Business Plan

about
Smash Attack
Company’s
Smashed Patty
Austria, Romel

Lachica, Jobert

Lagarto, Jerlson

Mabansag, Arsenio

Lazarra, Sophia Andrea

Lucila, Kristina Cazandra

Malagonio, Marry Joy

Meralles, Arlyn

Milan, Krhissy Jhoy

 Table of Contents:

1. Executive Summary
 Description of the proposed business and business model
 Description of the market opportunity to capture, or the market
problem the business solves
 Reasons for why this is an attractive business opportunity
 Key distinctions or differentiators of the business versus
competitors
 Overview of the sales, marketing, and operations strategy and plan
 Description of the execution plan and timeline
 Overview of projected financials containing revenues, costs, profits,
and assumptions
2. Management and Organization
 Company name, logo and address
 Vision and Mission statements
 Key Personnel
 Organizational Chart
3. Product Plan
 Purpose of the product/service
 Product’s unique features
 Material requirements and source of supply
 Process an equipment that will be used to manufacture the
product
 Production Process and controls
4. Market Plan
 Market analysis which includes demand and supply vis-à-vis
competitors
 Marketing and Sales strategies
 Product Characteristics or features
 Pricing policy
 Sales Projections
5. Financial Plan
 Start-up cost requirements
 Financial Projection
 Management and Organization

Company name: Foodies Company

Logo:

Address: Sultana Road, Tabon I, Daniel Fajardo, Las Pinas City

Vision Statement:

Smash attack company will become the best dish provider in the city
that offers the Healthiest quality of food, which is perfect for everyone taste
bud. The smash patty product will give a different taste that will make the
customer want it more and it will become the number 1 dish in the city.

Mission Statement:

Smash attack is the only company which can guarantee the quality of
dish and at the same time healthy, affordable, and economically viable for all
ages. The Smash patty product will be serve to foster healthy lifestyle and at
the same time it will be the all- Smash patty will serve to foster everyone’s
health time favorite because it offers will suit the taste of everyone be it an
adult or a teenager.

Key Personnel: Jobert Lachica(manager)

Type of ownership: General Partnership

A general partnership is a business arrangement by which two or more

individuals agree to share in all assets, profits and financial and legal liabilities
of a jointly-owned business structure
Organizational Chart:

Manager
Jobert Lachica

Marketing Manager Production Manager Finance Manager

Kristina Cazandra Lucila Arlyn Meralles Jerlson Lagarto

Asst. Production Manager

Romel Austria
Krhissy Joy MIlan

Record Keepers
Arsenio Mabansag
Marry Joy Malagonio
Sophia Andrea Lazarra

Job Description:

 Manager – she will be the one who will organize the tasks assigned to
each of the member, makes decisions for the improvement of the product
and the company as a whole, and lead the company to be one of the most
successful and well-known cosmetics company.

 Finance Manager – she will be the one who will handle the money and
decide on what techniques the company will be using in order to use the
money wisely and efficiently.

 Marketing Manager – she will be the one who will decide on what
marketing strategies that would be effective in promoting the product to
catch the customers’ attention and guarantee their loyalty to the
product.
 Production Manager – he will be the one who will organize operational
procedures involved in creating the product. He will be the one
responsible in utilizing all the materials and giving ideas on how to
improve the quality of the product.

 Assistant Production Manager – he will be the one to assist the

production manager and be in-charge whenever the production manager
in not around.

 Record Keeper – he will be the one to check the tracks of sales of the
product and keep the records of the company.
 Product Plan

 Purpose of the product

Smash Attack company came up with the product called Smash
patty that will be presented to the market because the target
market(students) like to buy snacks/junk foods that is not good to their
health, smash patty will resolve this problem because it will be affordable
and at the same time offers health benefits because potatoes, sweet
potato, and squash contain potassium, vitamin c, vitamin b6 and it also
lack calories that supports heart health.

 Product’s unique Features

Smashed patty has a number of competitive features that will be
used to its advantage to achieve market penetration. The following are
those features:
1. Wide variety of shapes - Customers will be offered an array of
shapes to choose from such as heart, circle, and square to make it
more pleasing to the eyes.
2. Healthy ingredients - Smashed patty uses potato, sweet potato,
and squash as the primary ingredients that have many health
benefits such as boost in bone strength, decreases the risk of heart
disease, protect body from free radical damage and etc.
3. Affordability of the snacks - Teenagers still being dependents and
having a limited budget to splurge, it is favorable for them to be
able to buy healthy snacks.
  Material requirements and source of supply

Materials Sources
Potato Public market in Zapote, Las Piñas
Hotdog Public market in Zapote, Las Piñas
Bread crumbs Public market in Zapote, Las Piñas
Cheese Public market in Zapote, Las Piñas
Onion leaves Public market in Zapote, Las Piñas
Oil Public market in Zapote, Las Piñas
Egg Public market in Zapote, Las Piñas
Paper plate Public market in Zapote, Las Piñas

 Production process and controls that will be used to manufacture the

product

I. Making the Product

1. Buy the ingredients needed (potato, hotdog, onion leaves, egg,
cheese, bread crumbs). Place the food color in a clean container.
2. Prepare a clean container, Wash the ingredients then boil the
potato, sweet potato, and squash up to 5 minutes or until it
turned soft.
3. Cut the ingredients then smash it.
4. Combine all the ingredients.
5. Mix it to egg.
6. Put the bread crumbs.
7. Cook it.
 II. Designing
1. Placing the logo of the product in the packaging.

III. Packaging
1. The Smashed patty will be put in Small paper plate.
 Market Plan

Description of the Target Market

According to our survey,

Marketing Strategies

 Social Media
The company will use social media (e.g. Facebook, Twitter, and
Instagram) in order to raise the awareness and visibility of the
product to the customers. Our primary customers are the young
generation particularly millennial and students.

Sales Strategy
 Food tasting
Smash Patty is a new product that will be introduce to the market.
Our smash attack company decided to provide food tasting so that
we will know if the smash patty product will be accepted by the
market

Pricing Policy

Foodies Company will adopt a single price whatever color of the lip tint
the customer will choose. As such, below is the pricing scheme that will be
adopted.

Shape of the Smash patty Price (Php)

Square 15.00
Heart 15.00
Circle 15.00

Manufacturing Cost Mark- up Percentage Selling Price

 Per Unit
Php 9.50 50% Php 14.25 or Php
15.00

Sales Projection

February 2019
Estimated Sales Volume 300 pcs.
Selling Price Php 15.00
Sales Revenue Php 4,500.00
 Financial Plan

A. Total Manufacturing Cost

 For 30 pcs.

Raw Material Cost

Potato Php 30.00
Sweet potato Php 30.00
Squash Php 20.00
Gravy Php 30.00
Seasonings Php 30.00
Onion leaves Php 10.00
Bread Crumbs (Good Life) Php 15.00
Cheese (Magnolia Cheezee) Php 30.00
Flour Php 10.00
Egg Php 24.00
Oil (Golden Fiesta) Php 25.00
Total Direct Cost Php 234.00
Indirect Cost
Butane (Gas one) Php 20.00
Total Indirect Cost Php 20.00
Total Manufacturing Cost Php 254.00

B. Total Manufacturing Cost Per Unit

 For 30 bottles

Total Manufacturing Cost Per Unit = Total Manufacturing Cost

Total Number of Units Produced
= Php 284.00
30
Total Manufacturing Cost Per Unit = Php 9.50
Net Income Statement:

Income Statement for Smash Attack Company

For the month of February 2019

Total Revenue Php 4500.00

Cost of Goods Sold Php 2340.00

Gross Profit Php 2160.00

Operating Expenses

Php 200.00

Total Expenses Php 200.00

Net Income Php 1940.00