud. Candidates should be able to maintain the Marketing Cloud platform, respond to common business
requirements, and perform administrative functions within Marketing Cloud. Additionally, candidates should have three to six months experience
administering a Marketing Cloud instance and prior experience with digital marketing.

The Salesforce Certified Marketing Cloud Administrator candidate should be able to demonstrate their knowledge, skills, and experience in the
following areas:
Knowledge of governance and compliance with reference to digital marketing
Identify security best practices for data management, users, and permissions
Implementation of account configuration including business unit structure, permissions, and security
Management of subscriber data
Evaluate data quality
Configure Marketing Cloud products (builders, studios)
Troubleshoot account configuration and user request
Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)

A candidate for this exam is not expected to know programmatic languages or SQL/Developer tasks.

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Purpose of this Exam Guide


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This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Marketing Cloud Administrator exam.
This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete
list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job
experience, course attendance, and self-study to maximize your chances of passing the exam.

About the Exam


Read on for details about the Salesforce Marketing Cloud Administrator exam.
Content: 60 multiple-choice/multiple-select questions
Time allotted to complete the exam: 105 minutes
Passing score: 67%
Registration fee: USD 200 plus applicable taxes as required per local law
Retake fee: USD 100 plus applicable taxes as required per local law
Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information
on scheduling an exam.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: None

Recommended Training and References


As preparation for this exam, we recommend a combination of hands-on experience, training course completion, Trailhead trails, and self-study in
the areas listed in the Exam Outline section of this exam guide.

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The self-study materials recommended for this exam include:


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Trail: Administer Marketing Cloud
Module: Google Analytics 360 for Marketing Cloud

To enroll in instructor-led courses and launch online training from your Salesforce application, click the Help & Training link in the upper right
corner of the screen (requires login) and search for the desired courses. Non-Salesforce customers can register for instructor-led courses here.

To review online Documentation, Tip Sheets, and User Guides, search for the topics listed in the Exam Outline section of this guide and study the
information related to those topics. Documentation, Tip Sheets, and User Guides can also be accessed through Help & Training.

Exam Outline
The Salesforce Marketing Cloud Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate
should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each
of the areas below.

Digital Marketing Proficiency: 13%

Describe governance and compliance in relation to digital marketing.


Recognize security best practices for data, permissions, and PII.
Describe Marketing Cloud product inventory and product offerings.

Subscriber Data Management: 18%

Given a scenario, describe the contact model.


Given a scenario, evaluate data quality.

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Explain preference and profile center concepts.

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Setup: 38%

Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
Given a scenario, determine how to configure integrations.
Describe the features in Setup Home.
Describe Marketing Cloud extension products.

Channel Management: 16%

Given a scenario, describe the configuration of Mobile Studio.


Given a scenario, describe the configuration of Email Studio.
Given a scenario, describe the configuration of Social Studio and Advertising Studio.
Explain the concepts and typical use cases of Journey Builder.

Maintenance: 15%

Given a scenario, describe solutions for data extraction and report generation.
Given a scenario, monitor a Marketing Cloud account and provide system availability.
Given a scenario, evaluate benefits of additional Marketing Cloud products.

Maintaining Your Salesforce Certification


One of the benefits of holding a Salesforce credential is always being up-to-date on new product releases (updates). As such, you will be required
to complete the Marketing Cloud Administrator certification maintenance modules on Trailhead one time a year.

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Don’t let your hard-earned credential expire! If you do not complete all maintenance requirements by the due date, your credential will expire.
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Bookmark these useful resources for maintaining your credentials:


Overall Maintenance Requirements
Maintenance Exam Due Dates
Verify Your Certification Status
Certification Expiration Details

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