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I. Introduction

Bananas, mangoes and apples are fruits that can be found almost anywhere around the

world. They can be eaten raw, cooked, processed, blended, and they can even be mixed in

cooked or baked goods as well. There are numerous things that can be done with fruits. They

can be mixed in salads, desserts, drinks, and can be converted into crunchy snacks, drinks like

shakes and juices, also cakes. Considering the variety of combinations with fruits, the concept of

FruitSaWrap surfaced.

FruitSaWrap consists of bananas, mangoes or apples as the base fruit ingredient. The

other ingredients consist of cocoa powder, cinnamon powder, condensed milk, brown sugar, and

lumpia wrapper to complete the product. First the lumpia wrappers are separated into singles,

next the base fruit gets sliced into tidbits, next the fruits are rolled into the cocoa, cinnamon or

condensed milk mixtures, and then the rolls get fried in a similar fashion as turon, lastly the

wrapped fruit combinations are fried and placed or bundled together in paper cups.

The product does not only consist of fruity and great tasting food but also it has a lot of

nutritional contents in it such as potassium from bananas (Ware, 2017), apple for high vitamin c

and fiber (Arnarson, 2014), and mango which is also rich in vitamins A and C (Bhatnagar, 2018).

These great tasting foods can have a great image especially for those who like eating fruits.
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II. Situational Analysis

Background of Entrepreneurial Team

Entrepreneurial Team

This partnership was founded by five fourth year students studying Bachelor of Science

in Business Administration majoring in Business Management at Holy Angel University. This

innovative idea was provided by each member’s careful analysis of the market along with their

fresh and creative ideas to tackle the problems associated with health related problems in the

Philippines. The members provided their own creative ideas based on their expertise and

valuable knowledge of the market, ranging from their impeccable talent in cooking, to being

effective leaders that go with managing the partnership, to be able to accurately record and

analyze numbers in accounting, and have a wide range of connections that can aid with their

marketing campaign. With careful and deliberate discussions, they have come up with a

conclusion that FruitSaWrap would be a great idea to start up with. Because of its easy and swift

production processes where the products can be mass produced along with their added health

benefits which is popular among certain age groups with its sweet and irresistible taste, this

concept will surely grab the hearts of the masses.

Industry Analysis

Demand Analysis

In determining the demand the proponents made use of the quantities sold by the

competitors as the basis in forecasting the demand of the product. FruitSaWrap is similar to turon
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so the proponents conducted an interview to three turon vendors with documents duly signed by

the interviewees situated in Angeles City to determine on how much is the average units sold per

day. Also since the product is composed of three flavours namely apple, banana and mango the

proponents consulted with three fruit vendors on which fruit is the most saleable or much

preferred by the customers. The gathered data from the fruit vendors will be the basis of the sales

mix of the production of FruitSaWrap.

Table 1 below shows the total and average demand of turon based on profitable and not

so profitable days. The proponents gathered data from three turon vendors located in Angeles

City. Alice Banana Que main branch is located in front of Nepo Mart while the second branch is

situated near Jenra Mall. Special Delight is also selling turon with langka and it is located in

front of Jumbo Jenra. The average demand of turon is 158 pieces daily.
Table 1

Average daily demand of turon

Units sold (profitable Units sold (not so Average Units Sold

Turon
days) profitable days) per day

Alice Banana Que -

main branch 500 250 350

Alice Banana Que-

second branch 50 30 38

Special Delight 270 100 87

Total 820 380 475

Average ( Demand of

turon) 273.33 126.67 158 pcs

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Table 2 shows the average daily demand of mangoes, apples and bananas in kilos. The

three fruit stores are located in Nepo Mart. So for mangoes, Bernadette David’s fruit store can

sell 45 kilos per day while for Merly’s fruit store, they sell 35 kilos and Teem’s fruit store sells

25 kilos per day. For apples, Bernadette David’s fruit store sells 25 kilos, Merly’s fruit store sells

30 kilos and Teem’s fruit store sells 30 kilos. Lastly for bananas, Bernadette David’s fruit store

sells 60 kilos, Merly’s fruit store sells 45 kilos and Teem’s Fruit Store sells 35 kilos.

In getting the average, the proponents get the total kilos sold per day and divide them by

3 which results to 35 kilos for mangoes, 28 kilos for apples and 47 kilos for bananas.

Table 2

Average daily demand of banana, apple and mango

Mango Average kilos sold per day

Bernadette David’s Fruit Store 45
Merly’s Fruit Store 35
Teem’s Fruit Store 25
Average 35

Apple Average kilos sold per day

Bernadette David’s Fruit Store 25
Merly Fruit Store 30
Teem Fruit Store 30
Average 28

Banana Average kilos sold per day

Bernadette David’s Fruit Store 60
Merly’s Fruit Store 45
Teem’s Fruit Store 35
Average 47
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Under the sales mix the banana got the highest percentage which is 43 % next is the

mango which is 32 % and lastly is the apple which is 25 %. In getting the percentage per fruit the

proponents divide the average per fruit with the total average of the three fruits which is 110.

Table 3

Sales Mix of the three fruits

Percentage per Fruit

Mango 35/110 32%
Apple 28/110 25%
Banana 47/110 43%

In getting the demand units per flavour, the proponents made use of the daily demand of

turon which is the 158 pieces. The percentage per fruit is multiplied by 158 to get the demand

units per fruit. Since the product is in bite size, it will be sold at a minimum of 3 pieces. The

daily demand of mango will be 150 pieces, apple is 120 pieces and the banana is 204 pieces. In

getting the monthly demand, the proponents simply multiplied the daily demand with the number

of operating days which is 26 days that results to 3,900 pieces for mangoes, 3,120 pieces for

apples and 5,304 pieces for bananas. For the monthly demand per bundle, the proponents simply

divide the monthly demand per piece by 3 so the results are 1,300 for mango, 1,040 for apple and

1,768 for banana.

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Table 4

Unit Demand per flavour

Unit Demand per Flavours

Daily Monthly Monthly demand
demand per Daily demand per demand per per bundle
piece bundle ( 3 pieces) piece
Mango (32%) 50 pcs 150 pcs 3,900 1,300
Apple (25%) 40 pcs 120 pcs 3,120 1,040
Banana (43%) 68 pcs 204 pcs 5,304 1,768
Total 158 pcs 474 pcs 12,324 4,108

III. SWOT Analysis

The SWOT Analysis of FruitSaWrap displays that there are more strengths and

opportunities than there are weaknesses and threats. It is considered a good thing as this shows

how much potential that this business has to make.

Table 5

SWOT Analysis of FruitSaWrap

Strengths Weaknesses

 Product offered is a twist of an existing  Certain ingredients could get spoiled in

product which brings innovative value. a matter of time when not consumed.

 Product is nutritious
• Product conditions need constant
 Ingredients are affordable
monitoring and sale prioritizing

• Product is easy to prepare

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• Packaging is environmentally friendly

• Business is located in a commercial

area where lots of people are present

Opportunities Threats

 Introduce consumers to a new tasty • Multiple competitors

snack in the market • Multiple substitute products

 Can gain popularity due to the

product’s twist on an existing product

• With the presence of social media, the

business can be promoted easily to the

public

IV. Idea & Target Market

The proposed idea is an innovation of an existing product which is a national favorite, it

is turon. However the idea is turon but not exactly a traditional turon. It is called FruitSaWrap. It

is basically turon but with a twist wherein different fruits and flavorings are added to them. First

flavor is choco banana, it is prepared like the usual banana turon but this time it has chocolate

powder mixed with it and it is dipped in chocolate sauce, next flavor is apple cinnamon, apples

are mixed with cinnamon powder and once made you can compare it with apple pie. Lastly

creamy mango, mangoes are mixed with condensed milk and once done, it is then dipped into

vanilla cream to complement the flavor.

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Based on feedback, the first time tasters have enjoyed the product, prototypes were

produced and they suggested to add dipping sauces for choco banana and creamy mango.

The current target market are generation x, generation y and generation z residing in

Porac, Pampanga. The product will not only satisfy their hunger but also provide them health

benefits as they’re fruits. Some can provide natural energy, eliminate toxins, improve digestion

etc.

V. Competitive Advantage

The competitors of FruitSaWrap are the turon sellers/vendors as they produce the product

that inspired FruitSaWrap to come into existence.

FruitSaWrap’s competitive advantage is that it has an innovative product that many has

not even heard of or ever seen before. With the right marketing and promotion, the business can

gain a spot in the foodchain of fruity snacks.

As part of its marketing strategies, FruitSaWrap will hand out mini-surveys that can have

potential customers rate the products and make suggestions on what improvements or additionals

to consider for product line-up, from other fruit related snack businesses, the founders of

FruitSaWrap believe that this is a unique measure to follow.

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VI. Legal Status of the Business

The legal state of the business is a partnership. A partnership consists of two or more

persons that bind themselves into an agreement or a contract that requires the contribution of

money, property or parcel of land which has the intention of dividing profits among themselves.

The entrepreneurs have the intention of growing and innovating the business which includes

them all to bind themselves to contribute anything that is necessary to achieve their goal. The

entrepreneurs also had agreements that if the business product has succeeded and gained profit

overtime then they will be dividing it among themselves.

VII. Legal Issues and Requirements

A. The Legal Requirements to establish partnership (Triple i Consulting, n.d.) are:

 Registrations with SEC

 Submissions of duly notarized Articles of Partnership

 Submissions of SEC form F-105

 Procurement of licenses and clearances from necessary government offices

 BIR registration

 Government offices registration

 Acquisition of business permit and mayor’s license or permit

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B. Laws and Regulations from the Philippines (Abrugar, 2013) that apply to the idea are:

 Food Safety Act of 2013 (R.A. No. 10611)

 National Health Insurance Act of 1995 (R.A. No. 7875)

 Food and Drug Administration Act of 2009 (R.A. No. 9711)

 Consumer Act of The Philippines (R.A. No. 7394)

The constraints are the quality of fruits purchased and their sources, quality of other

ingredients and their source, cleanliness of storage and preparation facilities, the handling of

ingredients during preparation and serving, and the health conditions of the product producers.

As for the size and packaging of the product, the size will be similar to small shanghai

lumpias. The container will be paper cups with a logo and contact number/details placed on the

front of the paper cups. In terms of sanitation, the quality and conditions of the ingredients are

thoroughly checked; the product preparation and storage facilities are cleaned and maintained,

unsold products are stored in air tight containers and are stored in a well ventilated and properly

cleaned storage room or facility which is one of the assigned proponent’s houses, as for

preparation , the proponent’s in charge of preparing and producing the product follow proper

hygiene and self care to ensure germ and disease free products to gain trust from consumers.
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VIII. Business Model

The business model is Manufacturing, wherein it takes raw materials and process them

into products, then it sells the final products directly to customers (Job, 2018). The form of

distribution is via food stands that are strategically placed in areas where lots of people walk by

and gather around. Using the surrounding area combined with marketing strategies, the business

will be able to generate revenue and gain a loyal customer base.

The supply chain for this product will be Jimmy's Fruit dealer , Bok's Lumpia Wrapper,

Feras General Merchandise and Angeles Filipino Enterprise. Both Jimmy’s Fruit Dealer and

Bok’s Lumpia Wrapper are located in the Pampang Market while for the Feras General

Merchandise and Angeles Filipino Enterprise are situated at Sandico Market.

The supply schedule will be thrice a week for the fruits and the lumpia wrapper. For the

dry ingredients and flavourings they will be purchased in bulk and only once a month but will

always depend on the stock. As much as possible the payment will be done in cash but if there’s

an insufficient budget, payment by installment will be done.

The storage of the inventory will be housed in the production area which is the house of

the one of the partner. The fruits will be stored in the kitchen area and also the flavourings. In the

production process after mixing the ingredients and putting it in a wrapper the finished product

will be put in a Tupperware and be stored in the freezer.

The aforementioned fruit dealers are willing to help the business by supplying their fruits

for the products’ ingredients and recipes. Aside from the fruit dealers also friends and colleagues

of the runners of the business will support in its marketing strategy and campaign to ensure the

growth and widespread popularity of the product.

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Table 6
Business Model of FruitSaWrap

Key Partners Key Activities Value Customer Customer

Proposition Relationship Segments

 Jimmy’s Fruit  Raw Materials

Dealer from suppliers To provide  Communication  Generation

 Bok’s  Manufacturing healthy, to customers X

Lumpia  Selling directly to delicious  Exceed the  Generation

Wrapper customers and expectations Y

 Ferras affordable  Customer  Generation

General local snacks engagement Z

Merchandise Key Resources to Channels

 Angeles consumers.
 Raw materials  Direct contact
Filipino
(fruits, lumpia with customers
Enterprise
wrapper and  Social Media

etc.)

 Supplies

 Food Cart

 Workers

Cost Structure Revenue Streams

 Cost of the inventory and supplies  Sales of the product

 Rent Expense

 Labor
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IX. Intellectual Property Protection Strategy

In order for the rights of FruitSaWrap and their products to be protected, the proponents

will register and verify their brand with the SEC. When another firm tries to steal the product and

brand idea, the SEC will invalidate the ideas and concepts of the firm who are attempting to

imitate FruitSaWrap by revealing the fact that the product idea and concept was originally

discovered by the proponents of FruitSaWrap.

Before the proponents proceeded with the product idea and concept, careful research and

experimentation was conducted to see if such concepts and recipes are possible and innovative.

Based on research results, there are no firms, articles, recipes and other references that state the

existence of FruitSaWrap’s product, therefore the product idea and concept are considered

originally discovered by the proponents.

X. Marketing Strategy

At the initial phase of the business direct selling will be done by the owners and the target

market will be friends, relatives, colleagues and faculty members. The entrepreneurs will first

give some free samples of the product, then if the customer likes it, the group will take orders

and schedule the delivery of the product. The group will be responsible for the marketing and

selling of the product face to face to its potential customers. It will use a penetration pricing

strategy so it will be easy for the customer to buy and try the product. Quality and taste will be

the top priority of the business to repeat customers’ purchases that leads to loyal patronage of the

product.
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Other marketing tools will be used in reaching the potential customers through social

media, flyers, posters and word of mouth.The business will create facebook page, instagram

page, twitter page and a website to inform and entice people especially the millenials. The

product will be- known and the target market scope will expand.In this stage the group will try to

look for are a strategic location and build a food cart so that the customers can easily reach the

business. Also survey forms will be handed to customers to know what improvements are needed

in the product and service.

The features and benefits that the customers can get is a convenient snack or snack on the

go. Also it contains fresh and natural fruits that will be surely loved by health concious people.

The product can also be customized depending on the demand or preference of the customer. If

the customer is not fond of sweets the chocolate dip can be disregarded. The customer can also

avail some discounts through the use of social media coupons. Not only it promotes customer

value but also increases popularity of the product and its benefits that come along with it.

XI. Financial & Investment Requirement

Table 7 contains the list of ingredients and recipes of each flavour and their required

amounts alongside their prices for each ingredient used as basis to estimate costs for one month

of operations. For the seasons of the fruits, both bananas and apples are available all year round

so issues regarding price fluctuations based on seasons for the aforementioned fruits will not

surface. However for mangoes during their seasonal period which is from March to May, prices

range from 40 to 60 pesos while during non-seasonal periods, prices range from 170 to 200
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pesos. The proponents decided to use the highest price to keep the price consistent and profitable

after the price increases for fruits.

As for the cooking oil, one bottle can fry up to 800 to 1,000 pieces. For the flavorings on

a per serving basis, the bananas will have 1 tablespoon of cocoa powder and 1 tablespoon of

brown sugar, for the apples, 1 tablespoon of cinnamon powder and 1 tablespoon of brown sugar

will be used and for the mango, 1 drizzle of condensed milk will be used. All of them will use 1

cup of oil, 3 strips of fruit for each flavour, and 3 pieces of lumpia wrappers to make one serving

for each flavour.

Table 7

Recipe

Choco Banana – per serving

3 strips of banana
1 cup of oil
1 tablespoon of cocoa powder
1 tablespoon of brown sugar
3 pieces lumpia wrapper

Apple Cinnamon – per serving

3 strips of apple
1 cup of oil
1 tablespoon of cinnamon powder
1 tablespoon of brown sugar
3 pieces lumpia wrapper
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Milky Mango – per serving

3 strips of mango
1 cup of oil
1 drizzle of condensed milk
3 pieces lumpia wrapper

Prices of Direct Materials

Banana – 60 pesos per kilo (good for 241 pieces)
Apple – 20 pesos each (good for 20 pieces)
Mango – 200 pesos per kilo (good for 75 pieces)
Oil – 60.00 pesos for 1 liter (good for 800 to 1,000 pieces)
Cocoa Powder – 60 pesos per 200 grams (good for 1,300 pieces)
Brown Sugar – 45 pesos per kilo (good for 2,700 pieces)
Cinnamon Powder – 50 pesos per 100 grams (good for 780 pieces)
Condensed milk – 35 pesos per 300 ml (good for 150 pieces)
Paper Cups– 40 pesos per pack contains 50 pieces (6.05 oz)
Lumpia Wrapper – 30 per pack contains 70 pieces
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Table 8 shows the total estimated cost to put up the business which amounts to a total of

51,450.00 pesos. This will be the variable costs amounting to 25,550 pesos which are the

expenses for inventories for one month of operations. Fixed costs contains a gas stove with two

burners, food cart, utilities, wages, and rent amounting to 16,700. The 51,450 pesos will be

equally contributed for by the partners so each partner will share 10,290 pesos equally for the

business.

Table 8

Estimated Cost

Estimated Cost
Variable cost
Banana Apple Mango Total
Fruits ₱ 1,320.00 ₱ 3,020.00 ₱ 10,400.00 ₱ 14,740.00
Oil 300.00 180.00 240.00 720.00
Flavorings 330.00 290.00 910.00 1,530.00
Container 1,400.00 840.00 1,040.00 3,280.00
Lumpia Wrapper 2,280.00 1,350.00 1,650.00 5,280.00
Total Variable Cost ₱ 25,550.00

Fixed Cost
Gas Stove - 2 Burners ₱ 800.00
Food Cart 5,000.00
Utilities 1,100.00
Gas 600.00
Electricity& water 500.00
Wages 7,800.00
Rent 2,000.00
Total Fixed Cost ₱ 16,700.00

Operating Expenses
Advertising ₱ 1,200.00
Free Samples 850.00
Posters and Flyers 350.00
Legal 8,000.00
Total Operating Expenses ₱ 9,200.00

Total Cost ₱ 51,450.00

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Table 9 illustrates how many quantities per flavor can be produced based on how much

will be invested for the ingredients, oil, and containers, it shows the fixed and variable costs per

bundle for each flavor, to get the total selling price per bundle, the total cost per piece is

multiplied by 50% which is the mark up then after getting the mark up price per piece, it is then

multiplied by 3 to get the total selling price per bundle for each flavor. So the cost in bundles will

be 5.94 pesos for the banana, 8.22 pesos for the apple, and 13.71 pesos for the mango. The

selling price will have a 50 % mark-up which will result to 8.92 pesos for the banana,12.33 pesos

for the apple and 20.57 pesos for the mango.

Table 9

Costing

Costing
Banana Apple Mango Mango (Seasonal)

Fruits ₱ 1,320.00 ₱ 3,020.00 ₱ 10,400.00 ₱ 3,120.00

Oil 300.00 180.00 240.00 240.00
Flavorings 330.00 290.00 910.00 910.00
Container 1,400.00 840.00 1,040.00 1,040.00
Lumpia Wrapper 2,280.00 1,350.00 1,650.00 1,650.00
Total 5,630.00 5,680.00 14,240.00 6,960.00
Quantity Produced 5,304 pcs 3,120 pcs 3,900 pcs 3,900 pcs
Cost per piece (variable ) 1.06 1.82 3.65 1.78
Cost per piece (fixed) 0.92 0.92 0.92 0.92
Total Cost 1.98 2.74 4.57 2.70
3 pieces- bundle 5.94 8.22 13.71 8.11
Mark up (50 %) per piece 2.97 4.11 6.86 4.06
Selling Price (bundle) ₱ 8.91 ₱ 12.33 ₱ 20.57 ₱ 12.17

Estimated Fixed Cost ₱ 11,383.34

Quantity Produced 12,324.00
Cost per piece (fixed) ₱ 0.92

Fixed cost
Gas Stove - 2 Burners - Php 800 /12 ₱ 66.67
Food Cart Php 5,000/12 416.67
Utilities 1,100.00
Wages 7,800.00
Rent 2,000.00
Total Fixed Cost ₱ 11,383.34
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Under table 10, the proponents computed for the break-even point in unit sales, this was

done to determine how much sales revenue the business needs to achieve in order to become

profitable after all the expenses. From the tables in the succeeding pages, the variable cost is

subtracted from the selling price to get the unit contribution margin, then the assigned percentage

will be multiplied with the unit contribution margin. Then after that, the total estimated cost is

divided by the total unit contribution margin. The result is that the business needs to sell at least

2,466 servings of FruitSaWrap products in order to become profitable. Lastly the break-even

point for every flavour was calculated by the proponents where they simply multiplied the sales

mix.

Table 10

Break Even Point

Break -even Point

selling price variable cost unit contribution
margin
Banana (43 %) 8.91 5.94 2.98 1.28
Apple (25%) 12.33 8.22 4.11 1.03
Mango (32%) 20.57 13.71 13.95 4.46
Total 41.82 27.87 21.04 6.77

Fixed Cost
Break- even point=
Unit Contribution Margin

16,700.00
6.77

2,467 servings
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Table 11 shows the break even units per serving and the sales revenenue that the business

must achieve in order to become profitable. The sales are derived from the amount per servings

multiplied by their corresponding price. The sales mix consists of bananas at 43%, apples at

25%, and mangoes at 32%. The total amount per servings comes to 2,466 pieces amounting to a

total sales of 33,292.54 pesos that the business must gain in order to reach break-even point.

Table 11

Sales Mix

Fruits Per Servings Sales

Banana (43%) 1060 Php 9,455.20

Apple (25 %) 617 7,607.61

Mango(32%) 789 16,229.73

Total 2,467 Php 33,292.54

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Table 12 shows the income statement that is projected from the year 2020 through the

year 2022. Sales and costs are expected to increase over the years as the product gains more

popularity and it goes along with the gross profit. In getting the sales, the selling price is

multiplied by the quantities sold while for the cost of goods sold, it is the price without the mark-

up multiplied by the quantities sold. For the year 2021 an increase of 10 % in the selling price

and cost of goods sold will be assumed based on the computed forecasts done by the proponents,

while under year 2022 it will be 12 % increase because of the forecasted inflation done by the

propopents for the raw materials and fixed cost

So for year 2021 the selling price will be 8.99 pesos for the banana then 11.45 pesos for

the apple and 17.16 pesos for the mango. As for year 2022 the selling price will be 9.25 pesos for

the banana , 11.99 pesos for the apple and 17.67 pesos for the mango. In getting the gross profit ,

cost of goods sold are simply deducted from the sales per year.

Operating expenses include advertising, legal, salaries & wages, rent, as well as

depreciation expenses. The said expenses may be subject to change depending on the

circumstances that are to be expected. All the operating costs will be deducted from the gross

profit. For the first year, the advertising cost will be 7,150 pesos. This will include the budget for

the free samples amounting to 850 pesos and the rest will be the promotional tools which are the

posters, flyers, tarps and etc. Under year 2, advertising expenses will decrease because the

proponents will focus more on promoting the product online which costs less. Under year 3,

there will also be a decrease in the advertising expense because the product will have already

achieved brand awareness so there will be less advertising activities for that year. Next for the

legal expense in the first year the amount will be 8,000 pesos for all the mayor’s permit, BIR

registration and etc. For the following years it will be 2,000 for the renewal fees. Rent expense
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would remain the same for the 3 forecasted years of operations, while salaries & wages do

change slightly due to Christmas bonuses in December. The last item in the operating expense

which is the depreciation expense amounts to 400 pesos in the the 3 years operation. In getting

the net income, the gross profit is deducted from the total operating expenses. So for the year

2020 the net income is 146,586.37 pesos, for 2021 it is 186,544.20 pesos and for year 2022 it is

293.075.14 pesos.

Table 12

Projected Income Statement for 3 Years of Operations

FruitSaWrap
Statement of Comprehensive Income
For Years Ended April 30,2020,2021 and 2022

2020 2021 2022

Sales ₱817,536.01 ₱939,205.56 ₱1,231,154.17
Cost of goods sold 518,809.64 593,521.36 779,639.03
Gross profit 298,726.37 345,684.20 451,515.14

Less: Operating Expenses

Advertising 7,150.00 6,750.00 5,050.00
Utilities 17,990.00 17,990.00 17,990.00
Legal expense 8,000.00 2,000.00 2,000.00
Salaries & Wages 94,600.00 108,000.00 109,000.00
Rent Expense 24,000.00 24,000.00 24,000.00
Depreciation Expense 400 400 400
Total Operating expenses 152,140.00 159,140.00 158,440.00

Net income ₱146,586.37 ₱186,544.20 ₱293,075.14

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XII. References

Ware, M. (2017, November) Benefits and health risks of bananas Retrieved from

www.medicalnewstoday.com/articles/271157.php

Arnarson, A. (2014, October) Apples 101: Nutrition Facts and Health Benefits Retrieved from

www.healthline.com/nutrition/foods/apples

Bhatnagar, S. (2018, May) Mango Nutrition: Amazing Mango Nutrition Facts and Health

Benefits Retrieved from food.ndtv.com/food-drinks/mango-nutrition-amazing-mango-

nutrition-facts-and-health-benefits-1858909

Triple i Consulting. (n.d.) Setting-up a Business Partnership Retrieved from

www.tripleiconsulting.com/partnership/

Abrugar, V. (2013, June) List of Business Laws in the Philippines Retrieved from

businesstips.ph/list-of-business-laws-in-the-philippines/

Job, A. (2018, May) Types of Business Models Retrieved from

www.entrepreneurmag.co.za/advice/starting-a-business/business-model/types-of-

business-models/

Statista (2018, April) Philippines: Inflation rate from 2012 to 2022 (compared to the previous

year) Retrieved from https://www.statista.com/statistics/578717/inflation-rate-in-

philippines/
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XIII. Appendices

Appendix A: Interview data verification form for Alice Banana Que main branch

Holy Angel University

School of Business and Accountancy

Angeles City

STATEMENT

This is to certify that I______________________________, the________________ of

(Name) (Position)

__________________________ have provided the data gathered by the proponents for this study.
(Name of business)

Signature over Printed Name

Date: ________________
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HOLY ANGEL UNIVERSITY
Appendix B: Interview data verification form for Alice Banana Que second branch

Holy Angel University

School of Business and Accountancy

Angeles City

STATEMENT

This is to certify that I______________________________, the________________ of

(Name) (Position)

__________________________ have provided the data gathered by the proponents for this study.
(Name of business)

Signature over Printed Name

Date: _____________________
 26
HOLY ANGEL UNIVERSITY
Appendix C: Interview data verification form for Special Delight

Holy Angel University

School of Business and Accountancy

Angeles City

STATEMENT

This is to certify that I______________________________, the________________ of

(Name) (Position)

__________________________ have provided the data gathered by the proponents for this study.
(Name of business)

Signature over Printed Name

Date: _____________________
 27
HOLY ANGEL UNIVERSITY
Appendix D: Interview data verification form for Bernadette David’s Fruit Store

Holy Angel University

School of Business and Accountancy

Angeles City

STATEMENT

This is to certify that I______________________________, the________________ of

(Name) (Position)

__________________________ have provided the data gathered by the proponents for this study.
(Name of business)

Signature over Printed Name

Date: __________________________
 28
HOLY ANGEL UNIVERSITY
Appendix E: Interview data verification form for Merly’s Fruit Store

Holy Angel University

School of Business and Accountancy

Angeles City

STATEMENT

This is to certify that I______________________________, the________________ of

(Name) (Position)

__________________________ have provided the data gathered by the proponents for this study.
(Name of business)

Signature over Printed Name

Date: ___________________________
 29
HOLY ANGEL UNIVERSITY
Appendix F: Interview data verification form for Teem’s Fruit Store

Holy Angel University

School of Business and Accountancy

Angeles City

STATEMENT

This is to certify that I______________________________, the________________ of

(Name) (Position)

__________________________ have provided the data gathered by the proponents for this study.
(Name of business)

Signature over Printed Name

Date: ________________
 30
HOLY ANGEL UNIVERSITY
Explanation for Appendices G – L:

For the sales forecast of 2020, costs are expected to be the highest on December at

56,335.68 PHP. Followed by November at 54,069.27 PHP, and then on October at 50,099.37

PHP. That is due to the holidays and post-holiday events such as Halloween, All Souls’ Day,

and Christmas. The cost increase is also affected by market price changes due to the seasons and

not just solely on the demand. The selling price of bananas, apples, and mangoes, are 8.92,

12.33, and 20.37 respectively for the year of 2020.

The sales forecast for the year 2021, sales are expected to increase due to more people

knowing the brand. The selling price for bananas, apples, and mangoes are expected to increase

as well at 9.81, 13.56, and 22.63 respectively.

For the year 2022, the business is expected to have accumulated regular customers

therefore the sales are also expected to increase. The selling price for bananas, apples, and

mangoes amounts to 10.99, 15.19, and 25.34 respectively for the year 2022.

In each year, Mangoes are in season from March through May, which explains why their

prices are lower compared with the other months for the rest of the year
 31
HOLY ANGEL UNIVERSITY
Appendix G: Sales forecast of 2020.

Sales Forecast - year 2020

January Selling Price UCM Units (per bundle) Sales Cost of goods sold
Banana 8.92 5.94 1,900 ₱16,948.00 ₱11,286.00
Apple 12.33 8.22 1,060 ₱13,069.80 ₱8,713.20
Mango 20.57 13.71 1,350 ₱27,769.50 ₱18,508.50
Total 4,310 ₱57,787.30 ₱38,507.70

February Selling Price UCM Units (per bundle) Sales Cost of goods sold
Banana 8.92 5.94 1,912 ₱17,055.04 ₱11,357.28
Apple 12.33 8.22 1,240 ₱15,289.20 ₱10,192.80
Mango 20.57 13.71 1,450 ₱29,826.50 ₱19,879.50
Total 4,602 ₱62,170.74 ₱41,429.58

March Selling Price UCM Units (per bundle) Sales Cost of goods sold
Banana 8.92 5.94 2,015 ₱17,973.80 ₱11,969.10
Apple 12.33 8.22 1,245 ₱15,350.85 ₱10,233.90
Mango 20.57 8.11 1,480 ₱30,443.60 ₱12,002.80
Total 4,740 ₱63,768.25 ₱34,205.80

April Selling Price UCM Units (per bundle) Sales Cost of goods sold
Banana 8.92 5.94 2,182 ₱19,463.44 ₱12,961.08
Apple 12.33 8.22 1,270 ₱15,659.10 ₱10,439.40
Mango 20.57 8.11 1,560 ₱32,089.20 ₱12,651.60
Total 5,012 ₱67,211.74 ₱36,052.08

May Selling Price UCM Units (per bundle) Sales Cost of goods sold
Banana 8.92 5.94 2,218 ₱19,784.56 ₱13,174.92
Apple 12.33 8.22 1,300 ₱16,029.00 ₱10,686.00
Mango 20.57 8.11 1,600 ₱32,912.00 ₱12,976.00
Total 5,118 ₱68,725.56 ₱36,836.92

June Selling Price UCM Units (per bundle) Sales Cost of goods sold
Banana 8.92 5.94 2,189 ₱19,525.88 ₱13,002.66
Apple 12.33 8.22 1,450 ₱17,878.50 ₱11,919.00
Mango 20.57 13.71 1,600 ₱32,912.00 ₱21,936.00
Total 5,239 ₱70,316.38 ₱46,857.66
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HOLY ANGEL UNIVERSITY
Appendix H: Sales forecast of 2020 continued

Sales Forecast - year 2020 continued

July Selling Price UCM Units (per bundle) Sales Cost of goods sold
Banana 8.92 5.94 1,960 ₱17,483.20 ₱11,642.40
Apple 12.33 8.22 1,300 ₱16,029.00 ₱10,686.00
Mango 20.57 13.71 1,350 ₱27,769.50 ₱18,508.50
Total 4,610 ₱61,281.70 ₱40,836.90

August Selling Price UCM Units (per bundle) Sales Cost of goods sold
Banana 8.92 5.94 1,750 ₱15,610.00 ₱10,395.00
Apple 12.33 8.22 1,250 ₱15,412.50 ₱10,275.00
Mango 20.57 13.71 1,300 ₱26,741.00 ₱17,823.00
Total 4,300 ₱57,763.50 ₱38,493.00

September Selling Price UCM Units (per bundle) Sales Cost of goods sold
Banana 8.92 5.94 1,960 ₱17,483.20 ₱11,642.40
Apple 12.33 8.22 1,400 ₱17,262.00 ₱11,508.00
Mango 20.57 13.71 1,600 ₱32,912.00 ₱21,936.00
Total 4,960 ₱67,657.20 ₱45,086.40

October Selling Price UCM Units (per bundle) Sales Cost of goods sold
Banana 8.92 5.94 2,218 ₱19,784.56 ₱13,174.92
Apple 12.33 8.22 1,715 ₱21,145.95 ₱14,097.30
Mango 20.57 13.71 1,665 ₱34,249.05 ₱22,827.15
Total 5,598 ₱75,179.56 ₱50,099.37

November Selling Price UCM(per Units

bundle)
(per bundle) Sales Cost of goods sold
Banana 8.92 5.94 2,345 ₱20,917.40 ₱13,929.30
Apple 12.33 8.22 1,856 ₱22,884.48 ₱15,256.32
Mango 20.57 13.71 1,815 ₱37,334.55 ₱24,883.65
Total 6,016 ₱81,136.43 ₱54,069.27

December Selling Price UCM Units (per bundle) Sales Cost of goods sold
Banana 8.92 5.94 2,457 ₱21,916.44 ₱14,594.58
Apple 12.33 8.22 1,889 ₱23,291.37 ₱15,527.58
Mango 20.57 13.71 1,912 ₱39,329.84 ₱26,213.52
Total 6,258 ₱84,537.65 ₱56,335.68
 33
HOLY ANGEL UNIVERSITY
Appendix I: Sales forecast of 2021

Sales Forecast - year 2021

January Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 2,140 ₱20,997.68 ₱13,982.76
Apple 13.56 9.04 1,600 ₱21,700.80 ₱14,467.20
Mango 22.63 15.08 1,900 ₱42,991.30 ₱28,653.90
Total 5,640 ₱85,689.78 ₱57,103.86

February Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 2,170 ₱21,292.04 ₱14,178.78
Apple 13.56 9.04 1,700 ₱23,057.10 ₱15,371.40
Mango 22.63 15.08 1,950 ₱44,122.65 ₱29,407.95
Total 5,820 ₱88,471.79 ₱58,958.13

March Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 2,270 ₱22,273.24 ₱14,832.18
Apple 13.56 9.04 1,712 ₱23,219.86 ₱15,479.90
Mango 22.63 8.92 1,960 ₱44,348.92 ₱17,485.16
Total 5,942 ₱89,842.02 ₱47,797.24

April Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 2,290 ₱22,469.48 ₱14,962.86
Apple 13.56 9.04 1,850 ₱25,091.55 ₱16,727.70
Mango 22.63 8.92 1,970 ₱44,575.19 ₱17,574.37
Total 6,110 ₱92,136.22 ₱49,264.93

May Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 1,785 ₱17,514.42 ₱11,663.19
Apple 13.56 9.04 1,049 ₱14,227.59 ₱9,485.06
Mango 22.63 8.92 1,323 ₱29,935.52 ₱11,802.48
Total 4,157 ₱61,677.53 ₱32,950.73

June Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 1,790 ₱17,563.48 ₱11,695.86
Apple 13.56 9.04 1,050 ₱14,241.15 ₱9,494.10
Mango 22.63 15.08 1,329 ₱30,071.28 ₱20,042.65
Total 4,169 ₱61,875.91 ₱41,232.61
 34
HOLY ANGEL UNIVERSITY
Appendix J: Sales forecast of 2021 continued

Sales Forecast - year 2021 continued

July Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 2,097 ₱20,575.76 ₱13,701.80
Apple 13.56 9.04 1,370 ₱18,581.31 ₱12,387.54
Mango 22.63 15.08 1,500 ₱33,940.50 ₱22,621.50
Total 4,967 ₱73,097.57 ₱48,710.84

August Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 1,700 ₱16,680.40 ₱11,107.80
Apple 13.56 9.04 1,390 ₱18,852.57 ₱12,568.38
Mango 22.63 15.08 1,080 ₱24,437.16 ₱16,287.48
Total 4,170 ₱59,970.13 ₱39,963.66

September Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 2,250 ₱22,077.00 ₱14,701.50
Apple 13.56 9.04 1,700 ₱23,057.10 ₱15,371.40
Mango 22.63 15.08 1,312 ₱29,686.62 ₱19,786.27
Total 5,262 ₱74,820.72 ₱49,859.17

October Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 2,350 ₱23,058.20 ₱15,354.90
Apple 13.56 9.04 1,725 ₱23,396.18 ₱15,597.45
Mango 22.63 15.08 1,450 ₱32,809.15 ₱21,867.45
Total 5,525 ₱79,263.53 ₱52,819.80

November Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 2,450 ₱24,039.40 ₱16,008.30
Apple 13.56 9.04 1,834 ₱24,874.54 ₱16,583.03
Mango 22.63 15.08 1,786 ₱40,411.82 ₱26,934.67
Total 6,070 ₱89,325.76 ₱59,525.99

December Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 9.81 6.53 2,100 ₱20,605.20 ₱13,721.40
Apple 13.56 9.04 1,600 ₱21,700.80 ₱14,467.20
Mango 22.63 15.08 1,800 ₱40,728.60 ₱27,145.80
Total 5,500 ₱83,034.60 ₱55,334.40
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HOLY ANGEL UNIVERSITY
Appendix K: Sales forecast of 2022

Sales Forecast - year 2022

January Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 2,340 ₱25,715.29 ₱17,113.82
Apple 15.19 10.13 1,800 ₱27,336.96 ₱18,228.67
Mango 25.34 16.89 1,960 ₱49,670.79 ₱33,103.62
Total 6,100 ₱102,723.04 ₱68,446.11

February Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 2,350 ₱25,825.18 ₱17,186.96
Apple 15.19 10.13 1,820 ₱27,640.70 ₱18,431.21
Mango 25.34 16.89 1,990 ₱50,431.06 ₱33,610.30
Total 6,160 ₱103,896.95 ₱69,228.48

March Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 2,470 ₱27,143.92 ₱18,064.59
Apple 15.19 10.13 1,912 ₱29,037.93 ₱19,362.90
Mango 25.34 9.99 1,956 ₱49,569.42 ₱19,541.22
Total 6,338 ₱105,751.26 ₱56,968.71

April Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 2,670 ₱29,341.80 ₱19,527.31
Apple 15.19 10.13 1,950 ₱29,615.04 ₱19,747.73
Mango 25.34 9.99 1,970 ₱49,924.21 ₱19,681.09
Total 6,590 ₱108,881.06 ₱58,956.13

May Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 1,785 ₱19,616.15 ₱13,054.78
Apple 15.19 10.13 1,812 ₱27,519.21 ₱18,350.20
Mango 25.34 9.99 1,978 ₱50,126.95 ₱19,761.01
Total 5,575 ₱97,262.31 ₱51,165.98

June Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 1,678 ₱18,440.28 ₱12,272.22
Apple 15.19 10.13 1,912 ₱29,037.93 ₱19,362.90
Mango 25.34 16.89 1,940 ₱49,163.95 ₱32,765.82
Total 5,530 ₱96,642.15 ₱64,400.95
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HOLY ANGEL UNIVERSITY
Appendix L: Sales forecast of 2022 continued

Sales Forecast - year 2022 continued

July Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 1,999 ₱21,967.89 ₱14,619.89
Apple 15.19 10.13 1,600 ₱24,299.52 ₱16,203.26
Mango 25.34 16.89 1,800 ₱45,616.03 ₱30,401.28
Total 5,399 ₱91,883.44 ₱61,224.43

August Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 1,778 ₱19,539.22 ₱13,003.58
Apple 15.19 10.13 1,590 ₱24,147.65 ₱16,101.99
Mango 25.34 16.89 1,800 ₱45,616.03 ₱30,401.28
Total 5,168 ₱89,302.90 ₱59,506.85

September Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 2,000 ₱21,978.88 ₱14,627.20
Apple 15.19 10.13 1,800 ₱27,336.96 ₱18,228.67
Mango 25.34 16.89 1,999 ₱50,659.14 ₱33,762.31
Total 5,799 ₱99,974.98 ₱66,618.18

October Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 2,059 ₱22,627.26 ₱15,058.70
Apple 15.19 10.13 2,150 ₱32,652.48 ₱21,773.14
Mango 25.34 16.89 2,000 ₱50,684.48 ₱33,779.20
Total 6,209 ₱105,964.22 ₱70,611.04

November Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 2,225 ₱24,451.50 ₱16,272.76
Apple 15.19 10.13 2,300 ₱34,930.56 ₱23,292.19
Mango 25.34 16.89 2,075 ₱52,585.15 ₱35,045.92
Total 6,600 ₱111,967.21 ₱74,610.87

December Selling Price UCM Units(per bundle) Sales Cost of goods sold
Banana 10.99 7.31 2,250 ₱24,726.24 ₱16,455.60
Apple 15.19 10.13 2,315 ₱35,158.37 ₱23,444.10
Mango 25.34 16.89 2,250 ₱57,020.04 ₱38,001.60
Total 6,815 ₱116,904.65 ₱77,901.30