Content Calendar

Happy Feet Make Happy People

MISSION B R A N D S A S S O C I AT E D
To be the number one brand in Metro, Davinchi, Lee Cooper,
footwear and accessories and to
Woodland, and many more
be recognized as prestigious
company business development,
innovation and passion.

N AT I O N W I D E N E T W O R K

450+ stores in 100 cities

 30

Paid Campaign 20

Objective
10

Winter Sale (Upto 50%* Off)

0
Set 1 Set 2 Set 3
 Set 1

Audience:
Parents
(25 - 55 age group)
 Set 2

Audience:
women's
(13 - 60 age group)
 Set 3

Audience:
Men's
(15 - 60 age group)
Twitter
 Date Platform Content Type Bucket Creative Description Reference Copy Creative Copy
12/1/19 Female Heels Promotion Sparkling females heels with https://www.pinterest.com/ Make every place your runway with our Make every place your
spotlight - pin/597078863071877144/ “Showstopper collection” runway with our
“Showstopper Collection”
12/3/19 Product Promotion Products from Metro Shoes range https://images.app.goo.gl/ Always have a black up plan!
Details on table top. 1WzEyqhpSg6G7Zko8
12/5/19 Influencers Inspiration An Influencer wearing Metro https://images.app.goo.gl/ Good shoes take you to good places!
Shoes. 8rtAovoGH1HDTpaA7
12/7/19 Creative Post Entertainme Finger Emojis Pointing towards Looking for Shoe? We have shoe for every For Every Sole!
nt Metro Shoes logo in the centre sole

12/9/19 Limited Time Promotion Picture showcasing winter sale on Get up to 50%* off on mens footwear Limited time, Winter Sale,
mens footwear Up to 50% off
Twitter

12/9/19 Limited Time Promotion Picture showcasing winter sale on Get up to 50%* off on womens footwear Limited time, Winter Sale,
womens footwear Up to 50% off

12/10/19 Limited Time Promotion Picture showcasing winter sale on Get up to 50%* off on kids footwear Limited time, Winter Sale,
kids footwear Up to 50% off

12/11/19 Beautiful Inspiration Beautiful Legs with Shoes, ready Enjoy your weekend with happy feet Happy weekend with Metro
Photo for the weekend Shoes
 Date Platform Content Type Bucket Creative Description Reference Copy Creative Copy

12/13/19 Product Promotion Products from Metro Shoes range https://images.app.goo.gl/ Let confidence be the attire you wear! Wear what you are!
Details on table top. 1WzEyqhpSg6G7Zko8
12/15/19 Beautiful Inspiration Footprint on beach Leave a mark everywhere you go! A shoe Leave a mark everywhere
Photo for every sole you go!

12/17/19 Question Conversatio Static Question - Secret Santa? https:// Christmas is here… How about A Secret Secret Santa?
n media.istockphoto.com/ Santa?
vectors/secret-santa-claus-
vector-id1050902384
12/19/19 Products Inspiration Women shoe (Heels) on red carpet https://images.app.goo.gl/ You may not be the water girl but you can
Twitter AKez1C4tfGWgBYYE8 still steal the limelight with the right pair.

12/21/19 Contest Entertainme Results announcing the Winner of https:// Here presenting you the winner of the Congratulations "______"
Results nt the Secret Contest. www.earticleblog.com/wp- Secret Santa Giveaway "_______", Please
content/uploads/2015/05/ share your details for sending the gifts
Giveaway-Winners.png across..
12/22/19 Limited Time Promotion GIF - Merry kidsmas Merry Kidsmas, indeed! Buy any kids Merry Kidsmas
merchandise from Metro Shoes and get a
water bottle for FREE!
12/24/19 Beautiful Inspiration An Influencer wearing Metro Shoes. https://images.app.goo.gl/ Get up ! Dress Up & Show up looking as
Photo 7CpiwJKTm3cmXwno9 elegant as ever in these classy boots by
Metro Shoes!
12/25/19 Festival Entertainme Christmas Wish with Christmas tree https:// Metro Shoes wishes everyone A Merry Merry Christmas !! (with
nt and gifts. images.indianexpress.com/ Christmas... Metro Shoes logo)
2018/12/christmas-
feature_759.jpg
 Date Platform Content Type Bucket Creative Description Reference Copy Creative Copy

12/27/19 Product Details Promotion Products from Metro Shoes range on https://images.app.goo.gl/ Be confident and style it up with our metro Wear your style
table top. 1WzEyqhpSg6G7Zko8 collection!

12/29/19 Beautiful Inspiration New Year Party look with Metro https://images.app.goo.gl/ Pair your trendy sneakers with any attire Get grooving! Start
Photo Shoes imoh4ZzRkVkZLsMw9 and get grooving! moving…

Twitter
12/31/19 Festival Entertainme Static Post- Wishing the followers on https://i1.wp.com/ Everything in a pair is always happening! 2020 will be great!
nt New Year's Eve. quotesupdate.com/wp- Here’s Metro wishing everyone a Happy Because good things
content/uploads/2019/11/ New year! comes with a pair.
Happy-New-Year-Wishes.jpg? Happy New Year
resize=1280%2C720&ssl=1
Facebook
 Date Platform Content Type Bucket Creative Description Reference Copy Creative Copy
12/1/19 Female Heels Promotion Sparkling females heels with https://www.pinterest.com/ Make every place your runway with our Make every place your
spotlight - pin/597078863071877144/ “Showstopper collection” runway with our
“Showstopper Collection”
12/3/19 Product Promotion Products from Metro Shoes range https://images.app.goo.gl/ Always have a black up plan!
Details on table top. 1WzEyqhpSg6G7Zko8
12/5/19 Influencers Inspiration An Influencer wearing Metro https://images.app.goo.gl/ Good shoes take you to good places!
Shoes. 8rtAovoGH1HDTpaA7
12/7/19 Creative Post Entertainme Finger Emojis Pointing towards Looking for Shoe? We have shoe for every For Every Sole!
nt Metro Shoes logo in the centre sole

12/9/19 Limited Time Promotion Picture showcasing winter sale on Get up to 50%* off on mens footwear Limited time, Winter Sale,
mens footwear Up to 50% off
Facebook

12/9/19 Limited Time Promotion Picture showcasing winter sale on Get up to 50%* off on womens footwear Limited time, Winter Sale,
womens footwear Up to 50% off

12/10/19 Limited Time Promotion Picture showcasing winter sale on Get up to 50%* off on kids footwear Limited time, Winter Sale,
kids footwear Up to 50% off

12/11/19 Beautiful Inspiration Beautiful Legs with Shoes, ready Enjoy your weekend with happy feet Happy weekend with Metro
Photo for the weekend Shoes
 Date Platform Content Type Bucket Creative Description Reference Copy Creative Copy

12/13/19 Product Promotion Products from Metro Shoes range https://images.app.goo.gl/ Let confidence be the attire you wear! Wear what you are!
Details on table top. 1WzEyqhpSg6G7Zko8
12/15/19 Beautiful Inspiration Footprint on beach Leave a mark everywhere you go! A shoe Leave a mark everywhere
Photo for every sole you go!

12/17/19 Question Conversatio Static Question - Secret Santa? https:// Christmas is here… How about A Secret Secret Santa?
n media.istockphoto.com/ Santa?
vectors/secret-santa-claus-
vector-id1050902384
12/19/19 Products Inspiration Women shoe (Heels) on red carpet https://images.app.goo.gl/ You may not be the water girl but you can
Facebook AKez1C4tfGWgBYYE8 still steal the limelight with the right pair.

12/21/19 Contest Entertainme Results announcing the Winner of https:// Here presenting you the winner of the Congratulations "______"
Results nt the Secret Contest. www.earticleblog.com/wp- Secret Santa Giveaway "_______", Please
content/uploads/2015/05/ share your details for sending the gifts
Giveaway-Winners.png across..
12/22/19 Limited Time Promotion GIF - Merry kidsmas Merry Kidsmas, indeed! Buy any kids Merry Kidsmas
merchandise from Metro Shoes and get a
water bottle for FREE!
12/24/19 Beautiful Inspiration An Influencer wearing Metro Shoes. https://images.app.goo.gl/ Get up ! Dress Up & Show up looking as
Photo 7CpiwJKTm3cmXwno9 elegant as ever in these classy boots by
Metro Shoes!
12/25/19 Festival Entertainme Christmas Wish with Christmas tree https:// Metro Shoes wishes everyone A Merry Merry Christmas !! (with
nt and gifts. images.indianexpress.com/ Christmas... Metro Shoes logo)
2018/12/christmas-
feature_759.jpg
 Date Platform Content Type Bucket Creative Description Reference Copy Creative Copy

12/27/19 Product Details Promotion Products from Metro Shoes range on https://images.app.goo.gl/ Be confident and style it up with our metro Wear your style
table top. 1WzEyqhpSg6G7Zko8 collection!

12/29/19 Beautiful Inspiration New Year Party look with Metro https://images.app.goo.gl/ Pair your trendy sneakers with any attire Get grooving! Start
Photo Shoes imoh4ZzRkVkZLsMw9 and get grooving! moving…

Facebook
12/31/19 Festival Entertainme Static Post- Wishing the followers on https://i1.wp.com/ Everything in a pair is always happening! 2020 will be great!
nt New Year's Eve. quotesupdate.com/wp- Here’s Metro wishing everyone a Happy Because good things
content/uploads/2019/11/ New year! comes with a pair.
Happy-New-Year-Wishes.jpg? Happy New Year
resize=1280%2C720&ssl=1
Instagram
 Date Platform Content Type Bucket Creative Description Reference Copy Creative Copy
12/1/19 Female Heels Promotion Sparkling females heels with https://www.pinterest.com/ Make every place your runway with our Make every place your
spotlight - pin/597078863071877144/ “Showstopper collection” runway with our
“Showstopper Collection”
12/3/19 Product Promotion Products from Metro Shoes range https://images.app.goo.gl/ Always have a black up plan!
Details on table top. 1WzEyqhpSg6G7Zko8
12/5/19 Influencers Inspiration An Influencer wearing Metro https://images.app.goo.gl/ Good shoes take you to good places!
Shoes. 8rtAovoGH1HDTpaA7
12/7/19 Creative Post Entertainme Finger Emojis Pointing towards Looking for Shoe? We have shoe for every For Every Sole!
nt Metro Shoes logo in the centre sole

12/9/19 Limited Time Promotion Picture showcasing winter sale on Get up to 50%* off on mens footwear Limited time, Winter Sale,
mens footwear Up to 50% off
Instagram

12/9/19 Limited Time Promotion Picture showcasing winter sale on Get up to 50%* off on womens footwear Limited time, Winter Sale,
womens footwear Up to 50% off

12/10/19 Limited Time Promotion Picture showcasing winter sale on Get up to 50%* off on kids footwear Limited time, Winter Sale,
kids footwear Up to 50% off

12/11/19 Beautiful Inspiration Beautiful Legs with Shoes, ready Enjoy your weekend with happy feet Happy weekend with Metro
Photo for the weekend Shoes
 Date Platform Content Type Bucket Creative Description Reference Copy Creative Copy

12/13/19 Product Promotion Products from Metro Shoes range https://images.app.goo.gl/ Let confidence be the attire you wear! Wear what you are!
Details on table top. 1WzEyqhpSg6G7Zko8
12/15/19 Beautiful Inspiration Footprint on beach Leave a mark everywhere you go! A shoe Leave a mark everywhere
Photo for every sole you go!

12/17/19 Question Conversatio Static Question - Secret Santa? https:// Christmas is here… How about A Secret Secret Santa?
n media.istockphoto.com/ Santa?
vectors/secret-santa-claus-
vector-id1050902384
12/19/19 Products Inspiration Women shoe (Heels) on red carpet https://images.app.goo.gl/ You may not be the water girl but you can
Instagram AKez1C4tfGWgBYYE8 still steal the limelight with the right pair.

12/21/19 Contest Entertainme Results announcing the Winner of https:// Here presenting you the winner of the Congratulations "______"
Results nt the Secret Contest. www.earticleblog.com/wp- Secret Santa Giveaway "_______", Please
content/uploads/2015/05/ share your details for sending the gifts
Giveaway-Winners.png across..
12/22/19 Limited Time Promotion GIF - Merry kidsmas Merry Kidsmas, indeed! Buy any kids Merry Kidsmas
merchandise from Metro Shoes and get a
water bottle for FREE!
12/24/19 Beautiful Inspiration An Influencer wearing Metro Shoes. https://images.app.goo.gl/ Get up ! Dress Up & Show up looking as
Photo 7CpiwJKTm3cmXwno9 elegant as ever in these classy boots by
Metro Shoes!
12/25/19 Festival Entertainme Christmas Wish with Christmas tree https:// Metro Shoes wishes everyone A Merry Merry Christmas !! (with
nt and gifts. images.indianexpress.com/ Christmas... Metro Shoes logo)
2018/12/christmas-
feature_759.jpg
 Date Platform Content Type Bucket Creative Description Reference Copy Creative Copy

12/27/19 Product Details Promotion Products from Metro Shoes range on https://images.app.goo.gl/ Be confident and style it up with our metro Wear your style
table top. 1WzEyqhpSg6G7Zko8 collection!

12/29/19 Beautiful Inspiration New Year Party look with Metro https://images.app.goo.gl/ Pair your trendy sneakers with any attire Get grooving! Start
Photo Shoes imoh4ZzRkVkZLsMw9 and get grooving! moving…

Instagram
12/31/19 Festival Entertainme Static Post- Wishing the followers on https://i1.wp.com/ Everything in a pair is always happening! 2020 will be great!
nt New Year's Eve. quotesupdate.com/wp- Here’s Metro wishing everyone a Happy Because good things
content/uploads/2019/11/ New year! comes with a pair.
Happy-New-Year-Wishes.jpg? Happy New Year
resize=1280%2C720&ssl=1
Thank you

HITESH PODDAR