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Business Overview
Even in hard economic conditions, people and enterprises go for loans to be able to pay for
the purchase of real estate and other transactions, which in turn make the lending business
a recession-proof business. But before going into the micro lending and mortgage business,
you need to know the contours and crannies of this large industry.
The Micro lending and mortgage business is actually coming back from a drastic crash in
the housing market, economic recession and also riding with the swelling competition from
commercial banks within the five years to 2016. The Micro lending and mortgage industry
revenue doubled prior to the recession because of the unequivocal consumer demand for
credit and the popular use of a wide variety of micro options for previously unqualified
borrowers.
Due to the steady and good improvements in the housing sector in the past few years, the
micro lending and mortgage industry has moved its focus toward earning back its
reputation. In the approaching years to 2021, the micro lending and mortgage industry it is
believed to continue recovery due to raising economy, and the housing market will
favourably help the industry’s growth.
The Micro lending and mortgage industry may also venture into a declining stage of its
economic life cycle because of the competition they face from commercial banks which is
becoming imminent. The industry value added (IVA), which actually decides the industry’s
contribution to the overall economy, is expected to grow at an annual rate of 1.5% within the
5 years to 2021.
Earnestly, the US GDP is believed will grow at a yearly rate of 2.2% during the same period.
All these figures explain that the industry’s share of the US economy is quietly declining.
Also during the past 10 years, the immediate introduction of brand new products, including
subprime mortgages, Alt-A mortgages and NINJA loans, and reduced lending standards
supported demand for home loans, has explicitly injected a positive pressure on the need
for micro lenders and brokers that have actually enjoy unlimited access to these products
and to a enjoy variety of interest rates.
We’re going to be offering a varieties of services within the parameters of the micro lending
and mortgage services industry in the United States of America and of course on the global
stage. We are well place to maximise profits in the industry and we plan to do all within the
proximity of the law in the United States to achieve these goals, aim and ambition. Our
business offering are listed below;
Our mission is to provide professional, reliable and trusted microloan services that assist
individuals, start – ups, corporate organization, and non-profit organizations in achieving
their goals with little or no stress We will build our business to become one of the leading
firms in the micro loan services line of business in the whole of America, starting with
Alexandria Virginia.
Vanguard lenders LLC is a micro loan service firm that we hope to grow big in order to
compete favourably with leading microloan service firms in the industry both in the United
States and on a global stage. We understand the need to create a solid business structure
and hire capable hands that will aid in making Vanguard lenders LLC the best among the
best.
The sort of loan services we hope to build and the great goals we want to achieve is what
moved us to choose the list of offices and individuals we need to hire. We believe that these
portfolios will be filled with well experienced and learned individuals, who understand the do
and don’ts of the lending market.
We also hope to hire people that are qualified, hardworking, and creative, result driven,
customer centric and are ready to work to help us build a prosperous business that will
benefit all the stake holders (the owners, workforce, and customers).
The Chief Executive Officer will be responsible for providing work direction for the
business
He will be responsible for building, communicating, and implementing the vision,
mission, and direction of Vanguard lenders LLC – which also includes leading the
achievement and implementation of all strategies.
The Chief Executive Officer is also in charge of fixing prices and signing business
deals for the business
He is also responsible for employment
He also pays workers salary
He signs checks and documents for and on behalf of the agency
The Chief Executive Officer also Evaluates the success of the organization
Business Consultant
Oversees the running of HR and administrative tasks for Vanguard lenders LLC
In charge of Monitoring office supplies by checking stocks; placing and expediting
orders; evaluating new products.
Makes sure of the operation of equipment by completing preventive maintenance
requirements; calling for repairs.
Is tasked with staying updated on job knowledge by participating in educational
opportunities; reading professional publications; maintaining personal networks;
participating in professional organizations.
Builds the reputation of the firm by accepting ownership for accomplishing new and
different requests; exploring opportunities to add value to job accomplishments.
Tasked with stating job positions for recruitment and managing interviewing process
Responsible for organising staff induction for new team members
Tasked with organising trainings, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Tasked with overseeing the smooth running of the daily office activities.
Responsible for organising external research and coordinating all the internal
sources of information to retain the organizations’ best customers and attract new
ones
Responsible for creating demographic information and analysing the volumes of
transactional data generated by customer purchases
Expected to understand, prioritizes, and reaches out to new partners, and business
opportunities et al
Tasked with understanding development opportunities; follows up on development
leads and contacts; participates in the structuring and financing of projects; assures
the completion of development projects.
It’s the job of the director to supervise implementation, advocate for the customer’s
needs, and communicate with clients
The sales and marketing director is also charged with creating, executing and
evaluating new plans for expanding increase sales
Keep all customer contact and information
Represents the company in strategic meetings
Aid to increase sales and growth for the business
Company Accountant
The company accountant is responsible for preparing financial reports, budgets, and
financial statements.
Also provides the managements with financial analyses, development budgets, and
accounting reports; analyses financial feasibility for the most complex proposed
projects; conducts market research to forecast trends and business conditions.
The company accountant is also tasked with the company’s financial forecasting and
risks analysis.
Should be able to understand and take care of the firm’s cash management, general
ledger accounting, and financial reporting
In charge of developing and managing financial systems and policies
The company secretary is also responsible of administering payrolls
Ensures that Vanguard lenders LLC complies with taxation legislation
Also take care of all financial transactions for Vanguard lenders LLC
Is the internal auditor for the organization
Receptionist
Cleaners
Responsible for the cleaning the floors of Vanguard lenders LLC facility
Keeps note and make sure the toiletries and supplies don’t run out of stock
Ensures that both the interior and exterior of the firm are always clean
Handles any other duty as assigned by the restaurant manager.
Security guard
The security guard is responsible for protecting the firm and its environs
Also controls traffic and organize parking
He is Tasked with giving security tips when necessary
Should also Patrol around the building on a 24 hours basis
Will be expected to give security reports weekly
Micro Lending Business Plan – SWOT Analysis
We at Vanguard lenders LLC are prepared to build a super– structured microloan services
firm that can take over the entire microloan service industry. Which is why we inculcated the
help of well known consultancy firm, a firm known for its strict and precise way of doing
business and also renowned for offering the best when contacted.
We contacted Brick Lewis Financial consults to help us with a SWOT Analysis in our
designated business location and long term goals. Brick Lewis financial consults being the
best in what they do, involved the management of Vanguard lenders LLC in conducting a
SWOT analysis. Here is a summary from the result of the SWOT analysis that was
conducted for Vanguard lenders LLC by Brick Lewis financial consults;
Strength
It was literally noted that the strength of Vanguard lenders LLC doesn’t really rest on our
fierce business network with other financial lending institutions, professional brokers in the
industry or players in the real estate industry, but on the capacity, vision and experience of
our team.
Vanguard lenders LLC has a team that are prepared to offer our clients the very best; a
team that is well placed, professional and ready to pay attention to details and to maximise
financial profits for the business. Vanguard lenders LLC are also positioned in a city with
more family values and acknowledgement for each other, which will serve as a force to
move our business to its destination.
Weakness
Brick Lewis Financial consults believe our weakness would be how easy we break into the
market and gain acceptance since we are just a new firm, especially from corporate clients
in the already saturated micro lending and mortgage industry; that is perhaps our major
weakness. But we’re positive that our publicity and advertisements would aid us in this
aspect.
Opportunities
The opportunities in the lending industry is very big and daring, going by the size of people,
business start ups and without doubt corporate organizations who are all in need of
microloans to aid them reach their individual goals and vision.
Vanguard lenders LLC being a standard and well – positioned microloan services firm, we
are well – prepared and ready to clamp any opportunity that comes our business path within
the proximity of the law in the United States.
Threat
Brick Lewis Financial consults believes that most of the threats that we at Vanguard lenders
LLC are likely to face as a microloan service firm operating in the United States will be
unfavourable government policies, the introduction of a competitor within our location of
operations and global economic downturn which usually affects purchasing / spending
power.
It was also envisaged that we should beware of huge losses in three situations: due to
sharp, sustained increases in interest rates, accounting control fraud, or the collapse of
hyper-inflated residential real estate bubbles. So, to mitigate these threats, we have induced
the use of credit scoring software like and we hope and are well prepared to use else any of
these threats to our own advantage.
Market trend
We all know and understand how massive and enormous the microloan services industry is
and of course it is one industry that works for individuals and businesses across different
industries. A lot of people depend on the services provided by the industry to empower
themselves and businesses, showing how important and helpful this industry has been and
will still remain.
The micro lending and mortgage industry flows with a low level of capital intensity. It is
believed that for every $1.00 spent on wages, the micro lending and mortgage industry will
allocate $0.08 in capital investment. This 2016 figure indeed shows a slight increase from
$0.05 in 2011.
The micro lending and mortgage industry gives loans to businesses, agencies and
individuals by raising funds in the secondary market. These businesses will continue to
perform these functions without depending on significant capital expenditure.
Most of the capital expenditure for the lending business is related to computers and
technology used to process loans and store information. We expect the increase in the
investment in technology infrastructure in the micro lending and mortgage industry,
particularly delivering online services.
It is sincerely true that without the services of the loan services industry, most individuals
and even start – up businesses will find it hard to access loan or save – up to purchase a
property. The lending industry is explicitly responsible for helping individuals and
businesses bypass the bureaucracies involved in obtaining loans from banks and other
financial institutions et al
Within the past few years, the lending industry has aided in reducing unemployment in the
United States and has also boosted the revenue generated in the United States. So also,
the microloan service industry has benefited from the advancement of online platforms.
Moving higher, increasing product penetration and of course an expanding customer base
is expected to drive growth in the industry.
The lending industry is an industry that has without doubt aided a lot of individuals,
companies and start ups. At Vanguard Mortgages, we will first and foremost serve small to
medium sized business, from new ventures to other bigger businesses and individual
clients, we hope to take the market one step at a time and without much notice take over
the market quickly.
Vanguard lenders LLC being a standard micro lending and mortgage business will
capitalize on the large variety of microloan service and other industry related services we
wish to offer, hence made sure all are employees are well trained and equipped to serve a
diverse range of clientele base.
Vanguard lenders LLC target market will slice across businesses of different sizes and
individuals. We believe our business is equipped with a breath taking business concept that
will help us work with individuals, small businesses and bigger corporations in Alexandria,
Virginia and all other cities in the United States. Outlined below is the list of businesses and
organizations that we have categorically designed our products and services for;
Small businesses
Individuals and interested home owners
Real Estate companies and investors
Nongovernmental organizations
House of worships and other religious organizations
Educational institutions
Corporate companies
We all at Vanguard lenders LLC are very much aware of the threats and strict competition in
the micro lending and mortgage business, and we have devised our strategic means to win
and suppose them. This may include hiring the best hands for the job and also creating a
more attack minded marketing plan.
Our sales and marketing director will be employed based on his/her undeniable experience
and innovative competition winning mind-set in the industry and we hope to train him or her
extensively with other sales and marketing workers to be prepared and well equipped to
meet their targets and the overall goal of Vanguard Mortgages.
We also hope to make sure that our genuine and businesslike approach speaks volume for
us in the industry; we also plan to build a business that will use or employ the use of
customer satisfaction to boost our client base.
The major goal of Vanguard lenders LLC is to grow a business that will be considered the
very best in Virginia and one of the top 5micro lenders in the United States of America
which is why we have after much consideration and research outlined strategies that will
help us lead of the Alexandria market and grow to become a major force to consult with in
Virginia in the next two years.
We hope to make use of the listed strategies to build our business and become the war
Vanguard for the battle against economic recession;
We plan to introduce Vanguard lenders LLC by sending introductory letters with our
business brochure to individuals, households, corporate organizations, schools,
players in the real estate sector, and all the people of Alexandria.
We also plan to advertise Vanguard lenders LLC in important financial and business
related magazines, newspapers, TV stations, and radio station.
We also plan to Vanguard lenders LLC on yellow pages ads (local directories)
We also plan to attend important international and local real estate , finance and
business expos, seminars, and business fairs et al
We also hope to Create different packages for different category of clients
(individuals, start – ups and established corporate organizations) in order to work
with their budgets
We also plan to make use the internet to promote our business
We hope to encourage word of mouth marketing from loyal and satisfied clients
Sources of Income
A vanguard lender LLC was founded to become the lead player in the micro lending and
mortgage loan field. We also hope to bring in good and substantial profit, while also giving
our customers and satisfaction they deserve to achieve their goals and targets.
We plan to generate income by offering the following microloan services for individuals, real
estate companies, NGOs and for corporate organization. We plan to maximise profits and
get substantial incomes by offering the following services;
Sales Forecast
We at Vanguard lenders LLC actually understand how hard and the rigorous process
people go through to obtain loans from banks and other financial institutions, we hope to
make this process less tough and create a substantial base of happy and satisfied clients.
This goes to show that the potential to generate income for the business cannot be ruled
out. Vanguard lenders LLC was established to lead the war against poverty and we hope to
make it the best of the best, and on our online platforms and we are very positive that we
will meet our set target of getting substantial income / profits from the first six month of work
and grow the business and our clientele base within and outside Virginia
After our extensive market research and with the help of the various consultancy firms we
employed, we came out with our sales forecast for the next three years. The sales forecast
was calculated and planned based on information gathered on the field and some
assumptions that are common with new entrants in the Industry.
Outlined below is a detailed sales forecast for Vanguard Mortgages, which we believe and
hope we will surpass with hard work and perseverance. This sales forecast is also based on
the location of our business and the innovative business we will be offering to our clients.
Note: The above forecast was done based on what can be gotten in the industry and with
the expectation that there won’t be any major economic meltdown and natural disasters
within the next three years in the whole of Virginia. We also hope there won’t be any fierce
competitor offering all the services we hope to offer to our customers in Alexandria Virginia.
It will also be worthwhile to note that the above forecast might be lower and at the same
time it might be higher.
We all at Vanguard lenders LLC understand that the industry is moved by the increase in
demand and availability of real estate / properties which is why there can never be a price
model that will be suitable for the lending industry. As we all know, the prices for properties
fluctuates on a regular basis.
We are also aware that most lending firms rely on commissions since they serve as
middlemen between those seeking for microloans and the secondary financiers but we
hope to create a more direct approach by offering those loans ourselves which can be very
possible due to the large incentives our founders are willing to inject.
We hope to keep the prices of our services and commissions at Vanguard lenders LLC
below the average market rate for our clients for the main time. We also hope to provide
them with loans coupled with low interest rates that will bring them closer to the firm, and we
hope to move our prices a little higher when we have achieved a substantial corporate
identity in the micro lending and mortgage industry.
Payment Options
We plan to provide various a wide varieties of payment options to suit our clients at
Vanguard Mortgages. We understand the need and the diverse countenances of people,
and the way they understand and process things differently, and we tend to provide a
suitable platform that will suit all and sundry equally. Listed below are the payment options
that we will make available to Vanguard Lenders LLC.
With reference to the above platforms, we have chosen a well renowned bank in the United
States to aid in our business. We have chosen and opened a corporate current account with
Capital one financial Corporation. Our bank account numbers will be made available in
website and promotional materials to clients who may want to make cash deposit and it will
also be given explicitly to clients on request.
Micro Lending Business Plan – Financial Projections and Costing
We at Vanguard lenders LLC understand that starting a Micro lending and mortgage
Business is not an easy task especially due to its capital constraints; this is because you are
not expected to acquire expensive machines and equipment, be capable to provide loans
and solve other issues and legal proceedings.
Also one need to be concerned about is the enormous amount needed to acquire or lease a
standard office facility in a good and busy business district, the price needed to acquire
furniture and equip the office, the money needed to purchase the required software
applications, the needed to pay bills like phone bills and water bills, obtain license, advertise
the business. Outlined below is a detailed financial projection and costing for starting
Vanguard Lenders LLC;
With the above detailed cost analysis of starting a Micro lending and mortgage Business, it
is understood that we need $1,322,350 to successfully set up Vanguard lenders LLC which
is a large scale micro lending and mortgage business.
Generating Funding / Start-up Capital for Vanguard lenders LLC
Vanguard lenders LLC is a well licensed and registered Micro lending and mortgage
business which is capitalized by two principal investors, Mr John Taylor and Mr Alfred
Garth. They are the founders and financiers of the business and hope to remain so for now,
with hope to accept partners at a very ripe and mature stage in the business.
Due to less constraint in financing Vanguard Mortgages, we have outlined the few ways we
can acknowledge funding and start up capital. These was may include;
Generate part of the start up capital from the two principal investors
Accept soft loans from family members and friends
Agreeing to Angel investors
Apply for business loan from my Bank (if need be)
Note: Vanguard lenders LLC has been able to generate an enormous $1.4 million from its
two principal investors, who aligned and individually prune out $700,000 each. We believe
that the amount is substantially enough to run the business for the first three months, which
by then we expect to sustain the business by the cash and incentives generated from our
business proceedings.
MICRO LENDING BUSINESS GROWTH: Sustainability and Expansion Strategy
Every business wants to expand and stand the test of time, and this achievement lies in the
number of loyal customers in their clientele base and the competence of the employees,
investment procedures and the business structure they choose. A business without these
mentioned criteria is not business but a play ground that will end even before it starts.
Vanguard lenders LLC was established to spread its wings across the sky of Virginia, and
also expand and fly all through the nick and crannies of the United States, clamping and
taking over the market in each turn. We believe with our unique business structure and
competent hands, we will be able to start surviving with the cash we make right from the
second month of operations.
We also understand that one of the strategies of gaining approval and winning customers
over is to offer innovative services to our customers at a cheaper than what is obtainable in
the industry and we have made plans to survive and compete favourably within those
periods.
We all at Vanguard lenders LLC will ensure that we employ the right foundation, structures
and processes, and also make sure that our employees starting from our guards up to our
investors are well catered for. We hope to create a family in the firm, that value work ethics,
same zeal and goal to move Vanguard lenders LLC to its expected height.
We also plan to employ profit-sharing arrangement which will enable our management staff
enjoy the fruit of their labour. This arrangement will be decided upon during a considerable
duration of 5 years and upon decision of the board of the organization. With these and
many more attractive employees focused incentives, we hope to hire and retain employees
that are the best in any field they are hired for.
Check List / Milestone