TUI Travel Sustainability Survey 2010

TUI Travel Sustainability Survey 2010
Group Marketing TUI Travel

International Consumer Research
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 1
Objectives
Create international factbase to support future steps in Sustainability

strategy and communication though better understanding of:
Familiarity
Familiarity&&relevance
relevanceof
ofSustainability
Sustainabilityinineveryday
everydaylife
life
Customer
Customerperceptions
perceptionson
onthe
theenvironmental
environmentalimpact
impactof
ofholiday
holidaytravel
travel
Familiarity
Familiaritywith
withthe
theconcept
conceptof
ofsustainable
sustainableholidays
holidaysand
and
willingness/barriers
willingness/barriersto
tobook
book
Credibility
Credibilityof
of‘green
‘greenmessages’
messages’ made
madeby
byboth
bothpublic
publicand
andprivate
privatesector
sector

Survey set up
Almost 4.000 online interviews with holidaymakers* in 8 of our most

important source markets
In cooperation with
*: Defined as persons who have taken at least one holiday involving a flight of at least 5 days over the last 2 years
Objectives

Familiarity
relevanceof
ofSustainability
everydaylife
life
Customer
Customerperceptions
perceptionson
onthe
theenvironmental
environmentalimpact
impactof
ofholiday
holidaytravel
travel
Familiarity
Familiaritywith
withthe
theconcept
conceptof
ofsustainable
sustainableholidays
holidaysand
and
tobook
book
Credibility
Credibilityof
of‘green
‘greenmessages’
messages’ made
madeby
byboth
bothpublic
publicand
andprivate
privatesector
sector

Familiarity with Sustainability – Although most
are familiar with the term…
in % Total
N = 3,887 (1) not familiar at all very familiar (5)
Low 2 Top 2
Total 15 6 9 34 31 20 51
12 3 9 30 30 28 58
15 7 8 29 30 26 56
13 3 10 33 33 22 55
17 8 9 31 29 23 53
13 4 9 37 34 16 50
18 6 12 33 36 13 50
15 6 9 39 31 16 46
21 10 11 39 27 12 40
Question: The following questions are about the subject of sustainability. In general, to what extent are you familiar with the term “sustainability”?

Personal interest in Sustainability – …interest
is still generally lower than awareness
in % Total
N = 3,887 very interested (5)
(1) not interested at all
Low 2 Top 2
Total 18 6 13 36 28 17 45
3 3 18 37 42 79
13 3 10 39 31 17 48
20 7 13 35 28 19 46
15 5 10 38 29 17 46
21 6 15 37 27 15 42
22 8 14 37 31 10 41
27 7 20 41 24 7 32
33 11 22 43 20 4 24
Question:.In general, how interested are you personally in the topic of sustainability?

What do holidaymakers associate with
Sustainability the most?
Multi response in %
Familiar with sustainability, TOTAL
values 3 to 5
N = 3,295 n = 441 n = 427 n = 443 n = 427 n = 443 n = 305 n = 391 n = 418
Top 3 associations
Protection of natural resources 70 77 76 67 64 76 65 55 76
Environmental protection 67 78 71 63 65 70 66 49 71
Waste reduction 39 44 32 49 36 36 33 35 48
Fair trade 29 28 29 33 36 36 21 28 17
Protecting human rights, fighting

25 15 27 20 29 22 33 42 18
poverty and child labour
Organic agriculture 19 18 22 18 14 23 31 12 20
Equal opportunities/fair pay in

Low 3 associations
18 13 15 13 21 14 18 35 16
the workplace
Promoting education/cooperation 18 16 15 11 13 13 20 35 21
in the community
Animal protection 15 11 13 27 21 11 13 8 13
Question: And what do you associate with sustainability?
TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 7 10% or less below total 10% or more above total
Which are the most interesting
Sustainability issues for holidaymakers?
Top-Two-Box in %
Base: Respondents interested TOTAL
in sustainability (values 3 to 5)
N = 3,137 n = 404 n = 428 n = 435 n = 364 n = 333 n = 285 n = 483 n = 405
Pollution issues 71 67 77 80 70 53 56 79 76
Top 3 interests
(overall)
Biodiversity and animal

64 60 76 73 55 40 56 78 66
protection
Climate change and carbon

63 60 67 68 60 46 54 73 63
emissions
Fair trade and labour standards 62 62 62 59 52 43 57 87 61
Social and community issues 61 57 71 55 46 41 60 86 65
Other environmental issues 57 56 58 57 49 39 53 71 64
Organic food & agriculture 52 46 56 56 35 31 44 84 53
Question: You have indicated you have an interest in sustainability, which areas are you most interested in?
‘Green’ behaviours in everyday life – it has
to be easy or offer a clear personal benefit to catch on
in % Total
N = 3,686 – 3,831 (1) never (2) seldom (3) often (4) very often (5) always
Low 1 Top 3
‘green’ behaviours
Separate my waste for recycling. 5 5 9 14 17 55 86

Most common
Prefer regional and/or seasonal foods. 4 4 12 31 34 20 84

Use environmentally friendly detergents 7 22 30 25 16
and cleaning agents. 7 72
Use public transport when given the 11 25 22 22 21
opportunity. 11 64
Use bicycle or public transportation instead of 12 24 21 23 20
car when given the opportunity. 12 64
Buy fair trade products. 8 8 33 31 20 8 60
Buy organic foods. 13 13 34 26 20 7 53

Buy products (e.g. furniture) with an eco label 13 36 26 18 8
or a sustainability label. 13 52
Book environmentally friendly holiday
‘green’ behaviours
16 16 37 25 14 7 47
trips.
Least common
Buy clothing made from organic materials. 18 18 39 23 14 6 43

Donate to organisations devoted to 24 36 20 12 8
environmental protection or social causes. 24 40
Question: The following questions are about the environment and the possible effects on your everyday life. Please indicate how often you do the following in your everyday life.

Objectives

Familiarity
relevanceof
ofSustainability
everydaylife
life
Customer
Customerperceptions
perceptionson
onthe
theenvironmental
environmentalimpact
impactof
ofholiday
holidaytravel
travel
Familiarity
Familiaritywith
withthe
theconcept
conceptof
ofsustainable
sustainableholidays
holidaysand
and
tobook
book
Credibility
Credibilityof
of‘green
‘greenmessages’
messages’ made
madeby
byboth
bothpublic
publicand
andprivate
privatesector
sector

Environmental impact – The good news: we‘re
not perceived as the worst of the lot
Has a relatively low impact on the Has a relatively high impact on the
in % Total environment environment
(1) (2) (3) (4) (5) (6) (7)
N = 3,887
Low 3 Top 3
Oil industry 4 7 11 23 54 89
Automotive industry 6 4 9 22 31 32 85
Manufacturing industry 6 4 10 24 32 29 84
Energy production 7 5 11 23 31 28 81
Construction industry 17 4 12 18 34 22 9 65
Travel & Tourism industry 19 3 5 11 18 31 22 10 62
Agriculture 30 6 9 15 15 25 19 11 55
Retail industry 35 4 9 21 24 27 11 4 42
Services industry 40 6 11 22 25 22 10 4 36
Question: In your opinion, which of the following industries have the most harmful impact on the environment?

Who’s the main culprit? – Holidaymakers are right in assuming
arrival/departure is most environmentally taxing holiday stage
In % N = 3,887 Arrival and Hotel / Activities at Holiday

lodging destination Meals
departure planning
Total 43 20 14 13 10
51 17 12 11 9
47 18 13 12 11
45 19 13 12 11
45 20 12 13 9
44 21 13 13 9
42 21 13 13 11
37 19 20 14 9
35 22 17 15 12
Est. % distribution
0 of ecological footprint of a 2 week holiday involving a flight ex Germany to Majorca with full board lodging
76 12 7 5
Source: Der touristische Klima-Fußabdruck; WWF Germany 2009

Question: When you think of your holidays involving flights, how large is the environmental impact in your opinion of each stage of your holiday, from planning to the hotel? Please distribute 100 points according
to the extent of the environmental impact of the following stages of a holiday trip.
Who’s responsible? – Holidaymakers believe local
governments have as much responsibility as airlines
Share of position (1) and (2) in %

TOTAL
N = 3,887 n = 507 n = 502 n = 501 n = 503 n = 501 n = 369 n = 502 n = 502
Government of the
40 36 39 40 45 41 35 45 37
destination country
Airlines 39 45 39 35 41 36 46 37 37
Holiday companies 32 39 37 33 29 30 40 25 27
Government of the
27 30 20 26 29 27 30 29 27
home country
Holiday makers themselves 20 17 18 20 20 23 16 20 27
International organisations 15 14 16 18 11 14 17 22 11
Hotels 13 10 18 14 14 15 5 10 19
Non-governmental organisations 13 10 13 14 11 14 10 13 14
Question: In your opinion, how should the responsibility for dealing with the environmental impact of holidays involving flights be distributed? Please arrange the following list into a sequence according to the
extent of each one’s responsibility, in your opinion.
Making holidays more sustainable – More
efficient resource usage and fair trade most suitable
initiatives
in % Total (1) not at all suitable very suitable (5)
N = 3,887
Low 2 Top 2
More efficient use of resources in
7 25 25 37 31 68
the hotel
Supporting fair trade at the

8 2 6 28 36 28 64
holiday destination
Reduction in carbon emissions for

9 3 6 27 35 28 64
aircraft/hotels
Visible use of renewable energies at

9 3 6 29 35 28 63
the holiday destination
Awarding especially environmentally

9 3 6 29 35 28 62
friendly hotels
Active environmental protection at

8 2 6 30 35 27 62
holiday destination
Social projects at the holiday

11 4 7 30 31 28 59
destination
Carbon offsetting 12 4 8 31 33 24 57
Question: Many holiday companies claim to be involved in a variety of initiatives and projects aimed at making sustainable tourism possible. Please indicate how suitable the following projects are for achieving
this goal in your opinion.

In which areas should we focus on? – Preserving
habitats, resources and ensuring fair working conditions
Multi response in %
TOTAL
Holiday companies should be committed to ...
N = 3,887 n = 507 n = 502 n = 501 n = 503 n = 501 n = 369 n = 502 n = 502
... preserving nature and natural

habitats at the holiday 70 64 65 69 70 69 62 85 72
destinations.
... saving energy, water and other

55 54 58 64 57 53 48 40 66
natural resources
... fair working conditions at the

destination and the hotels it does 55 59 56 52 58 61 63 40 53
business with.
… environmental friendly and socially

responsible economic development in 55 55 52 50 51 49 59 71 51
the holiday destinations.
... protecting endangered animal and

42 40 37 46 43 41 36 49 42
plant species.
... tackling climate change. 23 29 32 19 20 26 32 15 16
Question: When you think of holiday travel in general, in which sustainability areas do you think companies offering holidays involving flights should focus on? Holiday companies should be committed to ...
Objectives

Familiarity
relevanceof
ofSustainability
everydaylife
life
Customer
Customerperceptions
perceptionson
onthe
theenvironmental
environmentalimpact
impactof
ofholiday
holidaytravel
travel
Familiarity
Familiaritywith
withthe
theconcept
conceptof
ofsustainable
sustainableholidays
holidaysand
and
tobook
book
Credibility
Credibilityof
of‘green
‘greenmessages’
messages’ made
madeby
byboth
bothpublic
publicand
andprivate
privatesector
sector

Few holidaymakers are familiar with the
term ‘Sustainable holidays’
in % Total very familiar (5)
(1) not familiar at all
N = 3,887
Low 2 Top 2
Total 47 25 22 33 14 6 20
29 11 18 37 24 9 33
44 22 22 30 16 11 26
37 19 18 38 17 7 25
45 23 22 31 16 8 24
52 27 25 32 10 6 16
50 28 22 35 12 2 15
55 32 23 31 11 3 14
57 44 23 28 42 6
Question: In general, to what extent are you familiar with the term “sustainable holidays”?

Accordingly, majority hasn’t taken a
sustainable holiday
in % N = 2,035
Base: Respondents familiar with „green“ holidays, values 3 to 5
NO YES
Total 74 26
81 19
81 19
79 21
74 26
69 31
69 31
69 31
68 32
Question: Have you ever taken a “sustainable” holiday over the past 4 years?

Barrier No. 1 to booking more sustainable
holidays – Perceived price
Question: In general, do you think sustainable holidays cost you less or more than conventional holidays? Sustainable holidays
cost me ...
... a lot less ... about the same ... a lot more
in % Total N = 3,887 (1) (2) (3) (4) (5)
Low 2 Top 2
Total 7 2 5 22 42 29 71
6 24 18 36 40 76
7 1 6 18 41 34 75
5 13 21 46 28 74
9 2 6 20 41 30 71
8 3 5 26 44 25 69
9 3 6 23 42 27 69
3 13 22 41 24 66
12 6 6 25 43 20 63

Barrier No. 2 to booking more sustainable
holidays – Perceived difficulty of finding one
in % Total (1) I don't agree at all I strongly agreel (5)
N = 3,887
Low 2 Top 2
Holiday companies must be much clearer about what they
do to promote environmental protection and
sustainability.
8 35 28 34 29 64
I think sustainable holidays can contribute to improve

the environmental/social situation at destination. 12 4 8 34 36 19 55
I would book more environmentally sustainable

holidays if they were more readily available. 16 6 10 37 29 17 46
It is very difficult for me to find

environmentally sustainable holidays. 12 4 8 44 29 16 45
If a company offered a “sustainable” holiday option, I

would be very interested in booking this holiday trip. 17 6 11 39 29 15 44
I have a better image of holiday companies that

actively invest in environmental/social initiatives. 17 6 11 39 28 16 44
In general, I do not trust statements by companies

on environmental protection and sustainability. 14 4 10 44 28 13 41
I think environmentally sustainable holidays are just 7 16 39 25 14

a con to make consumers spend more money. 23 38
For my holiday trips the topic of sustainability 16 21 37 17 9

and environmental protection is unimportant. 37 26
Question: Please indicate to what extent you personally agree with the following statements.

Barrier 3 - the environment is still not a top
concern when choosing a holiday
in % Total Question: Please state how important each of the following is to you when choosing a holiday involving a flight.
N = 3,887 (1) not important essential (5)
Low 2 Top 2
Value for money 2 9 34 55 89
Destination choice 3 9 33 56 88
Price 3 12 33 53 85
Level of service 5 4 21 42 33 74
Reputation of holiday company brand 9 36 24 41 26 67
Activities at the location / Hotel facilities

(spa, restaurants, pools, etc) 14 5 9 25 38 24 61
Well-known brand 22 8 14 35 31 12 43
The holiday’s impact on its local

community at destination
24 8 16 38 28 11 39
The holiday’s impact on the

environment
28 11 17 37 24 11 35

Barrier 4 – People care, but they also just
want to relax
in % Total
(1) I don’t agree at all I strongly agree (5)
N = 3,887
Low 2 Top 2
I think that tourism is good for the local economy of the
destination as it provides local people with jobs. 3 19 42 36 78
Getting to know the country and people of the holiday
destination I’m visiting is very important to me. 9 6 24 36 31 67
It’s very important to me that the hotel staff at the
destination has fair working conditions. 9 6 28 40 24 63
I try to recycle or save energy whenever I can when I’m on
holiday. 18 7 11 30 32 20 52
Intact nature and environmental quality are important
aspects when choosing my holiday destination. 15 5 10 33 33 19 52
I care about the environmental impact of my holiday. 22 8 14 36 29 12 42

I expect the holiday company I’m travelling with to
compensate the environmental impact of my holiday. 23 9 14 37 27 13 41
When on holiday, I want to put considerations about
environmental impact and social issues aside and relax. 27 10 17 34 25 15 39
I support taxes on air travel to help reduce environmental
pollution. 31 15 16 33 24 12 36
I’m prepared to fly on holiday less often in order to
reduce environmental pollution. 36 17 19 33 20 11 31
When booking my holiday, I actively look for
accommodations that are accredited as environmentally
friendly/sustainable hotels.
37 16 21 36 19 9 27
Question: Below we would like to ask you to tell us to what extent do you agree personally with the following statements.

The opportunity - willingness to change
behaviour and learn more is high
in % Total (1) I don’t agree at all I strongly agree (5)
N = 3,887
Low 2 Top 2
I am prepared to make small changes in my
behaviour when I’m on holiday if it helps the 9 36 25 38 28 66
environment.
I would like to know whether the holiday company

I’m travelling with is working to reduce its 14 6 8 31 36 19 55
environmental impact
I want to be given the facts about what the holiday

company has achieved in terms of reducing its 16 7 9 32 33 20 53
environmental impact.
I expect to get detailed information on environmental

impacts of my whole holiday trip. 26 11 15 35 26 13 39
I find it hard to understand what I can do as an

individual to make a difference to my environmental 26 10 16 36 26 12 38
impact when going on holiday.
I don’t want to be told what the holiday company is

doing in terms of reducing its environmental impact, 31 12 19 36 22 11 33
but I expect it to do what it can.
Question: Please state how far you agree or disagree with the following statements.

The opportunity - willingness to change
behaviour and learn more is high
Top-Two-Box in %
TOTAL
N = 3,887 n = 507 n = 502 n = 501 n = 503 n = 501 n = 369 n = 502 n = 502
I am prepared to make small changes in my

behaviour when I’m on holiday if it helps the 66 61 70 69 61 58 57 81 68
environment.
I would like to know whether the holiday

company I’m travelling with is working to reduce 55 51 57 61 54 44 49 71 53
its environmental impact
I want to be given the facts about what the

holiday company has achieved in terms of 53 49 52 60 52 44 41 68 52
reducing its environmental impact.
I expect to get detailed information on

39 31 42 50 35 27 21 64 34
environmental impacts of my whole holiday trip.
I find it hard to understand what I can do as an

individual to make a difference to my environmental 38 40 40 42 39 32 39 39 36
impact when going on holiday.
I don’t want to be told what the holiday company is

doing in terms of reducing its environmental impact, 33 38 35 30 26 29 26 43 35
but I expect it to do what it can.
Question: Please state how far you agree or disagree with the following statements.
Objectives

Familiarity
relevanceof
ofSustainability
everydaylife
life
Customer
Customerperceptions
perceptionson
onthe
theenvironmental
environmentalimpact
impactof
ofholiday
holidaytravel
travel
Familiarity
Familiaritywith
withthe
theconcept
conceptof
ofsustainable
sustainableholidays
holidaysand
and
tobook
book
Credibility
Credibilityof
of‘green
‘greenmessages’
messages’ made
madeby
byboth
bothpublic
publicand
andprivate
privatesector
sector

Credibility of green messages – Almost half is
not sure what to think of our industry‘s ‚green messages‘
in % Total
(1) not credible at all very credible (5)
N = 3,047 – 3,366
Low 2 Top 2
Non-governmental organisations 10 4 6 21 35 33 69
International organisations 11 5 6 25 37 28 64
Agriculture 23 7 16 35 28 14 42
Services industry 24 7 17 43 25 8 33
Retail industry 27 8 19 42 23 8 31
Travel & Tourism industry 28 8 20 42 22 8 30
Energy production 41 17 25 29 20 9 29
Construction industry 37 11 26 38 18 7 25
Automotive industry 47 19 28 29 17 8 24
Manufacturing industry 49 19 30 31 13 7 20
Oil industry 67 42 25 16 10 6 17
Question: In your opinion, how credible are the "green messages" of the following sectors and organisations regarding their commitment to sustainability?

Credibility of green messages – Only around
1/3 of holidaymakers perceives our messages as credible
Top-Two-Box in %
TOTAL
N = 3,047 – 3,366 n = 387 - 435 n = 415 - 445 n = 407 - 458 n = 389 - 451 n = 359 - 411 n = 245 - 281 n = 444 - 473 n = 393 - 440
Non-governmental organisations 69 71 69 72 70 64 65 69 66
International organisations 64 67 64 64 64 62 59 71 61
Agriculture 42 48 46 41 36 37 27 45 50
Services industry 33 35 33 40 29 27 25 32 38
Retail industry 31 32 27 44 30 22 24 31 35
Travel & Tourism industry 30 32 31 33 22 21 22 39 36
Energy Production 29 34 26 33 27 29 21 23 38
Construction industry 25 25 25 31 32 17 15 18 32
Automotive industry 24 31 25 30 22 20 20 14 32
Manufacturing industry 20 28 24 20 15 14 15 15 30
Oil industry 17 26 17 20 12 8 10 14 23
Question: In your opinion, how credible are the "green messages" of the following sectors and organisations regarding their commitment to sustainability?
Eco labels in UK – Travel-specific labels still not
widely known
in % n = 507 / 150 – 446
(1) not trustworthy very trustworthy (5)

Have seen Haven‘t seen Don‘t know
Low 2 Top 2
88 39 4 16 33 47 80
73 16 11 3 2 20 39 38 77
41 43 17 8 35 23 35 36 70
36 49 15 6 24 27 39 29 67
34 50 16 8 35 28 36 28 64
30 53 17 9 27 27 40 23 63
34 49 17 8 35 29 37 26 63
33 50 17 10 28 37 30 22 52
30 54 16 11 2 9 40 25 23 48
Question: In your personal opinion, how trustworthy are the following seals/certificates/programmes for sustainability and environmental protection?

Eco labels in DE – TUI Umwelt Champion with
relatively high awareness
in % n = 502 / 181 – 406

Low 2 Top 2
81 10 8 9 45 21 34 36 71
47 40 13 15 5 10 28 36 20 57
45 44 11 15 6 9 34 32 19 51
42 48 10 17 6 11 32 32 19 51
46 42 12 19 7 12 31 30 21 50
42 48 11 19 6 13 32 30 19 49
39 49 12 21 7 14 32 31 16 47
39 48 13 23 7 16 33 28 16 44
38 50 12 22 9 13 34 25 18 44
37 51 12 21 9 12 37 27 15 42

Eco labels in FR – Only country where EU Flower
is most known label
in % n = 501 / 188 – 333

Low 2 Top 2
65 7 28 8 26 25 40 26 66
48 11 42 11 3 8 26 40 23 63
45 12 43 11 3 8 27 36 26 62
56 8 36 12 2 10 26 36 25 61
51 11 39 13 3 10 28 35 24 59
39 13 48 19 4 15 30 35 16 50
38 13 49 20 4 16 32 35 13 48

Eco labels in BE – Travel-related certifications
with low awareness
in % n = 503 / 114 – 350

Low 2 Top 2
70 9 21 7 25 17 45 31 76
39 26 35 8 35 25 46 21 67
57 17 26 7 34 29 42 22 65
39 26 34 12 3 9 24 46 18 64
32 27 41 11 5 6 29 45 16 61
25 32 43 15 7 8 33 36 15 51
24 31 45 19 8 11 32 42 7 49

Eco labels in NL – Fairtrade certification only truly
known label in NL
in % n = 501 / 148 – 404

Low 2 Top 2
80 8 12 8 26 20 40 32 72
45 37 18 20 5 15 33 33 15 47
41 38 21 24 9 15 32 33 11 44
38 43 19 19 7 12 38 27 16 43
38 42 20 22 6 14 40 34 6 40
31 46 23 30 11 19 43 21 6 27
30 48 21 28 9 19 47 19 5 25
Eco labels in SE – Travel-specific labels largely
unknown
in % n = 369 / 60 – 172
Low 2 Top 2
77 16 7 11 6 5 26 32 30 63
51 37 12 14 3 11 37 37 13 49
37 53 10 18 4 14 42 31 9 40
31 57 12 14 6 8 50 33 3 36
31 58 11 16 6 10 51 23 10 33
25 63 12 24 6 18 55 18 4 22
25 65 10 21 9 12 59 18 2 21
Eco labels in RU – Highest awareness level for
Green Globe certification in Russia
in % N = 502 / 241 – 332

Low 2 Top 2
65 17 18 30 34 23 39 31 70
60 18 23 35 36 27 38 27 65
50 22 28 41 44 34 43 16 59
49 24 28 42 4 7 31 44 14 58
48 22 30 46 46 36 37 18 54

Eco labels in USA – Second highest awareness of
Rainforest Alliance after UK
in % N = 502 / 188 – 304

Have seen Haven‘t seen Don‘t know Low 2 Top 2
44 42 13
8 62 23 39 31 69
55 29 16
10 55 24 32 35 67
61 23 16 9 45 24 37 29 67
41 44 14 11 7 4 24 35 30 66
40 45 15 12 7 5 28 36 24 60
38 47 15 14 8 6 31 32 23 55
Key Insights
Although Sustainability issues do not rank as highly in the holiday booking decision
as value for money and destination choice, the research shows us the issue is not
unimportant
There’s a consensus on the range of projects/actions holiday initiatives holiday

companies can undertake – preserving natural habitats, saving resources, fair
working conditions
Few are aware of sustainable holidays – barriers to booking are perceived price,
difficulty of finding appropriate offers
However, there’s a willingness to change own behaviour when on holiday and getting
the facts on the environmental impact of our holidays

TUI Travel Sustainability Survey 2010

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TUI Travel Sustainability Survey 2010

Group Marketing TUI Travel

Create international factbase to support future steps in Sustainability

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 2

Almost 4.000 online interviews with holidaymakers* in 8 of our most

Create international factbase to support future steps in Sustainability

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 4

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 5

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 6

Protection of natural resources 70 77 76 67 64 76 65 55 76

Protecting human rights, fighting

Equal opportunities/fair pay in

Biodiversity and animal

Climate change and carbon

Fair trade and labour standards 62 62 62 59 52 43 57 87 61

Social and community issues 61 57 71 55 46 41 60 86 65

Other environmental issues 57 56 58 57 49 39 53 71 64

Organic food & agriculture 52 46 56 56 35 31 44 84 53

Separate my waste for recycling. 5 5 9 14 17 55 86

Prefer regional and/or seasonal foods. 4 4 12 31 34 20 84

Buy fair trade products. 8 8 33 31 20 8 60

Buy organic foods. 13 13 34 26 20 7 53

Buy clothing made from organic materials. 18 18 39 23 14 6 43

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 10

Create international factbase to support future steps in Sustainability

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 12

Travel & Tourism industry 19 3 5 11 18 31 22 10 62

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 13

In % N = 3,887 Arrival and Hotel / Activities at Holiday

Source: Der touristische Klima-Fußabdruck; WWF Germany 2009

Share of position (1) and (2) in %

Holiday makers themselves 20 17 18 20 20 23 16 20 27

Supporting fair trade at the

Reduction in carbon emissions for

Visible use of renewable energies at

Awarding especially environmentally

Active environmental protection at

Social projects at the holiday

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 17

... preserving nature and natural

... saving energy, water and other

... fair working conditions at the

… environmental friendly and socially

... protecting endangered animal and

... tackling climate change. 23 29 32 19 20 26 32 15 16

Create international factbase to support future steps in Sustainability

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 19

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 20

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 21

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 22

I think sustainable holidays can contribute to improve

I would book more environmentally sustainable

It is very difficult for me to find

If a company offered a “sustainable” holiday option, I

I have a better image of holiday companies that

In general, I do not trust statements by companies

I think environmentally sustainable holidays are just 7 16 39 25 14

For my holiday trips the topic of sustainability 16 21 37 17 9

TUI Travel PLC | International Consumer Research | 15/03/2010 | Page 23

Reputation of holiday company brand 9 36 24 41 26 67

Activities at the location / Hotel facilities

The holiday’s impact on its local

The holiday’s impact on the