Eicher Ltd.

 Eicher Ltd was originally incorporated as Eicher Diesels Pvt Ltd (EDL)
in 1978. It converted to into a Public Ltd Company in 1980. EDL was part
of the Eicher group and was promoted by Mr. M.M. Lal.
 In 1985, EDL’s name was changed to Eicher Tractors Ltd. (ETL) and
became a subsidiary of Eicher Goodearth Ltd. (EGL). In the same year,
two wholly owned subsidiaries of EGL viz Eicher Farm Machinery Ltd and
Continental Auto Ancillary Ltd, engaged in the manufacture of tractors and
gears, were amalgamated with ETL.
 In 1986, ETL entered into a technical and marketing agreement with
Capol Farm Equipments Ltd and later merged its unit within its
operations.
 With the merger of Chennai based Royal Enfield Motors and ETL in
1996, the name was changed to Eicher Ltd.
 Eicher was the first Indian company to roll out a tractor in 1960.
Eicher has a plant in Faridabad, which assembles tractors and has a
present installed capacity of 33,500 units.
 Its plant in Alwar (Rajasthan) manufactures tractor engines.
 The company also manufactures gears at its plant in Purwanoo in
Himachal Pradesh and Thane in Maharashtra.
 Eicher began its business operations in 1959 with the roll out of India's first
tractor. Today the Eicher Group is a significant player in the Indian
automobile industry with a gross sales turnover of Rs.1200 crores in
the year 2001-02.
 Eicher has over 5000 employees located in 10 manufacturing facilities
and 24 marketing offices all around India. The Group has around 950
vendors supplying components and sub assemblies which testifies the
strength of the vendor base. The Group has around 800 dealers across
India’

Eicher Trucks & Buses – "Tough & built to stay that way"
 Largest selling Indo-Japanese light commercial vehicle, manufactured
in a state of the art plant, established in 1984.
 'CANTER' Technology from Mitsubishi, Japan .
 Exports to over 28 countries constitute over 15% production (8000 per
year).

Eicher DEMM Gears – "We Mesh Well"

 Manufacturing facilities at Thane and Parwanoo.
 Quality is a way of life; Plants are ISO 9000 & QS 9000 certified.
 Satisfied customers in OEM and replacement markets of USA, Europe,
South Asia, Middle East
 People are their assets - technology can be bought

Eicher Tractors – “Great Value, Tough Performers"

 Pioneered tractor manufacturing in India, in collaboration with Gebr
Eicher of Germany, in 1960.
 Nurtures one of the best R & D centres in the country.
 The first Indian tractor manufacturer to get ISO - Certification.
 Comprehensive product range offering 24-61 HP tractors. Products
approved by German-TUV and US-EPA.
Royal Enfield Motorcycles – "A Legend Untouched By Time"

 Two State of the art manufacturing facilities at Chennai & Jaipur.

 Export to over 25 countries, including USA, UK, France, Germany, UAE,
S.Africa & Mexico.

Eicher in the news:

Eicher launches state-of-the-art city map for Mumbai

 Following the tremendous response to the Eicher City Maps of Delhi,
Chennai and Bangalore, Eicher Goodearth Limited, the holding company of
the Rs. 1300 crores Eicher Group, has now introduced the Eicher City Map
of Mumbai.
 Eicher has used India's own high-resolution satellite imagery IRS-IC and
correlated it with detailed colony and municipal plans. The whole exercise
has been validated by systematic and extensive ground surveys. The map
also depicts locations of birth registration offices, milk booths, taxi /
auto-rickshaw stands, complaint offices for utilities and municipal
services, etc., and is detailed down to building names and house numbers.
 Eicher's digital map of Delhi is already in use in Government and in
industry, in GIS based applications ranging from facility and urban
planning, to telecom and cellular network planning, logistics and routing
solutions and in emergency services such as the Centralised Accident and
Trauma Services.

Enfield Launches Bullet Electra

 Royal Enfield Motors, a unit of Eicher Ltd. today launched the Bullet
Electra, a 350 cc motorcycle.
 Targeted mainly at the youth, the Electra will replace the Bullet Campus
and the Bullet Deluxe, both of which will be phased out of production.
 The Bullet Electra, with CDI (capacitor discharge ignition), has a four-
stroke engine that delivers 18 bhp. The motorcycle is priced at Rs. 56,931
ex-showroom Chennai.
 Eicher Motors bucks industry trend for the fifth consecutive year
 EML has recorded a leap in Net Profit by 49 per cent taking it up to
Rs. 23.5 crores in the fiscal year April 2000 - March 2001, as compared to
Rs. 15.8 crores for the corresponding period last year.
 Gross sales have grown by 27 per cent to Rs. 447 crores for the
year ended March 2001 from Rs. 353 crores for the same period last year.
 EML sold 8438 units in the fiscal year 2000-2001 as compared to
6931 units last year. This is while total CV industry sales had a drop of 13%
over last year and the 6-9 ton segment had marginal growth of 4% at a
volume of 24208 vehicles as compared to 23264 vehicles in the previous
year.
 The Board of Directors recommended a dividend of 20 per cent on
equity share.

Eicher Motors Reports 53% Growth in PBT on Sales Growth of 10%

 EML’s Profit Before Tax has shown a quantum jump to Rs. 11.31
crores for the period April – September 2001 compared to Rs. 7.37 crores
for the corresponding period last year – a growth of 53%.