What is ?

BY: DENNIS L. GAN, RMT

E-Marketing
 It involves the applica/on of the principles of
marke/ng in electronic media. It is also highly
u/lized by the internet.
 Media such as: Email, Web browsing and etc
E-Marketing
o E-Marke/ng is the process in which a product
is being marketed through the internet.
o It also includes both direct response marke/ng
and indirect by connec/ng consumer from
seller.
Features of E-Marketing
o E-Marke/ng is ideal especially for small businesses
due to the ff. features:
o Cheaper than tradi/onal marke/ng
o Accessible 24/7
o Allows Global Marke/ng
o Allows you to sell products and services from
anywhere
 E-marketing vs. Traditional Marketing
E-marke(ng Tradi(onal Marke(ng
•  Interac/ve adver/sing •  Consumer is only able to see
the adver/sing
•  Less expensive form of •  Tradi/onal methods are more
marke/ng expensive
•  Able to connect globally •  It u/lizes offline marke/ng tac/cs
through online channels to print adver/sements, TV and
Radio Ads, Direct mail and Show
adver/sement
Online Marketing Tools
Online Marke/ng tools include websites, social
media, and online adver/sing.

• U/liza/on of social media sites and applica/ons
such as Facebook, Instagram and TwiUer has
been the trend as of late.
Online Marketing Tools
Online Marketing Tools
Examples of online adver/sing are what you see
in websites, or Pop-ups during web browsing or
an ad that plays through an app.
E-Marketing Statistics
E-Marketing Statistics
• As of July 1, 2016 about 46.1% (3,424,971,237)
of the total 7,432,663,275 es/mated global
popula/on has been using the internet.

• The internet has become a very viable place for
any sort of marke/ng.
Purpose of E-Marketing
• E-Marke/ng makes it convenient for the
consumer to relate and enjoy the product
• Almost everything today has a connec/on to
the internet, TV, Smartphones, Computer,
Refrigerators (Samsung and LG) and etc.
Purpose of E-Marketing
• Marke/ng becomes a click a way with E-
Marke/ng. This makes marke/ng a lot more
interac/ve.
Limitations of E-Marketing
• Scams
• Oversea Laws and Regula/ons
• Lacks the human factor in Marke/ng
• Slow internet could make the wrong impression
to the consumer.
List of Prominent Websites that
practices E-Marketing Outright
i.  Google vi.  E-Bay
ii.  Yahoo vii.  Amazon
iii.  Facebook viii.  Alibaba
iv.  TwiUer ix.  Aliexpress
v.  Instagram x.  Lazada
Conclusion
• Online marke/ng has been a part of the system
for how many years now, it will con/nue to
grow and develop more and more in the
following years
• There will be an Increasing number of
households u/lizing the internet and search
engines in the following years.
References
List of references:
• h"p://northcarolinadeportal.com/eMarke4ng/what-is-
emarke4ng/
• h"p://www.internetlivestats.com/internet-users/
• h"ps://www.quicksprout.com/the-beginners-guide-to-
online-marke4ng/
Thank you for your /me!