INDUSTRY PROFILE

Industry scenario:-

Dairy has been of life in India since the ancient times. The modern diary
Industry took root in 1950 with the sale of bottled milk in Bombay from
array milk colony. The first large scale milk product factory was started
in 1945 at Anand a co operative vender, with the assistance of UNICEF,
for the products were making from the buffalo milk powder, table butter
and ghee. These products were making from the buffalo milk.

The world`s largest development program program over

undertaken, the operation flood undertook and gigantic task of
upgrading and modernizing with production, procurement, processing
and marketing with assistance provided by the world bank and other
external agencies, designed and implemented by the National Diary
Development Board (NDDB) and the Indian Diary Corporation. The
project was launched in July, 1970. It`s basic concept compromises the
establishment of co-operative structure on Anand pattern.

Operation flood – 1:

Operation flood – 1 also referred to as white revolution in a

gigantic project profounder by government of India for developing
diary industry in the country. The operation flood – 2 originally
meant to be completion at total cost of about Rs .116 cores. The
operation flood – 2 was wholly financed by setting in India free
metric tons of bottle oil donated out of the surpluses of European
Economic Community.
ANAND PATTERN – 1:

Under the operation flood-1 the program for

increasing milk production was taken up in ice hinter lands of various
breading tracks on anand pattern and loudly proclaimed with a trample.
the co –operative were started originally in 18 of Indian milk shed
districts and later on mine more milk shed areas were added to make a
total of 27 in 10 states of the country viz., Maharashtra, tamilnadu,
Andhra Pradesh, west Bengal , Bihar , Haryana, Punjab, Uttar Pradesh
and Rajasthan.

Those dairy co-operatives are based on the model

known as anand pattern of dairy co-operative. Under anand pattern
concept rural co-operative infrastructure was to be built in the village,
the milk producers were to form their own village diary co-operative.
Thus pattern diary co-operative union organizes mobile veterinary and
artificial insemination counters.

In the sphere of co-operativisation the no. of anand

pattern organized societies under operation flood was 63121 on aprial
1st 1991 as age INST 60753 a year ago indicate one that year as many as
2368 new diary co-operative were formed.
OPERATION FLOOD -2:

The operation flood -2 which was started in July 1978 is

Scheduled to be completed in 1985 at a cost of 483 cores.

A humble attempt has been made in it sufficient in appraisal of the

achievement made in some sufficient field during operating flood-1.
These achievements if all made particularly the Anand pattern diary co-
operative unions are to serve now bedrock of operation flood. Their
unions are to act to the starting Nucleuses for co-operative cluster
federation. The main instrument for this gigantic project operation flood-
2

The Indian Diary co-operative national possible are not

required to indicate the basis in which the state wise allocations were
made in operation flood-2 up to end of the 11,1979 Gujarat state got the
lion’s shares of 1666. 7o,00,000 five state Haryana, Bihar, Rajasthan and
Andhra Pradesh put together the total disbursement in their case was
1732 lakhs only. This trend is going to be maintained in operation flood-
2

Operation flood-3:

The Indian dairy Industry is growing rapidly and may become a

string competitor to world Diary powder. The milk sector in the second
largest contribution to the agricultural economy in term of produce
phenomenal growth is a result of national diary development Board
through the operation Flood programs.

Operation Flood-2 now in its closing phase only consolidated the

procurement affords to boost production. The projection for milk output
for 200 AD is nearly 90 tones at on 5% growth diary factories established
under operation flood, which cover 170 milk sheds can handle 14.3
million liters milk dairy. They have a milk drying capacity of about 696
tons per day.

The rapid growth in milk production did way with import of milk
powder exceptfora (26400 tones) during the drought years.

MAJOR DAIRY PRODUCTS AND BRANDS:

COMPANY BRANDS MAJOR PRODUCTS

Nestle Milk –maid, Sweet condensed milk

Cerelac, lactogen, Powder , malted food,
milk
Milo & everyday
Powder & dairy whitener,
Ghee & ice cream.

Mild foods limited Milk food Ghee & ice cream

Cadbury Bourn vita Infant milk food,

Malted milk food.

Britannia Milk man Flavor milk, ghee milk

Powder, biscuits & Ghee.
NATIONAL DAIRY DEVELOPMENT BOARD:

At the time of industrialization at cattle feed factory at Knjari in

October 1964 the late sir LALBAHADUR SASTRY, the prime minister of
India paid unscheduled visits producers co-operative societies and stated
there overnight. He was impressed by the social economic changes
brought milk co-operatives in Krishna district and desired to have a
national level organization to milk producers co-operative societies
replicate Anandsin other part of the Country

Thus the National Diary development Board was sent up under the
empowerment of ministry of Agriculture and Irrigation, Govt. of India in
September 1965under the society Registration Act 1860 and the Bombay
Trust Act 1950. The president of India nominates the Board of directors
including Chairman, secretary, and National Dairy development Board in
the chief of the organization.

ANAND PATTERAN DAIRY DEVELOPEDMENT:

The information Anand pattern of milk co-operative was launched

with the organization of Krishna District Co-operative Milk producers
Union Limited. In this pattern the function of dairy is milk procurement,
processing and marketing are controlled by the milk producers
themselves.