The

Perfect
Pitch
GOAL
To engineer the email that the
Engineer investors will send after they hear
your pitch.

The message sent has to

the message match the message received

The more complex your

to connect
message the more likely you
will get the phone game
disconnect
HOW?
PASSION

SIMPLICITY

POWER
01 02 03
Long bullet Short is better Images are key
points are bad
 So they
can focus
on you!
No long titles Just Logo
 How do Mission – what pain does company
investors alleviate?
think?
Reasons to invest

Risk and mitigation strategies

How good is the team?

How dangerous is the

investment?
 a Be truthful

b Stay in the game

c
Top tips

What is the investment opportunity?

d Be specific

e Pitch the deal, not the business

f Be authentic
 that your
idea is
Elevator You have worth
about 30 their
ride seconds to convince time

We solve [problem] by providing [advantage], to

help [target] accomplish [target’s goal]. We
make money by charging [customers] to
get [benefit].
We provide a communications network that
enables any cell phone to work anywhere inside all
types (of) buildings [advantage] while ensuring
your communications are secure [goal].

Focus on the need, not the technology!

WRONG:
"Our technology is the first integrated and automatic book scanner
that will scan and digitize bound documents at a speed of 1,200 PPM
at a fraction of the cost of existing solutions based on a disruptive
digital imaging technology initially developed at Bell Labs and
protected by 12 patents."

BETTER:
"We capture the future of knowledge by seamlessly digitizing physical
libraries at very low cost.”

WRONG:
"We provide non-penetrable intrusion detection for digital voice, fax
and wireless communication devices with our 2048-bit Hellman
encryption algorithm that is combined with the latest 168-bit Hellman
DES."

BETTER:
"We allow you to communicate safely on a broad range of digital
• What true problem are
you solving?
• Why is this an important
problem to solve?
• How does it affect the
end user?
The
hook!

Grab attention with a problem question.

Have you ever had your cell phone fail inside a

building?"
 Mission:
Make them
understand why your
product solves the
problem far better
than anything else.
Mission:
What contacts
do you have?

Validation

Validation
 I am the I am the
business guy … inventor
I can sell
anything

I am a coder

Show why your team is the best …

Show that you will stick together when it gets
https://www.youtube.com/watch?v=r4aqTLAfex8