NAME: Zeeshan

ROLL NO: 190735

CLASS: BS AvM 2-B
SUBJECT: SOCIOLGY
DATE: 07/01/2020
SUBMMITED TO: Ms Mehreen.
 ROLE OF SOCIOLOGY IN AVIATION MANAGEMENT.

Aviation is one of the main drivers behind globalization, driving the development of the modern world.
A network of airlines, airports and air traffic management organizations link the major cities and small
communities of the world 24 hours a day with increasingly advanced aircraft. Aviation supports 65.5
million jobs worldwide and enables $2.7 trillion in global GDP.

Analysis.

Studying sociology helps to develop your analytical thinking and capabilities. Sociologists
analyze qualitative and quantitative data to determine the effects of phenomena on a population.
For instance, a sociologist may discover that a country has an age gap due to an uncontrolled
epidemic that affects the country's ability to compete globally. This analytical method of
thinking helps those in business or aviation with the ability to research aviation market data and
eventually draw conclusions from that data.

Employees.

A background in sociology gives business leaders, aviation managers and human resource
managers an advantage when dealing with employees in the workplace. Sociologists study (and
are often aware of) the cultural and social aspects that shape an individual. With this background,
those in business can avoid alienating employees or hurting company loyalty. For example, the
company may have a large number of employees that practice a particular religion. If this
religion states that its followers must observe a sabbath on weekends, you cannot reasonably ask
those employees to work on weekends, based on your background in sociology.

Opportunities.

Sociologists understand that certain phenomena create conditions that influence groups of
people. For example, if birth rates drop within a country, that country's population will
eventually "age" and require increased services for the elderly. Those in business with sociology
backgrounds can identify such factors and the opportunities created within a population. For
instance, a business leader can look at a country that was previously ravaged by war or disease
and know that its people require basic infrastructure offerings and access to education and
medical facilities. If your company specializes in medical supplies, this is an opportunity; if your
company sells luxury vehicles, you would look elsewhere and identify a population that requires
your services.

Relations With Public.

Sociology is fundamental to the public relations department of any major company. A person's
background in sociology tells her that certain actions by the company will affect its customers
based on their cultural and economic backgrounds. For example, if your company conducts
business in another part of the world, your PR person must know the history of that area to tailor
the message and image of the company. The PR person, for instance, would not create a press
release that stresses the independent nature of the company in a culture that places a large focus
on family.

Conclusion.

Basically, sociology is a very important subject in the aviation industry, not just aviation but in
general it is applicable everywhere in the business field, medical field etc.