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Help Salesforce Certified Marketing Cloud Administrator Exam Guide
Congratulations on taking the next step to prepare for your Salesforce Marketing Cloud Administrator credential. This exam guide has the
information you need to help you study and prepare for your exam. Let’s get started!
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Contents
Exam Outline
thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.
The Salesforce Certified Marketing Cloud Administrator candidate should be able to demonstrate their knowledge, skills, and experience in the
following areas:
Knowledge of governance and compliance with reference to digital marketing
Identify security best practices for data management, users, and permissions
Implementation of account configuration including business unit structure, permissions, and security
Management of subscriber data
Evaluate data quality
Configure Marketing Cloud products (builders, studios)
Troubleshoot account configuration and user request
Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)
A candidate for this exam is not expected to know programmatic languages or SQL/Developer tasks.
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To enroll in instructor-led courses and launch online training from your Salesforce application, click the Help & Training link in the upper right
corner of the screen (requires login) and search for the desired courses. Non-Salesforce customers can register for instructor-led courses here.
To review online Documentation, Tip Sheets, and User Guides, search for the topics listed in the Exam Outline section of this guide and study the
information related to those topics. Documentation, Tip Sheets, and User Guides can also be accessed through Help & Training.
Exam Outline
The Salesforce Marketing Cloud Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate
should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each
of the areas below.
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Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
Given a scenario, determine how to configure integrations.
Describe the features in Setup Home.
Describe Marketing Cloud extension products.
Maintenance: 15%
Given a scenario, describe solutions for data extraction and report generation.
Given a scenario, monitor a Marketing Cloud account and provide system availability.
Given a scenario, evaluate benefits of additional Marketing Cloud products.
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Don’t let your hard-earned credential expire! If you do not complete all maintenance requirements by the due date, your credential will expire.
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