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The authority on all things 45+

PMB
MEDIA KIT W
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2010
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04.12.10
 SWEET SPOT
Reach the dem
ographic

of affluent and
influen tia l
Can ad ian s 45+
CANADA

80S PLUS
FOR 40S 50S 60S 70
S

ZOOMER magazine has been identified by

AGE
HE’S ONE!
MICHAEL J.HISFO X
PMB (Spring 2010) as the most efficient vehicle
F
LIFE

ODY
OF

PRUROBO
THE FIGHT
PHY BY BRYAN ADAM
S
PHOTOGRA

YO
to reach the demographic “sweet spot” of
6 EASY WAYS WIN affluent and influential Canadians 45+.
VITAL SIGNS THE
THE FUTURE OF ULTIMATE
YOUR HEART CRUISE !
We have achieved our vision and mandate to reach
TA X younger Zoomers nationally with 45% of our readership
SAVING
TACTICS falling within the 45-64 demographic (Index 142).
CA RP Furthermore, 80% of our 469,000 total readers are 45+
BENEFITS
NEWS!
HELP FOR
CAREGIVERS
- the highest such composition of all measured English
TEST DRIVE GIVE & YOU magazines in Canada!
NEW CARS FOR
ALL BUDGETS RECEIVE
SHALL ION STEPS UP
HOW ZOOMER NAT
MORDECAI
RICHLER,
DIANA ATHILL
AND ME
VOLUNTEE
THE BEST WAYS TO
PHILANTHROPY
RING
GET INVOLVED

ANCE
AND THE STORY GETS BETTER...
FOR EVERY BANK BAL
Continued
PHOTOGRAPHY, TK

RMAG.COM 2
MONTH 2009 | ZOOME
9; (PAP) R# 09898
MENT NUMBER 4005049
ATIONS MAIL AGREE
$4.50 CANADA PUBLIC
2/18/10 5:31:39 PM

v.indd 2
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RELEVANT TO ZOOMERS
Adults 45+ Spend an average of 56.3
minutes reading each issue. That’s #7 for
time spent reading among all measured Sources: PMB Spring 2010 (Base: Adults 12+) * Index Rank based on competitive set: Reader’s Digest, Canadian
Living, Chatelaine, Canadian House & Home, Homemaker’s, Canadian Gardening, Canadian Geographic,

English magazines in Canada! Canadian Health & Lifestyle, Maclean’s, Style at Home, Canadian Health, Harrowsmith Country Life, Hello!
Canada, Good Times, Alive, People, Our Canada

2 | ZOOME R ME DIA KIT 2 0 1 0 WWW. Z O OMERMAGAZIN E .COM

 father’s

zoomer is
day!
15 great
gift ideas

canada

80s plus
for 40s 50s 60s 70
s

he’s one!
>instantly
look
ivan
reitm an
and his son
jason
#1 most* Affluent
be tter the canadian
directors
(ghostbusters,
Savings & Securities over $500,000 (Index 322)
>boost your
self
up in the air)
rule comedy
together
photographysby
Own homes valued over $500,000 (Index 218)
es teem bryan adam
Mortgage-free homeowners (Index 199)

360
>and have special!
great Personal income greater than $150,000 (Index 192)
sex/hers
summer
his degrees of ma n #1 most* Culturally-Rich
and Active
g dressin
style like your kid
understanding
updatesthe news
your father
being a Stay in luxury accommodations (Index 194)
late-in-life dad
is colour
your essential
your daughter’s
wedding day Took a cruise in the past 3 years (Index 185)
guide to the surviving your
far east plu s
blue moods
Attend theatre/opera/ballet/classical performances (Index 156)
are we
conrad black
you may kiss his hand Travelled outside Canada in the past year (Index 144)
broke yet?
canada’s e
health-car
Dined at high-end restaurants in the past 30 days (Index 140)
crisis

#1 most* Influential
PHOTOGRAPHY, TK

mag.com 1
MONTH 2009 | zoomer

Opinion Leaders** (Index 178)

9; (pap) r# 09898
ent number 4005049
tions mail agreem
$4.50 Canada publiCa

Head of the household (Index 121)

ZOOMER READERS WANT TO LIVE Household‘s principal wage earner (Index 119)
WELL AND LOOK WELL
Index #1 most* Financially Astute
Heavy Users of Hair Colouring Products 319 Personally hold…
3+ credit cards and pay the balance in full every month (Index 178)
Use Anti-Aging Cosmetics/Skincare 187 Stocks and/or bonds (Index 175)
Take Multi-Vitamins Daily 151 Mutual funds (Index 174)
Take Vitamins/ Minerals/Herbal Suppl. Daily 145
Non-RRSP Investments (Index 162)
RRSP’s (Index 133)
Purchased Make-Up Past 30 Days 135
Use Facial Moisturizers 135 #1 most* Philanthropic
Donated over $1,000 in the past year (Index 125)
Purchased Face/Body Skincare Past 30 Days 118
#1 most* Health Conscious
Strongly agree their overall health depends on eating well (Index 152)
Agree that low fat foods are an important part of their diet (Index 131)
Sources: PMB Spring 2010 (Base: Adults 12+) * Index rank based on Competitive Set:
Reader’s Digest, Canadian Living, Chatelaine, Canadian House & Home, Homemaker’s,
#1 most* Fashion Forward
Canadian Gardening, Canadian Geographic, Canadian Health & Lifestyle, Maclean’s,
Style at Home, Canadian Health, Harrowsmith Country Life, Hello! Canada, Good
Agree that they generally shop for designer clothing labels (Index 162)
Times, Alive, People, Our Canada Strongly agree that they try to keep abreast of changes in style and
** Any of: wrote to a public official/editor of a paper or magazine, were active in a
social issue/community project, or worked for a political party/ candidate fashion (Index 159)

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 “There’s a whack of us
table of contents
Zoomers out there, and we
truly need something like
your magazine in our lives!”
jim crane, zoomer reader

TOA BLE ts
F nten co 5 MISSION STATEMENT 13 MATERIAL DEADLINES & CLOSING DATES
6 MANDATE 14 ADVERTISING RATES
7 ZOOMERS IN THE NEWS 15 MECHANICAL REQUIREMENTS
8 MAGAZINE STATS 16 AGENCY TERMS & CONDITIONS
9 READER PROFILE 17 ZOOMERMAG.COM
11 EDIT FEATURES 18 BEYOND THE PAGE MARKETING
12 EDIT CALENDAR 19 CONTACTS

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mission statement

er s
ose s,
According to M

oom
z Boomers ARE
with

ZIP
ZOOMER: A new term for a new phenomenon
popularized by Moses Znaimer to signify a
New Vision of the population demographic
traditionally known as the 45+.
ZOOMER is a state of mind. It’s an attitude at
the core of living long and well that combines
a desire for new experiences with a sense of
purpose and value. It’s an attitude that recognizes
the challenges of aging but also insists that aging
doesn’t have to mean retreating from life.
That’s why ZOOMER was created — it’s the
magazine for Canadian men and women who
embrace life with the confidence of experience
and who aren’t afraid of change.

Zoomer Factoid:
It’s a huge cohort - 14.5 million1, representing 57%1 of the adult population,
and controlling 75%2 of Canadian wealth.
Sources: 1 Stats Canada 2010 Projected, 2 PMB Spring 2010 (Base: Adults 18+)

5 | ZO OME R ME DIA KIT 2 01 0 WWW. ZOOMERMAG.COM

mandate
el ev a n
ZOOMER is
t
r powerfulraphic to a
demog
Created by media visionary and innovator
Moses Znaimer, edited by publishing and style
icon Suzanne Boyd, with cover photography by
Canada’s rock legend Bryan Adams.
Each month, credible and engaging editors and
contributors report and reflect on groundbreaking
lifestyle trends from health, beauty and fashion to
travel, food and fitness, creating a focal point for
Zoomers’ lives and opinions. It’s about living well
and experiencing the best that life has to offer.
6 | ZO OME R ME DIA KIT 2 01 0
Zoomer magazine is as commanding as the
demographic it serves. Zoomer celebrates and
dominates the demo it defined and, as the voice
of CARP, continues to address the key issues that
are important.
Each issue is crafted to reflect the Zoomer
philosophy at the heart of everything we do:
staying engaged, being in the moment, accepting
change and — most of all — enjoying age for all
the riches it bestows.
WWW. ZOOMERMAG.COM
zoomers in the news

le most ZOOMERS are

icn f
the sing
l u e n
p
tial
onsumer grou e
y of th
D
or
L
in the hist

“The retirement-planning landscape is undergoing a

WOR
paradigm shift (the unretired life)...Baby boomers are redefining the
thing called ‘retirement’ and are foregoing retirement on the porch...That
change in psyche is reflected by the rebranding of boomers to so-called
Zoomers...Boomers, encompassing ages 44 to 62, don’t want the retired
life of an old fuddy duddy. For a lot of people their identity is rooted to
their work, and they haven’t had time to think through what retired life
will be like.”
- The Wall Street Journal, March 2010
“Why are marketers ignoring at least one-third of their
market (to focus on the smaller Millennial cohort)...The 50+ market
generates 41 percent of disposable income. They buy 60 percent of
all packaged goods and more than half of all new cars. They spend 75
percent more on vacations than younger audiences...And then there is
the belief that older consumers are tech laggards. Hah! When CDs were
introduced and the players cost $700 and the discs more than $20, the
very first customers were 50+ males. Same with personal computers, cell
phones, and PDAs. Only when the price comes way, way down (along
with the margins) do the younger segments buy in. This “older” audience
simply had the money and the interest to try something new….Gaining
one share point among Boomers is worth the same as gaining 1.3 share
points among Millennials. The cohort is that much bigger. And did I also
say richer? So ignoring the truth has, as your mother no doubt told you,
some very real costs.”
-MediaBizBloggers.com, February 2010
“The process, the phenomenon, has been described in a variety of
ways. It has been referred to as a tsunami, critical mass, the tipping point,
the accumulation effect, and, most famously, with respect to the topic
at hand, as the age wave…Baby boomers, the largest, richest, and fastest-
growing segment of the population, are beginning to accumulate in
middle age. As a matter of fact, this group’s numbers will increase by 25%
over the next eight years, unlike the 18-49-year-olds, who will experience
virtually no growth over the same period. With a greater number of
older consumers, the demand for products and services designed for,
and marketed specifically to, them will certainly grow. In 2009 alone, it’s
estimated that this group will spend over $72 billion dollars on products
and services to help slow the aging process….The positive impact they
could have on your business is a given. The critical question is: Are you
ready for them?”
- International Council on Active Aging, February 2010
“Most people haven’t really figured it out yet … they’re still
marketing to the younger generation …Boomers are the people with the
money, not their kids”
- The Globe and Mail, June 2006

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zoomer magazine stats
“Your magazine
is absolutely
first rate … it
has been edited
with a strict
and highly
creative sense of
audience”
Peter C. Newman,
Journalist & Author

AVAILABLE 9 TIMES A YEAR

AVERAGE CIRCULATION OF 195,831*
SUBSCRIBERS 96%
NEWSSTAND 4%
AVERAGE ISSUE READERSHIP OF 469,000**
READERSHIP BY REGION**
ATLANTIC CANADA 6%
QUEBEC 2%
ONTARIO 63%
PRAIRIES 12%
BRITISH COLUMBIA 17%
READER PROFILE**
MALE/FEMALE 37%/63%
ADULTS 45+ 80%
AVERAGE AGE 58
AVERAGE HHI $75,486
Average Savings & Securities $175,114
AVERAGE TIME
SPENT READING 49.3 MINUTES

SOURCES: *CCAB SEPTEMBER 2009, **PMB SPRING 2010, AVERAGE ISSUE READERSHIP (BASE: ADULTS 12+)

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reader profile
OS DESIRE?

y
ER DEM
AT YOUNG

e
H

n
S HAVE T
OOMER

mo
WHAT DO Z

&time
OUR READERS OVER-PERFORM IN SPADES WHEN COMPARED AGAINST THE UNDER 44 CROWD

MONEY
Hold Savings & Securities valued over $500,000
index to pop.
zoomer
readers 18-44
300 41
TIME index to pop.
zoomer
readers 18-44
Heavy Hotel/Motel nights in the past 12 months 172 102
Donated over $1,000 in the past 12 months 210 66 Travel outside Canada: 1-2 months past 12 months 133 83
Stay at Luxury Hotel/Motel Accommodations 195 112 Travelled by air in the past 12 months 128 102
Mortgage-Free Homeowners 186 36 Travel within Canada: 2-3 weeks past 12 months 126 85
Strongly Agree – Shop for Designer Clothing Labels 171 113 Heavy Leisure Activities…
$1,500 in average monthly credit card charges Fine Dining 165 92
(and pay off in full) 170 83
Gourmet Cooking 161 118
Spent over $500 on footwear in the past year 155 120
Gardening 144 68
Spent over $5,000 on last trip outside of Canada 139 89
Entertaining at Home 135 114
Spent over $2,000 on furniture in the past year 139 109
Golf 119 80
Spent over $100 on cosmetics in the past 30 days 138 103
Personally Attended 3+ times past 12 months…
Personal Income $100,000+ 137 81
Classical Concerts 260 70
Spent over $400 on last pair of eyewear 121 59
Art Gallery 213 95
Principal Grocery Shopper 116 87
Theatre/Ballet/Opera 198 84
Own vehicle valued over $50,000 116 88
Museum 194 115
Spent over $20,000 on Home Improvements
Spa 162 134
in the past 2 years* 109 95
Casino 119 97

Source: PMB Spring 2010, Zoomer magazine average issue readership vs. Adults 18-44 (Base: Adults 18+)
* Principal Residence

9 | ZO OME R ME DIA KIT 2 01 0 WWW. Z O OMERMAGAZIN E .COM

 eac h
reader profile

r EXCLUSIVE AN

AU D ie NCE
Percentage of ZOOMER readers who do not read the following magazines:
CANADIAN HEALTH & LIFESTYLE
HARROWSMITH COUNTRY LIFE

CANADIAN HOUSE & HOME

CANADIAN GEOGRAPHIC
CANADIAN GARDENING
CANADIAN HEALTH

CANADIAN LIVING

READER’S DIGEST
HELLO! CANADA

STYLE AT HOME

HOMEMAKER’S
OUR CANADA

GOOD TIMES

CHATELAINE
MACLEAN’S
PEOPLE
ALIVE

94% 92% 92% 92% 92% 90% 89% 87% 87% 83% 81% 81% 79% 79% 71% 65% 63%
Sources: PMB Spring 2010, Average Issue Readership (Base: Adults 18+)

102,000 Canadians read Zoomer and only Zoomer!

Exclusive Audience Profile:
Average Age 55
Male/Female 56% / 44%
Average HHI $76,819
Average Savings & Securities $212,649

10 | ZO OME R ME DIA KIT 2 01 0 WWW. ZOOMERMAG.COM

 edit features
r
IAL FEATURES offe

S
ITOR
ZOOMER ED

S
focused

E
C HT
ACINSIG & Enhance reader receptiveness by placing your message within
one of these targeted environments

buzz, news
eDItoR kim izzo
& chatter
attitude
style, beauty
&
editor Hilary Kelley
grooming vitality
health, wellness
editor vivian vassos
& sex

In Royal Family news, the

Duchess of Cornwall accepted
a heartfelt anniversary present
from her stepsons, William and
Harry.

Bag Lady. In Royal Family Stepping Out. Make sure

news, the Duchess of every moment is a stylish Hoop Dreams. A healthy
Cornwall accepted a one. Street savvy is about dose of exercise helps
heartfelt anniversary the details: gentlemanly prevent osteoporosis and
present from her stepsons, umbrellas, fabulous caps, heart disease, but you can
William and Harry. statement overcoats, do even more to maintain
good shoes and belts and good health. For 12 easy
a rockin’ pair of glasses. tips, read “The Dirty Dozen”
These boys do it perfectly! on page 52.

27 27
17 17 45 45

Zoom In Attitude Vitality Zoom Lens

Buzz, News & Chatter Style, Beauty & Grooming Health, Wellness & Sex “Well” of the book,
featuring the cover story
and other topical features

Living
marcH

the 10
&
zoomer
guide
feast, imbibe expLore
editors kim izzo & vivian vaSSoS

hoteL
thIs month’s SPeCiAL!
theatre and concert
event lIstIngs
In ontarIo

travel and A Golden

change of opportunity
place impart When artifacts from the tomb
new vigour to of King Tutankhamen first
visited the Art Gallery of
the mind” Ontario (AGO) in 1979,
seneca Raiders of the Lost Ark
was still two years away.
These days, Harrison
Ford is the world,s
most recognizable
archeologist, albeit a
fictional one, and there,s
a new Indiana Jones on
the big screen.
A lot has changed, and
if you’ve been avoiding
King Tut: The Golden King and the
Great Pharaohs because you went in

ROOM SERVICE
’79, you may want to rethink that and
visit this gorgeous exhibit at its only
Canadian stop. Curated by David P.
Silverman, who also put together the
At Your Service. AGO’s Treasures of Tutankhamen show
From your very in 1979, the new exhibit, which runs It’s that tIme of year agaIn. When the
own butler on until April 18, is twice as large as its
sloW movIng WInter months have pIled up
board to seafaring precursor and features more than 100
ornate objects collectively spanning enough snoW on your sunny dIsposItIon
the waters less 2,000 years of ancient Egyptian history. to necessItate a vacatIon. But What aBout those
travelled around Short videos introducing the exhibit of us Who don’t have the tIme or money
South America, our and each of its sections, plaques below to make It all the Way to a Beach? thankfully,
Special Cruise and above each object and an
hotels, spas and casInos all over the provInce
Report, on page optional audio tour narrated by the
original Indy himself, Harrison Ford, are offerIng deals to shake you out of your
118, covers sailing make accessing meta-information seasonal stupor by evan rosser
the ocean blue.

111 1

Experts CARP Action Living The Zoomer Zoom Out

Questions, Answers & Advocacy, Benefits Food, Drink & Travel Guide Arts, Culture,
Advice & Community Theatre, Concerts and Entertainment & Society
Events in Ontario

11 | ZO OME R ME DIA KIT 2 0 1 0 WWW. ZOOMERMAG.COM

editorial calendar September
The Style issue
Zoomer influencers make the fashion and
beauty world go around and Canada is no
exception:
Tastemakers Special: stylish leaders in the
Canadian fashion industry. Red Carpet
to Real life Zoomer fashion; Zoomer
celebrities show how its done plus real
life men and women share their inspiring
style secrets. Breaking All the Style Rules,
it’s the right age to be a fashion renegade,
just ask Tilda Swinton
Senior Fashion Blogs – we’re online!
The Top Trends; Fall Fashion Must Haves
for him and her.
Travel Special: A stylish life: Scott
Griffin of the Griffin Poetry Prize and his
fashion icon wife, Krystyne, kick back in
Mexico
It’s never too late to…write a romance
novel—in Italy
Eating Your Way Through Wales
Celebrating an anniversary in Kauai,
Hawaii
A fitness retreat in BC
Vitality:
It’s arthritis month so check out arthro-
pilates
Plus Colo-rectal Cancer
Entertainment Special
Montreal, Toronto, Vancouver Film
Festival Roundup plus TIFF’s new home
Bell LightBox
Zoomer Consumer: Style Forward
Tech – form plus function
October
The Zoomer List: Canada’s top 45
over 45. The Who’s Who of Canadian
Zoomers in 5 key categories. The Zoomer
list will include prominent Canadians
45+ who have had a positive influence
on the issues and perception of aging
and who have demonstrated vision
and achievement in their chosen fields
over the past year, from April 2009 to
April 2010, including art, entertainment,
media, business, science, sport, politics,
advocacy and medicine. There will also
be the Zoomer List: Local Heroes, and the
Zoomer list: Reader’s Choice.
Activism: Stephen Lewis and the
grandmother’s march across South Africa
Style: Fall’s best accessories
Vitality: Motherhood at 45+ plus it’s never
too late to run the Boston marathon
Zoomer Consumer: a comparison of
the latest mobile providers
Living: Wine special
Own your own vineyard
Plus DIY: making your wine
* Last Modified may 7, 2010. Editorial topics subject to change
12 | ZO OME R ME DIA KIT 2 0 1 0
Travel: South Pacific, plus a Caribbean
update
November
Turn up the Heat!
Zoomers & Sex Now! From health to style
to icons, what it means, how it works,
who is doing what
Hockey Greats: a profile on our favourite
classic hockey heroes
Vitality: It’s never too late to get back
on your skis, plus battling back after an
aneurysm
Style: Best Winter Coats
Zoomer Consumer: Digital and Video
cameras
Living: Train Travel Special:
Luxe through India: the new Maharaja
train
The Eastern Orient Express: from
Singapore, through Malaysia, to Bangkok
with stops at the Shangri-La hotels. Multi-
Gen in Canada: The Rocky Mountaineer
from Vancouver to Banff
winter
New Year, New You! Looking ahead
Makeover: your wallet, your style, your
relationship and more!
Plus: Weight Loss special report: from
the tried and true classics to the latest
techniques and technology
Spirituality:
Finding the lotus blossoms in India: good-
deed doers
Portraits of the Dalai Lama and of the
Archbishop Desmond Tutu
Getting spiritual in the land of the rising
sun
Money: Winning the Lottery: the truth
behind the dream
Living: That’s Amore, the lure of the
pizza
Travel: Sun and Ski: Great Winter
Getaway ideas plus 10 great spas to visit
now
Zoomer Consumer: The Parents/
Grandparents Guide to Great Gifts
Coming in March 2011
Your Money Special: Our 3rd Annual
Guide
In Every Issue
EXPERTS: Beauty, grooming and new
product launches, current dermatological
news; automobile test drives; John
Lorinc on current issues; Gordon Pape
on your money matters; answers to your
questions on health, relationships, legal
matters, home and garden, careers; and
highlights on great Canadian destinations.
WWW. ZOOMERMAG.COM
material deadlines & closing dates

issue THEME SPACE MATERIAL IN-HOME DATES NEWSSTAND DATES

March money/olympics Dec. 1/09 Dec. 8/09 Jan. 25 Feb. 1

April Spirituality/Philanthropy Jan. 22 Jan. 29 Mar. 8 Mar. 15

May mother’s day special Feb. 19 Feb. 26 Apr. 13 Apr. 19

JUNE get ready for summer Mar. 19 Mar. 26 May 10 May 17

summer (JUL/AUG) get outside/best of canada Apr. 16 Apr. 23 June 14 June 21

September Style/Travel Issue June 18 June 25 Aug. 9 Aug. 16

October The Zoomer List: Canada’s Top 45 over 45 July 23 July 30 Sept. 13 Sept. 20

November sexy forever Aug. 20 Aug. 27 Oct. 18 Oct. 25

Winter (dec/feb) New Year, New You/Looking Ahead Sept. 17 Sept. 24 Nov. 22 Nov. 29

WOMEN MEN HEALTH FINANCE TRAVEL SEX BEAUTY CULTURE LIVING

CANADA

AGE
LESS! SHE’S ONE!
ANNE

+
MURRAY
12 BEAT THE
CLOCK
HEALTH TIPS
HER UNTOLD STORY
PHOTOGRAPHY BY BRYAN ADAMS

UPDATE
SMART YOUR LOOK!
MONEY
> CREATE
EXCLUSIVE
MANSBRIDGE ON
INCOME OBAMA AND THE
DIGITAL NATIONAL
FROM YOUR
ASSETS

ADVICE ON CAREERS, CARS,

RELATIONSHIPS AND PETS
PLUS THE CITY OF YOUR FUTURE

AG_COVER_Nov7.indd 1 10/2/09 9:00:20 AM

father’s
day!
15 great
gift ideas

CANADA canada

for 40 50 60 70 80 plus

AGE
FOR 40 50 60 70 80 PLUS >instantly
HE’S ONE! look he’s one!
ivan

PROOF better
MICHAEL J. FOX reitman
and his son
THE FIGHT OF HIS LIFE jason
PHOTOGRAPHY BY BRYAN ADAMS
>boost your the canadian
YOUR BODY self
directors
(ghostbusters,
up in the air)
6 EASY WAYS
esteem
rule comedy
together
VITAL SIGNS
WIN
photography by
bryan adams
THE FUTURE OF >and have

360
YOUR HEART THE
ULTIMATE great special!
TAX
SAVING
CRUISE!
sex
his/hers
TACTICS summer degrees of man
CARP style dressing
BENEFITS
NEWS! updates
the news
like your kid
understanding
HELP FOR your father
CAREGIVERS is colour being a
TEST DRIVE late-in-life dad
your essential
NEW CARS FOR
ALL BUDGETS GIVE & YOU guide to the
far east
your daughter’s
wedding day
SHALL RECEIVE surviving your
blue moods
MORDECAI HOW ZOOMER NATION STEPS UP
RICHLER,
DIANA ATHILL VOLUNTEERING are we plus
AND ME THE BEST WAYS TO GET INVOLVED broke yet? conrad black
you may kiss his hand
canada’s
PHILANTHROPY health-care
FOR EVERY BANK BALANCE
crisis
PHOTOGRAPHY, TK
PHOTOGRAPHY, TK

$4.50 CANADA PUBLICATIONS MAIL AGREEMENT NUMBER 40050499; (PAP) R# 09898 MONTH 2009 | ZOOMERMAG.COM 2 1 zoomermag.com | MONTH 2009 $4.50 Canada publiCations mail agreement number 40050499; (pap) r# 09898 MONTH 2009 | zoomermag.com 1

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DIGEST 11,740 11,160 10,570 9.980
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• Guaranteed position in an issue 15% • The Publisher reserves the right to print on the reverse side of supplied inserts
• Double page spread and consecutive multiple pages: rates that are printed on one side only
upon request • All inserts must be shipped with brokerage fees and transport prepaid
• Supplied inserts from outside Canada must be imprinted with the country of
origin (e.g., “Printed in the U.S.A.”)

14 | ZOOME R ME DIA KIT 2 0 1 0 WWW. ZOOMERMAG.COM

mechanical requirements

NON-BLEED (w x h) BLEED (w x h)
DPS 16 x 10 16.75 x 10.75

Full Page 7.625 x 10 8.375 x 10.75

2/3 Vertical 5 x 10 5.375 x 10.75

1/2 Horizontal 7.625 x 4.875 8.375 x 5.375

1/3 Square 5 x 4.875

1/3 Vertical 2.5 x 10 2.875 x 10.75

1/4 page 3.75 x 4.875

Digest 5 x 6.5

Bleed
Allow 0.125” (1/8 inch) on all outside edges. Live matter not intended to bleed must be at least
0.3125” (5/16 inch) inside trim.
Live area: 7.625 x 10 inches
Magazine trim size: 8.125 inches x 10.5 inches

Material Requirements
Zoomer magazine is produced using computer-to-plate technology. Film is no longer acceptable.
PDFs and PDF X-1s are acceptable as are Macintosh application files. Please note that ads should
be hi-res (300 dpi at actual size), and PDFs should NOT be optimized for web view. Also, please
ensure fonts are embedded. All native files must have linked fonts and images and are acceptable
on CD or posted to our FTP site. If posted to the FTP site, all native files MUST be compressed.
PDFs do not have to be compressed. If advertising requires design or layout, there will be an extra
charge. Please contact the Production Department at 1 877 324 4112.

Material Delivery
FTP Site Shipping Instructions
Address: ftp.kemur.ca Zoomer Magazine
User Name: Kemur.Magazine Attn: Richard Hennessey
Password: MM2#hrwaQW 22 Gibbs St.
Log-on info is case-sensitive. Cannington, ON L0E 1E0

Questions or problems? Please call or email:

Richard Hennessey, Production Manager
1-877-324-4112 catalina@persona.ca

15 | ZO OME R ME DIA KIT 2 01 0 WWW. ZOOMERMAG.COM

 &
agency terms & conditions
rm s
te onditions
c
co
Agency Commission
15% of gross billing allowed on space, standard colour
and position charges to recognized agencies only.
Commission is not allowed on other charges such as extra
mechanical charges, special colours and reprints. There is
no commission on retail or classified advertising.
Payment
• Terms: net 30 days.
• Accounts payable at office of publication in Canadian
funds or equivalent value at the rate of exchange
prevailing at the time of payment.
• Published rates do not include GST or HST. These taxes
(as applicable) will be added to invoices and clearly
identified.
Tax Deductability
Publisher warrants deduction of advertising costs is
not restricted by section 19 of the Income Tax Act.
Advertisers who file Canadian tax returns can claim
advertising costs of this publication as a business
expense.
General Information
• Rates subject to change without notice.
• Publisher reserves the right to refuse any advertisement
for any reason.
• Advertiser and advertising agency assume liability for all
content (including text, representation and illustration)
of advertisement printed and also assume responsibility
for any claim arising therefrom against the Publisher.
• Advertiser and advertising agency agree that
ZoomerMedia Limited shall be under no liability for its
failure, for any cause, to publish any advertisement.
• Photographs, artwork and other production items
made for advertisers are charged to them separately in
addition to space and colour charges.
16 | ZO OME R ME DIA KIT 2 01 0
• Publisher shall be entitled to payment as herein
provided, upon having completed the printing of
the advertising and having taken reasonable steps to
distribute the publication.
• Publisher will not be responsible for reproduction
of colour advertisements unless colour proofs are
supplied.
Contract, Copy & Cancellation Policy
• Contract period covers any 12 months starting with the
first insertion.
• A contract must accompany the first insertion order of
the advertisement covered.
• In the event of a rate increase during a contract period,
the advertiser is protected at the same volume level
but not the same rate.
• Contracts for special positions (e.g., covers, inserts,
outserts) are non-cancellable.
• No cancellations are accepted after closing date for
advertising space.
• In the event that an advertiser’s contract is not fulfilled
as specified, the advertiser agrees to accept the
resulting shortrates back to the best earned space rate
applicable within the specified 12-month period.
• Publisher is not bound by any conditions, printed or
otherwise, appearing on contracts or copy instructions
when such conditions conflict with policies covered by
this rate card.
• Verbal agreements are not recognized by the company.
• Any claim rendered against ZoomerMedia Limited
for rebates on charges made under contract, for any
reason, must be filed with the company in writing
within 60 days following the expiration of the contract.
WWW. ZOOMERMAG.COM
ZOOMERMAG.COM

ne at
live life well onli

zoomermag.com

Extend your reach. Increase Interactivity. Maximize Efficiency.

Zoomermag.com brings our readers and your target demographics more of the
content they crave from a unique point of view. From food, fitness, health, money,
entertainment and culture to people, style, beauty, travel and sex.

Banner, e-newsletter and custom sponsorship opportunities.

Contact your sales representative for further details.

17 | ZOOME R ME DIA KIT 2 0 1 0 WWW. ZOOMERMAG.COM

Beyond the Page Marketing

yo n d
behe page
t unities
opp ort
Leverage the full power of the Zoomer Empire. Our network of ONLINE
properties from print, broadcast and online to consumer shows and
conferences offers the biggest, most focused, most cost-efficient
way to reach Zoomers in Canada. Together, with the weight of CARP,
they create a unified and powerful new voice for the up-to-now Zoomermag.com
largely ignored demographic of 45+ Canadians.

BROADCAST EVENTS 50Plus.com

Zoomer Show
Classical 96.3 FM
CARP.ca

Classical 103.1 FM CARP Conference

Zoomers.ca

AM 740
CARP Education Forums
PRINT Classical963FM.com

Zoomer magazine ideaCity ZoomerRadio.ca

Contact Victoria Wisdom for integrated media opportunities:

v.wisdom@zoomermag.com | 416 367 5353 x224
18 | ZOOME R ME DIA KIT 2 0 1 0 WWW. ZOOMERMAG.COM
contact information
sales representatives
PUBLICITAS McGOWN
Ste. 300A, 468 Queen St. E.
Toronto, ON M5A 1T7
416-966-1622
Fax: 416-966-1434
Director of Sales
Dana Francoz
416-966-1622 x244
dana.francoz@publicitas.com
united states
Sales Representative
Luxury Media Sales
Nicola Clayton
212-619-6009
nicola@Luxurymediasales.com
Head Office
ZoomerMedia Limited
Ste. 105, 550 Queen St. E.
Toronto, ON M5A 1V2
416-363-5562
Fax: 416-368-0316
19 | ZO OME R ME DIA KIT 2 01 0
Toronto Montreal
Lorie De Angelis Cynthia Jollymore
416-966-1622 x227 514-735-5191 x230
lorie.deangelis@publicitas.com cynthia.jollymore@publicitas.com
Duane Seamans Nynon Lachance
416-363-1388 x230 514-735-5191 x222
duane.seamans@publicitas.com nynon.lachance@publicitas.com
Cyndy Fleming Scott McGown
416-363-1388 x228 514-735-5191 x227
cyndy.fleming@publicitas.com scott.mcgown@publicitas.com
vancouver Francoise Chalifour
Josephine Gidman 416-363-1388 x 237
604-688-5914 x3 francoise.chalifour@publicitas.com
josephine.gidman@publicitas.com
Rosalind Genge
604-688-5914 x2 Sales Co-ordinator,
Rosalind.genge@publicitas.com classifieds and modulars
ZOOMERMEDIA limited
Angie Perri
416-607-7737
a.perri@zoomermedia.ca
Publisher VP Sales & Marketing
Gord Poland Victoria Wisdom
gord@zoomer.ca v.wisdom@zoomermag.com
416-607-7732 416-367-5353 x224
Director of Circulation director of Consumer Marketing
Greg Keilty Marisa Latini
g_keilty@sympatico.ca m.latini@zoomermag.com
613-966-6225 416-607-7736
Production Manager integrated accounts marketing manager
Richard Hennessey Adam Wilson
catalina@persona.ca a.wilson@zoomermedia.ca
1-877-324-4112 416-367-5353 x217
WWW. ZOOMERMAG.COM