Introduction

You might be an aspiring entrepreneur who has

come up with the most amazing business idea for
your startup and wants to get it off the ground as
soon as possible. Or you may be a startup owner a
few years into the business. Either way, as the
owner of a startup, you are always looking for
ways to optimize your operations and make the
most of your available resources. Your endeavor is
to travel from the conception and launch stage to
the stage where the business is sustaining itself
and making profits.

Startups by their inherent nature are limited in

terms of resources - financial, manpower, time,
etc., and one of the biggest concerns is how to
make optimum use of these. The struggle is
always there to balance between scaling
operations and managing resources.

This is where technology can help startups

optimize and scale their business. Today, you can
find many tools and platforms that can help
startups save time, money, and effort and help
them smartly run their operations. There are tools
that cater to every need of a startup, namely, CRM,
market research, digital marketing, mind mapping
and more to assist in every important activity
involved in running and growing a startup.

Let us now explore some tools and resources for

startups.
Prototyping
Whether you want to develop a new product or
business offering or add a product to your
already existing product line, one of the first and
important steps is to develop a prototype of your
product.

A prototype helps you assess the feasibility of a

business idea. Learn how your customers react to
the product, test and identify your target market
better, and make any changes needed to the
product. This can also be used to showcase
before investors or manufacturers.Let’s now look
at some of the popular prototyping tools.
Axure
Before launching any product or service, the first step
taken is to develop a scaled-down functional version
of it to test and validate it. You can gain valuable
insights that can help better the design. Axure RP is a
powerful software tool that allows you to plan,
prototype, and handoff to developers.

This tool documents all issues that arise when

developing a wireframe, diagrams, or customer
journeys and makes it possible to share it with all
relevant parties easily. You can use sketch resources
to build interactions, import SVG, and use animation
to develop viable designs. Axure Cloud makes it
possible to streamline your design workflows. Share
sketch artboards and get feedback on your screen
with this tool.

Starting from Axure.com

$29/user/month

Yes
InVision
This is one of the most popular prototyping tools.
InVision software integrates many features which
makes it a platform to transform your ideas into live
prototypes.

It is used for creating mobile apps, websites, and

other interactive digital prototypes. It helps transform
static designs to prototypes that give a real-life
experience to its users with the incorporation of
interactive features like gestures for transition,
animations, and adding hotspots to the screen layout.
You can upload any JPG, PNG, PDF, or GIF files for
prototyping, and it works with all design tools.

It is easy to share your prototype with others and

collaborate, communicate, and receive feedback with
ease and efficiency. Your prototype can be either
opened in a browser, downloaded to a mobile, or
shared in real-time through the use of LiveShare.

Starting from $13/month Invisionapp.com

Yes
Proto.io
Every business is using apps to connect with its
customers. Proto.io is a platform that allows you to
develop fully-interactive and high-fidelity app
prototypes. These look and work exactly as you had
conceptualized it. The best thing is this requires
absolutely no coding.

Design your prototype with readily available UI

elements for both iOS and Android. It is even possible
to upload designs developed in Sketch or Photoshop.
Make your design more interactive by adding touch
or mouse events for web and mobile prototypes. Use
automated screen transitions or timeline features to
animate any layers.

Get a preview of your prototype on either a web or

mobile device.  You can easily share your prototype
with anyone with a click and get comments and
feedback instantly.

Starting from $24/month Proto.io

Yes
Digital Marketing
Tools
In today’s business scenario, no business can
remain without an online presence. This holds
true for startups also.

More and more customers are moving to digital

media for all their needs, and businesses also
need to be where their customers are. Using
digital marketing, startups can increase their
visibility and branding. Digital marketing helps
businesses increase traffic to websites and
landing pages, get more leads and conversions.

There are numerous digital marketing tools

available in the market, let us take a look at some
of them now.
SEMrush
SEMrush integrates many functionalities, which
makes it a popular digital marketing tool. Track
website position, do a site audit and get
recommendations to improve your website’s
performance. Monitor and advance the performance
of your content marketing strategies with this tool.

Get valuable insights into your competitor’s strategies

like keywords, advertising budget, ad copy, and
landing pages. Do backlink analysis, domain-versus-
domain comparisons, analyse keyword difficulty,
traffic analytics, and more.

The PPC keyword tool and Ad builder is a boon for

developing PPC campaigns for your marketing.
Understand your competitor’s social media strategies.
Schedule the posts for five different social networks
easily with this tool.

Starting from $99 Semrush.com

Yes
Ahrefs
If you are serious about growing your search traffic,
then Ahrefs is your go-to tool. Research your
competitor’s keywords and find out the amount of
traffic driven by each keyword. Learn about their top
pages which give them the most traffic. The content
gap feature allows you to discover new keywords
your competitors rank for but you don’t.

This SEO tool allows you to audit your backlink profile

to identify the ones which are hampering your SEO
ranking. Discover new linking opportunities from your
competitors. Ahrefs now has a site audit tool to help
in technical SEO. It also has a keyword research
feature that helps you identify good keywords and
content ideas for your business. Learn if your
competitors are using paid advertising and details of
keywords they are bidding on. All Ahrefs tools
operate based on the most exhaustive and complete
online database in the industry.

Starting from $99 Ahrefs.com

Yes
Google Search Console
Google Search Console is a free service offered by
Google. It gives you insights about your site’s
presence on Google search results pages. You can
use the search console to check if your site is being
found and crawled by Google crawlers. Using the
insights, you can fix any indexing problems and even
request new or updated content on your site to be re-
indexed. Submit sitemaps and URLs to fix indexing
problems.

Get data about how often your site gets shown on

Google search and for which keywords. You can get
alerts about indexing, spam, or other issues on your
site. It also shows which sites link to your
website. Testing and monitoring of AMP pages,
mobile usability and rich content like structure data,
jobs, recipes, etc., is possible with this tool. This is a
very useful tool to improve the overall performance
of your site on Google search.

Free Search.google.co
m/search-
console/

-
Moz
Moz is an SEO tool that integrates several features
that make it very popular among SEO specialists.

You can now do site audits to identify technical SEO

issues, check the performance of your target
keywords, and do a backlink analysis of your site all in
one place. Use the insights to improve and optimize
the overall SEO of your site.

Make use of Moz’s keyword research tool to discover

target keywords along with difficulty scores. Search
result page analysis and competitor research are also
possible. Identify new opportunities to target
keywords your competitors are ranking for. Moz also
gives you access to metrics like spam score, page
authority, and domain authority of any website. With
Moz, it is possible to create custom reports, schedule,
and send them to your clients or stakeholders to
share valuable SEO information.

Starting from $99 Moz.com

Yes
Google Keyword Planner
Keyword Planner is a free keyword research tool
brought to you by Google. It is an extremely popular
tool and is especially useful if you are running Google
Ad campaigns.

The process of finding the right keyword for your

business can get really simple with this tool. Search
for a word or phrase related to your product or
service. This tool will help you discover the most
appropriate keywords for your business.

You can get insights into how many times a particular

keyword is searched and the trend for the searches
over time. It also gives you the estimated bid amount
so that you can plan your advertising budget.
Download the keyword list or share it easily.

Free Keyword Planner

Yes
KWFinder
KWFinder is an excellent keyword research tool that is
brought to you by Mangools. This tool’s simple
interface makes it easy for even newbies to use it.

Find the appropriate keywords especially the long-tail

ones with exact search volumes and SEO difficulty for
each keyword. Do a competitor analysis of the
keywords your competitors are ranking for and
identify new keywords you can rank for.

It also gives you access to historical search volumes,

long-term trends, seasonal keywords and so on to
help you create relevant content that will boost your
organic traffic. Another added feature is that you can
find location-specific long-tail keywords that will help
you rank on local searches.

Starting from $29.90/month Kwfinder.com

Yes
Buffer
If you are looking to grow your audience and
engagement on social media, then Buffer is a tool you
cannot afford to ignore.

This tool gives you a simple dashboard from which

you can plan, create, and publish content for
Facebook, Instagram, Twitter, Pinterest, and LinkedIn
now all in one place. Create a publishing schedule for
each platform and customise the posts for each social
network. You can also view all the posts that are
scheduled on each of your social media platforms at
once.

Measure the performance of your social media posts,

and get insights that will help you increase the reach,
engagement, and conversions for your posts. Lastly,
Buffer offers you the convenience of creating and
sharing fully customisable reports of all your social
media platforms.

Starting from $15/month Buffer.com

Yes
BuzzSumo
Content is the cornerstone of any digital marketing
strategy. Now you can identify which content works
and which does not with ease.

The BuzzSumo platform has four major components

which are discovery, research, influencers, and
monitoring. Explore and discover infinite ideas to
create content that will get you more likes, shares,
and links. This program crawls the web and social
media platforms to identify top-performing content
for any niche. Use these data insights to create
content that works.

Identify influencers in your niche and use them to

take your marketing to the next level. BuzzSumo
helps you track comments and trends and respond
easily to them. Now you can enhance your content
marketing efforts using all these insights and metrics
provided by BuzzSumo.

Starting from $99/month buzzsumo.com

Yes
Google Analytics
Google Analytics is a popular analysis tool given by
Google to track the actions of visitors when they
arrive on the website. Its comprehensive dashboard
presents important metrics in one place for better
understanding of your website and app users.
Customise the dashboard to see the data that
matters for your business.

Monitor how your marketing campaigns are

performing both paid and organic. Google’s machine
learning gives in-depth and relevant results so that
you can take your marketing to the next level. Use
these insights and fine-tune your marketing
campaigns to reach the relevant target audience.

Make use of Google Analytics to get better ROI from

your campaigns. Get data from other Google services
by integrating them with analytics.

Free analytics.google.
com

-
Screaming Frog
Screaming Frog is a leading website crawler for
Windows, Mac, iOS, and Ubuntu. If you are looking for
a reliable technical analytical tool, your search ends
here. Its SEO spider tool can crawl websites efficiently
and gather and analyze key data in real-time. This
helps you make optimum data-based SEO decisions.

It is a feature-rich tool that allows you to find broken

links, analyze titles and metadata, and generate XML
sitemaps. You can also audit redirects, find duplicate
content, check the site architecture, integrate with
Google Analytics, Search Console, and PageSpeed
Insights and more. Its myriad of features makes it a
very popular tool among SEO enthusiasts and
specialists alike.

$156 to $195/licence/year screamingfrog.co.

uk/seo-spider

Yes
Online Stores &
Shopping Carts
Online stores and shopping carts are very
popular with shoppers nowadays. Instead of
going to physical stores, people prefer to shop
from the comfort of their homes, and this has led
to the boom in the e-commerce business
segment.

There are many software and tools available to

businesses to build professional looking online
stores and shopping carts. They not only display
products but also allow accumulation of products
in a virtual shopping cart, calculate the total
amount for an order including taxes and
shipping, and delivery of the product.

Let us now look at some of the tools that allow

the creation of online stores.
Shopify
Shopify is one of the top e-commerce platforms
available to sell out there. It is one platform that
allows you to sell online, in-person at retail outlets,
pop-ups, social media, and online marketplaces and
so on.

Build your scalable online store with its drag-and-

drop store builder without any prior knowledge of
coding or designing. With 70+ customizable themes,
you can bring your brand to life. Shopify easily allows
you to manage the inventory of products and
customers even if you sell multiple products and from
multiple locations. Keep a track of all your sales,
orders and audience with its comprehensive
dashboard which gives you all these insights at one
point. Shopify mobile app makes it easy for you to
keep in touch with orders, fulfillment, and analytics
even when you are on the go.

Starting from $29/month Shopify.in

Yes
WooCommerce
WooCommerce is one of the most popular e-
commerce platforms that can be easily integrated
with WordPress. Create and manage your online
store easily with WooCommerce.

Sell physical or digital products on this platform. It

has gateways integrated like PayPal, BACS, and cash
on delivery for accepting payments. Set up shipping
preferences, automate tax calculation based on
customer's shipping address, keep track of your store
inventory with this tool.

WooCommerce allows the integration of many

extensions that make it possible to create a personal
database for all marketing campaigns. Its 30-day
money-back guarantee, active customer support, and
safe and secure online payment make it a very
popular platform among businesses.

Free woocommerce.co
m

Yes
Weebly
Weebly is a popular software that gives you free
access to a website builder. Make use of its
customizable designs and tools to build your online
store and showcase your products. It has an easy to
use drag-and-drop feature which even a person with
no experience in designing can easily use.

This tool optimizes your site for SEO so that search

engines can easily discover it. Analytics are of
immense importance to any business, and this tool
offers you important insights about how your e-
commerce store is performing. Manage and track
your inventory with advanced tools. Weebly’s
shipping tool makes it easy to send products to both
domestic and international destinations.

It has an app for mobile and tablet so that you can

manage your store from anywhere.

Basic free, other plans weebly.com

starting from $5/month

Yes
Online Payment
Solutions
There has been an astounding increase in the use
of electronic payment systems in the last few
decades due to the growth of internet-based
banking and shopping. As more customers are
preferring electronic modes of payment, there
has been a growth in the online payment
processing and invoicing software. 

In recent years, newer online payment portals

have been coming up with highly advanced
features. These offer secure and faster modes of
payments which business can leverage.

Here are some of the online payment solutions.

PayPal
PayPal is a widely used online payment portal for
businesses and individuals worldwide. Set up an
account in a matter of 1 to 2 days, and start selling
and receiving payments online. PayPal offers many
features like straightforward pricing which makes it
attractive to both businesses and customers.

It offers customers a secure and easy mode of doing

shopping transactions. It does not share financial
details with anyone. With PayPal, businesses can
receive payments from 200+ markets through a single
account via credit or debit cards to digital wallets. Its
seller protection and fraud tools make every
transaction secure.

It offers customised partner solutions for creating e-

commerce websites, financial management, or a
marketplace for selling.

2.5%* + Fixed fee ($0.042) Paypal.com

No
Stripe
Stripe is a fully integrated payment platform for
business. Whether you want to receive payments,
receive subscriptions, or set up a marketplace, Stripe
can do this for you. It can support you in receiving
both online and in-person payments.

Stripe integrates the latest technologies to create a

platform that is constantly improved to provide better
usability. You can create customized checkout
experiences that work on all browsers and devices. It
gives you the facility to accept all major debit and
credit cards.

The prices and process charges can also be displayed

now in more than 135+ currencies to help customers
make payments. With Stripe you can receive
payments from an iOS app, Android app, or mobile
websites easily. Other attractive features of Stripe are
its fraud monitoring and dispute handling systems.

Starting from 2% stripe.com

No
Instamojo
Instamojo is a popular payment gateway that has
reach all over India. The Instamojo payment gateway
is mainly built for small and medium enterprises.
Developers can make use of the integration services
and APIs of Instamojo to install this payment gateway
in very less time so that businesses can start using
the service.

It supports100+ payment methods making it easier

for customers to make payments according to their
preference. You don’t need a website to receive
payments, create a payment link which you can share
and collect payments. Instamojo allows you to track
sales, get customer insights and analyze payment
gateway analytics to get valuable data. Another plus is
that there are no set up costs or hidden costs
involved.

Starting from 2% + Fixed instamojo.com

fee ($0.042)

No
Razorpay
Razorpay is a payment solution provider for
businesses. It offers payment products that make
accepting, processing, and making payments easy
and fast. Integrate payment gateways on your
website, develop custom payment pages, and create
payment links which are shareable. 

It offers customers the option of 100+ payment

modes including credit/debit cards, net banking, UPI,
wallets and so on.

It gives 24x7 support to address your concerns. Get

real-time data with the Razorpay dashboard and track
all your payments and disbursements. Being PCI DSS
level 1 compliant, it offers you enough security.
Automation of NEFT/RTGS/IMPS bank transfers,
collecting recurring payments, managing the
marketplace, and sharing invoices with customers is
possible.

Starting at 2% Razorpay.com

No
Accounting &
Invoicing
Management of funds is a very important activity
in any business. Entrepreneurs usually find
accounting and booking monotonous and time-
consuming and shy away from doing it. But it is
very important for a business to get a handle on
what is happening with its cash flows in real-time
to remain profitable.

Nowadays to make this job easy, we have many

accounting and invoicing software developed for
businesses. This software helps track your
finance, the money you receive, the expenses you
incur, debts outstanding from customers, tax
calculation and many such important elements.

Let’s go ahead and explore some of these tools.

Quickbooks
QuickBooks is a cloud accounting software that
makes it easy to manage your finances anywhere.
Having your accounting data organized on the cloud
makes it easy for businesses to track sales, raise and
send invoices, and manage finances easily.
Collaboration is easily possible with Quickbooks so
that multiple people can log in and work
simultaneously. It makes use of standard security
systems so you can be assured that your financial
data is safe. It also provides an automatic backup of
all information.

Create professional-looking GST-compliant invoices,

share them online, and track your invoices and send
reminders with Quickbooks. Connect with your bank
and get information about your daily transactions to
Quickbooks. Online banking, creating accounting
reports and inventory management are the other
things you can do with Quickbooks.

Starting from $8/month Quickbooks.intui

t.com

Yes
FreshBooks
FreshBooks is an invoicing and accounting solution
specially developed for small businesses. What makes
it attractive is its ease of use. Create professional-
looking invoices using FreshBooks. You can easily
automate all routine tasks like invoicing, tracking
expenses, time management, follow up with clients,
etc. As Freshbooks is cloud-based, you can access all
information securely from any device like desktop,
tablet, or phone.

Connect easily with all major apps out there like

Shopify, Stripe, G Suite, etc. It has a robust support
team that is available to answer all your questions at
all times.

Starting from $7.50/month Freshbooks.com

Yes
WaveApps
Waveapps is a popular financial software for
entrepreneurs. It gives you a clear understanding of
your income and expenses at all times. Get started
with this software in no time and track your finances
from anywhere. Connect multiple bank accounts and
credit cards so that your transactions are reflected in
your bookkeeping.

Keep track of the financial health of your business

with in-depth reports that show month-to-month or
year-to-comparisons of cash flows. It makes tax
calculation and disbursement easy as it keeps all your
incomes, expenses, payments and invoices organized
in one place. Waveapps takes the security of your
financial information very seriously, and therefore
uses physical and electronic protection. It is PCI Level-
1 certified and is secure in handing all credit and bank
account information.

Free Waveapps.com

-
Product Launch &
Landing Pages
Whether you are launching a new product or
want to increase online leads, landing pages play
a very important role.

A product launch landing page can create the

required anticipation and generate leads among
your customers so that you have customers
ready to buy it when your product is out of the
gate.

Equally, it can play an important role in the post-

link click period to convert prospects into
customers. It has been proven that attractive and
conversion-optimized landing pages can improve
conversions manifold. There are many tools and
software out there that make the task of creating
landing pages easy, here are some of them.
Unbounce
Websites are good for creating an online digital
business presence, but if you want conversions,
landing pages are your best bet. Unbounce is a
popular landing page builder. With Unbounce, you
can design and optimize attractive landing pages that
will prompt your visitors to take action.

Its easy drag-and-drop features in the page builder

allow you to develop the exact page you want. Make
use of the 100+ ready templates to save time and
energy on creating the perfectly optimized landing
page. It provides you the option to A/B test your
landing pages and experiment with message, design,
and forms to come up with templates that work. You
can also customize your landing pages using optional
JavaScript and CSS to customize functionality and
appearance.

Starting from $79/month Unbounce.com

Yes
Instapage
All ad clicks do not turn into conversions, and we all
know this. Instapage offers you the perfect solution
for this. Your ad clicks can be turned into actual
conversions with Instapage’s post-click automation
feature. Get up to 400% more conversions by giving
people clicking on your ads a personalized post-click
landing page experience. Instapage customers have
noticed a conversion rate of 16% which is higher than
industry standards.

This tool allows the automation of the visualization

and ad mapping of ads to relevant post-click
experiences. You can decide how many personalized
page experiences are needed and connect ads to the
appropriate experiences. Create customized pages
and scale it by reusing these page blocks for other
pages. Instapage can be integrated with 40+
platforms seamlessly.

Starting from $149/month Instapage.com

Yes
LaunchRock
LaunchRock is a site builder that can help you build a
launch site in a matter of minutes and start acquiring
customers even before the actual launch. Design
attractive webpages with LaunchRock’s page builder.
It provides you all the necessary tools to get your
page off the ground with absolutely no need for
coding.

LaunchRock's email capture tools allow you to

connect with customers pre-launch. Begin building
your email list and start engaging with your
customers through surveys, newsletters and more.
Create an audience for your product or service and
get a powerful launch. Which marketer does not
know the importance of analytics? This tool helps you
find the fastest-growing segment in your customer
base, and marry the right segment of customers with
the right aspect of the product launch. LaunchRock
has now moved to startups.com

Starting from $20.75/month Launchrock.com

Yes
Landingi
Landingi is a tool that helps build customized landing
pages without knowing to code. Landingi gives you
access to 200+ ready templates, dropdown menus,
and tools to design the perfect landing page. Publish
landing pages under your domain name by adding
your domains to the Landingi account. It is
compatible with all browsers and mobile-ready.

Manage and analyze all your leads in one place with

its lead generation software. Landingi seamlessly
integrates with MailChimp, SalesForce, HubSpot and
transfers leads to any email or CRM tool. Lead
notification, autoresponder, landing page scheduler,
webhooks are some other tools offered by Landingi.
Analyze the performance of your landing pages and
optimize it further for greater conversions.

Starting from $11/month Landingi.com

Yes
Marketplace
Creation
An online market place is a platform like a
website or an app that brings together sellers
and buyers and facilitates shopping. The person
operating the marketplace acts as an
intermediary and does not own any inventory.
Vendors are provided a platform to display their
products or services.

Buyers get access to the products displayed on

the marketplace and can place their orders. It
also processes the orders and takes care of
financial processes thus making the purchasing
process simple. There are many tools using which
you can create your marketplace and start
earning commissions. Here are some of the
marketplace creation tools.
Dokan
Dokan offers you the facility to create a multi-vendor
marketplace to get started with an e-commerce
business. It has an easy to use interface, and in a few
simple steps, you can have your marketplace up and
live. Onboard vendors to sell on your marketplace
and earn commissions.

Vendors get access to a frontend dashboard that

offers multiple functionalities. They also get
important reports relating to sales, earning, etc.,
which give vendors valuable insights on sales and
profitability. It is compatible with any WordPress
theme that supports WooCommerce. 

It provides the best backend support to address all

your problems. Dokan supports hundreds of
payment gateways to cater to the preferences of all
customers and supports multiple languages.

Starting from $149/year Wedevs.com/dok

an

No
Sharetribe
If you are someone who is looking to build a
professional marketplace business, then check out
Sharetribe marketplace software. You can easily
launch your fully functional marketplace in one day
without any code.Create a website with Sharetribe
and earn from onboarding vendors who sell or rent
anything from goods to services on your marketplace.
If you want to add additional advanced features, you
can do that with the help of Sharetribe’s experts.

Sharetribe allows users to create profiles, list their

products or services, interact with one another, and
make online payments. Go ensures that your
marketplace provides a good website experience to
both marketplace owners and vendors alike. Control
and track what happens in your marketplace with
user-friendly features of Sharetribe Go.

Starting from $79/month Sharetribe.com

Yes
Surveys & Forms
Data is vital for businesses to make data-driven
decisions. It has been proven that businesses
that adopt data-based marketing strategies are
more likely to effectively engage and connect
with their customers. This can lead to greater
conversions and profitability.

But collecting information is easier said than

done. To obtain accurate information about your
audience, products, brand, customers, etc.,
investing in a good survey and questionnaire tool
is a must. Here are some of the popular tools
available.
SurveyMonkey
Customers are the lifeline of a business, and it will
serve you in good stead to learn about their likes and
dislikes and preferences. If you are customer-centric,
then SurveyMonkey is the tool for you. Surveys are
one of the best ways of finding out whether you are
meeting customer expectations. It offers you many
survey types to meet your specific needs. From
customer satisfaction, market research to concept
testing, you have forms for all these and more. Gain
insights from surveys and fine-tune products or
services to delight your customers.

SurveyMonkey is committed to maintaining the

privacy of both organisational and personal data
which makes it a trusted tool to use. It has been
accredited with many certifications and follows some
of the best practices which makes it one of the best
tools for research and feedback out there.

Starting from Surveymonkey.c

$22/user/month om

No
Typeform
All of us know how important customers are to a
business. This is the reason why businesses try to
learn what their customers want. Surveys, forms,
polls, quizzes, etc., are all used to get information and
feedback from customers.

Typeform brings to you an attractive and professional

interface that will keep the audience engaged.
Incorporate images, GIFs, and videos to make your
forms more attractive. If offers different options
suitable to every stage of the buyer’s journey. You can
see all changes in real-time with Typeform’s Live
Preview. It also offers you analytics to give insights.
Embedding of the type forms is possible on your
websites. It has in-built Google sheets and MailChimp
integrations.

Starting from $35/month Typeform.com

No
SoGoSurvey
Customer feedback platforms have upped their game
with the focus now being on giving a good customer
experience along with information collection.

SoGoSurvey is a customer experience platform that

offers you multiple survey designs, 27 methods of
distribution, data analytics, and reporting. You can
easily integrate APIs with your CRM system and
automatically collect feedback with this tool. It is one
of the secure and leading online survey tools.

SoGoSurvey allows automation and streamlining of

workflows through integration with Salesforce,
Zapier, Google Analytics, and other such platforms. It
offers you instant alerts about parameters that are
important to you such as a low rating or failure to
meet a quota, etc.

Starting from $25/month Sogosurvey.com

Yes
Email Management &
Newsletters
Email marketing is an important component of
any marketing strategy. Though one of the oldest
forms of communication with customers, it still
remains effective. Emails have evolved over time
from the typical sales letters they were decades
ago. Email newsletters are used to inform
customers and others about any important news
or updates about your product, service, or
company. 

Investment in an email tool is important as it

allows you to design attractive emails that
engage your audience leading to more open rates
and conversions. Creating a compelling email has
become easy now with the availability of many
online tools. They also offer facilities like analysis
that can help a business get the most out of their
email campaigns.

Let us look at some of the tools now.

Boomerang for Gmail
Want more control over when you send and receive
emails? You can easily do this now with Boomerang.
With this tool, write mails when you are free and
schedule them to be sent at your preferred time. You
can now declutter your inbox with the archiving
feature. Click on the Boomerang button when a mail
is open and specify when you want to see it next. 

Have a cleaner inbox but at the same time have

access to all your important emails when you need it.
An important element of email marketing is the
follow up. Set a reminder and follow up if no one
replies or even otherwise so that you don’t forget this
important step. Boomerang can be used both on iOS
and Android so that you can access your email service
even on the go.

Starting from $4.99 per Boomeranggmail

month .com

Yes
Mailchimp
Mailchimp is an all‑in‑one marketing platform that
gives you access to tools that can help you to find
customers and in branding.

With email marketing, learn about your target

audience, engage them, and create loyal customers.
Make use of the drag-and-drop builder and pre-
designed templates to build professional-looking
emails. Content studio allows you to store all your
images and files for ease of access whenever you
need them. Automate your email process and save
time and effort with this tool.

Analyze and improve the performance of your

campaigns in real-time. Connect your online store to
your Mailchimp account to send product
recommendations to your customers. Create and
track your emails from anywhere with the Mailchimp
mobile app.

Free basic plan, other Mailchimp.com

plans starting from $9.99

No
ActiveCampaign
ActiveCampaign integrates tools for email marketing,
marketing automation, sales CRM, and messaging in
an all-in-one platform.

Create attractive and personalised emails with this

tool. Broadcast emails, triggered emails based on-site
visits or engagement, or welcome emails, make use of
the appropriate one for your campaign and audience.
Set up email automation. Scheduling is possible even
according to the date and time.

Its email designer has drag and drop feature making

it user-friendly. Create beautiful campaigns in a
matter of minutes. Use the segment and dynamic
content feature to customise emails to reach the right
audience. Track your email’s performance, split test
your campaigns, and improve the open rate, clicks,
and conversions.

Starting from $9/month Activecampaign.c

om

Yes
Mindmapping Tools
Our mind comes up with many ideas from time to
time but for actual execution, it must be put
down as a blueprint to provide clarity. Mind maps
are tools that allow you to do exactly this. They
are graphical representations of ideas and
concepts. It is a tool that allows you to structure
information, form connections, analyze,
understand and remember ideas in a visual
format.

Many businesses are using mind maps today for

various purposes from generating ideas to
sharing and collaborating ideas across teams to
promote better understanding and execution.

Here are some mind mapping tools for you.

Bubbl.us
Any product or service starts as an idea in
somebody's imagination. To bring the ideas to life you
need to first chart it down. Bubbl.us is a popular
visual thinking tool to structure information. You can
better understand the concept, remember, and come
up with new ideas. Graphical representation of your
ideas brings about better clarity about the connection
between different processes.

Bubbl.us provides an easy and fun way to brainstorm

ideas. There is nothing to download as it web-based.
The mind map can be saved as an image and shared
with others for feedback. It has a colorful and
engaging representation and can be shown as a
presentation with one click.

Basic free, other plans Bubbl.us

starting from $4.91/month

No
Mindomo
It is easier to achieve your goals when you have a
clear understanding of the ideas and plans. Mindomo
with its mind maps, concept maps, outlines, and
Gantt charts makes it easier than ever to visually
represent your concepts. Mind mapping can be used
for everything and can help improve efficiency and
productivity. You can avoid important tasks from
being sidelined when you have it all charted down.
Understand the bigger picture with mind maps by
connecting the dots and understand the flow.

This tool allows you to collaborate and share your

ideas with other people. Develop the skill of
brainstorming, questioning, analyzing, idea
generation, problem-solving and research using
Mindomo. It is available as a freemium tool or a free
mobile app for iPad and Android. It also offers a 30-
day money-back guarantee.

Starting from $7/month Mindomo.com

No
MindMeister
It is a leading online mind mapping tool to generate,
develop, and share ideas visually. This tool makes it
easy to brainstorm, plan projects, take notes, and do
a lot of other creative tasks. As it is web-based, there
is no need to download anything. MindMeister can be
accessed in your web-browser Windows, Mac OS, or
Linux making it versatile.

Create stunning presentations with this platform. You

can also export the slides as PNGs, embed them on
your website, or also broadcast them live. Share and
collaborate with others who are working on the same
project and keep them in the loop. Turn your
brainstorming ideas into actionable tasks using
MeisterTask. Simply drag and drop your ideas and
plans and develop it into a project.

Basic free, other plans Mindmeister.co

starting from $4.99/month m

No
Customer
Relationship
Management (CRM)
Customers are the backbone of any business, and
therefore it is important to develop and maintain
a good relationship with them. Having said this,
the process of doing this is not so easy. It takes a
lot of time and effort to create lasting
relationships.

This is where CRM software comes in. These tools

can help acquire and store centralized databases
where important information about all
prospective leads and current customers with
their interactions is stored. 

CRM tools make it easy to interact with

customers in the appropriate way and time to get
more conversions.
HubSpot CRM
HubSpot CRM is free software that offers tools for
everyone from sales leaders, customer service teams
to business owners. We all understand that once the
customer enters your funnel you need to actively
work to take him down the funnel. Stay updated in
real-time with what is happening in your sales
process with a visual dashboard from HubSpot. With
this easy to use CRM, you need not manually update
reports. You have all the sales data to track the flow
of sales activities at your fingertips.

What makes this CRM attractive is that you can

include users, data, and up to 1,000,000 contacts for
an unlimited period. Other features like email
tracking and notifications, prospect tracking, meeting
scheduling, and live chats makes it a tool you cannot
do without. Ramp up your sales and marketing with
HubSpot CRM.

Free Hubspot.com/pr
oducts/crm

-
Salesforce
Salesforce is a robust customer relationship
management tool. It allows you to save, track, and
organize all customer information in one place.
Connect with customers and form more meaningful
relationships by understanding their needs and
offering them solutions.

Get more quality leads and close deals faster.

Salesforce makes it easy for sales teams to track the
buyers’ journey of their customers. This cloud-based
tool can be accessed on any web browser or
smartphone to give you data where and when you
need it.

Your whole team can now remain connected over any

device and derive synergy in all marketing and sales
operations. Increase customer engagement with
email automation and personalization. It offers 24x7
support to all its customers.

Starting from Salesforce.com

$25/user/month

Yes
Zoho
Zoho is one of the popular customer relationship
management systems in the market today. It has
serviced 150,000 businesses across 180 countries.
Create personalised customer experience at every
stage of the sales funnel.

Design and automate your processes to connect the

sales and support team and give clarity to every team
member.

Zoho provides an interactive dashboard which helps

analyse each business interaction and transaction in
depth. Customers can access your knowledge
resources, chat with support, raise tickets and do
many more functions either through the website or
mobile app. Its AI-based voice assistant helps predict
trends, suggest the best time to contact a customer,
assess the customer response to an email and more.

$7/user/month Zoho.com

Yes
Scheduling & Booking
Many people in sales spend a lot of time writing
emails to set up appointments and meetings with
their clients. This back and forth emailing or
phone calls make the sales process longer.

To streamline this whole process, we have a host

of appointment scheduling apps and booking
software. Automation of this process makes it
easy for the sales team to schedule meetings
with prospects and customers. Customers also
have the ease of booking the time that is
convenient for them making the whole process
easy and fast. 

So let us dive in and see some of these tools.

Calendly
Simplify the process of scheduling meetings and
appointments with customers and other parties with
Calendly. Easily follow up without wasting time and
effort. Set up this software, enter your availability
preferences, and Calendly takes care of the rest.

Share the Calendly link through email or embed it on

your website. People wanting an appointment can
pick a time using your link, and an event is
automatically added to your calendar.

Integrate it with Google, Outlook, Office 365 or iCloud

calendar to avoid double booking. Also set buffer
time between meetings. It supports one-on-one,
round robin, and collective availability meetings. It
works well with other automation programs like
Zapier, GoToMeeting, Salesforce and so on.

Basic free, other plans Calendly.com

starting from $8/user/month

Yes
Hubspot Meetings Tool
Hubspot provides you with free meetings tools which
can save you time and effort in scheduling
appointment with prospects and customers. Forget
the days of back and forth emailing and do it the easy
way with Hubspot. You can now integrate this with
Google or Office 365 so that your customers can be
aware of your availability at all times. 

Send group meeting links so that prospects know

when they can meet your team or schedule a round-
robin meeting. Embed meeting links on your website
and let people schedule meetings according to their
convenience. HubSpot creates a database of people
who schedule meetings and have it ready for your
sales team to follow up.

Free hubspot.com/me
eting-tools

-
Appointlet
Is your sales cycle becoming long due to unnecessary
communication with customers? Appointlet is a tool
that works to make the whole process easier and
faster. Create customized appointment and booking
pages.

Give prospects and customers the convenience of

booking when they want to by sharing your booking
pages with them. You can integrate your scheduling
pages into your website, emails, and landing pages.
Once customers book a time slot, it is automatically
added to your and their calendar and avoids
confusion.

Save 80% of the time spent in managing

appointments and manual reminders. The simplicity
and ease help customers prefer your brand over
others and lead to greater conversions and sales.

Basic free, other plans Appointlet.com

starting from $8/user/month

Yes
Ideator
Ideator is the ideal networking platform for people
looking to find co-founders or team members. Share
and validate your ideas through this platform easily
and get feedback. Connect with mentors and other
innovators through Ideator. You can do a lot with this
platform like increase engagement for your
innovation and entrepreneurship programs, organize
competitions, gather new ideas, collaborate and
more.

It offers you a completely customizable platform in

which you can add your logo, use custom colors,
create a private or public community, etc. Analytics is
of immense importance to gauge the success of any
program. It offers an easily understandable
dashboard where you can see all major analytics in
one place. Get real-time inputs into your program and
innovate and fine-tune it for greater profitability.

NA Ideator.com

Yes
Pitch Deck
Creating a compelling presentation to pitch your
business idea is no mean task. It might be just the
thing that can get investors to invest in your business
idea or not.

Pitch deck is a popular platform that is built mainly

for businesses. Stop using outdated methods to
create your business presentations. Work with Pitch
Deck to come up with presentations that show your
brand personality. Transform static designs into
interactive presentations.

Connect and collaborate and build presentations with

a team in real-time. Pitch, track, and sell with this
integrated platform. Gain behavioral insights via
presentation tracking and make personalized follow
up plans for final conversion.

$42/month Pitchdeck.io

Yes
Testing & Feedback
Testing and getting feedback is important at
every stage of a business. Whether you are
launching a new product, making a change to
your marketing strategy, or trying out a new
branding approach, testing and feedback is very
crucial. It can be from your customers or others
like your team members, collaborators and so on.

To get quality and relevant data, proper testing

tools must be used. Tools can streamline the
whole process so that you not only get quality
feedback but also get it fast to take timely
decisions. 

Let us look at some of these tools.

UserTesting
To create great experiences for your customers, you
first need to know what your customers want.
Connect and get valuable feedback from your
customers about your products, apps, messages, etc.,
with the UserTesting tool.

UserTesting has a varied panel from which you can

choose your target audience for audience testing. You
can also connect with your audience to get feedback.
Use self-guided videos of customers interacting with
your products, website or app to gain valuable
insights. Make the required changes and validate
your products before the final launch. Use analytics
to know about the performance.

NA Usertesting.com

Yes
Validately
User testing is important for any product out there.
But when you go about it the wrong way, you can
spend more time on things like recruiting test
participants or end up using tools that are not giving
you the proper results.

Validately is a comprehensive tool that makes user

research easy and efficient. It offers a testing
platform, recruiting services, and automatic
reporting. Just provide the test criteria, and Validately
searches participants, sets up the tools, makes
payments and more. You can test prototypes, apps,
and websites on desktop and mobile. It offers you
different options for receiving feedback like record
think-aloud studies, capture video and audio and
participants complete tasks, or get surveys filled. Get
automated reports easily and share them with your
teams so that everyone is aware of the findings.

Starting from $499/month Validately.com

Yes
Messenger Bots
How many of you have experienced the agony of
waiting to connect with a customer service agent?
I am sure all of you have gone through this at
some point.

Chatbots are increasingly being used in

marketing nowadays to solve this problem. It
would not be wrong to say that the messenger
bots are revolutionizing business interaction with
customers. The reason for the growing popularity
of bots in business is that they provide real-time
and instant support and that too for a fraction of
the cost of a human customer service agent.
When customers receive an instant response,
they are more likely to engage with that brand.
Let us now look at some messenger bots.
ManyChat
ManyChat is a messenger marketing tool that has
been designed for businesses. It aims to help
businesses grow by allowing them to build
relationships with their customers. You can sell
products, nurture leads, get contact information,
customer care, get feedback, and do many other
things through this tool.

The big advantage of using this tool is its ease of use.

According to ManyChat, you can build a bot in a
matter of minutes. You can either use business-
specific templates or simply use the drag and drop
facility to build your bot. ManyChat connects easily
with other tools like MailChimp, HubSpot, ConvertKit,
or Zapier so that customers’ can derive added benefit.

Basic free, other plans Manychat.com

starting from $10/month

No
MobileMonkey
MobileMonkey is one of the best-integrated
messenger marketing tools for businesses. Webchat,
SMS, and Facebook messenger are some of the
offerings from this platform. Though it offers all kinds
of chat options, it is known for being the ideal tool for
Facebook marketing. You can send notifications,
updates, and offers through Facebook messenger. It
has many advanced features like built-in lead
magnets such as scan codes, landing pages, and
buttons.

Segment audience, create conversion funnels,

nurture leads through drip campaigns, auto-respond
to Facebook comments, etc., are some of the
advanced things you can do with this tool.

Basic free, other plans Mobilemonkey.c

starting from $9/month om

No
Image Editing &
Graphic Design
Businesses today are vying with each other to
attract their customers. Considering the
extremely short attention span of online
audience, images, graphics and digital
photographs become highly important for any
marketing strategy. A picture is worth a thousand
words is something we all have heard. Well-
edited and high quality relevant images can help
businesses convey their brand and marketing
messages to their consumers with ease.

This is where photo editing and graphic designing

tools play an important role. The broad
categories of graphic designing tools are vector
graphic editors, raster graphic editors, and 3D
modelers. Tools like this can be used to create,
transform, enhance and adjust the images
according to our requirements. This can be used
to create professional designs even by people
without designing experience. Here are some of
the tools.
Canva
Canva is a popular image editing and graphic
designing tool that can be used to create captivating
designs both on your smartphone and on a
computer. It is highly versatile and can be used for
creating logos, posters and banners for social media
like Facebook, Instagram, book cover, blog design,
etc.

Start designing with a blank canvas to create

customized creatives. It also has 60,000 pre-designed
templates and designs which can be customized to
get the perfect image. Easy to use drag and drop
features make it the perfect tool even for newbies
without any designing background. Add text, colour,
spacing, background, etc., to your images. Share
images directly to social media platforms or
download to your device in various image formats.

US $12.95 per month Canva.com

Yes
GIMP
GIMP is a free professional image editing software. It
can be easily installed on your computer and can be
used with operating systems like GNU/Linux, OS X,
and Windows. It provides tools for high quality photo
composition and image enhancement. Retouching
and clone, touch-ups, and colour management tools
provide us the features to come up with stunning and
high-fidelity images. High level of customization is
possible with this due to its integration with many
programming languages.

GIMP has an in-built file manager. It is considered to

be a great alternative to Photoshop and Lightroom.
This works well with other free software like Inkscape,
SwatchBooker, and Scribus. Various file formats like
JPEG, GIF, PNG, TIFF are supported by this tool.

Free Gimp.org

-
Pixlr
This is another popular image editor. Different
editions of this include - Pixlr Pro, Pixlr Editor, Pixlr
Express, and Pixlr X. Pixlr Editor can be used for
creating awesome images due to its many features. It
has a simple interface which anyone can master. If
you just want to do some basic editing or resizing,
you can use Pixlr Express which is free. Pixlr allows
you to create collages and upload directly to
Instagram, Facebook or email. Resize, cut, change
backgrounds, add text and more with this tool.

Use the drawing tool to doodle or scribble on photos.

Filters and elements can be added to spice up your
images. It automatically saves your work so you can
resume from where you left off. It works on different
browsers and operating systems.

Free Pixlr.com

-
Adobe Photoshop
Adobe Photoshop is one of the best image editing
software available in the market today. You can do
photo editing, digital painting, animation and graphic
designing with this tool. It has a very versatile
interface and has a host of features like professional
filters, fixing and blurring tools, and multiple device
support. It has tools for masking, retouching, layering
which can give you very high-quality images. Combine
photographs and text to create images for posters,
websites, banners, etc.

Work on desktop and iPad to create professional

looking images. It saves your work to the cloud so
work anywhere at your convenience. Export your
work in different sizes to your device. Use its stock of
predesigned templates and add required
customization.

Starting from $20.10 per Adobe.com/phot

month oshop

Yes
Fotor
Fotor is a cloud-based photo editing software. It is
very popular and the free desktop version can be
used to create professional-looking photos. It has a
scalable editing option using which you can check the
effect on photos. It has a simple interface and has
features like HDR effects, filters, touch-up and
retouching options, design templates, etc. Drag and
drop features makes it easy for anyone to create
attractive images. Create anything from Facebook
covers, YouTube banners, posters, invitations and
more with just a few clicks.

It saves your work on the cloud so you can access it

anywhere and supports HD PDF files for print media.

Starting from $8.99 per Fotor.com

month

Yes
Group Collaboration
& Teamwork
In present day businesses, collaborative working
has become the norm. No longer do employees
work in isolation. Communication at the
workplace has gained utmost importance for
groups of people working on a common task to
attain their goals. This has led to the
development of group collaborative software that
has made this task easier.

These tools help in creating clearer, easier and

productive communication channels. Individuals
can share and discuss problems in real-time
increasing productivity. Get rid of bothersome
communication via back and forth emails with
these tools. It is easier to keep individuals
working remotely connected and coordinated and
allow them to chat with each other through these
software. Miscommunication and lack of clarity
can be avoided to improve efficiency when
multiple users are involved. Let us look at some
of these tools.
Asana
Asana is one of the most popular collaboration tools.
This work management software helps in the
management of projects and goals across teams. It
improves efficiency by allowing to plan and structure
work in an optimum manner. It allows setting
priorities and deadlines. Team members can share
feedback and coordinate between tasks. You can
keep track of the workflow and also inform the team
regarding upcoming targets and set reminders for
greater clarity. Manual tasks can be automated to
save time and effort of your team.

Some noteworthy features are search function, chat

option, real-time updates, activity dashboard and so
on. Permission management, access control,
collaboration tools are some other features that are
available.

Starts from $10.99 per user Asana.com

per month

Yes
Slack
Slack is one of the most popular collaboration tools
with users across the world. It helps streamline
communications by organizing it into channels.
Channels can be for projects, teams, clients and helps
keeps all related messages, tools and files organized
in the relevant place. Keep even people working
outside the keep organization in the loop with this
tool. Voice and video-calling facility is also available
on Slack.

It has drag and drop features for files, images, videos

and PDFs to collaborate with your team and get
feedback. Slack has over 1500 apps in its directory
which can be integrated with it. It also gives you an
API to use for your specific needs. Data security is one
feature which makes it stand out from other
collaboration software.

Starting from $3.20 per Slack.com

month

Yes
Trello
Trello is a leading project management tool. It makes
collaboration among teams easy and efficient.
Boards, lists, and cards are available on this tool to
organise and prioritize tasks and projects. You can
provide clarity by adding due dates, comments and
attachments directly to cards and share them. It can
be used even for collaboration outside the company if
someone is working on the same project. It has a built
in workflow automation which can take care of
routine tasks and leave your team free for more
challenging projects.

Assign tasks and give feedback through cards to

streamline the workflow. Easily integrate the apps
you use with Trello and stay connected. Stay synced
across all devices from wherever you are working.

Basic free, paid starting from Trello.com

$9.99 per user per month

Yes
Ryver
This is an app-based collaboration software which
makes team communication easy and effective. Easy
group messaging, unlimited file sharing, and
conversation search are features that make it an
attractive tool. Make use of task boards to organize
tasks and specify details using tags, checklists and
assignments. This ensures ease of following up
workflows and ensuring that deadlines are met be all
team members. Talk with anyone on the team using
voice and video calling features.

Ryver provides automation options for routine

processes to free up the team for more important
tasks. It can be easily integrated with other tools that
you use on an everyday basis. Use APIs for
customized integrations. It ensures data security with
SSL connection.

Starting from $49 up to 12 Ryver.com

users per month

Yes
Flock
Flock is another tool that makes collaboration and
communication easy among teams. You can
customize channels and team directory to easily
communicate with anyone in the team. Flock helps
organize all team messages, tools and apps in one
place making working together easier. Use Flock to
discuss and share feedback. Connect with remote
members through the easy to use video calling
facility. Screen sharing is another attractive feature of
this tool. Easily drag and drop all kinds of files that
you need to share with others.

You can search for files, links or conversations easily

and quickly when you need it. Important messages
can be bookmarked for retrieval later. Automate your
routine tasks and integrate other third-party apps
with Flock.

Basic free, paid starting from Flock.com

$2.11 per user per month

Yes
Project Management
Merely coming up with projects is not enough for
businesses. The successful execution depends on
a number of factors starting from careful
planning and scheduling to tracking and follow
up. This is to ensure that there is optimum use of
resources and the goals are achieved.

Project management software are being

extensively used to help in planning and
scheduling, allocation of resources and
management. It helps in cost control and
budgeting and other administrative tasks
involved in projects. Effective communication and
collaboration is also possible with project
management tools. Track the stages of
completion of projects and make necessary
timely adjustments.

Here are some popular project management

tools for businesses.
Basecamp
Basecamp is a project management tool that helps
businesses get more organized and efficient. Using
this tool, the overall work can be divided into projects
and each project contains all documents, discussions,
people involved, schedule, etc., in one place. You have
access to message boards, to-do lists, schedules,
docs, files, chats to make it easier for teams to work
on their respective projects productively.

It also offers hill charts to keep track of how projects

are performing. Communication between all parties
involved in the planning of execution of projects
becomes streamlined with Basecamp ensuring
everyone is on the same page. Integrate Basecamp
with third-party time tracker tools for effective time
management.

$99 per month Basecamp.com

Yes
Taiga
Taiga prides itself on being a project management
tool for agile teams. It allows enough flexibility to
start simple and scale up as and when needed.
Usability is the main highlight of this tool. You can
easily create projects with its agile Scrum and Kanban
templates. If you choose the agile template, you can
create product backlogs which are further broken
down into executable portions called sprints and add
user stories. You can then assign tasks to team
members. The Kanban method divides tasks into
stages and uses cards to monitor the project
execution.

Taiga allows to track issues related to projects, tools

to fine-tune the project and have an overall view of
the whole picture when there are multiple projects
going hand in hand.

Basic free, paid starting from Taiga.io

$5 per member per month

Yes
Kanban Tool
This is a visualization tool that helps manage projects.
More than 25000 businesses are currently using the
Kanban method for their projects. What makes it
attractive is its simplicity. Clients and team members’
collaboration can be done using Kanban tools by
sharing information and comments in real-time.
Kanban boards offered by this tool are based on the
concept of whiteboards with sticky notes to organize
tasks and track them. Cards, colors, swimlanes, tags
and due dates are used to organize the work.

Lastly, it offers you Kanban analytics and metrics

which highlight problems. Cumulative flow diagram is
used for the planning and monitoring of a project’s
performance. It has mobile apps available for iOS and
Android for ease of access.

Basic free, paid starting from Kanbantool.com

$5 per user per month

Yes
Wrike
Wrike is a leading work management tool that is
available online. It is cloud based which helps in
getting real-time reports to check and track the
performance of projects. Easy drag and drop cards
are available for easy visualization. Keep all related
information at one place using customized
dashboards. Increase collaboration and cooperation
among teams and ensure transparency.

Planning, scheduling, prioritizing and assigning tasks

is made simple with this tool. It has a feature called
Dynamic Request Forms that gives team members
access to all project details before starting work. It
also uses Gantt chart through which you can identify
work conflicts and easily reschedule and streamline
workflow. Ensure clarity with workflow status
updates.

Basic free, paid starting from Wrike.com

$9.80 per user per month

Yes
Taskworld
Taskworld is a cloud-based collaboration and project
management tool used by numerous users
worldwide. This SaaS offers visual boards which are
used to assign and track work among teams. Find out
how much time is spent on each task by its time
tracking capabilities. Organize files and attach them
to relevant tasks and projects. Use team messaging to
communicate and see who has seen your messages
and receive response immediately. See how projects
are performing in real-time with performance
reports. Visualize the progress of projects to identify
and resolve bottlenecks for better productivity.

Create and assign tasks via email for better comfort.

It offers projects templates for organizing your
workflow in easy to follow tasks and assign them.

Starting from $10.99 per Taskworld.com

user per month

Yes
App & Mobile
Analytics
Mobile apps have revolutionized how users are
interacting with businesses. There are millions of
apps out there with new ones being developed
each day for various tasks. Just developing an
app is not enough, you need to ensure it is
optimized and monitor how your app users are
interacting with your app. Knowledge about how
the user experience is on your app is needed to
make improvement and stand out.

This is where app analytics can help you. There

are various mobile app analytic tools available in
the market today which can give you this insight.

Let’s have a look at some of these tools

Localytics
This tool gives you information about who your users
are and how they are using your app. Predictive app
analytics, attribution, and CRM integrations make it
easier for businesses to make data-based decisions.
You get a comprehensive picture about who your
users are and where they care coming from. Deepen
customer in-app engagement by sending the right
message to the user. Deliver real-time messages
through Places geo-push. Remarketing is also
possible with targeted ads though apps.

A/B test with up to 10 versions of your messages for

better engagement. Find out where and why
customers are dropping off. This helps in identifying
and correcting issues instantly. Get the best out of
your campaigns with analytics and earn more ROI
from your app.

Contact for details Localytics.com

-
Apple App Analytics
Apple App analytics is a free tool for mobile analytics
tool under App Store Connect (iTunes Connect) for
iOS. Measure the performance of your app and get
access to important data through App Analytics, Sales
and Trends, and Payments and Financial Reports. Get
insights about how many users use your app and
where they are coming from. You can know how your
marketing campaigns are performing with
customized links and APIs. Learn about the
engagement metrics consisting of number of
sessions, active devices, and user retention for your
apps on iOS and tvOS.

Additional in-depth information like active paid

subscriptions, new subscriptions per day, earnings,
subscription activity, re-downloads, etc., can be
derived from this analytics tool.

Free Developer.apple.
com

-
Mixpanel
Mixpanel is a renowned tool for mobile app analytics.
Analyse the behaviour of app users in depth with out-
of-the-box reports for better understanding. You can
break down the data according to time, device,
browser or any other filer of your choice to give you
the required data.

Mixpanel helps you identify the users you should be

targeting, and you can use A/B testing to check which
messages are working and which are not to get better
conversion. The beauty of this tool is that no code is
required to do all this. Maximize the impact of your
app campaigns by controlling the messaging to
ensure that each campaign is delivered to the right
people at the right time. Test new experiences on
your app before providing them to all users.

Basic free, paid starting from Mixpanel.com

$89 per month

Yes
Flurry
Flurry is an app analytics tool that helps app
developers build better apps. It has an easy to use
platform where you can track app installs, sessions,
time spend and more. Know your app users better
and how they engage with your app. Segment your
users to analyse their behaviour in detail. Learn about
their interests and demographics. Know your user
journey and the actions they take on your app after
installation. You can track up to 500 unique actions
on this tool.

Understand the points in the funnel where your users

drop off to help you resolve the issues. Also
understand factors driving user retention. Flurry can
handle apps of any size making it versatile. It has
great usability and all the required features to make it
a complete analytics tool.

Free Flurry.com

-
Meeting
Management
Meetings are part and parcel of any organizations
day-to-day routine. Research shows that a
significant amount of the working hours are
spent in meetings. There are a lot of issues with
conducting meetings the traditional way. Meeting
management software help in planning,
managing and conducting meetings in an efficient
and productive way. These tools also allow the
meeting to be conducted on virtual platforms
which save time and energy.

Meeting Management tools take care of

scheduling and invitations, setting the agenda for
the meeting and its communication, note taking
during meetings, deciding the action items and
decisions and preparing minutes of the meeting.
Here are some tools for this.
Amazemeet
Amazemeet is an online tool for designing and
arranging meetings. It offers a single shared digital
canvas to keep everyone informed without the need
for meeting minutes. Avoid wastage of time by fixing
the time duration of the meeting in accordance with
the agenda. This tool gives recommendations
regarding areas of improvement in meetings which
can be worked upon. Achieve real-time collaboration
with your team and others.

Ensure that the meetings are engaging by having the

right people speak at the meetings. AES-256 strong
encryption ensures that your data is secure at all
times. Amazemeet can be integrated with over 450
apps for greater ease in usage. You can also invite
GMail, Slack and Outlook contacts to your meetings.

Starting from $13.39 Amazemeet.com

yearly

Yes
Less Meeting
Less Meeting is a meeting organization tool that
simplifies the process of conducting meetings. Keep
track of all your team’s to-do-list. Save valuable time
by having a clear agenda of what you want to cover
and minutes of the meetings. You can automate your
email reminders for a better follow up procedure.
Build meeting best practices to ensure that meetings
are conducted in an efficient manner for achievement
of all goals. Plan your meetings and communicate
effectively to ensure a good outcome.

This tool allows for easy synchronization with

Outlook, Google Apps and iOS devices. Real-time
collaboration makes it possible to share important
meeting minutes and decisions. It provides apps for
iPhone and iPad so that you can attend meetings on
the go.

Starting from $12 per month Lessmeeting.com

Yes
Cisco WebEx
WebEx is a popular product developed by Cisco. It
offers a robust video conferencing and webinar
feature which makes virtual meetings easy. You can
also share screens with others and encourage
discussion. It enables 20 million meetings a month
which says a lot for its popularity. You can schedule
meetings ahead or share the link. WebEx has
powerful features like personal meeting rooms,
collaboration meeting rooms on cloud, integrated
audio, call-me feature, meeting recording, etc.

Easily send invitations and reminders with this tool

through automated phone call, text message, email,
or instant messaging. This is supported by all
operating systems like Windows, Mac, and Linux. You
can also use this on your mobile phone for an
awesome experience.

Contact for details Webex.co.in

-
Fuze
Fuze is a cloud-based communication tool that
provides HD audio and video conferencing facility for
meetings. Real-time collaboration is possible using
dynamic screen and content sharing. It supports
many audio devices and draws attention to audio
defects and unsupported devices to ensure high-
quality audio experience. Fuze Meetings can be
purchased as standalone or enabled with Fuze calling.
Fuze has advanced capabilities that allow users to
schedule, host and join private high-capacity
meetings directly from their calendars.

Fuze allows you to connect with team members

through an advanced messaging platform for better
collaboration. It has a unified platform which gives
you a broad view of all calling, meeting, and
messaging data at one place.

Contact for details Fuze.com

-
GlobalMeet
This is a tool that checks all the boxes when it comes
to a meeting management software. It has a simple
interface and focuses on usability. It connects people
across the world effortlessly with free online meeting
tools like screen sharing, VoIP, and HD video. Using its
video conferencing software, you can start virtual
meetings without any downloads. Avail the high-
quality audio conferencing facility provided by this
tool across the globe. 

Initiate, schedule, or join any web meeting with just a

click from desktop, app, mobile device or Outlook.
You are provided with unlimited cloud storage to
store, maintain, and access web meetings’ records.
Improve your productivity by saving on time spent on
scheduling meetings and inviting people.

Basic free, paid starting from Pgi.com/products/

$12.70 per user per month globalmeet/

Yes
Video Creation and
Marketing
Video marketing has taken off in a big way over
the past decade. It is heralded as one of the
strategies that any business cannot afford to
ignore in the future. Videos are gaining
popularity because they are one of the best
mediums to share information and brand
messages easily. Studies have shown that people
spend a significant amount of time watching
videos online.

Brands can gain significant engagement with

creative and engaging videos. It can be used both
for organic and paid promotions of products or
services and for the achievement of various
business goals.

Many free and paid video creation tools are

available that can be used even by beginners to
create stunning videos.

Let us have a look at some of the popular video

creation and marketing tools.
Filmora
Filmora is one of the most popular video editing tools
available today. You can import videos into this editor
and cut and trim them. It has very easy drag and drop
features. It has tools to adjust colour, brightness,
speed, time and various other video enhancements.
Add special effects, transitions, text, audio clips,
clipart, icons and more to create interactive videos.
Merge video clips and export them easily.

It has an easy to use interface which even beginners

can master with ease. Preview your work before
finishing off the final product. It has users in over 200
countries using its products. You have Filmora9 and
FilmoraPro for video recording and FilmoraScrn for
screen recording. These are available for both Mac
and Windows.

Starting from $7.99 Filmora.wondersh

are.com

Yes
Powtoon
Powtoon is another leading video maker. You can
create captivating presentations and videos in a very
short time with this tool. It has many predefined
templates which can be used to create an impactful
Powtoon in just 20 minutes. These templates can be
edited easily to customize it to your needs. Save on
time and effort to create videos for your work or
personal needs.

It also offers templates for presentations which are

very useful for any business. Go through the
hundreds of videos available for every kind of
business. Use these to create videos for any need
from YouTube ads to product demos. Some of the
top companies in the world use Powtoon. Royal free
footage and music is available to all users to give a
better effect to the videos.

Basic free, paid starting from Powtoon.com

$19 per month

Yes
Vyond
Vyond is an animation software that is available
online. Using this software, businesses can create
professional-looking videos. Its exhaustive library of
templates, sounds, props, etc., makes it easy to create
dynamic videos. Use Vyond to create videos for
eLearning. Make visual communication engaging to
catch and retain the attention of the viewer. There is
no area where videos cannot be used from marketing
to human resources, and Vyond offers you the
perfect solution to all your video marketing needs.

You don’t have to shell out thousands of rupees to

create videos. Vyond has affordable packages which
you can purchase and make unlimited videos. Ramp
up your video marketing with customized and
attractive videos and see your marketing skyrocket.

Starting from $89 per month  Vyond.com

Yes
Wideo
Now anyone can create engaging videos with Wideo
video maker. Incorporate videos in all your business
communications for more engagement. Use the
various templates to create videos in a matter of
minutes. Share important news and updates with
your team, demonstrate how your product works to
your customers, or promote your business with an
explainer video with videos made using Wideo. Use
animation to tell stories for achieving your marketing
goals.

It’s easy to use interface allows you to create

professional-looking videos in a matter of minutes.
Share and download the ready videos in MP4 with
just one click. You can also share directly to Facebook
or YouTube. Wideo is also an ideal tool for creating
attractive presentations.

Starting from $19 per month Wideo.co

Yes
VideoScribe
VideoScribe is a leading software that allows users to
create whiteboard videos quickly. It is a popular tool
due to its easy interface for making videos. Just select
images, add text and audio and music and this tool
does the rest for you. It is very fast and within a
matter of minutes you can have a ready video. It is
one of the most cost effective video creation software
out there. Spread your business message in a creative
way with videos.

It has a drag and drop feature which even a beginner

can use. You get access to a library with thousands of
images and music which can be customized to your
exact needs. Their professional support team is
available to resolve any queries. 2 million users use
this video tool worldwide across 160 countries.

Starting from $17.50 per Videoscribe.co

month

Yes
Online Advertising
Platforms
Gone are the days when businesses used
traditional advertising methods like print media
or television ads to promote their products or
services. Customers have moved online and
consequently businesses have too. Online
advertising platforms score in many aspects over
traditional advertising in terms of cost-
effectiveness, reach, relevance, etc. This has
made it imperative that all businesses make use
of these modes of advertising.

Businesses have access to a number of paid

digital channels to showcase their products or
services. Some are search engine platforms and
other social media platforms. However, which
platform to choose depends on the individual
business.  Let us look at some of these channels.
Google Ads
This is an advertising platform offered by Google to
businesses. Google is the topmost search engine in
the world. It helps you reach your most relevant
customers. Businesses run ads by bidding on search
terms that their customers are searching for. The
interesting point is that businesses only pay when the
ad is clicked. The customers who come from Google
Ads are of high quality and are more likely to convert
and buy your product or service.

The important thing here to create relevant and

attractive ads that match with your target audiences’
intent. Then, Google Ads will automatically display
your ad on the top of the paid results on the first
page of Google SERP. Improved visibility leads to
more clicks and more website/landing page traffic
and sales.

- Ads.google.com

-
Facebook Ads
Facebook has grown from merely being a social
networking site to a platform which businesses are
actively accessing. It has a huge user base which
makes it an attractive channel for businesses to
leverage. Facebook also offers an advertising feature
for businesses to reach their targeted audiences.

You can run paid ads for achieving various business

goals. Brand awareness, reach, traffic, leads,
conversions are some of the major goals that can be
achieved with Facebook Ads. It has a very powerful
detailed targeting feature that makes it possible to
reach the relevant audience. What is important is also
to come up with attractive ads and appropriate bids
for success of a campaign.

- Facebook.com/a
dsmanager

-
LinkedIn Ads
LinkedIn is the largest platform for professionals.
People come to this platform to form business
connections. This is an ideal channel for B2B
advertising. Businesses of all sizes can advertise on
this platform to achieve their marketing goals. There
are currently over 630 M active professionals who you
can target by job title, function, industry and so on.
Create ads easily using its various ad formats. Use
dynamic ads for more personalized ads based on
LinkedIn profile data.

Decide the budget and the flexible bidding options

like CPC or CPM pricing to start advertising. You ads
will be shown on desktop, mobile and tablet for
greater reach. If you are looking to reach high-ticket
clients, then LinkedIn is the ideal platform for you.

- Business.linkedin.
com

44
Event Management &
Ticketing
Many businesses are resorting to offline events
to meet various business goals. Major giants in
business also move away from digital platforms
to connect, educate and get leads through live
events. But organizing events and managing is a
complicated task as there are many processes
involved.

Businesses have found a solution for this in the

form of event management and ticketing
software and tools. These tools take care of
everything from event registration, check-in,
promotion, and reporting streamlining the whole
process. Let us now check out some tools for
event management.
Eventbrite
Whatever your interest, music events, dance classes
or conferences, create an event with Eventbrite’s
event management tool in some simple steps. To
attract people to your event, you need to have a
beautiful event listing page. Now you can get started
with Eventbrite and build attractive pages with
payment processing, analytics and support. Payments
can be easily made online with this software and
processed effortlessly and securely.

You can manage and track your sales in real-time and

also get analytics from any device. Promote your
brand and reach your audience on partner sites like
Facebook, Instagram, and Spotify. Give users a great
experience by mobile ticket scanning and accept cash
and credit cards to make at door ticket sales.

2% + $0.79 Eventbrite.com

No
Eventzilla
Eventzilla is an all-in-one event marketing platform.
You can set up attractive event websites under 5
minutes and customize it as required. This tool has
many features which is perfect for conferences,
fundraisers, sports events, and social events. Sell
tickets on all platforms from websites to social media
platforms using this. Credit card payments are
processed in a secure manner and the amount
transferred to your account. People who have signed
up for the event get automatic reminders so as to
reduce no shows.

You can set up custom questionnaires to create

engagement before and after the event. Attendees
can view, edit, cancel, and download tickets for the
event themselves. Event analytics can also be
reviewed, and attendee details downloaded.

Starting from $1.25 per Eventzilla.com

ticket

No
Ticketbud
Ticketbud is another event management tool which
takes care of all processes involved in organizing an
event. Build an attractive event page in just five
minutes and start sharing with your audience. With
Ticketbud’s ticketing tool you can sell tickets and get
paid daily. It also provides ticket scanning, point of
sale and check-in. Keep track of all processes and get
data for analysis. Along with all these features, it also
provides customer service to take care of all queries.
This is through email, phone or live chat.

Promote your event with its in-built promotion tool. It

also offers secure payment solutions for attendees to
buy tickets. Get detailed insights into the event
performance. Its app provides free check-in for
attendees.

2.0% +0.99c per ticket Ticketbud.com

service charge

No
Productivity & Time
Management
Businesses are constantly juggling multiple
processes, deadlines, management of resources
and more. It becomes all the more overwhelming
when you are a startup or a small enterprise.
Time management can be a vital factor impacting
the efficiency of a business. When everyone in an
organization is time conscious, productivity
automatically improves. Increased productivity
translates into higher profitability.

Today, there are many productivity and time

management tools available which can be used to
effectively accomplish more tasks in less time.
Keeping track of how much time you spend on
each task and automating routine day-to-day
tasks can go a long way in overall growth and
profitability.
Toggl
Toggl is a time-tracking tool that makes tracking
easier than ever. It has one-click timers for tracking a
new activity or to resume tracking a previous activity.
If you forget to start the timer, this tool sends you a
reminder through Toggl Button and Toggl Desktop
apps. Idle time is also detected by this tool. Integrate
this with 100+ apps so that you don’t have to move
between screens to start tracking. Filter your time
tracking data to get relevant information which can
be exported into Excel, CSV, or PDFs.

A project dashboard allows comparison of the project

progress with the estimated time to identify problems
early. Assign billable rates and get paid appropriately.
Toggl is versatile and works on different devices from
a phone to a browser.

$7.20 per user per month Toggl.com

Yes
Timeneye
This is a simple time tracking tool which can be used
by businesses. Timeneye combines easy tracking with
timely and accurate reporting. Improve productivity
by optimizing processes and enhance profitability.

Any project cannot be executed successfully without

monitoring its progress. This tool allows you to
monitor projects, follow budgets and track the effort
put in. An important feature is the ability to move
time entries between projects to ensure that projects
are meeting the deadlines. Also, identify if your team
is spending unnecessary time on any single project or
task with this tool and make necessary
improvements. Keep track of the total time and the
effort put in by each member of your team to ensure
better allotment of resources.

Basic free, paid $6 per Timeneye.com

user per month

Yes
TSheets
Take control of your time management with the
TSheets time tracker. Streamline workflows and
improve efficiency. TSheets provides a mobile app to
track employee time even on the go. The app tracks
time even when Wi-Fi or cell coverage is not available.
You can track, approve, and submit time directly from
this app. Attachment of photos to timesheets is also
possible. Multiple timesheets can be managed with
Crew app. Employee location can be tracked with
Who’s Working Window.

The timesheets can be automated to streamline the

payroll process. Save money by tracking time and
improving productivity. TSheets are compatible with
all devices. This holds a place among the top-rate
timesheets apps. Get unlimited customer support
over the phone and online.

$8 per user per month + Tsheets.com

$20 base fee per month

Yes
RazorTime
RazorTime is an online time management tool. It
offers clock in/out services and an employee tracking
service. It is a tool that has replaced the traditional
punch in/out clocks. Employees use their mobiles to
record start and stop work times. Create
individualized schedules for employees, track the
hours, and know the location where the employees
are clocking in from.

RazorTime automatically calculates the total time

worked by employees accurately. This tool is ideal for
small businesses. The set up time is very minimal,
and you can start using it immediately. As this is an
app-based tool, it can be accessed anywhere if
internet is available. Improve productivity with
efficient time management. As it is very simple to use,
compliance is also better.

$3 per user per month Razortime.com

Yes
App Development
Many businesses nowadays have come to realize
the impact of mobile usage on marketing.
Nowadays even small and medium businesses
are opting for mobile apps to give customers
access to all information related to a business.
This is the reason why mobile apps are gaining
immense popularity. Customers can instantly
engage with business using these apps even on
the go and conduct their interactions. App
development which was once thought to be a
complex process has become simplified with
many mobile app development tools available
now.

There are many free and paid mobile app

development tools and software available where
you can develop apps even without the help of a
developer.

Here are some of the app development tools:

AppInstitute
AppInstitute is a tool that allows business owners to
develop mobile apps without writing a single line of
code. It offers very easy drag and drop features which
anyone can use. Choose a template appropriate for
your business. This has all preloaded features and
tabs that you will need. Import images, colour
schemes, information from either your Facebook
page or website.

Edit the content and add any additional information.

Now easily publish your app with just a few clicks.
This tool also provides suggestions for your app or
you can customize it according to your liking. Reward
loyal customers with special offers and rewards with
coupons, check-ins, and QR codes. You can enable in-
app payments and develop an m-commerce app with
this tool.

$42 per month Appinstitute.com

Yes
Appcelerator
If you are looking to develop an app for your
business, then this tool is the one for you.
Appcelerator is a robust tool for developing mobile
apps. It is a powerful design tool for people who are
looking to develop cross-platform apps with a single
code base. It is mainly focused on simplifying
development using native components from
JavaScript code.

Run the app native on any device or operating

system. Get mobile optimized access to any data
source, and detect crashes and fine-tune the app. Get
real-time mobile analytics with this tool. This helps
check usability and engagement and to measure the
results. It also offers an API builder for developing
and running APIs.

Basic free, paid starting from Appcelerator.co

$199 per seat per month m

Yes
AppCode
AppCode is a sophisticated app development tool.
You can swiftly give your ideas form as this tool
understands your code structure and takes care of
routine tasks. It offers efficient navigation within the
project. It offers two types of code completion to
make the development process simpler. You can also
improve or modify your code at any time. It monitors
your code and offers recommendations.

AppCode supports Objective-C, Swift, C and C++,

JavaScript, XML, HTML, CSS, and XPath. It also offers
integrations with CocoaPods, Reveal application, and
other popular version control systems and issue
trackers.Usage of this tool requires coding knowledge
and is not for newbies. But if you are in the business
of app development, this could be the tool for you.

Starting from $199 per user Jetbrains.com/ob

first year jc/

Yes
Helpdesk &
Customer Support
As the name suggests, helpdesk is a portal that
people access when they have a problem.
Usually, these are technical in nature. Many
organizations also have customer support to deal
with problems that are non-technical also like
dealing with a credit card bill and so forth.When a
customer or employee faces a problem, they first
approach the helpdesk or customer support for
resolution of their problems.

You can find a number of helpdesk software that

automate many tasks such as ticket raising,
routing, updating ticket status, notifications and
so on. When businesses use helpdesk tools, the
process of raising complaints and its resolution
becomes more streamlined and faster also.

Here are some helpdesk and customer support

tools.
Freshdesk
Freshdesk is a top class help desk software. It is an
exhaustive tool but simple to use. Its ticketing feature
keeps track of all customer conversations at one
place. It converts incoming emails into tickets and
prioritizes, categorizes, and assigns them to
appropriate people. It simplifies the follow ups and
avoids delays in responding. A team inbox is provided
for collaboration and agent productivity.

Some other features offered are smart notifications,

automatic replies, merging tickets, and more with this
tool.This takes collaboration to the next level by
helping team members give consistent answers to
customers. There are many automations which can
be used for repetitive tasks. Automations are easy to
set up and scalable.

Basic free, paid starting from Freshdesk.com

Rs 999 per agent per month

Yes
Zendesk
Zendesk is a customer service and support tool. It
integrates all customer interactions from different
platforms like phone, chat, email, social media, and
any other channels at one place. It has all the features
offered by a good help desk software. These are
flexible ticketing management, omni-channel support,
and reporting and analytics. Even small businesses
can use this tool to streamline their customer
support.

It is created on Sunshine, a CRM platform that allows

creation of personalized customer experiences.
Zendesk can be easily integrated with other apps and
channels to provide greater usability. Many features
are offered by Zendesk like ticket forms, multilingual
support, custom ticket fields, and SLA views and so
on.

Starting from $5 per agent Zendesk.com

per month

Yes
LiveAgent
Another leading help desk tool is LiveAgent. It is
noteworthy for its comprehensive features and
multichannel support. It merges and organizes all
communications from different places. This can help
in saving time and money. Its email ticketing
organizes all your emails, chats, social mentions in
one universal inbox. It also supports live chat so that
prospects get converted into customers.

Build a virtual call centre to attend to your customers’

queries. All calls from website or landline will be
directed to this centre. Though this app was designed
to meet the needs of small businesses, it can be
scaled up. Robust automated ticket routing and
workflow automation are other benefits of this tool.
You can also split or merge tickets using this tool.

Starting from $15 per month Liveagent.com

Yes
Website
Maintenance
In today’s business scenario no business can
remain without a website. But is it just enough to
create a website?  Only when a website is
properly maintained and updated will it serve the
purpose for which it was created. A bad website
will not only drive customers away but also affect
rankings on SERPs.

Website maintenance is needed to make sure

that all components are working well. Timely
rectification of issues can avoid major impacts on
traffic and ranking. Let us now look at some tools
that help check the health of your website.
Google Webmaster Tools
This is a free tool offered by Google to help website
owners evaluate the health of a website. It offers
insights on how your website is performing. It checks
whether your site is being indexed properly by search
engines. You can submit any new pages added to
your site for indexing via the search console. Remove
unwanted content and submit for reindexing.
Discover spam and malware which are affecting your
site and take adequate steps to remove them.

Get to know about the search queries that are driving

traffic to your website. Check links and evaluate for
mobile responsiveness. These are just some of the
things that you can do with GWT. It is an important
tool to use for anyone with a website. Fix the issues
and improve your site performance.

Free Google.com/web
masters

-
Uptime Robot
When you have a website, sometimes it might not
work the way you expect it to. There may be
downtimes. This can cause panic if you don’t know
what can be causing it. It can be code or it can be the
server or the network. Uptime Robot tool helps keep
websites functioning by providing valuable and timely
insights. It monitors your website every 5 minutes
and alerts you if it is down.

It monitors the status codes from your website

headers. If it finds a 400+ or 500+ error, it rechecks
after 30 seconds and if the site is still down then it
sends an error notification. Timely alerts can help you
correct the problem and ensure that it does not affect
website ranking or user experience. It was started as
a free tool but a paid version has also been added.

Basic free, paid $4.5 per Uptimerobot.com

month

Yes
Monitis
Every second your website is down or slow it may
cost you. Monitis is a comprehensive website
monitoring tool. Just sign in and access its monitoring
capability. It has a unified dashboard that shows
website uptime, server health, network performance,
custom metrics and more. Get instant alerts if
anything is wrong over SMS, email, Twitter, or phone.

View all key data and extract it to create reports. It

has 30 worldwide locations to help monitoring.
Websites can be tested as frequently as once every
minute. Integrate with other leading industry tools for
ease of use. It has a dynamic support to address any
problems. The performance history of your website is
stored for 2 years. You can easily share all reports
with others.

Starting from $12 per month Monitis.com

Yes
Pingdom
This is one of the popular tools for website
monitoring. It helps gain valuable insight into the
availability and performance of your website. It has a
global network of 100+ servers which test that your
site is available from anywhere in the world almost
once every minute. You can monitor your speed at
which you website loads.

It also offers reliable alerting and tests if important

site interactions like signup, login, checkout, etc., all
work as intended. User experience monitoring,
smoother website interactions and other such key
factors are monitored using this tool. Using this tool
you can ensure that the right alert is sent to right
person. Get to the root of the website server or
application outage and sort things permanently.

Starting from $45.95 per Pingdom.com

month

Yes
Conclusion
Give me six hours to chop down a tree, and I'll
spend the first four sharpening the axe.
- Abraham Lincoln

This famous quote highlights the critical role

played by tools in reaching your goal. Tools, by
their very inherent nature, are required for
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are a budding business venture that is looking to
get started or overcoming challenges. Picking the
right set of tools could make or break your
business, so one has to do it wisely.It can be
confusing to choose the ones that your startup
truly needs. Further, considering that new
businesses are often strapped for time and
money, nobody wants to waste resources on
trying and testing out tools.

This eBook contains a list of highly recommended

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